Mary Mayotte + Associates
A Marketing+Communications Company
SPEECH FITNESS ®
Our Credentials
Mary Mayotte and Associates is a global business
consultancy specializing in providing solutions for face-toface marketing and communication issues.
Since our inception in New York in 1990 the company has
grown to include a second location in Denver, Colorado with
several additional satellites around the country.
For over 15 years our materials have undergone constant
development and evolution to help our clients be more
successful in high-stakes communication situations.
We are 25 consultants strong with specialties in every area
of communication expertise.
SPEECH FITNESS ®
Our Methodology
In our experience, all levels of professionals respond to
positive, interactive problem solving - especially when it is
focused on their own real-life responsibilities and
challenges.
With this in mind Mary Mayotte + Associates builds
custom-tailored training programs featuring casework and
role-plays from the participant’s own “in-baskets.”
Furthermore MM+A consultants are drawn from your
industry which gives them the ability to ‘talk your talk’ and
understand your issues.
SPEECH FITNESS ®
Our Services
1.
SPEECH FITNESS ®
2.
MM+A Media Management / Crisis Communications
3.
TV Segment Consulting / Production
4.
Executive Coaching
5.
Values-Based Selling
6.
Winning through Negotiation / Conflict Resolution
7.
Leadership and Loyalty / Teambuilding
8.
New Business Development / Focus Groups
9.
Pitch Consulting
10.
General Consulting
11.
Management Consulting
12.
Diversity Awareness
13.
Courtroom Testimony
14.
Image Consulting / Perception Management
14.
“Train the Trainer”
15.
Life Coaching
16.
E-Mail Etiquette / Telephone Training
17.
Leading Large Programs / Keynote Addresses
* Please note: We offer customized training in the Spanish Language
SPEECH FITNESS ®
SPEECH FITNESS
®
Finding the Zone ~ Performance is Key!
A presentation, more than any other type of communication,
requires the presenter to be prepared, build rapport, inspire
confidence and emphasize key points--to get results.
SPEECH FITNESS® designed as a metaphor for THE
MESSAGE + PERFORMANCE, covers the difference between
information dump and benefits; identifying your key
differentiators, how to position yourself, choose the most
convincing evidence, and how to really bring the subject alive.
Our program uses sports and music for analogy and frame of
reference, to keep training relevant, motivational--and fun.
Like all of our programs, it’s highly interactive, practical,
customized, videotaped and rigorously upgraded and refined
by our worldwide learning.
SPEECH FITNESS ®
SPEECH FITNESS ®
Course Description
®
SPEECH FITNESS ~ The Training
Working Out the Kinks
The body is an instrument, a muscle and as such, must be flexed and toned
for fitness, creativity and readiness to achieve one’s personal best. Assess
your “health” problems, learn the components of communication
preparedness and a more productive working process.
Areas Covered:
Posture/Relaxation
Stretching
Voice
• The Breath
• Resonance and Vibration
• Toning
Motivation
Memory/Concentration/Practice
Thinking "on your feet“
• Involvement
• Using Impulse and Intuition
Creative Visualization
Positive Goal Setting and Self-Talk
Your Image
SPEECH FITNESS ®
WordMap
 1995
1.
2.
3.
4.
CONNECT/
COMPEL
(“Grabber”)
OBJECTIVE / FOCUS / MISSION
KEY
MESSAGE
SUPPORT/PROOF
Evidence
Analogy
KEY
MESSAGE
SUPPORT/PROOF
Fact
Personal
Experience
RECAP / BENEFITS /
RECOMMENDATION/
TAKE-AWAY
5.
KEY
MESSAGE
6.
SUPPORT/PROOF
Quotations
Statistics
6.
7.
8.
KICKER / BUTTON
Call To Action
How much time do you have?
Where is the meeting?
Who are you talking to?
How do you position yourself?
(Who are you to them?)
How much do they know/need to know
re: this topic?
What’s in it for you?
So What? What’s in it for them?
(Benefits) What’s the take-away?
What do you want them to do, think,
feel or say as a result of your talk?
What are the 5-6 toughest questions
you could be asked?
(List on reverse side)
Course Description
Communication Across Corporate Borders
This workshop focuses on communication skills in professional situations where there may be adversarial barriers and where you want to establish your
company position or your point of view.
The program’s focus is accelerated, interactive learning that allows participants to experience, first hand, the skills they need for improved
communication while also giving them an opportunity to take “ownership” of what works, what needs work and what’s missing. The interactive video
taped exercises used in this program are designed to be executed sequentially with each exercise having a specific “skill” challenge that is a building
block to the next exercise.
The content
•
•
•
•
•
concentrates on –
Refining and refocusing communication goals
Creating a positive perception of yourself or your organization through effective conversation
Improving listening skills to gather valuable and necessary information
Creating a climate for participation
Creating “win-win” conversation skills to dispel opposition
The “art of diplomacy” plays a pivotal role in these sessions to assist in creating a positive perception of yourself and your message. Content includes
specialized techniques to –
• Take the risk to put your point of view on the table
• Exhibit leadership
• Practice keeping cool under fire
• Validate a point of view without repeating or necessarily agreeing with what has been said
• Understand misconstrued motives (bias, attitude, history
• Build a bridge to opportunity
• Be a gracious representative of your organization
Through actual organizational situations or realistic scenarios, participants learn how to –
• Improve their ability to quickly organize a presentation
• Use “bridging skills” to build a strong team consensus
• Use win-win” conversation skills to dispel opposition
• Use diplomatic skills to move the process of selling an idea to a group
• Create appropriate clarity of logistics to achieve the goal
• Assert a sense of personal and company style
• Think in terms of details necessary for a “signature event”
• Use social skills to connect players to the group
SPEECH FITNESS ®
Media Management
Journalists have an agenda, and you only have to see a “no
comment” on 60 Minutes to know how unforgiving the camera
can be.
An ability to manage the media requires an understanding of
how reporters and audiences perceive you and your agenda
and the necessity of having strong and consistent messages
which we, in our experience, help you to craft; messages to be
used in media interactions as well as throughout your
organization’s communication outreach.
Media Management has been designed and is taught by
some of the top journalists in the business, and like all MM+A
programs is based on delivering proactive, persuasive,
convincing messages in one’s own unique style.
SPEECH FITNESS ®
Winning Through Negotiation
Negotiation is like tennis, but both sides can win.
Some people have more aptitude than others for negotiating.
But, as with tennis, anyone can raise their ability by
understanding the principles, learning the value of strategy,
and practicing with a good coach.
Winning Through Negotiation focuses on the full range of
negotiation scenarios, but emphasizes long-term, mutually
beneficial relationships. It has the hallmarks of all MM+A
workshops: highly interactive, customized and practical.
SPEECH FITNESS ®
Values-Based Selling
Intimidated by the concept of “selling” we also dislike the
feeling of being sold.
Today’s competitive business environment demands that
employees at every level take an active part in selling; ideas
and themselves. Yet many will be uncomfortable in this role
because they view “selling,” as formula-driven, manipulative,
and not professional in character. These instincts are correct!
Buying decisions are influenced by an array of beliefs and
attitudes: rational and emotional, business and personal,
statesmanlike and political. They’re called “guiding values,”
and understanding them is the cornerstone of
Values-Based Selling.
SPEECH FITNESS ®
New Business Development
Developing any business requires a combination of science
and magic.
Despite what we’d like to believe, decision-making, even for
multi-million dollar accounts, is filled with subjectivity. There
are loyalties and values we often do not understand, and
political forces beyond our control.
You may have the science in place, but putting in the magic
is more difficult. New Business Development will give your
team the tools to enhance the science, and introduce them to
that magic.
SPEECH FITNESS ®
Ethical Leadership & Loyalty
Today’s managers must have the ability to inspire, influence,
motivate and mentor the individuals who report to them.
MM+A Leadership and Loyalty is targeted at those who are
responsible for changing the way people perform, especially
when the stakes are high.
It’s based on our 20+ years of experience helping senior
managers increase their effectiveness, and was developed for
MM+A with one several of the foremost specialists in
leadership.
SPEECH FITNESS ®
Pitch Consulting
Here’s the problem, described by one of our clients before
they were a client:
“We get on our horses and ride off in all directions. We
fight. We work god-awful hours. We neglect our clients.
Costs run up and time runs out. We rehearse in the taxi.
We pitch on adrenaline. Then we wait, second guessing
what we did. And we still win quite a few. It’s fun, but
there’s got to be a better way.”
Let us show you a better way.
SPEECH FITNESS ®
Consulting
Our corporate training practice frequently results in MM+A
being invited to consult on high-stakes communication
projects. These can include communicating a new vision,
selling-in an organizational change or merger, coaching
executives through change, introduction of a new division,
product or service and, of course, pursuing new business.
Because every situation, and every organization is different
we start with a rigorous investigation into existing
communication processes and procedures. Then, through
our world-wide network, we draw on the relevant, and most
appropriate “best practices.” We “cast” these projects with
our top specialists in appropriate areas of expertise.
SPEECH FITNESS ®
SPEECH FITNESS ®
Some of Our Coaching Team
Andrea Nierenberg
Jeannette Hektoen
Networking/Presentation/Media
Media Training/Media Relations
Dana Patton
Fran Stern, Media
Connie Collins, Media/Presentation
Leslie Porte, Speech & Dialect
Presentation/Financial/
Women’s Issues /Media
Eileen Winnick
Performance/Media/Writing/
Editing/Conflict
Jeremy Nash
Executive Coaching/ Presentation
Mike Landrum
Platformance/Speechwriting
Joan Bogden
Psychologist/Voiceover
Deb Zeigler
Presentation/Career Coaching
France Mayotte
Presentation
Barbara Rucker, Sales/Presentation
Al Martin, Senior Associate/
Advisor-Strategist
Owen Ryan, Advertising Strategy
Sherry Law, Transition Communications
Joe Colosimo, HR Consulting/
Organizational Development/Teambuilding
Pam Sarkisian
HR Specialist/Presentation
Jennifer Brown, HR Specialist/Diversity
Mariela Hernandez, Hispanic Market
Mind/Body Communications
SPEECH FITNESS ®
Some of Our Clients
Abbott Laboratories
Amgen
American Diabetes Association
Astra Zeneca
Bali
Bausch & Lomb
BancBoston – Robertson Stephens
BBDO Advertising/Omnicom
BDO Seidman
Bear Stearns
Biogen
Bristol-Myers Squibb
Bobbi Brown Professional Cosmetics
Booz Allen Hamilton
Cable and Wireless
Care
Caribiner
CBS Early show
Christie Brinkley
Clinique
Coca Cola
Cosmair
CYTYC
Dana Corporation
Danka/Kodak Merger
Dr. Joyce Brothers
Dupont
Duracell
“E” News Daily
Ernst & Young
Eve.com
Fannie Mae
Faith Hill
FAO Schwarz
Forest Oil
Gabrielle Reese
GCI/Grey Creative Group
Gillette
Glaxo Wellcome
Hoechst Marion Roussel
Howard Rubenstein PR
IBM
InStyle Magazine
ISE/International Securities Exchange
Interim Services
Interscience
ITG/Investment Technology Group
Jameson Irish Whiskey
Johnson & Johnson
Jones, Day, Reavis, & Pogue
Kelloggs
Knoll Pharmaceutical
KPMG Peat Marwick
Lakota Winds-Janelle Taylor
Lobsenz Stevens
Maybelline
Novartis
Nu Skin
Nynex
Office.com
Ogilvie, Adams, Rhinehardt PR
1999-2000 Olympics-Triathletes/Equestrians
Origins
Ortho
Oticon
1-800-Contacts
People Magazine
Pepcid AC
Pfizer
PlanetOutdoors.com
Polaroid
Porter Novelli PR
Price Waterhouse Coopers
Primedia
Purdue Pharma
Putumayo World Music QVC
R.J. Reynolds
Reckitt and Coleman
Revlon
Richard Simmons
ROC Cosmetics
Rodale Press
Salomon Smith barney
Save the Children
S.C.Johnson
Scott’s Lawn Products
Sears
Schering Plough
Sciens Solvay
S. G. Cowen
Simon & Schuster
Skip Barber Racing School
St. Martin’s Press
Submarin.com
The Rosie O’Donnell Show
Saatchi and Saatchi Rowland
Time, Inc.
Times Mirror
Trip.com
Tums
UPS
USTA
VCG
Visa
Winstar
Womens’ World Banking
Zenger Miller
SPEECH FITNESS ®
Thank you
Mary Mayotte
CEO/Head Coach
Mary Mayotte + Associates/SPEECH FITNESS®
New York:
160 East 84th Street #5C New York, NY 10028
Phone: (212) 772-1275
Fax: (212) 772-1285
Email: mary@speechfitness.com
Denver:
THE SPEECH FITNESS® INSTITUTE
23 S. Garfield St. Cherry Creek/Denver, Colorado 80209
Phone: (303) 321-8935
Fax: (303) 321-8936
Website: www.speechfitness.com
SPEECH FITNESS ®
SPEECH FITNESS ®