Course Name Code Semester Theory
(hour/week)
Application/Laboratory
(hour/week)
Local
Credits
ECTS
Retail Operations
Prerequisites
Course Language
Course Type
Course Level
Course Coordinator
None
BA 336 Spring 3
English
Required
First Cycle
 Asst. Prof. Dr. Işık Özge YUMURTACI
0 3 8
Course Lecturer(s)  Asst. Prof. Dr. Işık Özge YUMURTACI
Course Assistants
Course Objectives
-
The aim of this course is to introduce students the basic principles of strategic managenment and teach the strategies used in retail businesses by examining retail operations from different perspectives.
Course Learning Outcomes The students who succeeded in this course;


 The student will be able to define strategic planning and factors affecting strategic planning in retailing.
 The student will be explain the importance of HRM in retailing and how human resources planning is conducted.
The student will be able to define main operations in retail industry.
The student will be able to explain product strategies, types and importance of these strategies in retailing.
 The student will be able to explain pricing strategies in retailing and the importance of pricing in the industry.

 The student will be able to explain and comment on brand management and the strategies followed by successful brands in retailing.
 The student will be able to explain promotion strategies in retailing with examples.
Course Content Strategic planning in retailing, management of retail organizations and customer relations are among the topics to be discussed in this course.
12
13
14
8
9
10
11
5
6
3
4
7
Week Subjects
1
2
Introduction to retail management
Introduction to retail management
Building and Sustaining Relationships in Retailing
Building and Sustaining Relationships in Retailing
Strategic planning in retailing
Retail Institutions by Ownership
Retail Institutions by Ownership
Midterm exam
Retail Institutions by Store-Based Strategy Mix
Retail Institutions by Store-Based Strategy Mix
Case Study 1
Case Study 2
Mega retailers and their supply chain structure
Project presentations
Course Notes /
Textbooks
References
Related Preparation
Chapter 1
Chapter 1
Chapter 2
Chapter 2
Chapter 3
Chapter 4
Chapter 4
-
Chapter 5
Chapter 5
Collecting information from the related web sites of the retailers
Retail Management: A Strategic Approach (11th Edition) by Barry Berman and Joel R Evans
(Hardcover Aug. 6, 2009)

Semester Requirements Number
Attendance/Participation
Laboratory
Application
Field Work
Special Course Internship (Work Placement)
Quizzes/Studio Critics
Homework Assignments
Presentation/Jury
Project
Seminar/Workshop
Midterms/Oral Exams
Final/Oral Exam
Total
PERCENTAGE OF SEMESTER WORK
PERCENTAGE OF FINAL WORK
Total
Course Category Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses
# Program Qualifications / Outcomes
1
-
1
1
-
1
-
6
3
-
-
1
-
-
-
-
30
-
30
-
10
20
-
-
100
-
-
-
Percentage of
Grade
10
100
-
100
X
* Level of Contribution

1 2 3 4 5
1 Be able to analyze complex problems and bring a multidimensional perspective to problems by creating a synthesis of ideas with the practical education they are taking in the field of logistics and supply chain and realize the improvable areas by the help of their independent thinking abilities and have the ability to provide opportunities with innovative processes
2 Know the sector well by working in projects together with industry partners to solve real life problems and to support social responsibility activities and be able to identify and solve the problems with the help of their experience in project management and teamwork
X
X
3 Be able to find creative solutions to the problems they face in the academic or professional areas while considering the goals and the constraints in logistics and supply chain operations with the help of their interdisciplinary education
4 Be able to take place in the sector related communications networks, follow up the changes and improve themselves accordingly when necessary in order to keep their personal and professional competencies within their business sector
X
X
5 Have information about the sector related market leaders, professional organizations and their positions in the sector
6 Be able to use the current and widely used software, information and communication technologies in the fields of logistics management and supply chain and identify the strengths and weaknesses of these
7 Be able to prevent the problems that may evoke from communication issues of the groups they take part in by taking proactive decisions
8 Be able to foresee the unexpected problems and uncertainties in the processes and manage these with flexible, effective and quick solutions;
9 Have the necessary skills to understand the coordination mechanisms and undertake part in the integration between the departments and members of the supply chain;
10 Be able to analyze the logistics and supply chain management processes using management science perspective and analytical approaches, analyze relevant concepts and ideas with scientific methods, interpret and evaluate the data
11 Be able to use the theoretical methods related to design, planning and decisionmaking within the scope of logistics activities in the application areas
12 Be able to interpret and evaluate the classical and contemporary theories in the field of logistics and supply chain considering the developments, changes and trends in the sector
X
X
X
X
X
X
X
X

13 To be able to speak a second foreign at a medium level of fluency efficiently
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
Activities
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Presentations / Seminar
Project
Homework Assignments
Quizzes
Midterms / Oral Exams
Final / Oral Exam
X
-
1
1
1
3
15
-
-
-
-
-
Number Duration (Hours) Total Workload
15 3 45
-
-
-
-
-
-
-
-
3
-
30
5
10
20
-
Total Workload
45
-
30
15
10
20
-
165