Jessica Fong
Jungmin Yoo
Becca Refvem
WHO LOVES IT?
• You all do. Admit it.
They are everywhere!
• Starbucks currently has more than
12,000 stores, including 8,800 in the
United States.
The End of the Universe
Mission Statement
Decision Making Must Reflect These Values
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Respect and Dignity for Employees
Diversity
High Standards for Products and processes
Customer Satisfaction
Focus on Communities and Environment
Profits are Essential
Focus on Environment
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Understanding of Environmental Issues
Developing innovative and flexible
solutions
Buy, sell and use environmentally friendly
products
Fiscal Responsibility = Environmental
Future
Environmental Responsibility = Corporate
Value
Measuring and monitoring our progress
for each project.
Share Our Mission
What’s the Plan?
Guatemala Education Initiative
Strengths
Profitable
corporation
Fortune 500 top
100 companies
Many Stores in
convenient
locations
Strengths
Global brand
Customer services: such as
downloading music (iTunes, Wi-Fi,
Music)
Cross-selling: music, accessories,
mugs, tea (Tazo), food (pastries and
sandwiches)
Weaknesses
Many branches (McDonaldization):
contaminating its own brand images
Starbucks in the grocery stores
(since 1998)
Reliance on US Market (about 85% of
its revenue)
Drive-thru Windows
Opportunities
Strong brand image (Media)
Business alliance program with hotels,
restaurants, grocery stores, etc.
Opportunities
Starbucks opens in
library
Global expansion
(in more than 35
countries)
General increase of
coffee demand
(ICO promotes
coffee consumption)
Threats
Competitors: Dunkin, Nestle,
Tim Hortons
Growth of local coffee shops
Increase of cost of coffee and dairy
products
Threats
Some bad images: rumors
Threats
Consumer attitudes to diet and health
(calories and caffeine)
Threats
Calories of Starbucks Coffee
Café Latte
Tall
200
Grande
265
Café Mocha
313
396
Caramel
Macchiato
Cappuccino
406
515
122
153
References
http://www.starbucks.com
http://media.www.dailylobo.com/media/storage/paper344/news/2005/08/24/News/Star
bucks.Opens.In.Library-969351.shtml
http://www.lisnews.com/pollBooth.pl?qid=51&aid=-1
http://marketingteacher.com/SWOT/starbucks_swot.htm
http://www.boycottwatch.org/misc/starbucks2.htm
http://www.hoovers.com/starbucks/--ID__15745--/free-co-factsheet.xhtml
http://www.consumeraffairs.com/news04/2005/coffee_prices.html
http://www.johnnyjet.com/images/picforwebsiteVANCOUVERAUG302002twoStarbuc
ks.JPG
www.gergltd.com/users/ isaac.gerg/starbucks/
http://www.ico.org/promoting_consumption.asp