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Business Intelligence and
Smart Analytics
Catherine Peck-Phillips
Eric Huang
Mattimore Cronin
+ Why this matters
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http://www.quora.com/Internet-Advertising/What-is-the-average-CPM-charged-by-U-Snewspapers
http://www.sitepoint.com/forums/showthread.php?519587-Typical-CPM-rates-for-communitywebsites
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What is an Exabyte?
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1 Exabyte = 1,048,576 Terabytes
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1 Terabytes = ~209,305 songs on your hard drive*
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667 Exabytes = 699,400,192 Terabytes
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Study (in 2007) estimated all stored data in world at only 295
Exabytes
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Around 1.2 billion hard drives
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If China had 13 layers of books put on top of it
http://answers.yahoo.com/question/index?qid=20091007194958AA
rWxqm
http://www.bbc.com/news/technology-12419672
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How the **** are you
supposed to interpret that
much data?
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With Business Intelligence and
Smart Analytics
“Knowledge has become the
key economic resource and
the dominant, if not the only,
source of competitive
advantage.” - Peter F. Drucker
https://sites.google.com/site/fsubiwiki/home/bi-quotes-toremember
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Interpreting Data

Vast amount of digital information
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Economies form around the data
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“Data exhaust”
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“Data mining”
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Business Intelligence
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“Data Scientists”
+ Everything’s a game
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Moneyball (or how BI can change
the game)
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So how is this relevant?

A successful application of Business Intelligence

A great case study in how BI can be applied to great success

Remember this?
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No such thing as business as
usual anymore
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Data from around the world at your
fingertips

Proctor and Gamble’s “Business Sphere”, a magic ball

P&G’s fortunes depend on profit-forecasting

“Business Sphere” allows almost real-time adjustments to
operations on a global scale
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Real Results
$900 million
in savings
Helping 40,000
employees
60% of all systems
standardized
http://www.pg.com/en_US/downloads/company/PG_GBS_Factsheet.pdf
http://www.pg.com/en_US/downloads/innovation/factsheet_BusinessSphere.pdf
http://www.informationweek.com/global-cio/interviews/why-pg-cio-isquadrupling-analytics-expe/232601003
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Predict user’s actions before
they even act
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Twitter: Ultimate Business
Intelligence Tool?
“The ultimate business
intelligence tool.” – Mike Brown (Director
of corporate development @Twitter)
http://www.computerworld.com/s/article/9224932/Twitter_exec_c
alls_tweets_the_ultimate_business_intelligence_tool_?taxonomyId=
9&pageNumber=2
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The Value of Our Data

Twitter, like Facebook, is depending on targeted “in-stream”
ads to make a profit
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Start-ups are pioneering the “data platform” concept
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Studies show connections between online interactions and
reality
http://www.economist.com/node/21531025
http://www.economist.com/node/18750604
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What About Real Life
Applications?
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Crane, a Yammer emotion tracker, helps companies track the
feelings of employees
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Proctor and Gamble’s “Business Sphere” tracks “digital
skills” of employees and actions

Walmart can predict what it’s customers will buy
http://www.huffingtonpost.com/2012/08/10/crane-yammeremotion_n_1764607.html
http://www.eweek.com/c/a/IT-Infrastructure/IBM-Brings-Big-DataAnalytics-Cloud-to-US-Open-Tennis-281959/
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Takeaways and Recap
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Everything is a game
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No such thing as business as usual anymore
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Predict user’s actions before they even act
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Bottom Line: Business
Intelligence is Necessary