How to organize
CSR AWARDS
for companies?
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Why Social Innovation?
The significant problems we face today
cannot be solved
at the same level of thinking we were at
when we created them.
Albert Einstein
What is Social Innovation?
‘’ To create innovative solutions to the current social, cultural,
economical, environmental problems ’’CSI Turkey
"the design and implementation of better ways of meeting social
needs" NZCSI
"new solutions that simultaneously meet social needs and create
new social relationships or collaborations." Young Foundation
"the process of designing, developing and
growing new ideas that work to meet
pressing unmet needs." SIX
Social Innovation
Unmet Social
Problems
Innovative
Approachs
SOCIAL
INNOVATION
Social Innovation Practices
✔ 1960s  Social Innovation
✔ 42 Universities & Independent Social Innovation Centers
✔ Some Examples
✔ National Health Service – 1948
✔ Open University – 1969
✔ Microcredit – 1976
✔ Fare Trade Movement – 1988
✔ Open Source Software – 1998
✔ Wikipedia – 2001
✔ Crowdfunding – 2001
Sİ
SŞ
SŞ
SŞ
Centre for Social Innovation Turkey
Civil Society
Organizations
Social
Enterpreneurs
Corporate
Development for
Socially
Innovative
Companies
CSI
Turkey
Corporate Social
Responsibility
Social Innovation
Research &
Publications
CSR Awards
 Good for whom?
Business, Social Sector, Beneficiaries
 An objective? A tool? A best practice?
for companies
 A communication tool for the concept
“CSR” itself
Objectives
Understanding the added value of CSR Awards
for business and social sector
Exploring the major elements of organizing CSR
Awards
Determining alternatives for the identification of
criteria & idea generation contest
WHY?
Why do we organize
CSR Awards?
What is the added value?
1
HOW?
How will we determine
Awardees?
What will be the methodology?
2
WHO?
Who will be appointed
as the member of
Selection Committee?
3
Bon appetit…
WHICH?
Which criteria will be applied
in selection process?
4
Major Elements of Organizing CSR Awards
Informative
(Clarity)
Inspiring
Inclusive
5-I
Incentive
4
Illustrative
Inclusive
CSR Awards promotes multi-sector collaboration; associates private, public,
social, individual actors and the beneficiaries of CSR projects
Inspiring
CSR Awards arouse, stimulate and spread the spirit among the companies &
and cause business perform better for all
Incentive
CSR Awards encourage the companies to initiate & implement CSR projects
Illustrative
CSR Awards determine the best practices and englights the high standarts in
the field as an explanatory and descriptive tool itself
Informative (Clarity)
CSR Awards has clear, transparent and prominent process management and
selection procedures
4
The European CSR Award Guiding Principles
OPEN – All eligible companies can apply for these awards. There are no restrictions such as only members of the
NAP being able to apply. For NAPs where there are existing awards in the country already, the Award may only
be open to winners of other National Awards, these requirements are made clear in the Award structure and
communications and this is consistent with the principle of openness.
FAIR – All entries have equal opportunity. There is strict guidance on the amount of support available during the
application phase. If support is offered to one company, it has to be offered to all, even if they don’t take it up.
There is a maximum word count for each entry, and no additional material will be considered by assessors or
judges. During the assessing and judging process, the assessors and judges must be independent from the
companies and their partners.
TRANSPARENT – All elements of the process, including how to apply, when to apply, what support is available,
fixed closing dates, strict exclusion of late entries, criteria for judging, word count requirements, etc. are all clear
and publically available on websites. To ensure full independence, judges and assessors will be asked to sign a
conflicts of interest form.
4
Check List of Key Elements of This Award:
 CSR partnership (business and non business partners)
 Created in the last 5 years
 Positive impact on society and company
 Innovation
 Multistakeholder Jury
 Categories: Large and Small
 Non duplication
4
Selection Criteria of CSR Europe Award:
 Innovation
 Management
 Leadership
 Resources
 Communication
 Social Impact
 Business Impact
4
Positive Social Impact
Collaboration (among private, public,
social actors)
Sustainability
Corporate Sustainability
Social Innovation
Human and Workers Rights
Supply Chain Sustainibility
Inclusion of Stakeholders into
Implementation
Involvement of Corporate
Volunteers
4
Integrative Solution (through
different business sectors)
Systemic Change to Specific
Societal/Environmental Problem
Best CSR Practices in Various Business
Sectors
Successful CSR Implementation:
Good Planning & Practice
Possible Categories for CSR Awards
IDEA GENERATION
CONTEST
What will be the benefit of
organizing CSR Idea Contest?
6
CSR Idea Generation Contest
Create an idea pool for companies
Involve corporate employees and prospective into
process
Explore social innovation ideas for disadvantaged
groups
Strengthen ties among NGO’s and Business through
idea contest for civil society
6
WHAT?
What are the issues that
should be taken into
consideration during the
process?
5
Managing the Event
Taking Necessary Measures Before, During & After
the Event
Communicating CSR Awards
Role of Social Media and New Ways of Organizing
Awards
5
Communication Steps - Draft
İdentify your channels and key priorities/ interests
Plan your key general and particular messages
Communicate and follow up with those interested in
applying
5
Action Steps - Draft
Understand and adapt the national award framework
Prepare communication plan
Launch the CSR Awards in your country and start generating awareness
Start generating entries
Plan assessing and judging process
Last push for entries before closing date
Launch assessing panel & judging panel
5
Action Steps - Draft
Select the winners
Prepare to communicate the winners
National Awards celebration to publicly award the winners
Communicate the winners to CSRforALL and promote them widely
Provide feedback and information to participants who did not win
Attend the CSRforALL Award Ceremony
Report back to CSRforALL to prepare the interim & final report
5
CSR
SOME PRACTICES
KSS
KSS
KSS
KSS
KSS
Contact Information
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