Sports Marketing Vocabulary
1
______________________- Transaction between a producer & consumer.
2
______________________- An individual that supplies a product or service.
3
______________________ - An individual that uses a product or service.
4
______________________ - The application of marketing principles to sports
and non-sports products through sports
5
______________________- A source of diversion engaged in for pleasure.
6
______________________ - Intermediary that markets talent and determines
an athlete’s worth in a market.
7
______________________ - Organization that markets an event.
8
______________________ -: All individuals at or exposed to an event.
9
______________________ - An individual which uses a product or service.
10 ______________________- Segmentation based on measurable statistics.
11 ______________________ - An individual that makes a purchase.
12 ______________________ - Segmentation based on area, region, or climate.
13 ______________________ - Separating consumers into smaller groups.
14 ______________________ - A relatively small market with specialized need.
15 ______________________ - Segmentation based on personal interest and
activities.
16 Direct goal- ____________________________________________________.
17 Indirect goal- ___________________________________________________
18 ______________________ - Company which sells merchandise to the end user.
19 Signature Sponsor- ______________________________________________
_______________________ - A corporate entity which is involved with a sports
property in order to gain exposure and promote their products.
20 Sports cape: ____________________________________________________
______________________________________________________________
21 ______________________ - Represents benefits of sponsors & advertisers for
being involved in an event.
22 ______________________ - Authorized use of a brand, brand name, brand
mark, trademark or trade name.
23 ______________________ - A company with a license to reproduce an official
brand mark.
24 ______________________ -Applying marketing principles to the promotion and
operation of an event.
25 ______________________ - A company’s efforts at developing a personality
and image.
26 ______________________ - A company’s identifying mark or logo.
27 ______________________ - One way mass communications paid for by an
identified sponsor.
28 ______________________ - Method of distribution for a promotional message.
29 ______________________ - Interactive and interpersonal promotions meant to
develop relationships and increase customer satisfaction.
30 ______________________ -The combination of promotional efforts for a
business.
31 ______________________ -building a good image in the community: community
involvement and good will.
32 ______________________ - NONpaid, news-style mass communications about a
product or company.
33 ______________________ -Retailer focused promotion aimed at increasing
short term sales goals.
34 ______________________ - Corporate investment in a sports property for
exposure.
35 ______________________ - Potential of earning for a corporate promotion.
Sports Marketing Vocabulary List
Ad schedule
Advertising
Arbitrary Allocation
Audience
Borrowed equity
Brand
Branding
Clutter
Competitive parity
Consumer
Customer
Demographics
Direct goal
Event Marketing
Exchanges
Exclusivity
Feasibility
Gate Receipt
Geographics
Indirect goal
Leveraging
Licensee
Licensing
Licensor
Luxury Box
Market Segment
Marketing of Sports
Marketing thru Sports
Media
Niche Market
Organized Sport
Personal Seat License
Personal Selling
Producers
Professional
Promotion Mix
Psychographics
Public Relations
Publicity
Retailer
Return on Investment
Return On Investment
Sales Promotion
Season Ticket
Signature Sponsor
Sponsorship
Sponsorship
Sports cape
Sports Intermediary
Sports Marketing
Sports Property
Sports.
Stadium as Plac