Providing high quality, energy efficient,
cost effective homes to the world.
Inland Northwest
Business Plan Competition 2014
Table of Contents
1.0 Executive Summary ……………………………………………………………………………………………………………………..3
1.1 Pitch……………………………………………………………………………………………………………………..….……..3
1.2 Problem ………………………………………………………………………………………………………………………….3
1.3 Solution……………………………………………………………………………………………………………………………3
1.4 Business Summary…………………………………………………………………………………………………………..3
2.0 Customer Description……………………………………………………………………………………………………….………….4
2.1 Mission Statement…………………………………………………………………………………………………………..4
2.2 Legal Status ……………………………………………………………………………………………………………………..4
2.3 Ownership……………………………………………………………………………………………………………………….4
2.4 Key Partnerships………………………………………………………………………………………………………........4
2.5 Products and Services…………………………………………………………………………………………..............5
2.6 Intellectual Property………………………………………………………………………………………………………..6
3.0 Market Research…………………………………………………………………………………………………………………….......6
3.1 Industry Trends………………………………………………………………………………………………………………..6
3.2 Target Market………………………………………………..………………………………………………………………..7
4.0 Market Analysis……………………………………………………………………………………………………………………………8
4.1 Competition………………………………………………………………………………………………………….……..….8
4.2 Go to Market Strategy……………………………………………………………………………………………..………8
4.3 Growth, Scalability and Strategy…..……………………………………………………………………………......9
5.0 Product Development………………………………………………………………………………………..……………….…..…..9
5.1 Current Status……………………………………………………………………………………………….…………………9
6.0 Management Team ……………………………………………………………………………………………………………………10
6.1 Founders…………………………………………………………………………………………………………….………....10
6.2 Advisors ………………………………………………………………………………………………………………………..11
7.0 Financial Projections……………………………………………………………………………………………………….………….11
7.1 Profit Projections……………………………………………………………………………………………………………11
8.0 Appendix……………………………………………………………………………………………………………………….…………..15
8.1 Citations………………………………………………………………………………………………………………………..15
8.2 Graphics and Charts……………………………………………………………………………………………………...16
8.3 Market Projections………………………………………………………………………………………………………..21
Mobile Foam
Page 2
1.0 Executive Summary:
1.1 Pitch:
Mobile Foam provides organizations doing humanitarian construction in developing
countries with a simplistic kit containing all the materials necessary to build homes out of
Insulated Concrete Forms (ICF), rather than traditional construction methods. Also
contained within this kit is a portable mold, allowing for the production of polyurethane
blocks to take place on the jobsite.
1.2 Problem:
Over 1.6 billion people worldwide live in substandard housing [1]. Humanitarian construction
is currently being done in one of two methods: using traditional construction techniques
and materials (such as wood, cinder blocks and drywall) or using Insulated Concrete Forms
for construction. Companies who use traditional methods fall tend to build lower quality
houses, and can only build in areas where the resources specific to their building style are
prevalent. This blots out entire areas of the world in which homes need to be built, simply
because certain key resources (such as wood) cannot be found. For companies currently
doing humanitarian construction with ICF materials, using Styrofoam blocks for
manufacturing causes nearly 30% of the cost of one home to be tied up in shipping blocks in
bulk to the company’s jobsite.
1.3 Solution:
Mobile Foam solves all three of these problems by providing companies with a simplistic
building kit that allows for ICF construction. Rather than relying on Styrofoam for ICF blocks
like current methods, the kit includes polyurethane foam, which can be easily manufactured
within the portable mold provided; allowing for on-the-jobsite block production. This kit also
includes all other materials needed to construct a home: floor plans, cement, rebar, tools,
and the safety equipment necessary for ICF construction. Building internationally using
Mobile Foam increases housing production rates while yielding long lasting, higher quality
homes. This minimizes depletion of wood in areas while reducing rubble by building higher
quality homes that are resistant termite and storm damage.
1.4 Business Summary:
Mobile Foam provides a more cost effective, energy efficient home for the end user by
transitioning organizations already doing relief construction in the developing world to using
Insulated Concrete Forms (or ICF) rather than other methods. The ICF method uses foam
blocks as the structure for perimeter walls. The blocks stack up modularly like legos, rebar is
run through them and a home is produced that is more environmentally friendly,
structurally sound, well insulated, and resistant to insect infestations.
Mobile Foam
Page 3
2.0 Company Description:
2.1 Mission Statement:
Mobile Foam seeks to aid organizations doing international humanitarian construction by
supplying the means to build more cost effective, higher quality homes.
2.2 Legal Status:
Mobile Foam is a for-profit entity, currently in the process of establishing ourselves as an
LLC, because of the benefits awarded to LLC’s [2]. These include exemption from double
taxation, and less rules about who can be a shareholder, which is beneficial to the company
in the current stage of fundraising [2]. Also, business owners benefit from increased liability
protection. At the current time, going public is not part of Mobile Foam’s vision, therefore
LLC status makes more sense than being a corporation.
2.3 Ownership:
Chief Executive Officer: Chris Routen- 12.5% Shareholder
Chief Operations Officer: Bettina Ernst- 12.5% Shareholder
Chief Marketing Officer: Austin Carter- 12.5% Shareholder
Chief Technology Officer: Kelsi Lakey- 12.5% Shareholder
Chief Financial Officer: Dane Baird- 12.5% Shareholder
62.5% of the company will belong to the initial four initial founders, so that 37.5% of the
company’s equity can be reserved for an option pool. The remaining percentage of
ownership can be allocated to future investors, or talented future employees in order to
provide additional incentive to work for Mobile Foam.
2.4 Key Partnerships:
Northwest Nazarene University’s engineering
department has played a vital role in the research and
development that has gone into mold production.
Located in Nampa, Idaho, NNU has opened their doors
and assisted in the preliminary development of Mobile
Foam.
Lazarian World Homes has been in the ICF business for upwards of ten
years and has built hundreds of ICF buildings. LWH invited Mobile
Foam to go Tijuana, Mexico with them to build a church using ICF. On
this trip, the Mobile Foam team saw first-hand the process of using ICF
to construct a building, and the dire need for cost savings through onsite block production. More importantly, they made invaluable
connections with people passionate about seeing Mobile Foam take off.
Mobile Foam
Page 4
Lee & Hayes is a nationally recognized patent law firm based in
Spokane, Washington. Some of their clients include Microsoft,
Amazon, and other world-renowned corporations. Mobile Foam
has been using Lee & Hayes for patenting and trademarking consulting.
Other Partnerships: Jordan Amoth / Graphic Designer at University of Idaho, Crisis &
Communication Department / Washington State University, School of Architecture /
Washington State University, Machine and Composite Shop/ Washington State University,
Andrew Flabetich / Chase Bank, Kody Sprang /Director of International Development at
YWAM, George Fermanian / Founder of Lazarian World Homes.
2.5 Products and Services:
The crux of Mobile Foam’s value is the MobileMold 1.0. For
organizations currently doing humanitarian construction using ICF,
Mobile Foam sell molds and facilitates the purchase of the
necessary chemicals to create polyurethane blocks. By allowing for
on-site manufacturing, our customers will be able to bypass huge
international shipping costs that would normally accrue from
shipping pre-manufactured polystyrene (Styrofoam) blocks in bulk
to the site of construction.
Polystyrene requires high temperatures and pressures in order to
form. Because of this, jobsite manufacturing of polystyrene ICF
blocks is impossible. This means that companies doing
international ICF construction must pay manufacturing plants to
produce their blocks for them, and then have them shipped to the
jobsite- often in remote locations, entire continents away from the
plants. Hundreds of blocks must be shipped for each building
being constructed, which can amount to 30% of the cost of a
home for our customers. Our ability to provide organizations with
molds and chemicals ensures large cost savings. Take for instance
one of our potential customers, Lazarian World Homes. At their
current cost of $17,000 per home, building 500 homes in the
future would cost $8.5M. Switching to Mobile Foam’s molds, and
using polyurethane blocks, would save them $1.36M over the
same number of homes built [3].
The simplistic building kit will be sold to any organization doing
humanitarian construction internationally. The benefits of switching to ICF construction far
outweigh that of other construction methods. ICF is more cost effective, energy efficient,
structurally stable, is highly insulated and is completely impervious to termite and insect
infestation. These kits will be shipped directly to the jobsite and include safety equipment,
crisis communication plans, tools necessary for construction such as hammers and hand
saws. All materials necessary for constructing a house will also be included such as rebar,
lumber, bags of cement, zip ties, measuring cups for chemical distribution, mixing sticks, and
our Mobile Foam patented molds (the list, in its entirety can be found in the Appendix 8.2).
Mobile Foam
Page 5
Also provided to our customer is home building consultation, copies of our recommended
floor plans and the chemicals necessary to manufacture the number of blocks needed for
construction.
Mobile Foam will provide
complimentary
certification to all
companies that convert to
ICF. Only one certified
worker is needed for
every ten volunteers on
an organization’s jobsite.
2.6 Intellectual Property:
Mobile Foam is currently working with Lee & Hayes to create a design patent for the
MobileMold 1.0 TM. Once our first working prototype has been completed, Mobile Foam will
file for this design patent.
As of now, a company called Extreme Nazarene has the only other portable mold used to
create polyurethane ICF blocks. This mold is made from machined aluminum, causing it to
be both heavy and expensive to ship to jobsites. They do not have any existing or pending
patents.
Mobile Foam will trademark the company name Mobile Foam, the phrase ‘Foam is Future’,
the Mobile Foam logo, and the name for the first mold, MobileMold 1.0. Perhaps even more
important than the intellectual property that Mobile Foam possesses on the portable mold
are the contacts and partnerships that have been formed since the birth of the idea.
3.0 Market Research:
3.1 Industry Trends
Construction Industry Trends
Over the past decade, consumers and businesses have become highly conscious of global
warming, energy use and greenhouse gas emissions. To reduce nonrenewable energy
consumption, the federal government has created incentives for individuals, businesses and
developers to use sustainable materials for construction projects [4]. Because of this, the
demand for sustainable building materials has grown considerably over the past decade.
Mobile Foam
Page 6
Figure 1 Projected Revenue and Growth in
Sustainable Building Materials
Energy efficient buildings have lower utility costs and appeal to eco-conscious consumers.
Improving economic conditions have increased demand for sustainable building materials.
Since the economy started to improve in 2010, the industry has rebounded with housing
stats increasing at an annual rate of 14% [4]. As regulators, developers and property owners
put greater emphasis on cost savings; environmental protection and energy conservation
Mobile Foam’s ICF construction method will be in high demand. ICF construction currently
has a 10% market share of the construction industry in North America and is growing each
year due to its combination of energy efficiency, cost efficiency, and natural disaster
resistance [4]. With the ability to enter the sustainable building materials manufacturing
industry, Mobile Foam can further expand its serviceable market.
Non-Profit Industry Trends
There are over 2.3 million nonprofits in the U.S. today with 1.6 million registered with the
IRS that add $804 billion to the US GDP every year [5]. Growing disposable incomes
combined with a greater social awareness have increased the number of non-profits by 25%
in the past decade [5]. In 2010, public charities reported $1.51 trillion in revenue, while
private charitable contributions to organizations such as religious congregations totaled
$298 billion.
Within these organizations, there are 30,100 that specifically work on housing and shelter
needs [6]. Mobile Foam will be a provider of sustainable building materials for this industry.
This group of non-profits that operates within the industry reported revenues of $24 billion
dollars in 2013. Rising private donations and membership fees, and the result of increasing
disposable income among consumers, will positively impact the industry’s revenue.
3.2 Target Market:
Mobile Foam has a niche target market, which lies within the structural building materials
market, and the non-profit sector. With nearly 1.6 million registered non-profit
organizations in the United States alone, along with businesses and organizations that
contribute to developing countries, there is plenty of room for expansion. With growth in
the sustainable building materials manufacturing industry, and increasing donations in the
non-profit building industry, now is the time to launch Mobile Foam. The sustainable
building materials manufacturing industry currently has 31.3 billion dollars in revenue and is
predicted to grow at a rate of 11.5% annually by 2019 to a total revenue of 54.1 billion
dollars [7]. Currently, the non-profit building industry has 24.7 billion dollars in revenue.
Combining the current revenues for sustainable building materials and the non-profits
would lead to a total market potential of 56 billion dollars [7].
Mobile Foam
Page 7
Four non-profit companies (Extreme Nazarene, Homes of Hope, Lazarian World Homes,
YWAM) have already approached Mobile Foam about buying the MobileMold 1.0, validating
demand for our product. Homes of Hope has also offered to fund the current phase of R&D
in mold manufacturing.
4.0 Market Analysis:
4.1 Competition:
There is only one other company that is producing portable molds for polyurethane blocks,
Extreme Nazarene. Mobile Foam will be delivering a superior product at a lower price point.
Extreme Nazarene’s mold is sold at a price of $15,000. This is more than three times what
Mobile Foam will sell our mold for. Additionally, Extreme Nazarene’s mold weighs more
than 250 pounds, which is more than twice the weight of the MobileMold 1.0.
During the first stage of Mobile Foam’s business, the main competitors beyond Extreme
Nazarene are companies that manufacture polystyrene. These manufacturing companies
are located primarily in developed countries. As of now, companies that are doing
international humanitarian construction using ICF go through polystyrene manufacturing
plants to get their blocks produced. Working with these plants has proven to be difficult,
expensive, and unreliable for our future customers. Lazarian World Homes has expressed to
Mobile Foam that they desire an alternative solution that is reliable, as well as less
expensive. Our solution is the mobile manufacturing process.
4.2 Go to Market Strategy:
Phase 1 (0 – 10 months)- The initial focus of Mobile Foam will be selling molds to immediate
customers online and through face-to-face interaction. These customers consist of existing
organizations that currently use the ICF building method. The current Mobile Foam team
will build revenue and develop the initial customer base. This is a crucial time for staking out
ground in the global construction market. During these ten months, the MobileMold 1.0 will
be promoted and advertised to current ICF companies.
Sales Team: The sales team will consist of the five current shareholders.
Target Market: The customers targeted in the first phase of development are
organizations that are currently using ICF construction to build homes internationally.
M These customers focus on building high quality international structures such as h
homes, schools, and churches in a sustainable and affordable manner.
Phase 2 (10+ months)- Using revenue from phase one, services will be targeted towards a
different customer base. Mobile Foam will sell its turnkey building kit, which allows any
organization to build using ICF in their desired location. Complimentary certification will be
provided to all customers who purchase kits.
Mobile Foam
Page 8
I
I
d
Sales Team: In the second phase of development, additional employees will be hired to
help with sales and expansion. These individuals will be hired according to need, and
according to projected numbers and milestones. Mobile Foam will also provide
incentive to our customers for any referrals made to our product or services,
in the form of kit and mold price reduction.
Target Market: The target market during the second phase is organizations that are
doing international humanitarian construction, but that do not currently use ICF. These
organizations are universities, mission groups, churches, and non-profit organizations.
Transactional Process - The transactional process will be primarily web based and will be
assessed case by case. There will be a user-friendly exchange on our website
(www.mobilefoamsolutions.com).
4.3 Growth, Scalability and Strategy:
Mobile Foam’s first focus is
Mexico. Mexico has one of the
world’s largest homeless
populations, with a total of 50
million people displaced or living in
sub-standard housing [8]. Extremely
hot weather conditions create a
dire need for well-insulated
homes. In areas like Mexico, wood
panel housing is problematic
because of termite infestations.
Additionally, Mexico attracts many
American organizations building
Figure 2 Dow Chemical Company Locations in Mexico
homes, schools, and other buildings. These
organizations fall under Mobile Foam’s target market. Since the largest factor of cost when
building with ICF is the shipping foam blocks, the presence of five DOW chemical plants
located in Central/Southern Mexico allows for affordable transportation and access to
chemicals.
5.0 Product Development
5.1 Current Status:
Mobile Foam is currently in the prototyping phase of product development. To achieve a
viable final product, key partnerships are utilized that will assist in the final manufacturing of
the mold.
Extensive testing is currently being done with mold design specifications including wall
thickness, types of material, and the geometry of the produced block. Molds must be
Mobile Foam
Page 9
portable while also being strong enough to withstand pressures of expanding foam. The
MobileMold 1.0 will be rated to manufacture anywhere from 800 to 1200 blocks.
Additionally, safety plans are currently in the process of being developed. Even more,
measuring cups for correct chemical ratios are included with our product, as well as a crisis
communication plan in the event that something goes awry on the site of construction.
Developing products to their full potential is of benefit to both Mobile Foam and our
customers, as we maintain that customer relationships are the most important relationships
we have.
6.0 Management Team:
6.1 Founders:
Chief Executive Officer, Chris Routen acts as the principal decision maker of the
organizational policies and the overall direction of Mobile Foam. He casts the
vision for future movements and new ideas/opportunities. Chris will receive a
degree in Mechanical Engineering at Washington State University and has a
passion for customer relations.
Chief Operations Officer, Bettina Ernst regulates Mobile Foam’s strategic goals
and systematic policies within the company. She maintains continuous lines of
communication with team members and has a hand in all internal affairs. The
well being of the business atmosphere as a whole falls in her jurisdiction. Bettina
will receive her B.S. in Civil Engineering from WSU, with a minor in Business.
Chief Marketing Officer, Austin Carter oversees all outreach activities and is
responsible for managing local customer relationships as well as partnerships
vital to the life of Mobile Foam. He sets hypotheses to measure the success of
value propositions and growth models through current marketing strategies.
Austin will receive his B.A. in Business Marketing from WSU, with an emphasis in
Entrepreneurship.
Chief Technology Officer, Kelsi Lakey oversees all scientific and technological
affairs within the company. She is in charge of all IT and web development, as a
web-based platform will be crucial in acquiring, maintaining and growing a
customer base. Kelsi works closely with the engineering group and reports
directly to the CEO. She will graduate with her B.S. from Washington State
University in Computer Engineering.
Chief Financial Officer/ Lead Engineer, Dane Baird accounts for all financial
transactions within Mobile Foam. He regulates future monetary projections and
tracks all expenditures. As Lead Engineer, he signs off design iterations of molds
and any other technical changes required on products delivered to customers.
Dane will graduate from Washington State University with a B.S. in Mechanical
Engineering.
Mobile Foam
Page 10
6.2 Advisors:
Howard Davis, PhD is Mobile Foam’s primary technical advisor. An accredited
entrepreneur and professor himself, Dr. Davis draws back on decades of experience in
the engineering industry to provide Mobile Foam with invaluable insight.
Marie Mayes is the Director of the Center for Entrepreneurial Studies at WSU.
Her familiarity as a professor of Entrepreneurship and Business Administration at
Washington State University has won her awards for quality of teaching. Marie
has been a pivotal to the development of Mobile Foam.
7.0 Financial Projections:
7.1 Profit Projections:
For the first nine months, Mobile Foam will sell five molds to each of our four customers. At
the beginning of month ten, Mobile Foam will hold its first certification program. For the
remainder of the first year, Mobile Foam will sell five kits per month. Mobile Foam’s profit
at the end of year one will be $18,603. Starting at the beginning of year two, ten kits will be
sold each month.
The number of kits sold will increase by ten every six months. At the beginning of year two,
Mobile Foam will sell five portable molds every three months for the first six months, then
ten portable molds for the last six months. That trend will continue on for the next five
years. Certification renewals will also be held at the beginning of each year, if new
employees for our customers need to be certified.
Mobile Foam will make $3,000 in profit for every mold that is sold, and $4,000 in profit for
every kit sold. At the end of years three and five, net profit will be at $945,630 and
$2,488,909 respectively from products sold.
Mobile Foam
Page 11
Figure 3 Five year projections for expenses and revenues
Figure 4 Five year projections for cash flow
Mobile Foam
Page 12
Figure 5 Statement of Cash Flows Projected Over Five Years
Figure 6 Balance Sheet for first five years of business
Mobile Foam
Page 13
Financial Comparison
$18
$16
$14
US Dollars
Millions
$12
$10
Revenue
Profit
$8
Cash Flow
$6
Expenses
$4
$2
$0
1
2
3
Year
4
5
Figure 7 Revenue, Profit, Cash Flow and Expenses over five years
Thousands
Months to Breakeven
$30.00
$20.00
$10.00
US Dollars
$0
1
2
3
4
5
6
7
8
9
10
$(10.00)
11
12
Breakeven Line
$(20.00)
$(30.00)
$(40.00)
$(50.00)
Months
Figure 8 Number of Months Necessary to Achieve a Profit
Mobile Foam
Page 14
8.0 Appendix
8.1 Citations:
[1]
A collection of statistics regarding the developing world. - STWR - Share The World's Resources.
(n.d.). Retrieved April 10, 2014, from http://www.stwr.org/aid-debt-development/a-collectionof-statistics-regarding-the-developing-world.html
[2]
Business - The Many Benefits of Forming an LLC | Entrepreneur.com. (n.d.). Retrieved April 10,
2014, from http://www.entrepreneur.com/article/72134
[3]
Lazarian World Homes | Building a Better World Together. (n.d.). Retrieved April 10, 2014, from
http://lazarianworldhomes.com
[4]
Market Research Reports | Procurement Research Reports | IBISWorld US. (n.d.).
Retrieved April 10, 2014, from
http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=1975
[5]
Non-Profits at a Glance. (n.d.). Retrieved from http://www.urban.org/UploadedPDF/412674The-Nonprofit-Sector-in-Brief.pdf
[6]
Quick Facts About Nonprofits. (n.d.). Retrieved March 10, 2014, from
http://nccs.urban.org/statistics/quickfacts.cfm
[7]
National Center for Charitable Statistics New. (n.d.). Retrieved April 10, 2014, from
http://nccs.urban.org/
[8]
Homeless Statistics - Homeless World Cup. (n.d.). Retrieved April 11, 2014, from
http://www.homelessworldcup.org/content/homelessness-statistics
[9]
Urban Reports. (n.d.). Retrieved April 10, 2014, from
http://nccsweb.urban.org/tablewiz/showreport.php
Mobile Foam
Page 15
8.2 Graphics and Charts:
PARTS LIST
Item
Measuring Cups
Measuring Cup (Chemical A) - Size => 24oz
Measuring Cup B (Chemical B) - Size => 24oz
OR
Spray System
Chemicals
Chemical A (isocyante)
OR one barrel (55 gallons)
Chemical B (polyol)
OR one barrel (55 gallons)
Quantity
Unit
Wall Materials
Cement (80 lb bags)
OR
Rebar (3/8" by 20')
Stucco
Stucco spray device
Window (36''36" MF)
Door (36" panel - half left, half right)
Entry Lockset
Roofing Materials
2"x4"
2"x6"
Plywood
Dry Wall
Metal Roofing
Ridge Caps (10')
Total
1 cup
1 cup
$
$
3.00
3.00
$
$
3.00
3.00
1 system
$
5,000.00
Total w/cups:
Total w/spray:
$
$
$
5,000.00
6.00
5,000.00
lbs
barrel
lbs
barrel
$
$
$
$
1.82
1,000.00
1.82
1,000.00
Total:
$
$
$
$
$
1,000.00
1,000.00
1,000.00
1,000.00
2,000.00
roll
container
brush
person
can
$
$
$
$
$
Total
518.00
70.00
5.00
600.00
50.00
$
$
$
$
$
$
518.00
70.00
5.00
600.00
50.00
1,243.00
lbs
bags
rods
materials (400 sq ft)
device
windows
door
lockset
$
$
$
$
$
$
$
$
0.05
4.00
4.00
230.00
70.00
80.00
150.00
36.00
Total:
$
$
$
$
$
$
$
$
$
1,000.00
1,000.00
160.00
230.00
70.00
320.00
150.00
36.00
1,966.00
units
units
panels
panels
panels
caps
$
$
$
$
$
$
9.00
8.00
12.00
12.00
50.00
40.00
Total:
$
$
$
$
$
$
$
54.00
64.00
264.00
180.00
900.00
100.00
1,562.00
550
1
550
1
Mold
S-glass Cloth
Resin w/hardener
paint brush
Labor
Release Agent
Cost for One Unit
1
1
1
1
1
20,000
250
40
1
1
4
1
1.00
6
8
22
15
18
2.5
Electrical
Wiring (14-2 w/ground wire 250' roll)
Breaker Box
Wire Clamps
Electrical Tape
Ceiling Light Fixtures
Breaker Switch
Couplers
Elbows
Outlets (with cover)
Light Switches (with cover)
Light Bulbs 75W (or possibly LuminAID)
3
1
25
1
4
2
20
25
8
4
2
rolls
breaker
clamps
roll
fixtures
switchs
couplers
elbows
outlets
switchs
packs (4 per pack)
$
$
$
$
$
$
$
$
$
$
$
128.00
65.00
0.20
1.00
1.80
12.00
2.00
3.00
5.00
3.00
2.00
Total:
$
$
$
$
$
$
$
$
$
$
$
$
384.00
65.00
5.00
1.00
7.20
24.00
40.00
75.00
40.00
12.00
4.00
657.20
Concrete Slab
Cement (80lb bag)
Rebar (3/8" diameter, 20')
Sand (1 meter)
Gravel (1 meter)
Wire Mesh
75
20
6
6
6
bags
rods
meters
meters
rolls
$
$
$
$
$
4.00
4.00
30.00
30.00
30.00
Total:
$
$
$
$
$
$
300.00
80.00
180.00
180.00
180.00
920.00
buckets
box
rolls
packages
kilos
package
package
packages
gun
gun
wheel barrows
buckets
cans
gloves
bottles
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
120.00
9.00
5.00
5.00
3.50
30.00
60.00
2.76
79.00
99.97
49.97
2.78
3.98
3.29
5.47
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
360.00
9.00
60.00
25.00
1.75
30.00
60.00
13.80
79.00
99.97
199.88
27.80
15.92
32.90
27.35
Building Tools/Utensils
5 gallon Concrete Sealer
Latex Gloves
Silicone Tubes
Nails (5000 units) (18 gauge for nail gun)
Finishing Nails
Tapcons 3"
Tapcons 6"
Staples (T-50 5/16") (1,250 per pack)
Nail Gun
Staple Gun
Wheelbarrow
5-Gallon Buckets
Spray Urethane Foam (Bought in a Can)
Working Gloves
Epoxy Glue (1 oz)
Mobile Foam
3
1
12
5
0.5
1
1
5
1
1
4
10
4
10
5
Page 16
Zip Ties (1000)
Sawsall Blades (5)
7 1/4" Skillsaw Blades (4)
10" Chop saw Blades
Utility Knife Blades (100)
1" Drill Flat Bit (short)
Pencils (1 box)
ginder blades
sand paper
Gloves
sanding blocks
Line for chalk
Bottle of Chalk (5 lb)
Garbage Bags
Duct Tape
Marker Pen
Phillips bit for drill [5]
Generator/compresser/mixer Oil
Generator/ mixer Filters
Generator/Mixer Spark Plugs
Generator/compressor/mixer Service
Generator/mixer Gas
Chalk lines
First Aid Kits
4
1
1
1
10
1
1
2
3
10
20
1
1
1
3
1
3
1
1
1
1
30
1
1
packages
package
package
blade
boxes
bit
boxes
blades
rolls
pairs
use scraps
rolls
bag
package
rolls
pen
bits
bottle
filter
plug
service
gallons
line
kit
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
23.34
22.00
30.00
25.00
1.20
4.00
1.00
1.00
2.75
1.00
5.00
8.00
10.00
15.00
1.00
4.00
2.50
1.00
2.60
100.00
5.00
5.00
40.00
Total:
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
93.36
22.00
30.00
25.00
12.00
4.00
1.00
2.00
8.25
10.00
5.00
8.00
10.00
45.00
1.00
12.00
2.50
1.00
2.60
100.00
150.00
5.00
40.00
1,632.08
One Time Fees
grinder
trowel
air compressor
air hose 50 ft
air hose componets
Hammers
push broom
shovel spade
shovel square
wheel barrel
Hand Saw
Extension Cords
Framing Square
Sledge Hammer (orange)
Pry Bar
Hack Saw
Wire Stripper
Knifes
Chisel
Screwdrivers
Tape Measures
Step ladders
Saw Horses
Skill Saws
Sawsalls
Chop Saws
Drills
Generators
Small Tool Boxes
Large Tool Boxes
Concrete Drill Bit
Concrete Drill Bit
Cement Mixer
1
5
1
2
2
10
2
2
2
2
4
4
2
1
1
1
1
2
2
2
5
4
2
2
1
2
2
1
2
2
1
1
1
grinder
trowel
compressor
hoses
sets
hammers
brooms
shovels
shovels
barrels
saws
cords
squares
hammer
bar
saw
cutter
knives
sets
sets
measurerers
ladders
pairs
saws
saw
saws
drills
generator
boxes
boxes
drill
bit
mixer
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
30.00
5.00
750.00
24.00
37.50
7.00
5.00
20.00
20.00
80.00
15.00
17.00
10.00
15.00
10.00
5.00
10.00
4.00
10.00
10.00
10.00
65.00
35.00
130.00
50.00
45.00
100.00
1,000.00
10.00
100.00
99.00
19.97
550.00
Total:
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
30.00
25.00
750.00
48.00
75.00
70.00
10.00
40.00
40.00
160.00
60.00
68.00
20.00
15.00
10.00
5.00
10.00
8.00
20.00
20.00
50.00
260.00
70.00
260.00
50.00
90.00
200.00
1,000.00
20.00
200.00
99.00
19.97
550.00
4,352.97
Figure 9 Breakdown of ALL parts required to build a home with Mobile Foam’s ICF method. Charts are separated into several
different groups, with the final one being of components that have a one-time expense, such as tools, safety equipment, etc.
Mobile Foam
Page 17
Consolidated Statement of Purchases
Year
Building Tools/Utensils
Measuring Cups
Mold
Chemicals
Wall Materials
Roofing Materials
Electricity
Concrete Slab
Building Tools/Utensils
One Time Tools (purchases)
Year
Selling of Molds
Selling Mobile Foam Kits
Certification
1
15
35
35
12
15
15
15
15
15
1
2
180
180
30
126
180
180
180
180
180
2
3
420
420
70
294
420
420
420
420
420
4
4
660
660
110
294
660
660
660
660
660
4
5
900
900
140
378
900
900
900
900
900
4
1
35
15
1
2
30
180
5
3
70
420
10
4
110
660
14
5
140
900
18
Kit Breakdown
Cost Breakdown
Cost
Cost of Kit
$
$
$
$
10,984.91
1,570.00
12,554.91
4,000.00
Total per kit
Shipping (estimated)
Total w/shipping
mark up
Our Selling Kit Price
$
16,554.91
Total
Cost of Mold
$
$
$
$
$
1,243.00
215.00
1,458.00
3,000.00
4,458.00
Our Mold Selling Price
Description
Total per mold
Shipping (estimated)
Total w/shipping
mark up
Total
Figure 10 All- inclusive kit and mold details
Mobile Foam
Page 18
Cost for One Home
Construction Materials
Measuring Cups
Mold
Chemicals
Wall Materials
Roofing Materials
Wiring/Electricity
Concrete Slab
Building Tools/Utensils
Tax (10%)
Shipping
Final Costs
Cost of Block
House (400 sq. ft.)
Cost
$
6.00
$
1,243.00
$
2,000.00
$
1,966.00
$
1,562.00
$
657.20
$
920.00
$
1,632.08
$
9,986.28
$
10,984.91
$
1,570.00
Description
Total
per mold
Total
Total
Total
Total
Total
Total
SUBTOTAL
Total
Total
Cost
$
5.00
$
12,554.91
$
24.97
$
31.39
Description
per block
TOTAL w/shipping
per sq. ft.
per sq. ft. (w/Shipping)
Figure 11 Calculated cost for one home
Shipping Costs
Shipping Process
Cost
Measuring Cups
Mold
Chemicals
$
$
$
5.00
215.00
200.00
Wall Construction
$
350.00
Roofing
Wiring/Electricity
Concrete Slab
Building Tools/Utensils
TOTAL SHIPPING COST
$
$
$
$
$
200.00
50.00
350.00
200.00
1,570.00
Figure 12 Shipping expenses for all materials can be
found below and are based on a per-kit calculation.
Mobile Foam
Page 19
Units Sold
1000
900
900
800
700
# of Units
600
# of Molds Sold
500
# of Kits Sold
400
300
# of Certifications Given (10 per
company)
200
140
100
0
-100
0
1
2
3
4
5
18
Year
Figure 13 Revenue streams projected over five years
8.3 Market Projections:
Market Comparison of Mold
$16,000.00
$15,000.00
$14,000.00
Price (USD)
$12,000.00
$10,000.00
Competitors
$8,000.00
Production Cost of Mobile Foam
Mold
Mobile Foam Selling Price
$6,000.00
$4,458.00
Competitor's Selling Price
$4,000.00
$2,000.00
$1,458.00
$Mold Cost Comparison
Figure 14 Mobile Foam’s mold compared to competitors’ pricing
Mobile Foam
Page 20
Mobile Foam
Page 21
Figure 15 Extensive “non-profit organization” industry research can be found including the number of current
active organizations, broken down by status as a private foundation, public charity, or other nonprofit. This
research was found on the National Center for Charitable Statistics.
Mobile Foam
Page 22
Figure 16 This 400 sq. ft. floor plan is the basis for all Mobile Foam instructional and building plans
Mobile Foam
Page 23