June 24
Community
Engagement
2015
Prepared by Chris McAlpine Community Development Coordinator
UnitingCare NSW.ACT, T: 02 4723 9468, M: 0448 640 050
cmcalpine@Unitingcarenswact.org.au
www.unitingcarenswact.org.au
Participants
booklet
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Community Engagement Workshop
Table of Contents
Workshop ............................................................................................................................................................. 5
Learning Outcomes .......................................................................................................................................... 5
Program............................................................................................................................................................ 5
Community Defined ............................................................................................................................................. 6
Knowing the community .................................................................................................................................. 7
National Church Life Survey ........................................................................................................................... 10
Current Community Connections .................................................................................................................. 13
Map Your Community Connections ............................................................................................................... 14
Community Engagement Defined ...................................................................................................................... 15
Community Engagement Aims....................................................................................................................... 15
Community engagement Spectrum ........................................................................................................... 16
Community engagement Tools and Techniques........................................................................................ 16
You’re Community Engagement Experience ................................................................................................. 17
Theological Perspective ..................................................................................................................................... 18
Theological Reflection .................................................................................................................................... 18
Jesus Connects with the Community ............................................................................................................. 19
Understanding Who you are Engaging .......................................................................................................... 20
Community Engagement Opportunities ........................................................................................................ 21
Current Opportunities................................................................................................................................ 21
Create Opportunities ................................................................................................................................. 21
Community Engagement Scope ......................................................................................................................... 22
Why Engage ................................................................................................................................................... 22
Target community .......................................................................................................................................... 22
People’s Motivation ....................................................................................................................................... 22
Community Engagement Method ................................................................................................................. 22
Community Engagement tool ........................................................................................................................ 22
Resources ....................................................................................................................................................... 22
Evaluation ...................................................................................................................................................... 22
Community Engagement Cycle ...................................................................................................................... 23
P.T.O.
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Community Engagement Workshop
Table of Contents (continued)
Tools and Techniques ......................................................................................................................................... 24
Your use of tools and techniques ............................................................................................................... 24
Online Tools................................................................................................................................................ 25
Evaluating Engagement Activities ...................................................................................................................... 25
Examples of tools and techniques.................................................................................................................. 26
Brainstorming ............................................................................................................................................. 26
Citizen Committees .................................................................................................................................... 27
Community Fairs ........................................................................................................................................ 28
Kitchen Table Discussion ............................................................................................................................ 29
Poster Competitions .................................................................................................................................. 30
Surveys ....................................................................................................................................................... 31
Evaluation ........................................................................................................................................................... 32
Community Engagement Project 1 .................................................................................................................... 34
Community Engagement Project 2 ................................................................................................................ 35
Resources ........................................................................................................................................................... 36
Feedback ............................................................................................................................................................ 38
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Community Engagement Workshop
Workshop
Learning Outcomes
1.
2.
3.
4.
Understand what community engagement is
Explore the theological perceptive of community engagement
Understand how to start and scope out a community engagement project
Understand the range of tools and techniques that can be used
Program
1. Introduction
2. Community Engagement Defined & Introduction to topic
2.1. What is community?
2.2. What is engagement?
2.3. Community engagement can be the aim of a project or a sub aim.
2.4. Large range of tools and techniques can be used
3. Current experience
3.1. Survey what techniques have been used
4. Theological spectrum (individual)
4.1. Evangelism, service, gift to the community,
5. Why engage with the community?
5.1. Increase numbers? Increase understanding of the community, provide benefit to the community,
and demonstrate Christian charity
6. Community Engagement opportunities
6.1. Current opportunities
6.1.1.What is happening the community that you can connect with? E.g. Community Service
network, community Hub, local council festival, Sydney Alliance,
6.1.2.What I happening in the church that can be used? E.g. fete, congregations – listening
campaign, connections with preschool, connections through Op shop
6.2. Create new opportunity
6.2.1.Door knocking survey, letter box drop, information booth, initiate community
activity/campaign, initiate joint projects with other organisations
7. Getting Started – scoping
7.1. Explain – using template
7.1.1.Include evaluation process, link to other church including UnitingCare activities
7.1.2.Exercise – complete template based on a past or future project.
8. Introduce Next Workshop - Community Engagement tool kit
8.1.1.Tools and techniques
9.
Evaluation workshop
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Community Defined
Community
noun, plural com·mu·ni·ties.
1. a social group of any size whose members reside in a specific locality, share government, and often have a
common cultural and historical heritage.
2. a locality inhabited by such a group.
3. a social, religious, occupational, or other group sharing common characteristics or interests and perceived
or perceiving itself as distinct in some respect from the larger society within which it exists (usually preceded
by the ): the business community; the community of scholars.
4. a group of associated nations sharing common interests or a common heritage: the community of
Western Europe.
5. Ecclesiastical . a group of men or women leading a common life according to a rule.1
Education
Cyber
Churches
Recreation
Businesses
Our
Community
Community
Services
Natural
Government
1
http://dictionary.reference.com/browse/community
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Neighbourhood
Community Engagement Workshop
Knowing the community
Getting to know your community can be as simple as having conversations and as complex as analysing
detail demographical statistics.
Community Assets and Aspirations
What does the community that you can build
on/what assets do they currently have? E.g. an active
sporting club, local parks. What aspirations do
people have and willing to act on? E.g. people want a
safe community
Potential Partnerships with?
Who can you develop a partnership or relationship
can you form with another organisation?
Community needs
What are can the community improve e.g. road
safety, unemployment, clean parks
Who has shared values and commitment
Who (individuals, organisations or business) could
you work with? Do you share the same values and
goals for a healthier community?
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Hornsby Local Government Area – Statistics
http://profile.id.com.au/hornsby/highlights?BMID=20&WebID=210
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Thematic Maps - Interactive
Hornsby Shire Council, People aged 0 to 4 years, 2011,
http://atlas.id.com.au/hornsby#MapNo=10002&SexKey=3&datatype=1&themtype=1&topicAlias=aged-0to-4-years&year=2011
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National Church Life Survey
www.ncls.org.au
Know your church community
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Current Community Connections
What tools or mechanisms do you currently use to help your congregation to connect with the community?
(Tick all relevant)
Knowledge of UnitingCare
NSW.ACT services
Chamber of Commerce
Meet with community
leaders
Attend community or health
services networks
Hold community events
e.g. Carols by Candle light
Host speakers of public
interest
Community Directory (from the
local Council Website)
Hold stalls at community
events
Know government
representatives
Run a Men’s Shed
Advocate for social change
Participate in joint churches
activities
Skills in developing partnerships
Conduct joint activities
Invite emergency service to
activities
Invite a Chaplin to speak at a
service
Volunteer at a Uniting
Care NSW.ACT service
Congregation members use
their social networks
Rent the church / hall to other
groups
Social media
Website
Run an Op Shop
Teach SRE
Community radio
Other:
Other:
Other:
What tools do you need to develop to assist you to strengthen your connections with the community? (Tick
all relevant)
Knowing who we should connect with
(being strategic)
Understand your community (demographics)
Skills in developing partnerships
Relating to politicians
Knowledge of local organisations
Designing a program
How to identifying community issues
Lack of confidence
Understanding the theological reason
Working with a specific age group
Knowing who we can invite from UnitingCare
NSW.ACT
How to connect with the school/education
systems
Know how and where to start
Relationships management
Other (write):
Other (write):
List the top 3 tools that you need to assist you to connect with the community.
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Map Your Community Connections
Who do you currently have connections with?
What is the type or nature of that connection?
What type of connection would you like with them in the future?
____________
•______________
•_____________
____________
Who
•______________
•_____________
•type
•Future
Congregation
____________
____________
•_______________
•_______________
•______________
•______________
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____________
____________
•______________
•______________
•______________
•______________
Community Engagement Workshop
Community Engagement Defined
“Community engagement is a way of including the views of our community in our planning and decision
making processes.”2
Engagement is a generic term for any process or interaction with stakeholders, community groups or
individuals. It includes one-way communication or information delivery, consultation, involvement in
decision-making and empowered action in informal groups and/or formal partnerships.3
Community engagement refers to the connections between governments, citizens and communities on a
range of policy, program and service issues. It encompasses a wide variety of government–community
interactions ranging from information sharing to community consultation and, in some instances, active
participation in government decision making processes. Engagement can be formal or informal, direct or
indirect. Effective community engagement allows government to tap into diverse perspectives and potential
solutions to improve the quality of its decisions. It enables citizens and communities to better understand
the processes of government and to build their capacity to participate in deliberative processes through the
acquisition of confidence, skills, knowledge and experience. The amount of influence citizens can exert on
decision making increases in accordance with the level of engagement, with active participation providing
maximum opportunities for citizen influence. However, responsibility for the final decision rests with
government. An understanding of community engagement, the levels of engagement and effective
engagement principles and practices are essential prerequisites for any public official tasked with planning,
approving or implementing community engagement activities or programs.4
Citizen/community engagement is a broad field which includes a range of activities including public
consultation. In discussing these issues people use a range of terms without a high level of common
definition. The LGA has adopted the following as a working definition:
"Citizen/community engagement is about involving the community in the decision making process and is
critical in the successful development of acceptable policies and decisions in government, the private sector
and the community." Source: adapted from http://www.dpi.wa.gov.au/communityengagement/727.asp 5
Community Engagement Aims
Why do you want to connect with the community?
Is engaging with the community the focus of the project, a by-product or part of the larger process?
Main Aim
By Product
A process of a
project
2
http://www.rockdale.nsw.gov.au/Pages/pdf/AboutCouncil/comm_engagement_strategy_jun06.pdf
http://www.cbt.infoxchange.net.au/cbrs/CommEngageWorkbook.pdf
4
http://www.qld.gov.au/web/community-engagement/guides-factsheets/introduction/what.html
5
http://www.lga.sa.gov.au/page.aspx?u=1324
3
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Community engagement Spectrum
Community engagement spectrum
(http://bangthetable.com)
Community engagement Tools and Techniques
There are many different tools that can be used to engage the community
It is crucial that the right tool or tools are chosen so that you can achieve your outcome
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You’re Community Engagement Experience
When have you have you engaged with the Community?
Think of a specific example of when you have engaged with the
community.
1. What did you want to achieve by engaging with the community?
2.
3. How did you engage with the community?
4. What did you achieve by engaging with the community?
5. What did you learn from your experience?
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Theological Perspective
There are many different theological perspectives. The different theological approaches will determine why
people want to connect with the community and how they will do it
Out Reach
Demonstration of
God’s Love
Ministry of Presence
Evangelism
Theological Reflection
Who did Jesus engage with in the community?
How did Jesus engage with them?
What motived Jesus’ engagement?
What attitude and values did Jesus have when he engaged with people?
Have a look at the below passages
John 4:1-21
John 3:1-21
Matthew 15:29-39
Mark 12:28-34
Own passage: _________________________
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Jesus Connects with the Community
Jesus connects with all parts of the community in different ways. Jesus interacts with individuals, groups,
institutions and community systems. Jesus has a range of purposes for the interactions and uses different
styles or methods to interact. How can we reflect this in our congregation and situation?
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Understanding Who you are Engaging
Cultural considerations

Communication: It is important to access appropriate language support if you think it will help
you to communicate your issues more effectively.

Confidentiality: Issues of confidentiality are very important. Privacy legislation which sets strict
limitations on how any information that you provide can be used and shared with others.

Trust: individuals and communities may have previously experienced issues which have led them
to mistrust the government and others of their country of origin.

Gender: The role of men and women differs across cultures. In Australia men and women are
expected to participate equally in public affairs.

Role of Elders: In many communities Elders play a significant role in community affairs.
There are special ways for showing respect to Elders. For example, in some communities young
people cannot speak while Elders are present. Where appropriate these protocols should be pointed
out to government officials.

Confidence and Assertion: Individuals and communities may lack the confidence to engage
with government and other institutions. Some behaviour such as humility or not speaking directly
about a concern may stop people from speaking up in public. Language barriers often lead to lack of
confidence in expressing an opinion. It is important to work to overcome these barriers by seeking
appropriate support or by discussing more appropriate engagement strategies with relevant public
officials.
This fact sheet has been produced as part of a series: Engaging Queenslanders: An information kit for
culturally and linguistically diverse communities
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Community Engagement Opportunities
Current Opportunities
Link into current opportunities
For example
General Community
 Community service networks
 Local community events
 Sydney Alliance
 Local Council
 Lismore Lantern Parade
o






Church
Carols by Candle light
Op Shops
Church hirers
UnitingCare services
Café
http://www.lanternparade.com/our-story/p/27
Lismore Car Boot Market
o
http://www.visitlismore.com.au/see-do/artsculture/markets/p/280
Create Opportunities
Develop specific strategies to engage with the local community
Type of
Engagement
Examples of
activities
Engage with individuals
in the community
Community planning



Door knocking with
survey
Survey your own
connects
Conduct a
Community
Asset mapping
exercise
Engage with
general
community
 Shopping
centre stall
 Letter box
Passive
engagement

Letter box
dropping
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Community Engagement Scope
Why Engage
Why do you want to engage with the community?
Desired Outcome
What is your desired outcome? What will success look like?
 Increase the church’s profile
 Demonstrate the love of God
 Increase church attendance


Increase the congregation’s membership
Support community action on an issue
Target community
Who are you targeting? The more specific the target the easier it is to design a mechanism to engage with
them
• General community
• People living within 3km radius form the church
• Overs 55s, newly retires
• People concerned with local environmental
• Families with children under 8 years old
issues
People’s Motivation
What will motivate people to participate in your activity? What is people’s self-interest?
• People get a free fun day out
• Retirees concerned about their future (financial,
• People concerned for local safety
connections with grandkids)
• People own interest (environmental)
Community Engagement Method
What method will you use to provide an avenue to so that you can engage with the community? This is not
community engagement by it provides the opportunity for engagement to take place.
• Church fete, Neighbourhood Day, Play group
• Established network (community services
• Renting the facility
network)
• Hosting a stall at a community event
Community Engagement tool
What is the community engagement tool or mechanism will you use? These tools will be used so that you
can engage with the identified or target group. It is crucial when choosing a tool it takes into account
people’s culture background, literacy level, English proficiency, the use of technology and their past
experience of engagement.
• Surveys – online, survey monkey, one to one,
• Listening campaigns (Sydney alliance)
interview surveys
• Forums, conference and symposiums
• Focus groups
• Creating time (ballooning twisting)
• Community art projects that focus on an issue
Resources
What resources are there available? How much time and money is available for the project?
Evaluation
How will the project be evaluated?
• What data will be collect?
• How will measure if you have been successful?
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Community Engagement Cycle
1) Define Project: why do you want to engage with the community. How will you undertake your
engagement? What tools and techniques will you use? What will success look like?
2) Test Engagement: Test the engagement tools with a small group. After the test the tools and
method can be refined. (E.g. testing for the use of jargon words)
3) Conduct Engagement: conduct the engagement. This could a project specifically design to engage
with people or a part of an existing activity.
4) Provide Feedback to Participants: It is important that participants are provided some feedback on
their engagement. If they contributed to a decision then provide information of the outcome. If their
opinion was canvased then provide general feedback on the responses. It also provides another
opportunity to have contact with people.
5) Evaluate Engagement: evaluate or reflect on the effectiveness of your engagement. Where the
objectives achieved or what there the obstacles to achieving them
6) Redefine project and engagement strategy: After reflecting on the project redefine the objectives
and tools used to undertake the engagement.
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Tools and Techniques
Choosing a tool or combination of tools for engaging your community is a critical step in the engagement
planning process. It is important that you know what you are asking from the stakeholders when you decide
to use a specific engagement tool. You should only choose tools that are suited to the purpose of your
particular engagement. The selection criteria will vary according to the:
• Project context (i.e. project goals, objectives and anticipated outcomes).
• Community context within which your project sits (i.e. your community profile and the social and political
context).
• Project parameters (including the project size, budget, timeline and resources allocated).
• Project teams (i.e. skills of team and availability of the members).
You may need to employ varying types of engagement for the same stakeholder during the lifespan of your
project. A range of tools may be utilisedand consequently the promise made at differing stages in the project
process will need to be accommodated.6
Your use of tools and techniques
How many tools and techniques can you list?
Tools and techniques
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When was it used
Community
engagement firstly or
secondly aim
Where does it sit on
the Participant
spectrum
Online Tools
1. Twitter: Twitter to ‘inform’ about a consultation, signpost to an important survey or feedback to the
community about a meetings and events.
2. Facebook: Where else can you easily post a call to action, a linked story, a photo depicting the story
and all the contact or engagement details to get involved whilst being able to test the mood of
people on the post with ‘likes’ and shares whilst gathering responses through easy to track
comments and all for free.
3. Pinterest: Relatively still new, Pinterest is basically like an online scrap book where you can pin
pictures and comments.
4. YouTube: Make a video informing the community, upload to your YouTube channel and share with
the community. Once you get the hang of it there is potential to involve the community too so
instead of formal written submissions on a consultation maybe you’d think about video comments?
5. Survey Monkey: Survey tool that allows you to ask 10 questions free in the basic mode and has
some analysis available too. If you want to ask more and analyse more you pay more. What I like
about survey monkey is that even with 10 questions you get to be creative and the unique URL
allows you to embed in a message on Twitter or send via email.
6. LinkedIn: Use LinkedIn to discuss community engagement with peers and network so develop skills
in the field. A majority of their stakeholders used LinkedIn and already had profiles so why not use
the space to engage with them. We use as a discussion place as a peer group, they used as a
discussion place as a community.
http://www.beckyhirstconsulting.com.au/online/andrew-coulson-ten-free-online-tools-for-communityengagement/
Evaluating Engagement Activities
Evaluation is a process that facilitates learning and examines what worked well, what did not work well, and
why. Evaluation should begin in the planning stages of a community engagement activity and continue
throughout the activity.
Evaluation can be done using many different methods. It can be conducted in a structure way such as a
survey or using an informal conversation.
Evaluating will ensure that lessons can be learnt from the process that was used.
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Examples of tools and techniques
Examples of the tools and techniques are from
http://www.dse.vic.gov.au/__data/assets/pdf_file/0003/105825/Book_3_-_The_Engagement_Toolkit.pdf
Brainstorming
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Citizen Committees
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Community Fairs
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Kitchen Table Discussion
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Poster Competitions
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Surveys
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Evaluation
Introduction
Evaluation will assist you to reflect on the process and tools that were used to undertake the community
engagement. It is help to understand what went well and how things can be improved in the future
Write a list of the questions that will guide the evaluation
 What happened?
 What can we do better?
 Was the activity successful?
 What have we learnt?
What happened?
The first question of an effective evaluation is: What happened? This is the open/exploratory component of
a good evaluation. The answer to this question should paint a picture of the community engagement
program from a range of perspectives. It should describe the process and outcomes of engagement.
Examples of sub-questions under this heading include:
 What were the outcomes of the community engagement program? For example:
o Were there any changes to the participants’ perceptions, attitudes, knowledge, competence,
skills, capacities or actions?
o Were there any changes to the relationships within the community, between different parts
of government or between the community and government?
o What were the key outcomes of the program in terms of changes to government programs,
policies or plans?
o Were these intended or unintended, positive or negative, temporary or sustained?
 What were the contextual factors that appeared to affect the process and outcomes of the
community engagement program?

What can we do better?
This is the key question that guides the formative component of any evaluation. It takes the information
about ‘What happened?’ gathered in a mid-course evaluation and compares it to a vision of what should be
happening. This requires the development of performance criteria.
Examples of sub-questions that might be explored under this heading include:
 How well is the activity progressing towards its targets and milestones?
 What has worked so far, and how can this be built on?
 What has not worked so far, and how can this be rectified?
 What appear to be (external or internal) barriers to the achievement of targets and can these be
overcome?
Tip: Choosing evaluation questions
1. Be realistic in what can be achieved
It may be useful to start by brainstorming all the questions that would be interesting to address then
identify the priority questions that can be addressed with the resources available.
2. Think about your audience
Consider what you determined were the information needs of your audience in Step 2.
3. Consider what aspects of your program logic you would like to test
In many cases, there is not much research evidence to support the assumptions that go into program
logic models. Evaluation presents an important opportunity to test assumptions and build an
evidence base of what works for whom, in what circumstances. For example you might ask:
o Did the short-term outcomes lead to the identified medium-term outcomes and which
factors intervened in this process?
o If the activity was carried out according to the identified critical success factors, did this lead
to the short-term outcomes identified?
o Were all the relevant external factors identified?
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Was the activity successful?
The component of evaluation that people are most familiar with revolves around the question: Was the
program successful? or Did we achieve what we set out to achieve?. Often these questions are used to make
a judgment about the performance of the program after it has finished, so that performance can be reported
and/or decisions about future actions can be taken. However, the answers are also important for providing
information that can help answer the question: ‘What did we learn?’.
Questions that are often asked under this heading include:
 Did the activity achieve its objectives, in terms of the intended short-term outcomes?
 Was the activity implemented in the best possible way, in terms of the critical success factors
identified?
 In what ways did the activity provide value for money? and Was it efficient?
o What was the return (in terms of more effective or efficient delivery of services, better ways
of working and improved relationships, better policies/programs) on the costs of involving
the public (including, staff time, contractors, expenses)?
o How does this compare to alternative approaches?
 In what ways did the delivered outcomes address the initial need or problem?
What did we learn?
The final question in any evaluation should be: What did we learn? This question focuses on the lessons that
were learned from the experience of community engagement. This information is collected in order to build
the knowledge and evidence base on community engagement. A key question under this heading is:
What works, for whom, in what circumstances?
Depending on the size of the program, an evaluation framework might also include a more indepth research component, including specific data collection around key research questions.
Examples of questions under this heading include:
 What critical factors contributed to the successes and challenges of the community engagement
activity? What were the effects of:
o the method and practice of community engagement
o the skills and abilities of those conducting the activity
o the nature of the community participants
o the nature of the issue being addressed
o the type of decision being infl uenced or
o the history of relationships between the government and the community.
 How easily and under what circumstances could the successes be replicated?
 Why did people participate (or choose not to participate) in the activity and what factors appeared
to affect their style and intensity of involvement?
 What information did people use and fi nd most important in reaching their conclusions about the
issue under consideration?
 What criteria were most important to the participants’ judgment about the fairness and success of
the activity and the resulting decisions?
 Which types of community engagement feedback were seen as most useful by decision-makers?
http://www.qld.gov.au/web/community-engagement/guides-factsheets/evaluating/evaluation-framework3.html
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Community Engagement Project 1
Desired Outcome/Aim (be honest)
Primary aim
Secondary aim
Who is the Target Audience?
Opportunity
Current
Or
Create
Potential Partners
Tools & Technique
Which one/s will be chosen?
Why have you chosen that technique?
What resources do you need? (time, money, personal, etc)
Follow up
How will participants be informed about the results of the engagement or informed about the next activity
that they can be involved in?
Evaluation
How will you measure the success of the project?
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Community Engagement Project 2
Desired Outcome/Aim (be honest)
Primary aim
Secondary aim
Who is the Target Audience?
Opportunity
Current
Or
Create
Potential Partners
Tools & Technique
Which one/s will be chosen?
Why have you chosen that technique?
What resources do you need? (time, money, personal, etc)
Follow up
How will participants be informed about the results of the engagement or informed about the next activity
that they can be involved in?
Evaluation
How will you measure the success of the project?
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Resources
Bang the Table
http://bangthetable.com/2012/09/07/picking-the-right-online-tools-to-meet-your-the-communityengagement-objective/
Church Community Engagement
http://www.buv.com.au/about-us/mission-catalyst/community-engagement
Community engagement guides and factsheets – Queensland Government
http://www.qld.gov.au/web/community-engagement/guides-factsheets/introduction/what.html
Effective Community Engagement – Victoria Government
http://www.dse.vic.gov.au/effective-engagement
Engaging Culturally and Linguistically Diverse Communities
http://www.omi.wa.gov.au/resources/publications/consultations/Engaging_Communities.pdf
International Association for Public Participation (IAP2)
http://www.iap2.org.au
Multicultural NSW – NSW Government
http://www.crc.nsw.gov.au/community_engagement
National Church Life Survey
http://www.ncls.org.au/
The engagement toolkit
http://www.dse.vic.gov.au/__data/assets/pdf_file/0003/105825/Book_3_-_The_Engagement_Toolkit.pdf
Using Technology for Community Engagement
http://tamarackcci.ca/blogs/lisa-attygalle/using-technology-community-engagement
http://www.qld.gov.au/web/social-media/policy-guidelines/guidelines/what-is-communityengagement.html
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Feedback
1)
How would you rate the workshop overall? (Please circle)
Very good
good
neutral
needs
improvement
2) The workshop has encouraged me to engage with the community.
(Please circle)
Strong agree
Agree
neutral
disagree
3)
strongly disagree
During the workshop I discovered more ways in which we can connect with the community.
(Please circle)
Strong agree
Agree
neutral
disagree
strongly disagree
4) How will you use the information in your workplace?
5) Any comments or suggestions
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needs lots of
improvement