Case Study Analysis
JOVAN PETKOVIC
AET 560
DR. JOSEPH WALTERS
MAY 14, 2015
Agenda

Selected Case Study

Background

Best practices

Theory applied

Theory as a change agent

Summary

Open floor for discussion
Case study

ASDA – Grocery store chain

United Kingdom

Facing bankruptcy

Archie Norman hired to lead company out of bankruptcy

Never had any retail experience

Newly graduated with an MBA
Background

ASDA Company Background

Started in the late 1960’s
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Pioneered with concept of large markets / expansive parking lots / low prices

Flourished in working class areas

Known as the blue collar store

Warehouse like atmosphere
Background

ASDA Company Background

65,000 employees

205 Stores

2,000 corporate employees

4th largest grocery chain in the United Kingdom

Annual sales of $6 billion

Claimed 8 percent of the market share
Background

ASDA Company Background


Old management

Split into acquisition of other retail stores (carpeting and furniture)

Aiming at wealthier customers
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Spend lavishly on upper management

Private jets

Increased bonuses

High-style offices
Company nearing bankruptcy
Best practices


Renewal process

Corporate strategy

Articulation of company values

Blueprint – ASDA’s Way of Working
Strategic Renewal


“We will supply the weekly shopping needs of ordinary working families”
Culture Change

Shatter old culture

Rebuild from ground up
Theory applied


Transformational Change

Motivation

Commitment

Involvement

Support
Open communication / transparency

Overcome resistance

Passive

Active

Aggressive
Summary

Company wide complete renewal

3 year completion goal

Individual accountability and responsibility
Open floor

Let’s discuss…
References

Spector, B. (2013). Implementing organizational change: Theory into
practice (3rd ed.). Upper Saddle River, NJ: Prentice Hall.

Tupper, C., Deszca, G., & Cynthia, I. (2012). Organizational change: An
action-oriented toolkit (2nd ed.). Thousand Oaks, CA: Sage.