1
Memory – PPT Notes
The Phenomenon of Memory
Can you name…
What/how is this “tip of the tongue?”
Recall vs. Recognition – which is easier, why?
The case of Clive Wearing
Describe his memory problems and abilities.
Technical terms?
Flashbulb memories
Personal example:
If societal, then
If personal, then
Demonstration of bias in memory
Atkinson & Shriffrin’s (1968) 3 Box Model:
Why have we switched STM to Working?
3 memory processes like a computer:
Encoding
What do we mean “rehearsal is an executive process?”
Demonstration:
Serial Position Effect
Other Similar Effects:
Primacy Effect
Next in Line Effect:
&
Recency Effect
Spacing Effect:
2
Demonstration of encoding:
Self Reference Effect Demonstration
Contextual Memory Demonstration
Imagery
Mnemonic Devices
Peg Word
Method of Loci
Key Word
Chunking
Echoic
Hepatic
Storage
Iconic Memory & George Sperling
Describe his famous experiment and the conclusions
Sensory Memory Stores:
Iconic
Working Memory & the Magic Number
Demonstration 1.
Demonstration 2
Demonstration 3
Any Rajan Mahadevans in here?
Rehearsal & Hermann Ebbinghaus & the Forgetting Curve
3
Long Term Memory – 2 Types & Brain Parts:
A) ______________ aka ________________ Brain Part:
Semantic
v
____________________
Episodic
B) ______________ aka ________________ Brain Part:
____________________
Copy the Chart about Memory Stores!
Eidetic Memory
aka
Anterograde Amnesia
vs.
Retrograde Amnesia
Retrieval
Recognition vs. Recall Demonstration
Priming
State Dependent Memory
Deja-Vu
v.
Forgetting
Change Blindness – what did the college kids do!?
Don’t “forget” about Ebbinghaus’ forgetting curve!
Mood Dependent Memory
4
Repressed Memories
Demonstration
Retroactive interference
v.
Proactive Interference
Memory Construction
Misinformation Effect – ways to get it, who’s susceptible?
Source Amnesia – what/who/why/how do we know?
Repressed Memories – biggest cause? What percent not remembered?