A Retailers Perspective on
Auditing
Phil Shaw
Head of Technical Food
ASDA
Industry Perception of
Technical
• Scientist to Enforcer
Industry Perception of
Technical
• Prevention of Sales to Coach
Product Integrity
What is Product Integrity?
GETTING IT RIGHT FOR
OUR CUSTOMERS
• SAFE, QUALITY and
LEGAL product
• Must meet Asda Policies &
be CONSISTISTENT
Safety Examples
Food
• Undeclared allergen, e.g. nuts in a product which
doesn’t have a nut allergy warning
• Microbiological Issues, e.g. Salmonella in a product
• Foreign Body related issues in product.
Quality Examples
Food
• Poor appearance e.g. mould in a batch of
cauliflowers
• Poor taste and smell e.g. supplier applies
wrong baste mix to frozen turkeys
• Outside spec e.g. fat content in mince higher
than spec
Legal Examples
• Incorrect descriptions/claims, e.g:
–Wrong weight
–Wrong meat content
–Wrong Country of Origin
WHAT’S THE COST?
CUSTOMER
• Safety
• Lost Brand Reputation
• Lost Customer Loyalty
• Poor Availability
LEGAL
• Prosecution/
Enforcement Costs
• Compensation Costs
STORES/AH
• Lost Hours
• Increased Complaints
• Withdrawals/Recalls
• Lost Sales
Where do we want to be?
Relevant
and
Appealing
Products
Consistent
Quality &
Safety
Known
and
Trusted
Brand
ASDA
Brand
Repeat
Purchase
Provides
Reassurance
Loyalty
Delivers
Satisfaction
What happens to customer
loyalty?
Relevant
and
Appealing
Products
Consistent
Quality &
Safety
Known
and
Trusted
Brand
ASDA
Brand
Repeat
Purchase
Provides
Reassurance
Loyalty
Delivers
Satisfaction
The SOCIAL MEDIA
Revolution
Europe’s most popular social
networks
Brand Protection
QUALITY
ISSUES
NUTRITIONAL
LEGAL
ETHICAL
ENVIRONMENTAL
Legal Liability:
You could be held liable if you cant:
Demonstrate you’ve taken all reasonable measures to
ensure legal requirements are met.
What Products Does it Cover?
EVERYTHING!
Endorsing the GFSI
Standards.
a) Proactively working with the various
external bodies in ensuring that the
highest standards are being
maintained within the various
schemes.
b) Working with our suppliers to ensure
that they are fit for the future and strive
for excellence.
Working with the
Standards
ASDA Brand Audit.
• Focus on the Compliance of the ASDA
Brand policies.
• Focus on the Compliance of the ASDA
Specifications.
• Trouble shoot issues following
Customer complaints.
• Focus on issues relating to Product
Quality.
Traceability Trail.
CONSUMER
RETAILER
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RETAILER
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RETAILER
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RETAILER
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F F F F F F F F F F F F F F F F F F F F F F F F
Technical Visit
•Review HACCP
•Tour Factory Follow Logical Flow
•Preferable monitor Asda product or Process
•Trouble Shooting Technical Issues
TOOLKIT
Technical Visit
Product Compliance Challenge
•Review HACCP
•Tour Factory Follow Logical Flow
•Preferable monitor Asda product or Process
•Trouble Shooting technical issues
•Vertical assessment of policy implementation
•Focus on one product
•Review product files
•Supporting packaging claim data
•Challenge specifications and development process
TOOLKIT
Technical Visit
Product Compliance Challenge
•Review HACCP
•Tour Factory Follow Logical Flow
•Preferable monitor Asda product or Process
•Trouble shooting Technical issues.
•Vertical assessment of policy implementation
•Focus on one product
•Review product files
•Supporting packaging claim data
•Challenge specifications and development process
TOOLKIT
Importer / Agent
•Plug Gap in Due Diligence System
•Support Crisis Management Process
•Challenge HACCP scope
•Develop Communication Systems
•Ensure adequate resource
Technical Visit
Product Compliance Challenge
•Review HACCP
•Tour Factory Follow Logical Flow
•Preferable monitor Asda product or Process
•Trouble Shooting Technical Issues.
•Vertical assessment of policy implementation
•Focus on one product
•Review product files
•Supporting packaging claim data
•Challenge specifications and development process
TOOLKIT
Importer / Agent
•Plug Gap in Due Diligence System
•Support Crisis Management Process
•Challenge HACCP scope
•Develop Communication Systems
•Ensure adequate resource
Allergen
•Support Inception of Free From Range
•Clear Structured Risk Assessed Approach
•Supplier and Materials Management
•Factory systems and Handling
•Personnel controls
Utopia for Audits in the Future
• Challenge suppliers to undertake an
unanounced audit under the GFSI schemes
within 2 years.
• Auditing continues to be an equal focus on
Inspection and Documentation review.
• As Retailers we continue to act responsibly
and ethically when looking at the impact of
too many audits within the supply base.
Summary
• The future for robust auditing can only
be delivered if all parties work together
in striving for excellence. This
excellence needs to be established
within the Standards, Systems,
Auditor’s, Retailers and other
Stakeholders. The end goal is the same
for everyone. Safe, Legal and Quality
Food for our Customers.
Why we should never stop.