Company and Services
Overview
Overview
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About Versatility Software, Inc.
Credentials and Expertise
Needs, Challenges and Issues
Overview of Versatility Services
– FullSpectrum Select and FullSpectrum Rollout
• Sample Client Profiles and Sample Projects
• Benefits for Clients
• Next Steps
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About Versatility
• Solution provider for marketing, advertising and media
– Software design, development and technology consulting services
– Team background- unique domain expertise, strong track records
– Focused on collaborative content and digital media applications
• Powerful mixture of consulting, design and development
– Consulting services for architecture design, strategy and planning
– Development services for prototypes, designs, and full solutions
– Innovative service offerings for consulting practices and software
• Benefits to clients
– Strong understanding of user, domain and business needs
– Developing insights, innovations, breakthrough technologies
– Reduced costs, speed time to market, cut cycle times
Our Credentials
• The Team
– The core- Eric Hoffert, Alex Apollonsky, Paul Soukup
– An extended and strong network of developers and partners
• Track record and unique domain expertise
– Key staff and consulting positions at AT&T, Bell Laboratories, Apple
Computer, SONY, Magnifi, Rockwell, NASA, etc.
– The team has delivered award-winning brand asset, project /
knowledge management solutions for enterprise users in Fortune
500 accounts, 24 x 7, worldwide and for millions of consumers
playing a key role in Apple QuickTime patents / technology
– The group holds more than eleven patents, has published widely
– Previous clients serviced include Coca-Cola, Disney, Procter and
Gamble, Boeing, Citibank, Warner Bros., CNN…
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Technical Expertise of Principals
• Collaborative Enterprise solutions
– Enterprise document, brand asset, project and knowledge
management, Enterprise marketing management, Enterprise
artwork and packaging management, Enterprise / ASP
deployment, application integration, workflow, security, multitier architecture, web services, grid computing
• Digital Media
– Digital media management, content distribution, media search,
image / video processing, encryption, multicasting, video ondemand, digital rights management, broadcast quality digital
video, video collaboration, wireless multimedia
• Enterprise Application Networking and Communications
– Hosting infrastructure, global application delivery, 99.99%
uptime and service level agreements for ASP, disaster recovery,
network security, managed application services
Client Needs, Issues, Challenges
• Specialized expertise is needed to design / deliver solution
– Enterprise marketing, artwork, packaging management applications
• Outside perspective to map critical new products / solutions
– Fresh, third-party perspective / strategy for key issues as a priority
• Focused and rapid solution design or development required
to meet critical business application needs
– Internal resources are over burdened or expertise not available
• Corporate mandates to reduce costs by outsourcing
– Reduce costs via outsource, improve time to solution availability
• Need to jumpstart internal initiatives
• Technology, patent, interface development or technology
– Due diligence and/or IP development work required
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Client Solution Needs
Solution Strategy
Definition
Initial IT and integration
requirements
Initial users requirements
Platform Vendors evaluation
Buy vs. Build Analysis
ROI Analysis
Solution Planning,
Architecture and Design
Solution Delivery and
Integration
Complete Technical, IT and User
requirements
Project and Technical Management
Development and QA
Software Vendors selection,
cost/needs analysis
Integration
Solution design and Integration
architecture
Training and Documentation
development
User Interface design
Project and Resources planning
Intellectual Property
Development
Provisional and/or full patents filing
planning
Proprietary technology and
processes identification
Patents filing
Solution Delivery
Management
RFP/RFQ Development
Implementation Vendor selection
Vendor Technical Projects
Management
Acceptance and Project
Assessment
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Versatility FullSpectrum Services
• FullSpectrum Solution Rollout (End-to-End)
– Architecture, software development and design services to fully
implement, test and deploy a solution
• FullSpectrum Select Services
– A set of a-la-carte consulting, design and development services
designed to meet client particular needs
• Business Process Review and Design
– Optionally FullSpectrum can include a business process review
with design of an optimised process that will be supported by a
new software solution
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FullSpectrum Select Services
DecisionMaster
Decision
Support
Service
TechReview
ArchitectCentral
Technical
Due Diligence
Service
Design
And
Architecture
Service
FullSpectrum Select Services
VendorManager
Technical
Relationship
Management
Services
DeepDive
Solution
Brainstorming
Service
PatentMaker
Intellectual
Property
Service
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FullSpectrum Select Services
• ArchitectCentral Design and Architecture Service
– Solution architecture design and system integration
• DeepDive Solution Brainstorming Service
– Intense and rapid design sessions to develop innovative solutions
• DecisionMaster Decision Support Service
– Solution strategy / direction require more data to make decisions
• TechReview Technical Due Diligence Service
– Technology requires in-depth review, selection and design
• VendorManager Technical Relationship Management
– RFP / RFQ development, vendor selection and project management
• PatentMaker IP Development Service
– Patent concepts, development, filing, licensing work
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ArchitectCentral
Design and Architecture Service
• Business, IT and Technology Requirements Assessment
– Develop cross-functional solution requirements in-depth
– Author system and functional requirements document
• System Design, Architecture and IT Integration
– Develop system design and architecture to meet the requirements
– Incorporate an application integration model into the solution
– Map the overall technology strategy and foundation into the design
• Technologies and Process Mapping
– Core technologies will be integrated into the system architecture
– Workflow / business processes will be incorporated into the design
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DeepDive
Solution Brainstorming Service
• Rapid Dive in Critical Areas to Create Solution Concept
– DeepDive into Concepts, Features, Design, Architecture, Interfaces
• Phase 1: Build a Rich User Model
– Build an accurate model of the user – goals, needs and tasks
• The ‘Deep Dive’, Connect with user perspective,
• User Scenarios - develop detailed user scenarios
• Phase 2: Rapid Prototyping / Develop Solution Framework
– Iterate on design - multiple simulations, design concepts
– Optionally include business models, high-level system concepts
• Phase 3: Design Requirements Document
– Converge on optimal design for solution framework
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DecisionMaster
Decision Support Service
• Solution Outline for Targeted Feature Area
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Gather relevant Users, IT, Functional, budget and timing input
Solution brainstorming
Preliminary Vendors and Products Evaluation
Integration Architecture Outline
Approach Definition
• Buy vs. Build, ASP vs. In-House deployment
• ROI Analysis and TCO (Cost of Ownership) Estimate
• UI Simulations and Prototypes
• Drive Decisions for Technologies and Products
– Goal is to quickly get to a product, feature or solution decision
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TechReview
Technical Due Diligence Service
• Requirements Assessment to Evaluate Technology
• Due Diligence Technical Scorecard and Benchmark
– Measurable Go/No-Go decision support
– Quantitative view of risks
• Executive Summary Technical Report
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High-level interpretation of Technical Scorecard outcomes
Evaluated technology and vendors comparison / recommendations
Buy vs. Build analysis summary
Risk management summary
• Detailed Technical Report
– Technical details behind Executive Summary Technical Report
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VendorManager
Technical Relationship Management
• Requirements Assessment
• RFP/RFQ Development and Vendor Selection Management
• Project Management
– Technical project management
– Risk management
– Intermediate acceptance
• Architecture Enforcement
– Code reviews
– Design reviews
• Integration and Deployment Management
• Project Assessment and Final Acceptance
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PatentMaker
IP Development Service
• Requirements Assessment
• Prior Art Review and Competitive Analysis
– Review of prior art and competitive environment for patent area
• Patent Strategy Development
– Offensive, defensive, or mixture of both; licensing models
• Intellectual Property Development
– Proprietary technology and processes identification for existing
products or services, strategy and design of patent body / claims
– Provisional and/or full utility patent filing plans
• Patent Filings
– Interaction, coordination and collaboration with Patent Lawyers
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FullSpectrum Rollout Solution
Phase 1 – Infrastructure Assessment and Requirements Definition
Functional
Requirements
Gathering
IT Requirements
and
Assessment
Vendor and
Technology
Due
Diligence
ROI and TCO
Analysis
Phase 2 – Solution Design and Planning
Integration
Architecture
And
Design
User
Interface
Strategy
User Interface
Rapid
Prototyping
Implementation
Project
Plan
Phase 3 – Solution Implementation/Delivery
Implementation
And Testing
Deployment
And
Integration
Documentation
Development
Project
Closure
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Solution Rollout Phase 1 –
Assessment and Requirements
• Functional Requirements Gathering
– Business Champion team input - capture desired functionality,
business drivers and user experience
– User Group input - current user needs, user interface focus and
user preferences
• IT Infrastructure and Requirements Assessment
– IT infrastructure assessment and IR Requirements definition
• Platform Vendor Evaluation and Benchmarking
– Third party technologies and products due diligence
• ROI and TCO Solution Analysis
– Analyse Return on Investment (ROI) and Total Cost of Ownership
(TCO) of proposed solution(s)
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Solution Rollout Phase 2 –
Solution Design and Planning
• User Interface Strategy and Navigation Model definition
– Validation - user experience, business value, company culture
• System and IT Integration Architecture and Design
– Design the overall integration model and architecture for the
solution
• User Interface Sketching and Prototyping
– UI design and prototyping
• Solution Implementation Project Plan
– Detailed scheduling, milestones, resource allocation, risk
management, success criteria etc.
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Solution Rollout Phase 3 –
Solution Implementation / Delivery
• Solution Implementation and Testing
– Combined offshore/onsite development
• Minimize risk of integration
• Minimize implementation cost
• Solution deployment and IT integration
– Work collaboratively on the solution deployment and integration
testing
• Documentation development
• Use open implementation approach
– Open APIs
– Leverage functionality already existed in the company
– Enable repurposing of the solution components
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Solution Rollout Project Timeframes
• Phase One – Solution Assessment
– 3-8 weeks
• Phase Two – Solution Design and Planning
– 3-6 weeks
• Phase Three – Solution Delivery
– 6-20 weeks
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FullSpectrum Rollout Deliverables
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Business, Technical and User Requirements
Benchmarking, Scorecards and Evaluation Reports
ROI and TCO Analyses
Technology Architecture, Strategy and Plan
User Interface Prototypes, Plan, Navigation Model
System / IT Integration Architecture Document
Project Plan, Scheduling and Resource Allocations
Fully Operational and Deployed Solution
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Sample Client / Consulting Profiles
• Global 100 Consumer Products Company
– More than 250,000 employees, Thousands of SKUs
• One of the Nation’s Premier Universities
– Leading edge Digital Video Research Center, NSF-funded
• Profitable Early-Stage Digital Media Company
– Connecting Global 500 Video PR with the News Media
Sample Client / Consulting Profiles
• Digital Media Service Provider for the Global 500
– Connecting Global 500 Video News Releases to the News Media
• Global 100 Consumer Products Company
– More than 250,000 employees, Thousands of SKUs
• One of the Nation’s Premier Universities
– Leading edge Digital Video Research Center, NSF-funded
• Video On-Demand Provider
– Digital rights management initiative for encrypted pay per view
Case Study: Stanford University
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Project Overview: Versatility
Software, Inc. provided Stanford
University's Center for Innovation
in Learning with technology
consulting services for software
and digital video research,
architecture, design,
roadmaps,and tools for the DIVER
Project. The DIVER project is
focused on video capture/analysis,
sharing, and collaboration
• Business Benefits: Research and development innovation, enhanced
system concepts for a major new area of digital video and collaboration
research, key insights to enable new development approaches, streamlined
and faster approaches for digital media playback
Case Study: The NewsMarket
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• Business Benefits:
Project Overview: Versatility
Software, Inc. provided The
NewsMarket with technology
consulting services for new
product and process design. The
project included software and
networked multimedia system
architecture and design, as well as
workflow analysis, optimization,
and process automation. The
NewsMarket’s clients include
General Motors, Intel and Palm.
New product innovation, reduced production cycle
times, cost reductions, increased throughput, streamlined workflow, and
process automation.
Reasons to Select Versatility
• Unique Domain Expertise and Powerful Track Records
– Specialized Domain expertise in media, marketing, advertising
– Decades of delivery experience: high-quality enterprise solutions
• Economical Approach at a time when Cost is Critical
– Cost-effective use of virtual team / outsourcing model
– Leverage existing investments to reduce overall solution costs
• Unique Service Offerings vs. Competition
– Clients can select a variety of unique and value-added services
• Pragmatic and Rigorous Project Methodology
– Requirements analysis, gathering, prototyping, design, roll-out
• Powerful Mix of Consulting and Development
– Clients can select consulting only, or consulting and development
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Next Steps
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Q&A
Review of Client Requirements
Generation of Proposal Upon Request
Development of Statement of Work
Upon Further Expression of Interest
– Detailed Proposal- Pricing, Timing Deliverables are provided
– References available upon request
– Contract documents reviewed
• In Person Team Presentation, if requested
• Upon Decision
– Kick Off planning and strategy commences
Ver·sa·tility (vûr s -t l -t ) noun.
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Capable of doing many things competently
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Having varied uses or serving many functions
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Variable or inconstant; changeable
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Capable of moving freely in all directions