B2N Net Steering Committee Meeting Luisa Vuillermoz – Director Warsaw, 26th- 27 thJanuary 2010 1) Information about the area 2 Where we are Italy Aosta Valley • A strategic position, in the core of Europe (you can reach Paris in 8 hours, Lyon and Geneva in 3 hours). • A region in the Alps (Mont-Blanc 4,810 m, Matterhorn 4,478 m, Mount Rosa 4,634 m, Mount Gran Paradiso 4,061 m) 3 Aosta Valley Aosta Valley is the smallest region in Italy (120.000 inhabitants) but has a unique natural and cultural heritage More than 1/5 of the region is defined as a “protected area” 8 natural reserves, 4 alpine gardens, 210 glaciers, 500 mountain streams, 400 lakes Aosta is the 2° site in Italy for the concentration of Roman remains Many medieval castles, a megalithic area A particular autonomy regime, both political and administrative Bilingual region (Italian-French) And more: gastronomy, handicraft, traditions… 4 Gran Paradiso National Park First protected area in Italy Set up in 1922 to protect the ibex who was in danger of extinction Involves the area that used to be the hunting reserve of King Vittorio Emanuele II Includes 2 regions and 5 valleys, from 800 m to 4061 m The ibex has been saved thanks to the Gran Paradiso National Park, and it is now the symbol of the park From the King’s reserve to the Park for all… 5 Gran Paradiso National Park 6 2) Facts and figures about FGP 7 Fondation Grand Paradis Set up by a specific regional law in 1998, Fondation Grand Paradis is a body governed by public law which aims at promoting and developing naturalistic and cultural tourism on the territory made up of the local councils of Aosta Valley within the Gran Paradiso National Park jurisdiction. Fondation Grand Paradis puts itself forward as the experimental laboratory of a new policy model for the shared management of services which are of collective interest and has the aim of actively contributing to the definition and strengthening of strategies and policies regarding the development of tourism both at a local and regional level. 8 Our mission We believe that the Espace Grand Paradis has a strong vocation for sustainable tourism. Our mission is to develop a new sensitivity towards nature and to revive local culture within the territory, to create the suitable context for the development of economic players The Park is not an obstacle, is an opportunity! 9 Our activity Fondation Grand Paradis specifically deals with: Promoting, developing, co-ordinating and running the network of locations of naturalistic interest such as the Visitors’ Centre of the Gran Paradiso National Park and the Paradisia Alpine Botanical Garden; Promoting, co-ordinating and running sites of cultural interest and museums such as the Castle of Introd, Châtel-Argent and the “Maison Gérard-Dayné” and the “Maison Bruil; Carrying out specific projects which create suitable conditions for the achievement of the aims stated in the regional law; Planning events and organizing different activities (temporary expositions, didactic workshops, etc.) throughout the year. 10 FGP members The local policy making process related to the protected area of Gran Paradiso National Park takes the form of the Fondation Grand Paradis Board of Directors in which all relevant public policy makers are involved. Fondation Grand Paradis brings together and represents the different stakeholders in the three valleys. In fact, its Board of Directors also includes: The Chairman, who is the representative of the Autonomous Region of Aosta Valley; The Chairman of Gran Paradiso National Park; The Chairman of Grand Paradis Mountain Community; The Mayors of the 7 municipalities within the Gran Paradiso National Park jurisdiction 11 Financial resources Current financial resources (excluding European and structural projects) 19% 12% 55% Aosta Valley local council 7 Municipalities Gran Paradiso National Park 14% Others FGP accounting system omplies with the public accounting system rules. 12 SWOT analysis STRENGTHS WEAKNESSES •CORPORATE IDENTITY •QUALITY LIFE •PRESENCE OF GRAN PARADISO NATIONAL PARK AND AOSTA VALLEY •LACK OF A CRITICAL •PAROCHIAL LOGIC MASS REGIONAL GOVERNMENT OPPORTUNITIES THREATS •EUROPEAN FUNDING (LEADER, INTERREG…) •COMARKETING AGREEMENTS WITH •FINANCIAL DEPENDENCE •SELF-REFERENTIALITY •ANNUAL FINANCING SYSTEM OTHER PLAYERS 13 3) Main projects conducted by FGP 14 Giroparchi FGP: 4,3 millions €/total budget: 5,3 millions € Structural funding (5 years) The “Giroparchi” (going round the parks) project is aimed at creating a unified tourist product, a path of discovery of the park areas of Mont Avic and of the Gran Paradiso. The intention is to accompany the visitor along a path of discovery, not only of the scenery, but also of the very identity of a territory that has strong features from a historical, cultural and natural point of view. In fact, a series of activities are scheduled, such as the re-evaluation of the paths, a project of sustainable mobility, and the requalification of sites of particular interest long the route. 15 Racines du Goût FGP: 43,000 €/total budget:219,000 € Cross-border cooperation program Alcotra Italy/France (2 years) The project (“the roots of taste”) is aimed at making the most of tasterelated topics linked to local production Concerning the area of responsibility of the Fondation Grand Paradis, a lot of promotional and in-depth events are organized, and in particular the creation of animations, including ones based on theatre techniques, and actor guides; animations are proposed in order to allow the visitor to acquire knowledge through a personal and emotional experience. 16 B2NNET FGP: 186.360 €/total budget: 1.954.466 € Fondation Grand Paradis intends to: - - - share the experience of more than 80 years of socio-economic development of the most developed side of the Gran Paradiso National Park; discuss with the partners the strengths and the weaknesses, the opportunities and the threats of this territory and compare them with those of the B2N network; act as a privileged interlocutor by bringing the reflections back to the local and the regional level. 17 4) Persons involved in B2N Net Luisa Vuillermoz – Director luisa.vuillermoz@grand-paradis.it Alessandro Ottenga – Consultant ottenga@agoconsulting.eu Yvette Chentre – Assistant yvette.chentre@grand-paradis.it FONDATION GRAND PARADIS Villaggio Minatori 11012 Cogne (AO) - Italy (+39) 0165 749264 www.grand-paradis.it 18