SUPPLY CHAIN MANAGEMENT
WIKE AGUSTIN PRIMA DANIA, STP, M.ENG
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KONTRAK PERKULIAHAN
1. Mobile Phone…Silent Please…
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3. Tugasharusselalumengumpulkanwalaupuntidakmasuk
(No extend)
4. Komponenpenilaian:
 UTS
 Quiz
 Tugas
50%
20%
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LITERATURE
 SUPPLY CHAIN MANAGEMENT, S. CHOPRA & P. MEINDL 2010
 OPERATION MANAGEMENT, J HEIZER & B RENDER 2011
 JOURNAL
Business & technology trends
 Local market, local supply vs. global market, global sourcing.
 Global competition.
 Shorter product life.
 Higher customer expectation
 Rate of change in technology
 Information & communication systems
 Variety of transportation modes
All these factors lead to an increase in pressure to reduce costs
& Supply Chain Management provides the opportunity.
What is a supply chain?
 A supply chain consists of all parties involved, directly or
indirectly, in fulfilling a customer request
 A supply chain is dynamic and involves the constant flow of
information, product, and funds between different stages
 A supply chain stages include:
 Customers
 Retailers
 Wholesalers/distributors
 Manufacturers
 Component/raw material suppliers
Customer
Timber
Company
Paper
Manufacturer
Packaging
Corporation
Department
Store
Third Party
DC
P&G
Manufacturer
Chemical
Manufacturer
Plastic
Producer
Example. Stages of a Detergent Supply Chain
Decision phases in a supply chain
 Supply chain strategy or design  long term decision
 Decide what the chain’s configuration
 How resources will be allocated
 What processes each stage will perform
 Strategic decisions
 The location & capacities of production & warehouse
 Modes of transportation
 Type of information system
 Supply chain planning  quarter to a year
 Forecast for coming year
 Which market will be supplied from which location
 Subcontracting or manufacturing
 Inventory policies
 Timing and size of marketing
 Promotion
 Supply chain operation  short term decision
 Allocate inventory or production to individual orders
 Date of order to be filled
 Shipping mode
 Delivery schedule
 Replenishment order
Process view of a supply chain
 Cycle view
 The processes in SC are divided into a series of cycle, each
performed at the interface between two successive stages of a SC
 Push/pull view
 The processes in SC are divided into two categories:
 Pull process:
 initiated by customer orders  reactive process
 Customer demand is known
 Push process:
 initiated and performed in anticipation of customer orders 
speculative process
 Operate in an uncertain environment  customer demand is
not yet known
Cycle view of SC processes
Customer
Customer Order Cycle
Retailer
Replenishment Cycle
Distributor
Manufacturing Cycle
Manufacturer
Procurement Cycle
Supplier
Sub-processes in each SC process cycle
Supplier stage
markets product
Buyer return reserve
flows to
supplier/third party
Buyer stage places
order
Supplier stage
receives supply
Supplier stage
receives order
Supplier stage
supplies order
Push/pull view of SC processes
Customer
PULL
PROCESSES
Customer Order Cycle
Customer order
arrives
Clothes Company
Replenishment Cycle &
Manufacturing Cycle
PUSH
PROCESSES
Manufacturer
Procurement Cycle
Supplier
Example for make to stock environment
Customer
PULL
PROCESSES
Customer Order &
Manufacturing Cycle
Customer order
arrives
PUSH
PROCESSES
DELL Company
Procurement Cycle
Supplier
Example for build to order environment
Supply chain macro processes in a firm
Supplier
Supplier Relationship
Management (SRM)
•Source
•Negotiate
•Buy
•Design Collaboration
•Supply Collaboration
Firm
Customer
Internal Supply Chain Customer Relationship
Management (ISCM)
Management (CRM)
•Strategic planning
•Demand planning
•Supply planning
•Fulfillment
•Field service
•Market
•Price
•Sell
•Call centre
•Order management
Supply chain decision making framework
Competitive
Strategy
Supply Chain
Strategy
Strategic
Fit
Efficiency
Responsiveness
Supply Chain Structure
Facilities
Inv & trans.
Sourcing&Pricing
Drivers
Info system