Element 9
Logistyka wirtualna
McGraw-Hill/Irwin
Strategic Management, 10/e
Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved.
4-2
Value Configurations
1. Value chain
– Focuses on transformation or inputs to outputs
2. Value shop
– Focuses on solving customer problems
3. Value network
– Focuses on linking customers
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4-3
Use of internet: Value Chain

Mediating technology, universality,
time moderation, transaction cost
reducer, scalability

All of these properties can be exploited to
improve efficiency and enhance value to
customers
3
4-4
Use of internet: Value Shop
• Universality, time moderation, distribution,
transaction cost reducer, scalability etc.
– These properties can be exploited to provide
better value to customers
4
Use of internet:
Value Network
• Mediating technology, network externalities,
universality, time moderation, distribution and
scalability
– These properties can be exploited to increase
value to customers in a value shop environment
5
4-5
4-6
The B2B Addition to the
E-Business Framework
• The wide variety of factors potentially
important in B2C transactions can be reduced
to three principal categories:
– Reduced transaction costs
– Improved market efficiencies
– Supply chain benefits
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4-7
Macro Processes in a Supply Chain
Supplier
Relationship
Management
(SRM)
Internal
Supply Chain
Management
(ISCM)
Customer
Relationship
Management
(CRM)
Transaction Management Foundation (TFM)
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4-8
Customer Relationship
Management: Definition
• The processes that take place between an
enterprise and its customers downstream in
the supply chain
8
4-9
Customer Relationship
Management: Processes
• Key processes in CRM:
– Marketing
– Selling
– Order management
– Call/Service center
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4-10
Internal Supply Chain Management:
Definition
• Includes all processes involved in planning for
and fulfilling a customer order
• There must be strong integration between the
ISCM and CRM macro processes
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4-11
Supplier Relationship Management:
Definition
• Those processes focused on the interaction
between the enterprise and suppliers that are
upstream in the supply chain
• There is a natural fit between ISCM and SRM
processes
11
4-12
Properties of Internet that Produce
Value (the 5 C’s)
•
•
•
•
•
Content
Communication
Coordination
Commerce
Community
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4-13
Properties of Internet that Produce
Value: Content
• Distribution, mediating technologies etc.
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Properties of Internet that Produce
Value: Communication
• Time moderator, universality and low cost
standards
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Properties of Internet that Produce
Value: Coordination
• Information exchange requirements e.g.
facilitating JIT systems
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Properties of Internet that Produce
Value: Commerce
• Facilitating financial transactions and
distribution
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Properties of Internet that Produce
Value: Community
• Universality, low cost standards and time
moderator properties
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The End
3/22/2016
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