Korea Representative Office
State of Oregon
May 2015
Opportunity for
Oregon Products
Contents
1) Why Korea
◈ Korea, By the Numbers
◈ Strategic Location – Far East Asia
◈ Korea’s Cinderella Story
◈ Why Korea? It’s a Dynamic Market
◈ Why Korea? It’s the gateway of Asian Market
◈ Trend of Korean Consumption Market
◈ Growth of EC Market
◈ Rapid Growth of Overseas Direct Buying
2) How to approach Korean Market ?
◈ Relationship between Oregon and Korea
◈ Why Oregon is exporting to Korea
◈ How to approach Korean Market ?
◈ Success stories of Oregon companies with us
◈ Upcoming Business Events/Fairs in Korea
3) Korea Rep. Office
◈ Services
◈ Staffs
◈ Location
Korea by the Numbers
► 51 Million People (12x Oregon)
► 40% of the size of Oregon
► Mountainous landscape
► 83% of the population is urban
► Per Capita Income
– Total Korea: $28,739 (2014)
► Ties to America
- Korea is America’s 7th largest trading partner
- Korea is America’s 5th largest source of foreign visitors
- Korea is America’s 2nd source of foreign students
- US is Top Destination for Korea Direct Investment: $18.4b
- US is Top Investor Nation in Korea: $31.8b
- More than 2 million Korean/ Americans live in USA
Strategic Location – Far East Asia
Korea’s Cinderella Story
•
Economic Miracle
– 50 years ago per capita GNP was $100, today it’s over
$28,000.
– 3rd largest economy in Asia
– 8th largest trading nation
•
Gateway to North East Asia
– Korea is the #1 Investor in China
– Leading investor-trading partner in Japan & China
President of Rep. of Korea Geun Hye, Park
Leader of North Korea
Why Korea?
It’s a Dynamic Market
Small Land, Big Population
Korea – US FTA
Fast-growing Market
Why Korea?
It’s the gateway of Asian Market
Yuna Kim – Figure Skating
K-POP
Chinese People in
Myeongdong, Seoul
Trend of Korean Consumption
Market
a. Rapid growth of mobile shopping
b. Rational consumption
c. Seeking for value based consumption
d. Aging consumers
e. Well-Being lifestyle
f. Show-rooming
g. Ethical consumerism
Growth of EC Market
• Total online sales (2012)
: $ 1.05 trillion = up 14.5%
from 2011
•
Cyber Shopping (2012)
: Increased 11.3% from 2011
: Accounted 10% of total
retail sales in Korea
Rapid Growth of Oversea Direct
Buying
◈ Purchase items through the local resident or buying agent
◈ Using oversea online shopping mall
◈ Up to 50% cheaper than Korean retail price
◈ Many additional sale events : Ex) Black Friday
◈ Guarantee by the brand website
Relationship between Oregon
and Korea
Vancouver, B.C.
Portland
Kwangyang Busan
Shanghai
Ningbo
What Oregon is Exporting to
Korea
How to approach Korean
Market?
2.
1.
<Trade Fair>
<Reliable Partner>
3.
<Global Etiquettes>
How to approach Korean
Market?
5.
4.
<Trade Board of Korea
Importers Assoc.>
<I Love Oregon : Facebook
Group>
Success stories of Oregon
companies with us
-
Erickson Aircrane Inc. : Sold 4units of Air Crane S-64 for Fire Fighting to
Korea Forest Service(KFS).
USD 24,000,000 : In 2002
USD 22,000,000 : In 2006
USD 38,000,000 : 2more in 2007
USD 300,000 ~500,000 /year : selling components from 2009
-
ENTEK in Lebanon : Export : Approx. US $ 5,000,000/year. Recently, built
the warehouse in Busan for their products such as lead acid separators, li-ion
membranes.
-
Citrus-mate Inc.: This air fresheners and fabric
refreshers manufacturer exported $6130 from
2014.
Success stories of Oregon
companies with us
-
Shinsegae L&B Co.,Ltd Korea
: Importing approx. USD 1 Million of Pinot Noir
from 4 wineries in Oregon.
Begin to import craft beers from Oregon
-
FDI : International Flat Cable Inc.
Lake Oswego, OR
Item: Flat Flexible Cables and Circuits
Last Nov. 2014, this Korean firm has invested
almost USD 5 million for establishment of
U.S. Headquarter & Plant in Oregon.
-
Mentor Graphics, Inc
In 2014, export USD 200 mil. Value of
components to Samsung Electronics Co.,Ltd, Korea and sold USD 3mil. to
Hyundai Motors, Korea
Upcoming Business Events/Fairs
in Korea
-
Seoul Food 2015 (International Food Industry Exhibition,
Seoul) for May 12~15 at Kintex, Korea
-
Korea Overseas Investment Fair(KOIF) 2015 for June
17~18th at Kintex, Korea.
-
Korea Autocamping Show 2015 for June 18~21 at
COEX
-
The 23rd Seoul International Building Materials and
Decoration Fair for Aug. 26~29 at COEX
-
International Solar Energy Expo & Conference for
Sept. 9~11 at Kintex
-
Seoul Aerospace Show (Seoul ADEX 2015) for Oct.
20~25 at Seoul Airport, Korea.
KRO offers a wide range of
services:
•
•
•
•
•
•
•
•
•
•
International Trade & Governmental Relations
Entry Strategies : Sales & Market Development
General consultation on doing business in Korea
Agent and distributor search
Direct sales opportunities and project bidding
opportunities
Company background investigation
One-on-one business meetings and
matchmaking
Consultation on government policy and
regulation
Overseas trade leads
Industry trade shows and product seminars
Korea Rep. Office, State of
Oregon & Port of Portland, USA
Kim, Jin Won., Ph. D:
Director
▶ Director, Korea Representative Office of State of Oregon, USA : Since 1987
▶ Chairman, Association of American State Offices in Korea (ASOK)
▶ Korean Project Director of Western United States Agricultural Trade Association (WUSATA),
USA : 2002 -2006
▶ Adjunct Professor of Universities in Korea (Int’l Trade & Affairs) - Inha Univ. Hanyang Univ. : Since
2000
▶ Master of Ceremony as a News Commentator in Korea Broadcasting System (KBS) 1 Radio
Program “ Here Seoul ” : 1997-1998
▶ Author of 3 books related with “ Lobby & Lobbyist “
▶ Representative, Port of Portland, Oregon : Since 1979
Korea Rep. Office, State of
Oregon & Port of Portland, USA
Seok-hwan “Shawn” Kim
: Deputy Director
Professional Experiences
Education
▶ Korea Rep. Office, State of Oregon, USA
Nov. 2011 ~ Present
: G. Manager /Trade Mission, Fair Participation, Market Research &
Report , Assistance for Import/Export, etc.
▶ Oregon Department of Agriculture, Portland, OR, USA July 2012 ~
June 2013
: G. Manager / Trade Mission, Fair Participation, Market Research &
Report , Assistance for Import/Export, etc.
▶ YSC Line (Yanghae Shipping Co.,Ltd) Seoul, Korea Nov. 2009 ~
Oct., 2011
: Operation Department / Contract and management of 18 domestic
and overseas terminals. Management of slot exchange.
▶ Hanyang University, Seoul Korea , Mar. 2012 : Master of Business Administration
▶ George Fox University, Newberg, OR, July 2008 : Bachelor of Business Administration
Ji-hyun “Joanne” Moon : Administrator
Since Feb. 2002, she has assisted KRO with the utmost diligence. Her primary duties
include making appointments and arrangements for visitors, and handling routine inquiries
and correspondence. Any future business associates will be well received as she always
enjoys meeting new people.
Office:
KRO office is located in downtown Seoul and offers easy access to key
government/business offices, corporate headquarters, financial district,
royal palaces, first-grade hotels and major sightseeing attractions.
Only 3 blocks from US Embassy.
Thank you!!!
감사합니다
By Shawn Kim
Korea Rep. Office
State of Oregon, USA
May 2015