ourse Name
Code
Retail Management
LOG 561
Semester
Theory
Application/Laboratory
Local
(hour/week)
(hour/week)
Credits
3
0
3
Fall/Spring
ECTS
7.5
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
Second Cycle
Course Coordinator
-
Course Lecturer(s)
-
Course Assistants
-
Course Objectives
The course provides a solid historical background for understanding important current
issues in retail management. The aims of the course are to provide and develop
understanding of contemporary issues in retail management through case studies, class
workshops and discussions.
Course Learning Outcomes
Course Content
The students who succeeded in this course;

explain the current issues about retail management

use the related concepts/terminology

explain the importance of retail industry on economic growth


evaluate the contemporary issues in retail management from different perspectives
combine their theoretical knowledge with practical knowledge.
The course of retailing management examines how marketing and operational strategies
can be utiized by retailers/service providers to establish a link to their markets. Selected
topics related to the retail marketing mix will illustrate how retailers can adapt to a
competitive and continually changing environment by formulating strategies which result
in profitable performance. Apart from these, the cases and topics associated to
international retaling wll also be examined.
Week
Subjects
Related Preparation
1
Introduction to the Course
-
2
An Introduction to Retailing
Chapter 1
3
Building and Sustaining Relationships in Retailing
Chapter 2
4
Strategic Planing in Retailing
Chapter 3
5
Strategic Planing in Retailing
6
Case Study 1
7
Retail Institutions by Ownership
Chapter 4
8
Retail Institutions by Store-Based Strategy Mix
Chapter 5
9
Midterm exam
10
Developing merchandise plans
11
Case Study 2
12
Retail logistics and retail supply chain management
13
Multi channel and Omni channel retailing
14
Project presentations
Course Notes / Textbooks
Chapter 3
Retail Management: A Strategic Approach (11th Edition) by Barry Berman and Joel R Evans
(Hardcover Aug. 6, 2009)
References
Semester Requirements
Number
Percentage of Grade
Attendance/Participation
14
10
Laboratory
-
-
Application
-
-
Field Work
-
-
Special Course Internship (Work Placement)
-
-
Quizzes/Studio Critics
-
-
Homework Assignments
5
30
Presentation/Jury
1
30
Project
-
-
Seminar/Workshop
-
-
Midterms/Oral Exams
1
30
Final/Oral Exam
-
-
Total
20
100
PERCENTAGE OF SEMESTER WORK
-
100
PERCENTAGE OF FINAL WORK
-
-
Total
0
100
Course Category
Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses
#
Program Qualifications / Outcomes
* Level of Contribution
1
1
Being able to contribute to the institution the participant works for and the logistics sector
by the use of the knowledge and abilities gained during the education period; and manage
change in the institution and the sector
2
Reaching a competency about contemporary business and technology applications in the
area of logistics and supply chain management and analysis and strategy development
methods
3
Being able to create opportunities by combining supply chain management with
information technologies and innovative processes by the use of the interdisciplinary
courses the participants take
4
Having the ability to develop creative solutions by working on global logistics and supply
chain subjects and realizing these by the use of their project management knowledge
5
Having the knowledge, abilities and capabilities required for effective logistics and supply
chain management by the use of a problem and case analysis based learning
6
Being able to examine logistics and supply chain processes with the management science
viewpoint, analyze related concepts and ideas by scientific methods
7
If continuing to work in the academia, having the necessary information on logistics
applications; if continuing to work in the sector, having the necessary knowledge on
conceptual subjects
8
Being able to specify appropriate research questions about his/her research area, conduct
2
3
4
5
an effective research with the use of necessary methods and apply the research outcomes
in the sector or the academia
9
Being able to follow the changes and developments in the sector the participant works in,
in order to keep his/her personal and professional competence updated and develop
himself/herself when necessary
10
Be experts in the fields of logistics and supply chain with the help of the sector-focused
education they receive
11
Have the necessary capabilities to pursue doctoral studies in national and foreign
institutions.
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
Activities
Number
Duration (Hours)
Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
14
3
42
Laboratory
-
-
-
Application
-
-
-
Special Course Internship (Work Placement)
-
-
-
Field Work
-
-
-
Study Hours Out of Class
15
5
75
Presentations / Seminar
1
30
30
Project
-
-
-
Homework Assignments
3
6
18
Quizzes
1
20
20
Midterms / Oral Exams
1
40
40
Final / Oral Exam
-
-
-
Total Workload
225