1 Memory – PPT Notes The Phenomenon of Memory Can you name… What/how is this “tip of the tongue?” Recall vs. Recognition – which is easier, why? The case of Clive Wearing Describe his memory problems and abilities. Technical terms? Flashbulb memories Personal example: If societal, then If personal, then Demonstration of bias in memory Atkinson & Shriffrin’s (1968) 3 Box Model: Why have we switched STM to Working? 3 memory processes like a computer: Encoding What do we mean “rehearsal is an executive process?” Demonstration: Serial Position Effect Other Similar Effects: Primacy Effect Next in Line Effect: & Recency Effect Spacing Effect: 2 Demonstration of encoding: Self Reference Effect Demonstration Contextual Memory Demonstration Imagery Mnemonic Devices Peg Word Method of Loci Key Word Chunking Echoic Hepatic Storage Iconic Memory & George Sperling Describe his famous experiment and the conclusions Sensory Memory Stores: Iconic Working Memory & the Magic Number Demonstration 1. Demonstration 2 Demonstration 3 Any Rajan Mahadevans in here? Rehearsal & Hermann Ebbinghaus & the Forgetting Curve 3 Long Term Memory – 2 Types & Brain Parts: A) ______________ aka ________________ Brain Part: Semantic v ____________________ Episodic B) ______________ aka ________________ Brain Part: ____________________ Copy the Chart about Memory Stores! Eidetic Memory aka Anterograde Amnesia vs. Retrograde Amnesia Retrieval Recognition vs. Recall Demonstration Priming State Dependent Memory Deja-Vu v. Forgetting Change Blindness – what did the college kids do!? Don’t “forget” about Ebbinghaus’ forgetting curve! Mood Dependent Memory 4 Repressed Memories Demonstration Retroactive interference v. Proactive Interference Memory Construction Misinformation Effect – ways to get it, who’s susceptible? Source Amnesia – what/who/why/how do we know? Repressed Memories – biggest cause? What percent not remembered?