1. Come in quietly.
2. Take a note taking hand out off the table.
3. Find your name and sit there.
4. Do NOT remove the post-it note.
5. Have pen/pencil out ready to start when bell
rings.
Lori Jones
Introduction
Hospitality comes from the Latin word HOSPES meaning
host or guest. Hospitality has come to mean meeting the
needs of guests with kindness and good will. It is a people
serving business.
Goal
In hospitality the goal is to make sure that guests feel
good, safe, and happy as a result of using their business.
Also called the travel and tourism industry.
Activity
 As a group at your tables write down 20 types of
Hospitality and Tourism businesses you used over the
summer. Think outside of the box. Examples: Six
Flags, bakery, cruises
Hospitality and Tourism
 Is the world’s largest industry.
 Is expected to grow 4.0 % each year
 It has a great effect on the economy.
 18 million people in the US work in the Hospitality
and Tourism Industry.
 Second largest employer…First is Healthcare.
Hospitality and Tourism
 Generates $1 trillion a year
 International visitors to the US insert over $100 billion
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into our economy.
Because people who travel spend money on
Transportation
Food
Lodging
Entertainment and gifts
Breakdown of Expenditures
 Average cost per trip $1,967
 Breakdown of expenditures:
28% lodging ($550)
18% foodservice ($354)
10% entertainment ($196)
30% retail—clothes & souvenirs ($590)
13% local transportation ($255)
Samples of Jobs
 Servers
 Convention and visitor
 Chef
bureau workers
 Theme parks
 National park employees
 Catering directors
 Travel agents
 room attendants
 Hotel managers
 Meeting planners
 Wedding planners
 Restaurant managers
 tour operators
Economic Impact of the Industry
Activity
Thinking maps
Do a Circle map at your table telling me everything you
know about the ECONOMY.
economy
Hospitality and Tourism
In turn that
 Pays salaries
 Profits business
 Pays taxes
 Can you think of an event that could have effected the
economy in North Texas?
Super Bowl or Cowboy Stadium
 The Super Bowl brought in $250 million
 They expected to bring in 600 million but it snowed.
International visitors to the US spent
$100 billion
Hospitality and Tourism generates $105 billion in taxes
each year.
Diversity: is a group of elements that are different
from one another. Includes a variety of different
backgrounds, cultures, religions, beliefs, and languages.
 Made up of many types and sizes of business
 They serve a diverse population
 different countries
 Special needs
 Different nationalities
 Different ages
Diversity
 The employees are diverse too.
 Young
 Old
 Part time
 Full time
 Minimum wage earners
 Professional salaried
Complexity
 When something is complex, it is composed of two
are more parts.
Food &
Beverage
Recreation
Lodging
Travel& Tourism
Complexity
Food and Beverage
 Prepare food for customers
 Food service industry
 Sidewalk hot dog vendor (casual) or elegant restaurant
 McDonalds is the largest business in the world
 Can be located in movie theaters, malls, airports, or even in
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schools.
They provide 76% of all meals eaten in the USA.
50 years ago 25 % of all meals were in restaurants
Largest and most varied part of the hospitality industry
Employee 11 million people—doubled by 2015
Lodging
 A place to sleep for one or more nights.
 List the different types
 Bed and breakfast
 Elegant hotel
 Motel
 Campground
 Amenities and expense vary
 4 million guestrooms in USA
 13 million worldwide
Recreation
 Activities that people do to rest, relax and enjoy.
 The goal of recreation is to refresh a persons body and
mind.
 4 types
 Entertainment--- movies, concerts, live theater
 Attractions ----special places natural scenery,
Museums, zoos, historical places
Recreation
 Spectator sports—football, baseball, soccer, basketball,
or hockey ( there are others)
 Participatory sports– skiing, snorkeling, hiking, or
hang gliding ( there are others)
Travel and Tourism
 Travel-Physically moves people from one place to
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another
Auto
Bus
Train
Ship
Airplane
Taxis
Rental cars
Travel and Tourism
 Tourism organizes and promotes travel and
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vacations
Travel agencies
Tour operators
Cruise companies
Meeting and convention planners
Convention and visitor bureaus
Local and national tourism bureaus
The functions of the travel and tourism
industry include:
 Planning vacations:
 A package is a trip that includes several segments that
could include transportation, lodging, meals and
entertainment.
 Tourism industry also has to encourage travel.
 Many cities have offices that promote tourism in their area.
 http://www.saginawtxchamber.org
 http:www.ci.saginawtx.us/
 Cities promote themselves to help their economy grow.
 They develop brochures, slogans, websites,
advertisements, radio and TV ads
In 1970 New York used this ad campaign. It is still used
and recognized worldwide.
Others started using it too.
 What is happening in Mexico that is effecting travel
there?
 How would that effect their economy?
Pleasure Travel
 Done for rest and relaxation.
 Paid for with discretionary income.
 You must meet your basic needs before you do this
kind of travel
 Maslow's hierarchy of needs
Maslow’s Hierarchy of Needs
Selfactualization
Esteem
Love and belonging
Safety
Physical
Maslow’s Hierarchy of Needs
 Physiological needs
 Food, water ,sleep, and shelter
 Safety needs
 Protection from physical harm and sense of security
from knowing that needs will be met
 Love and belonging needs
 Belong to a family and other groups and need to love
and be loved
Maslow’s Hierarchy of Needs
 Self-esteem
 Need for self-esteem and for the respect and
admiration of others
 Self-actualization
 Need to grow and reach your full potential
 Create a triangle foldable for Maslow’s Hierarchy of
needs
How many leisure trips are taken
each year?
 346 million
 Average of 3.7 nights
 Travel primary by car, truck, RV and usually stay in
hotels.
Business Travel
 Employer deciders where you go and pays for it.
 This is considered meat and potatoes of the hospitality
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industry.
When the economy is bad pleasure travel slows down ,
but this doesn’t.
Many businesses have large travel budgets
Business people take 210 million trips a year
66% stay in hotels (3 night avg)
1022 miles – average trip length
60% by car 38% by air 30% are female
Professional Association
 Group of people who have organized
themselves to work to improve
themselves, their profession and their
industry
 Major one National Restaurant
Association N R A
 American Hotel and Lodging
Association A H & L A
 They participate in professional development
 Develop standards and ethics
 Code of ethics a statement of proper professional
behaviors for the profession and its members
 Networking
 Public relations
 Government relations --lobbying
Career and Technical Student
Organizations CTSO
 Competitions, Civic Activities, Social Activities and
Fund Raising.
 FCCLA-Family, Career and Community Leaders of
America
 Skills USA- Cosmetology
 DECA
 FBLA
San Antonio Trip
 Plan a quick weekend trip to San Antonio. You won’t
be traveling by car. You will be gone three nights and
everyone at your table will go with you. What will you
do ?
Working together
 All segments of the hospitality industry must work
together to successfully meet customer’s need.
 One bad impression can lead to a poor trip f0r the
travel and may encourage them not to travel to that
destination again.
San Antonio Trip
 What different types of businesses would you need to
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contact?
What would you need to know?
What resources would you need?
Who could help?
What about the diversity in the group?
San Antonio Trip
 A package is a trip that includes several segments
that could include transportation, lodging, meals and
entertainment.
 Would you like to get a package deal or plan it on your
own?
 Create a logo for Hospitality and Tourism
 It needs to encourage people to explore the H & T
industry. It can be used to promote my class or the
career cluster.
Business Structures