Marketing 2 and Business Ownership Syllabus
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Tim Marden
LAHS – Room D-116
Office Hours: By Appointment
Available by appointment, most lunches, B Day Academic Time, and sometimes after school
Syllabus for Marketing 2 & Business Ownership
Grading
Period
1
Week
TEXT: Marketing 3rd Ed. (M3)
LAP’s
by James L Burrow 2009
Learning Assistance Packet OR
(MAJ) Making a Job Chapter
Period
Chapter
1B
Student should read the chapter the night or
weekend before it is scheduled for class.
½-1
Marketing Today and Tomorrow
1-1
1-2
1-3
1-4
1
2
What is Marketing?
Business Needs Marketing
Understanding the Marketing Concept
The Changing Role of Marketing
Chapter Assessment
DECA Store Pricing and Operations
(M3)Chapter 3 Marketing Begins
with Economics
3-1 Scarcity and Private Enterprise
3-2 Observing the Law of Supply and
Demand
3-3 Types of Economic Competition
3-4 Enhancing Economic Utility
Chapter Assessment
DECA Store Pricing and Operations
DECA Information & DECA Prep
1
3
(M3)Chapter 4 The Basics of
Marketing
4-1 Changes in Today’s Marketing
4-2 Planning a Marketing Strategy
4-3 Understanding Consumers and
Competitors
4-4 The Varied Role of Marketing
DECA Store Pricing and Operations
DECA Information & Competitive
Events
(Alternate Resources for
content)
LAP – Wide, Wide World of
Sports Marketing
LAP – BA:11 Have it Your
Way (Marketing)
LAP – EC:11 It’s the Law
(Supply & Demand); EC:8
Ready, Set, Compete; EC:15
People Power (The Private
Enterprise System); EC:13
Use It (Economic Utility)
(MAJ-EC) Economics
Booklet – Ch. 1 Introduction
to Economics; Chapter 2
Scarcity, Opportunity Cost;
Chapter 4 Supply and
Demand.
LAP – IM:7 Pick The Mix
(Mkt Strategies); PM:1
Customer Service
Supersized; MK:1 Work the
Big Six (Mkt Functions);
SE:109 Buying Motives
(MAJ) – Chapter 7 Marketing
Your Good or Service
Make sure you have your
“Entreprenuership: How to Start and
Operate a Small Business” (E) by Steve
Mariotte 2006.
1
4
Interim
Rpts
(M3)Chapter 23 Planning Your
Future in Marketing
23-1 Benefits of a Marketing Career
23-2 Employment Levels in Marketing
“Entreprenuership: How to Start and
Operate a Small Business” book.
(E)Chapter 1 What is
Entrepreneurship?
(M3) DVD: Ch. 21 video
Revised Dates 8-12-12
LAP – PD:4 Own Your Own;
PD:15 Go For It! (Business
Careers); CD:2 Marketing
Careers;
(MAJ) Chapter 1
Entrepreneurs: What Do
They Do?
Marketing 2 and Business Ownership Syllabus
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(H/O) – Making a Job Ch. 1 What is
Entrepreneurship?
1
5
“Entreprenuership” (E)
.
(E)Chapter 2 The Building Block
of Business
The Economics of One Unit of Sale
DECA Store Pricing and Operations
DECA Information &
(M3)DECA Prep
(M3) Planning a Career p. 45, 98,
466, 509
FINALIZE DECA COMPETITIVE EVENTS
1
6
(M3)Chapter 23 Planning Your
Future in Marketing
23-3 Marketing Education and Career Paths
23-4 Beginning Career Planning
LAP- EC:2 Risk Rewarded
(Profit); EC:3 Lose, Win, or
Draw (Business Risk)
DVD: Career Clusters/Marketing
Pathway
(M3)DECA Prep
(E)Chapter 3 Return On Investment
Evaluating Education, Work, and Business
1
7
(E) Chapter 4 Opportunity
Recognition
FINALIZE DECA COMPETITIVE
EVENTS
1
8
1
9
(E) Chapter 4 Opportunity
Recognition (con’t)
(E) Chapter 5 Characteristics of
the Successful Entrepreneur
(E) Chapter 6 Supply and
Demand: How Free Enterprise Works
(E) Chapter 8 Selecting Your
Business: What’s Your Competitive
Advantage?
*******
2
*******
10
(E) Chapter 9 costs of Running a
Business Variable and Fixed (Pages
116-119 only)
END of 1st 9 wks
(E) Chapter 9 Costs of Running
a Business Variable and Fixed
Begin Ch. 5 in Business Law
about Types of Business
Ownership
Work on Business Plan
(E)Chapter 12 Keeping Good
Records
(E) Chapter 13 Income Statements:
The Entrepreneur’s Scorecard
2
11
Continue with Ch. 5 Business Law
Revised Dates 8-12-12
LAP- IM:8 Analyze this!
(SWOT Analysis); PM:11
Unleash Your Oh!Zone
(Ideation)
(MAJ) Chapter 4 Identifying
Entrepreneurial
Opportunities.
LAP- EI:9 You’ve Got
Personality
(MAJ) Chapter 2
Entrepreneurs: Their Roles
and Contributions; Chapter
3 Entrepreneurs: Key
Characteristics and Skills
(MAJ) Chapter 5 Evaluating
Entrepreneurial
Opportunities; Chapter 6
Generating and Evaluating
Ideas
***********
LAP – FI:4 Watch Your
Bottom Line (Income
Statements); FI:5 Show Me
the Money (Nature of
Accounting); BA:7 Own It
Your Way (Types of
Business Ownership); BA:9
Taking Care Of Business
(Business Ownership
Selection)
(MAJ) Chapter 8 Fun with
Financials
LAP – FI:6 Count the Cash
(Cash Flow)
Marketing 2 and Business Ownership Syllabus
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(E) Chapter 13 Income Statements
(con’t)
(E) Chapter 14 Financing Strategy:
Debt or Equity?
2
12
Interim
Rpts???
2
13
Interim
Rpts
(E) Chapter 10 What is
Marketing?
(E) Chapter 11 Market Research
Reference
(M3)(Optional) Chapters 5, 6 & 7
for more information on Market
Research and Market Segmentation
Work on Business Plan
(E) Chapter 17 Competitive
Strategy: Define Your Business, Mission, and
Tactics
LAP – IM:2 Markting
Information Management;
IM:5 Nature of Marketing
Research
IM:9 Market Identification
(MAJ) Chapter 7 Marketing
Your Good or Service
(MAJ) chapter 9 Getting
Down to Business: The
Plan;
LAP – SM:1 Plan Now,
Succeed Later (Business
Plan Concept); SM:2
Business Plan (Create)
Work on Business Plans
Sample DECA tests to work on
2
14
DVD: Mkt 3E videos for Chapters 6,
7, 9 & 20
ASSESSMENT of progress on
Business Plan
Sample DECA tests to
work on
2
15
(E) Chapter 18 Developing Your
Marketing Mix
(E) Chapter 19 Advertising and
Publicity
(E) Chapter 20 Break-even
Analysis: Can You Afford Your
(MAP) Ch. 10 Moving Ahead
to Start Your Business
Marketing Plan?
Work on Business Plan
Sample DECA tests to
work on
Manuals must be
READY b4 winter
break
DECA District tests
opens
2
16
(E) Chapter 29 Effective
Leadership: Managing Yourself and
Your Employees
2
3
17
DECA DISTRICT TEST
Work on Business Plan
Business Plan DUE
Competitive Manuals due for
final mark-up.
18
Final Exams
Winter Break
SEMESTER 2
19
Complete DECA Written Events
(M3) Chapter 22 Take Control
with Management
22-1 The Functions of Management
Revised Dates 8-12-12
All of your work for 9 wks is
DUE this Friday
DECA DISTRICT TEST
Manuals must be copied, in
folders, and ready to mail the
Wednesday we get back from
winter break!!
DECA DISTRICT AWARDS –
REQUIRED ATTENDANCE of
student & at least 1 parent.
6:15 p.m. Thursday night.
Marketing 2 and Business Ownership Syllabus
22-2 Managing Effectively with a Marketing
Plan
22-3 The Work of Marketing Managers
(Optional)(E)
Chapter 21 Principles
of Successful Selling
Study for State DECA tests
DECA DISTRICT AWARDS WEEK
Make final prints and copies of
Written Events to mail by end of
week.
3
20
Sample tests
(Optional (E) Chapter 22 Customer
Service
(Optional (E) Chapter 15
Negotiation: Achieving Goals through
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Written manuals must be
finalized, copies made and
put in folders, Assurance
form signed and in front on
Wednesday. Participants
must come in Thursday to
make sure everything is
complete and manual is
ready to be mailed.
Manuals MAIL Thurs. 4 p.m.
LAP – SE:130 Go Beyond
the Sale (Customer Service);
EI:8 Make It a Win-Win
(Negotiations in Business);
J14-31 Test Window
Compromise
(E)Chapter 23 Math Tips
to Help You Sell and Negotiate
(Optional (E) Chapter 24 Business
Communications
Accounting Book – Chapter 1
Starting A Proprietorship
(Optional
3
21
1-1 The Accounting Equation
1-2 How Business Activities Change the
Accounting Equation
1-3 Reporting Financial Information on a
Balance Sheet
Plan for DECA State Test on
Monday of next week. Must
be taken by Wed. of next
week.
Take Sample TESTS
3
22
Interim
Rpts
DECA STATE TEST
Finish up Acct. Chapter 1 and
test—
Accounting Book – Chapter 2
Starting a Proprietorship:
Changes That Affect Owner’s
Equity
DECA State Test on Monday
2-1 How Transactions Change Owner’s
Equity in an Accounting
2-2 Reporting a Changed Accounting
Equation on a Balance Sheet
3
23
TEST on Chapter 2
Accounting Book – Chapter 3
Analyzing Transactions Into
Debit and Credit Parts
3-1 Using T Accounts
3-2 Analyzing How Transactions Affect
Accounts
3-3 Analyzing How Transactions Affect
Owner’s Equity Accounts
3
24
TEST on Chapter 3
Accounting Book – Chapter 4
Recording Transactions In A
General Journal
Revised Dates 8-12-12
If you are going to State
DECA, you will not be in
school at all next week.
Make sure you get work
Marketing 2 and Business Ownership Syllabus
4-1 Journals, Source Documents, and
Recording Entries in ma Journal
4-2 Journalizing Buying Insurance, Buying
on Account, and Paying on Account
3
3
24/25
25
DECA Presentations orRP
Commitment to DECA ICDC forms
Read Ch. 5 in Acct. over break.
Finish Chapter 4
TEST Chapter 4
Registration for DECA ICDC
$$$ DUE Monday/Tues next wk
Accounting Book – Chapter 5
Posting From a General Journal
to a General Ledger
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from your teachers this
week for the 1 day of each
class you will miss next
week.
Thurs. Feb. 21-23 DECA State
DECA STATE
CONFERENCE
Registration for DECA ICDC
$$$ DUE
5-1 Preparing a Chart of Accounts
5-2 Posting from a General Journal to a
General Ledger
5-3 Completed General Ledger, Proving
Cash, and Making Correcting Entries
Finish Chapter 5 & TEST
Accounting Book – Chapter 6
Cash Control Systems
6-1 Checking Accounts
6-2 Bank Reconciliation
3
26
Read and do related worksheets
Accounting Book – Chapter 6
Cash Control Systems
6-1 Checking Accounts
6-2 Bank Reconciliation
6-3 Dishonored Checks & Electronic Banking
6-4 Petty Cash
3
27
Chapter 6 TEST
Finish Ch. 6 and test if needed
Accounting Book – Chapter 7
Work Sheet For A service
Business
7-1 Creating a Work Sheet
7-2 Planning Adjusting Entries on a Work Sheet
7-3 Extending Financial Statement Information
on a Work Sheet
7-4 Finding and Correcting Errors on the Work
Sheet
4
28
Finish Ch. 7 and TEST
(E) Chapter 7 Inventions and
Product Development
FORM Groups for Marketing Plan
(M3) Chapter 10 Developing
Successful Products
10-1 Starting with a Product
10-2 Components of the Product Mix
Element
10-3 Products for Consumers and
Businesses
Revised Dates 8-12-12
All of your work for 9 wks is
DUE this Thursday.
3/13 END
of 3rd 9 WKS
Marketing 2 and Business Ownership Syllabus
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10-4 New Product Development
4
29
You will develop a new product
and a marketing plan for it over
the next 9 weeks.
Accounting - Chapter 8
Financial Statements for a
Proprietorship
8-1 Preparing an Income Statement
8-2 Balance Sheet Information on a Work
sheet
4
30
Ch. 8 TEST
(E)Malia Mills Swimwear
Intermediate Case or other case
Accounting - Chapter 8
Financial Statements for a
Proprietorship
8-1 Preparing an Income Statement
8-2 Balance Sheet Information on a Work
sheet
Ch. 8 TEST
(E)Malia Mills Swimwear
Intermediate Case or other case
Decide on new product for your
group.
SPRING BREAK
4
31
Accounting Chapter 9
Recording Adjusting and
Closing Entries for a Service
Business
DECA ICDC next week
T 4/23 to Sun 4/28
9-1 Recording Adjusting Entries
9-2 Recording Closing Entries
9-3 Preparing a Post-Closing Trial Balance
Chapter 9 TEST
(E)Malia Mills Swimwear
Intermediate Case if we didn’t do it
before spring break or other case(s)
4
32
4
33
Develop a logo for your product.
(optional)(E) Chapter 26
Manufacturing: From Idea to Product
(Optional)(E) Chapter 27 The
Production/Distribution Chain
DECA ICDC
Current Event Articles @
Marketing, Management, or the
Economy
(Optional (E) Chapter 28 Quality:
The Source of Profit
Develop a THEME for your
advertising and a design/
character/ or something that people
recognize before they hear or see the
rest of the ad.
Revised Dates 8-12-12
DECA ICDC this week
T 4/23 to Sun 4/28
LAPs for reference- PR:10
Writing New Releases
PR:1 Promotional Mix
PR:15 Planning Your Web
Site; PR:16 Web Site Promo
Marketing 2 and Business Ownership Syllabus
Present article info to class.
4
34
Develop a press release to announce
the intro of your new product. This would
appear in a newspaper or on the radio.
4
35
36
Finish press releases and read.
Develop distribution plan
Develop pricing for your product
Develop a home page for your
product using theme and logo.
Develop a newspaper ad for your
product.
Design a T.V ad
Develop the TV ad
Develop a billboard ad
Develop a facebook ad
Presentation of products with
marketing plan and all advertising.
Finish project presentations
Study/review for final
FINALS WEEK
Revised Dates 8-12-12
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LAP – PR:7 Parts of a Print
Ad; PR;9 Preparing Print Ad
Copy
Some of these may be
optional depending on time
restraints.