SUPPLY CHAIN MANAGEMENT WIKE AGUSTIN PRIMA DANIA, STP, M.ENG KONTRAK PERKULIAHAN 1. Mobile Phone…Silent Please… 2. Terlambat Max 15 mnt. 3. Tugasharusselalumengumpulkanwalaupuntidakmasuk (No extend) 4. Komponenpenilaian: UTS Quiz Tugas 50% 20% 30% LITERATURE SUPPLY CHAIN MANAGEMENT, S. CHOPRA & P. MEINDL 2010 OPERATION MANAGEMENT, J HEIZER & B RENDER 2011 JOURNAL Business & technology trends Local market, local supply vs. global market, global sourcing. Global competition. Shorter product life. Higher customer expectation Rate of change in technology Information & communication systems Variety of transportation modes All these factors lead to an increase in pressure to reduce costs & Supply Chain Management provides the opportunity. What is a supply chain? A supply chain consists of all parties involved, directly or indirectly, in fulfilling a customer request A supply chain is dynamic and involves the constant flow of information, product, and funds between different stages A supply chain stages include: Customers Retailers Wholesalers/distributors Manufacturers Component/raw material suppliers Customer Timber Company Paper Manufacturer Packaging Corporation Department Store Third Party DC P&G Manufacturer Chemical Manufacturer Plastic Producer Example. Stages of a Detergent Supply Chain Decision phases in a supply chain Supply chain strategy or design long term decision Decide what the chain’s configuration How resources will be allocated What processes each stage will perform Strategic decisions The location & capacities of production & warehouse Modes of transportation Type of information system Supply chain planning quarter to a year Forecast for coming year Which market will be supplied from which location Subcontracting or manufacturing Inventory policies Timing and size of marketing Promotion Supply chain operation short term decision Allocate inventory or production to individual orders Date of order to be filled Shipping mode Delivery schedule Replenishment order Process view of a supply chain Cycle view The processes in SC are divided into a series of cycle, each performed at the interface between two successive stages of a SC Push/pull view The processes in SC are divided into two categories: Pull process: initiated by customer orders reactive process Customer demand is known Push process: initiated and performed in anticipation of customer orders speculative process Operate in an uncertain environment customer demand is not yet known Cycle view of SC processes Customer Customer Order Cycle Retailer Replenishment Cycle Distributor Manufacturing Cycle Manufacturer Procurement Cycle Supplier Sub-processes in each SC process cycle Supplier stage markets product Buyer return reserve flows to supplier/third party Buyer stage places order Supplier stage receives supply Supplier stage receives order Supplier stage supplies order Push/pull view of SC processes Customer PULL PROCESSES Customer Order Cycle Customer order arrives Clothes Company Replenishment Cycle & Manufacturing Cycle PUSH PROCESSES Manufacturer Procurement Cycle Supplier Example for make to stock environment Customer PULL PROCESSES Customer Order & Manufacturing Cycle Customer order arrives PUSH PROCESSES DELL Company Procurement Cycle Supplier Example for build to order environment Supply chain macro processes in a firm Supplier Supplier Relationship Management (SRM) •Source •Negotiate •Buy •Design Collaboration •Supply Collaboration Firm Customer Internal Supply Chain Customer Relationship Management (ISCM) Management (CRM) •Strategic planning •Demand planning •Supply planning •Fulfillment •Field service •Market •Price •Sell •Call centre •Order management Supply chain decision making framework Competitive Strategy Supply Chain Strategy Strategic Fit Efficiency Responsiveness Supply Chain Structure Facilities Inv & trans. Sourcing&Pricing Drivers Info system