Last Updated: October 10, 2014
Privacy Education for Youth
Proposal Narrative Template
Proposal Deadline: November 21, 2014, by 11:59 PM PT
This template is provided as a guide to the information we would like to see in
each proposal. This program area includes three strategies. Each strategy has its
own set of proposal requirements. Complete only the section applicable to the
strategy for which you are seeking funding.
General Requirements for Proposals:
 6 pages maximum
 Well-written and jargon-free
 Put the organization’s name in the header of each page
Strategies:
1.1
Implementation & Assessment of Online Privacy Education Programs - see
page 2
1.2
Online Privacy Campaigns for Youth - see page 5
1.3
Online Privacy Messaging Best Practices White Paper - see page 8
Strategy 1.1: Implementation & Assessment of
Online Privacy Education Programs
Proposal Narrative Template
Project Requirements (from RFP)
 We expect to fund multiple projects with diverse budgets in the range of
$50,000 to $200,000. We may consider exceptional projects outside of this
range.
 Must implement a privacy education program for youth who are between 4
and 18 years old (projects can focus on a sub-segment of this age group).
 Must evaluate the implementation of the program.
 Must be implemented in the United States.
 Education program must:
o Present youth with digital literacy information or skills that can be applied
to online privacy decisions.
o Provide youth with skills that can be applied in different digital
environments.
 Help youth make decisions about how and when to share information online
and the implications of the choices available.
 We will not fund new curriculum or program development. However, funds
may be used to update and implement existing curricula or programs.
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 We are interested in funding projects implemented inside and outside of the
school environment, including settings such as after-school programs, faithbased organizations, or community centers.
 Evaluation should incorporate recognized digital literacy core competencies
or skills, such as the Socio-Emotional Learning Core Competencies1 and/or
the Essential Competencies of Digital Literacy.2
Proposal Narrative Questions
The following bullet points are provided as a guide. You may use them as
headers for the narrative or use your own format for the narrative.
 What problem is the project trying to solve?
 How will your project help solve this problem and why is this the best
approach to take?
o What curriculum or education program do you plan to use? Briefly
describe the content.
o What evidence base exists for this approach? In other words, how do you
know it is effective?
 What are the project activities?
1
2
Collaborative for Academic, Social, and Emotional Learning. (nd). Social and Emotional Learning Core
Competencies. Available at: http://www.casel.org/social-and-emotional-learning/core-competencies.
Hobbs, R. (2010). Digital and Media Literacy: A Plan of Action. A White Paper on the Digital and Media
Literacy Recommendations of the Knight Commission on the Information Needs of Communities in a
Democracy. Aspen Institute. Available at: http://www.knightcomm.org/wpcontent/uploads/2010/12/Digital_and_Media_Literacy_A_Plan_of_Action.pdf
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 What age group does your project target?
 Where will your project be implemented?
 Approximately how many youth will your project reach?
 Who will implement the curriculum or program?
 Does your organization have experience implementing this curriculum or
program? If yes, what results have you seen? What results will additional
funding allow you to achieve?
 Does your project meet any of the Foundation’s priority criteria, listed below?
If so, please describe how.
o Demonstrate sustainability of the content delivery mechanism. For
example, a project that trains educators to be resources on online privacy
issues may be more sustainable than a project that sends college students
into a school to talk about online privacy.
o Focus on youth of color, low-income youth, or English language learners.
 Evaluation: Attach a 1-2 page evaluation plan with your application (does not
count towards 6-page proposal limit). See Request for Proposal for details.
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Strategy 1.2: Online Privacy Campaigns for Youth
Proposal Narrative Template
Project Requirements (from RFP)
 We expect to fund multiple projects with diverse budgets in the range of
$50,000 to $200,000. We may consider exceptional projects outside of this
range.
 Campaign must:
o Be targeted to youth who are between 4 and 18 years old (projects can
focus on a sub-segment of this age group).
o Respond to a recognized need for online privacy education for youth.
o Present youth with digital literacy information or skills that can be applied
to online privacy decisions. Should incorporate recognized digital literacy
core competencies or skills, such as the Socio-Emotional Learning Core
Competencies3 and/or the Essential Competencies of Digital Literacy.4
o Be evidence based or audience tested prior to deployment.
o Apply best practices drawn from other public awareness campaigns, such
as those described on page 9 of Increasing Youth Safety and Responsible
3
4
Collaborative for Academic, Social, and Emotional Learning. (nd). Social and Emotional Learning Core
Competencies. Available at: http://www.casel.org/social-and-emotional-learning/core-competencies.
Hobbs, R. (2010). Digital and Media Literacy: A Plan of Action. A White Paper on the Digital and Media
Literacy Recommendations of the Knight Commission on the Information Needs of Communities in a
Democracy. Aspen Institute. Available at: http://www.knightcomm.org/wpcontent/uploads/2010/12/Digital_and_Media_Literacy_A_Plan_of_Action.pdf
5
Behavior Online: Putting in Place Programs that Work.5
o Substantially and primarily benefit youth residing in the United States.
 Campaign may be deployed in any type of media.
 Campaign may address digital literacy in all digital environments or focus on
a particular environment, such as mobile environments.
Proposal Narrative Questions
The following bullet points are provided as a guide. You may use them as
headers for the narrative or use your own format for the narrative.
 What problem is the project trying to solve?
 How will your project help solve this problem and why is this the best
approach to take?
 What are the project activities?
 What age group does your project target?
 Where will your project be implemented? Does the project substantially and
primarily benefit youth residing in the United States?
 Approximately how many youth will your project reach?
5
Jones LM & Finkelhor D. (2011). Increasing Youth Safety and Responsible Behavior Online: Putting in Place
Programs that Work. Washington, DC: Family Online Safety Institute. Available at:
http://www.unh.edu/ccrc/pdf/fosi_whitepaper_increasingyouthsafety_d9.pdf
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 Which communication media will be used to disseminate the campaign?
 What digital literacy information or skills will be included in the campaign?
 What behaviors or social norms does your campaign intend to change or
reinforce?
 What evidence base exists for the approach you plan to use? Will you test the
campaign’s messages before deploying them? In other words, how do you
know that the campaign will be effective?
 Does your organization have experience implementing digital literacy
campaigns? If yes, briefly describe past results for campaigns.
 Priority will be given to projects proposing novel dissemination strategies,
such as integrating messages into television shows, movies, digital media,
games, social media, or other entertainment content. Does your project meet
this priority criterion? If yes, briefly describe how.
 Evaluation:
o Budget Less Than $200,000: Who will be responsible for monitoring
implementation and reporting to the Foundation?
o Budget Greater Than $200,000: Attach a 1-2 page evaluation plan with
your application (does not count towards 6-page proposal limit). See
Request for Proposal for details.
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Strategy 1.3: Online Privacy Messaging Best
Practices White Paper
Proposal Narrative Template
Project Requirements (from RFP)
 Project budget must be $50,000 or less.
 White paper must present communication and messaging strategy best
practices based on published literature. Best practices may be drawn from
diverse fields of study.
 When possible, best practices should be specific to presenting information to
youth.
 Literature and best practices should be presented for a practitioner audience.
It must be presented in a way that could be easily applied to online privacy
education programs and campaign development and implementation.
 Researcher or team should have experience with behavior change, public
education campaign, or messaging research.
 Researcher or team must show a track record of translating research for
practical applications.
 Project plan and budget should include time for peer review of later draft of
paper.
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Proposal Narrative Questions
The following bullet points are provided as a guide. You may use them as
headers for the narrative or use your own format for the narrative.
 Describe your proposed approach to researching and writing the white paper.
 Provide up to three examples of sources that may be included in this paper
and explain why these sources are significant. In other words, what are key
articles related to this topic? What makes these articles so important?

Provide an example of a past report, white paper, or website that was
developed by you or your team for a practitioner (i.e., not researchers or
academics) audience. You may provide an attachment or website link.

Describe your dissemination plan for the white paper.

Evaluation: Who will be responsible for monitoring implementation and
reporting to the Foundation?
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