Embracing Change
SmartTech 2010 Presentation
Slide 1
Focusing @ Innovation
The “You” in the center
• Interactivity
• Social Engagement
• New Net-Devices
SmartTech 2010 Presentation
Slide 2
Focusing @ Interactivity
“Power to the People”
> 20hrs video uploaded to
YouTube per minute
> 13m articles available on
Wikipedia
> 4bn images hosted at Flickr
SmartTech 2010 Presentation
Slide 3
Focusing @ Social Engagement
-78% of people trust others recommendations
-14% of people trust advertisements
78% > 14%
Source: Nielsen “Trust in Advertising” report, Oct. 2007
SmartTech 2010 Presentation
Slide 4
Focusing @ New Net-Devices
Momentum favors Apple iPhone & iTouch Ecosystem
“Fastest User Growth in Consumer Technology
History”
Source: Apple, Nintendo, Sony, RIM, Katy Huberty, Morgan Stanley Research, Dec. 2009
SmartTech 2010 Presentation
Slide 5
Focusing @ Regulating Gaming
Regulated Gaming presents
Unique and Innovative Opportunities
SmartTech 2010 Presentation
Slide 6
Evolution Drivers @ The Retail Networks
Convergence
Customer Value
Introduce eGaming
Optimize the
Retail Chain
Extend into
Internet
Existing lottery content
Address new audience
from .com to .country
p2p models
Live betting
Poker, Bingo, Skill, Scratch,
Casino
Single View over Channels
Reduce Complexity
CRM
Cross Product
Uniformity
More Games
Online system
Robustness
Scalability
Availability
Remote Access
Retail Access
Retail
Internet
E-Gaming
Convergence
Evolutionary Stages
SmartTech 2010 Presentation
Slide 7
Evolution Drivers @ the .com Operators
User Experience
& Convergence
Customer Value
Customer Life
Cycle
Value
Acquire eCustomers
Internet
Access
Increase Life Cycle Value
Introduce Cross Verticals
Single View over Channels
CRM
Cross Product
Outsource Back office
Operators become marketing
organizations
Uniformity
On line Marketing emerges
Address new audience
Cross Verticals
Remote Access
Traditional Gaming
Customer Registration
Optimize Payout
E-Customers
Initial Internet Operations
Singular Operations
On Line Marketing
Cross Game
Convergence
Evolutionary Stages
SmartTech 2010 Presentation
Slide 8
WLA Members I well positioned
 Strengths
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Brand power & local knowledge
Commitment to social responsibility
Close cooperation with government
Security and reliability
Customer Confidence & trust
 Weaknesses
 Limited Online experience
 Balance retail network and retailers
 Winning Strategy
 Enable Regulation
 B2B Partnerships
 Focus on Marketing & Sales
SmartTech 2010 Presentation
Slide 9
.com operators I challenged
 Unwelcome for many
governments
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Illegal / Grey History
Past competition with concessionaires
No previous tax payments / social contribution
 Steep Adaptation Curve
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Local Presence & Knowledge required
Separation of local operation from global one
Creating and managing local player base (liquidity)
Interfacing with National Regulatory Bodies
 Obliged to
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Devise new business models (and margins) - local taxes, local
investment, decentralization of operations
Acquire Integration expertise and references
Understand the “Retail & Land Based” Gaming model &
design interfaces to it
SmartTech 2010 Presentation
Slide 10
Consumer Trends
SmartTech 2010 Presentation
Slide 11
Advertising, is the King Dead?
Internet overtakes TV
in advertising
SmartTech 2010 Presentation
Slide 12
Media, A fragmented mosaic
Source: OPA and Nielsen Online December 2008, E-marketer
SmartTech 2010 Presentation
Slide 13
Gaming Spectrum, New models rising
Lotteries
.com
Social
Gaming
Traditional
.com players
New generation
Money Play
Money Play
Virtual Goods
SmartTech 2010 Presentation
Slide 14
intralotinteractive
SmartTech 2010 Presentation
Slide 15
Intralot Interactive, in brief
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Founded 2009
Consolidates On Line Assets of Intralot Group
Aims at the Government Regulated On Line Markets
Provides B2B & B2G Technology and Services
Provides B2C Services in Regulated Markets
Integrates best Partnerships
Our Vision
“ Inspiring the Player ”
Our Mission “Shape the future of Gaming ”
SmartTech 2010 Presentation
Slide 16
Customer Centric, the product architecture
Retail
Social Venue
Anonymous Play
Registered Play
Mobile
iTV
Interactive Play
Internet
PORTAL & BRANDS
ACQUISITION
RETENTION
CUSTOMER
PRODUCT
TRANSACTION
MANAGEMENT
ANALYTICS
Player Management System
SPORTS
POker
CONTENT
LIQUIDITY
BINGO
SKILL
COMMUNITY Tools
INSTANT
ELECTRONIC
AGENT
LOTTERY
NETWORK
SmartTech 2010 Presentation
Slide 17
Migration Roadmap, a 3+3 strategy for lotteries
Type
Registered
Transactional
Gaming
Description
Mobility
Mobility
Streaming Video
Bet Acceptance, e-paymets
Registered
Loyalty
Gaming
Mobile Gaming
Web.TV
Transactions over Internet
Subscription Gaming
Subscription Play
Loyalty Programmes
Loyalty Cards
Social Network Sites
Info Sites
Anonymous
Gaming
Stage
Automation at the Retail
Betting in the Retail
Game Social Network
Game Info Portal
Retail-Self Service
Retail Network
SmartTech 2010 Presentation
Slide 18
Success Story, Bilyoner Turkey
SmartTech 2010 Presentation
Slide 19
Success Story, Intralot Italia
SmartTech 2010 Presentation
Slide 20
thankyou
George Zenzefilis
General Director, INTRALOT Interactive
zenzefilis@intralot.com
SmartTech 2010 Presentation
Slide 21