THE UNIVERSITY OF LETHBRIDGE
Faculty of Management
Mgt 3815N – Women and Entrepreneurship in India
Summer Session – 2012
Instructor:
Indira Sharma, MBA
Phone:
403 329 2167
E- Mail
indira.sharma@uleth.ca
Office Hours:
Thursdays / 2:00 pm - 4:00 pm by appointment on mail
Course Times:
Mon/Wed 1800-2050
Class Room:
M 1060
Office:
M4092
COURSE MATERIALS:
Text: Vasanthagopal, R. & Santha, S. (2008). Women Entrepreneurship in India. New Century
Publications, 4800/24, Bharat Ram Road, Ansari Road, Daryaganj, New Delhi – 110
002(India).
Required readings: Material will be posted as and when required.
DESCRIPTION
The course is designed with the aim of providing holistic view about India with special reference
to status of women and entrepreneurship. It highlights constitutional provisions, laws and
schemes adopted in favour of women for their development. The concept of entrepreneurship
will be discussed in the context of Indian women. Students will be guided to set up a venture in
India with special reference to micro, small, medium enterprise. Case studies will be introduced
to provide real life examples to understand women entrepreneurship in India.
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COURSE OBJECTIVES

To provide an overview of social, cultural, political, and economic environment of India

To provide insight on the status of Indian women

To highlight the role of government to encourage women’s development through
constitutional provisions and special schemes

To discuss entrepreneurship in the context of women in India.

To provide guidance in profile development to start a new venture in India.

Literature review on women entrepreneurship in India

To make a real life learning with inclusion of cases and success stories from both rural
and urban background from India.
COURSE REQUIREMENTS:
Evaluation Scheme
Components
Weightage
Pop quizzes
Assign Date
Due Dates
On going
10%
Attendance
On going
10%
Daily
10%
Daily
Active Participation
Assignment 1:
Poster making and
20%
May14, 2012
May 16, 2012
20%
May 23, 2012
June 11, 2012
30%
June 4, 2012
June 20, 2012
presentation
Assignment 2:
Paper Review Presentation
Assignment 3:
Development and
2
presentation of Project
Profile
Grading Scale (Faculty Management Guidelines)
Grade
Percentage Grade
Percentage Grade
Percentage Grade
Percentage
Range
Range
Range
Range
A+
95-100
B+
82-85
C+
70-73
D+
58-61
A
90-94
B
78-81
C
66-69
D
50-57
A-
86-89
B-
74-77
C-
62-65
D-
00-49
Assignment Descriptions
Copies of all assignments must be submitted in electronic format and in hard copy on the due
date mentioned for each assignment. Presentation slides are to be submitted a day prior to the
presentations. Grading will be done as per the rubric provided in the class.
Assignment 1:
Class will be divided into groups of three. Each group will create a poster reflecting the status of
women in one of the eras – ancient period(Vedic) – (2000BCE – 500 BCE), later vedic period
600 BCE-1700 CE) and modern period (Post 1947).
Poster must be tabloid size (in word – 11 inches X 17 inches); font used should be Times New
Roman. The poster is to be presented in the class in not more than 15 minutes.
Link for format: http://owl.english.purdue.edu/owl/resource/560/01/
Due Date: May 16, 2012
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Assignment 2:
Literature review on Women and Entrepreneurship in India
Themes:
i.
Reasons for Entrepreneurship
ii.
Characteristics and Status of Women Entrepreneurs in India
iii.
Problems of Women Entrepreneurship
Students have to locate research articles on women and entrepreneurship in India and write a 4 – 5 page
summary. A reference page, list of references should be included at the end. Reference pages will be
counted outside the main content. APA format is to be followed to develop the paper.The paper is to be
presented in the class in 25-30 minutes
Due Date: June 11, 2012
Assignment 3: Proposal Writing and Presentation
The entire process of development and presenting the Proposal for Micro, Small, and Medium
Enterprise (MSME) is itself a great learning about establishing a venture in India. Students will
experience a real life situation and gain knowledge about the business and its process.
Outline:
APA cover page
Table of contents
References
Margins: APA Margin
Font: APA
Line Spacing: Double space
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This is a group work. Groups will be decided in class. Your proposal for Micro Small and
Medium Enterprise should be on manufacturing enterprise based in any part of India.
This proposal is presented by the group to class in 45 minutes.
Due Date: June 20, 2012
Note: Link for APA Format http://owl.english.purdue.edu/owl/resource/560/01/
Attendance & Participation
I expect students to attend every class. Attendance is important because it is difficult to meet our
objectives and to do well in the course when attendance is irregular. Arriving late and leaving
early will not be entertained. The instructor must be notified prior to class if a student will be late
or must leave early for legitimate reasons. Students will lose grade for attendance and quiz on the
day of absence without a substantial reason.
10% weightage is assigned for each pop quiz, attendance and active participation in the class.
Attendance and active participation will be graded regularly and there will be five short Surprise
pop Quizzes held at random during class time.
Case study
Case studies provide an opportunity for the development of communication, group working, and
problem solving skills. In addition to success stories common women entrepreneurial activities
will be discussed. Such problem based learning encourages students enjoyment of the topic, and
their desire to learn in a real life scenario.
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Group work
Different groups will be formed for different assignments. Students are advised to set specific
targets and identify the roles of each individual. Group members name with responsibilities must
be notified to the instructor during any group activity. Students are encouraged to share equal
work load in the assigned group work and encourage sound learning environment.
POLICIES
Plagiarism
Students cheating on a test or submitting plagiarized, copied, or duplicated work will
automatically result an “F” in the course (ref: Student Discipline Policy--Academic Offenses and
Discipline Procedures section of the University Calendar). The circumstances of any applied
penalties will be thoroughly documented in your personal academic files.
Ethical Conduct
Ethical Conduct is expected from all students, in accordance with University policies as
described in the University Calendar.
Electronic courtesy
All cell phones must be inactivated/switched-off during class. Laptops can be used in class to
take class notes. Any student found to use laptops or any other hand held devices inappropriately
will be considered to have violated the policy of academic honesty.
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Weekly schedule
Tentative Course Calendar and Contents
Day
Date
Monday
May 7, 2012 Introduction , discussion on course outline,
course expectations, video clippings,
introduction about India
class activity: ice breaker
May 9, 2012 Early civilizations of India
Satus of women in different period: Ancient,
Later Vedic and Modern.
Wednesday
Monday
May 14,
2012
Topics to be covered
Government, women friendly constitutional
provisions, women development in India’s Five
year Plans; discussions on schemes
May 16,
2012
Poster presentation by students.
Discussion on concepts/ characteristics of
entrepreneurship in India
Monday
May 21,
2012
Statutory Holiday
Wednesday
May 23,
2012
Setting up a venture in India:
Guidelines for prospective entrepreneurs in
Micro Small Medium Enterprises (MSME)
May 28,
2012
Setting up a venture in India:
Micro Small Medium Enterprise (MSME)
set up procedure
Wednesday
Monday
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Required readings and
activities
Part 2 from the book:
M. Mishra(2009).The
Britanica Guide To India A
comprehensive
introduction to the world’s
fastest growing country.
Chapter 3 –Schemes
Chapter 6 –Women
Development in India’s
Five year Plans
Due Date Assignment 1
Chapter 1 – women
Entrepreneurship: An
Introduction
http://www.dcmsme.gov.in
/howtosetup/guidenewssi.h
tm
Chapter 4 – Government
agencies promoting women
entrepreneurship in India
http://www.dcmsme.gov.in
/howtosetup/getstart.htm
Wednesday
Monday
Wednesday
Monday
Wednesday
Monday
Wednesday
May 30,
Social entrepreneurship and social marketing
2012
with examples in an Indian social change.
June 4, 2012
Literature review on:
i. Reasons for Entrepreneurship
ii. Characteristics and status of women
wntrepreneurs
iii. Problems of Women Entrepreneurship
iv. Role of Government Agencies and Financial
Institutions
June 6, 2012 Women & Agriculture ( Guest lecture)
June 11,
Individual presentation of literature review to
2012
the class and discussion on it.
Material will be posted
Chapter 2 - Women
Entrepreneurship: studies
in India and abroad
Subjective to change
Due date for Assignment 2
June 13,
2012
June 18,
2012
Women & Agriculture ( Guest lecture)/
Case discussion on successful women
entrepreneurs from rural & urban India.
Subjective to change
Reading material will be
posted
June 20,
2012
Project profile presentation and discussion;
final review of the course
Due date Assignment3.
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