Seminar 4 – Part 1
E-Business and E-Commerce
Ref: Chapter 6
Learning Objectives
1.
2.
3.
4.
5.
Describe electronic commerce, its scope,
benefits, limitations, and types.
Explain how online auctions and bartering
work.
Understand the major applications of businessto-consumer commerce, including service
industries and the major issues faced by etailers.
Describer business-to-business applications.
Explain why intrabusiness and B2E are
considered e-commerce.
Learning Objectives cont’d
6. Describe e-government activities and
consumer-to-consumer e-commerce.
7. Identify the e-commerce support services,
specifically payments and logistics.
8. Understand the importance and activities of
online advertising.
9. Identify and describe ethical and legal issues
relating to e-commerce.
Problem – Leader & target for Compaq.
Losses exceed $100 million.
 Solution – Rapid expansion with selling
via online.
 Result – Leading systems provider in US;
second worldwide. Fortune’s top 5 “Most
Admired” companies since 1999.
By-product – sell refurbished Dell
computers.

Dell’s Vast Customer Base
Business-to-Business
Dell becomes British Airways' preferred partner
Intel invests $23 million in three Indian
firms
Dell’s Vast Customer Base – cont’d
How Dell Does IT: Order
Management
Training
services
Online self-learning about Dell
products along with IT &
management topics
E-Business and E-Commerce
E-Business(EC) and E-commerce
(EB)
EC or EB
 Pure vs Partial EC – Degree of
Digitization
 EC Organisation

◦ Brick-and-Motor  Click-andMotorVirtual
EC Transactions
B2B
 C-COMMERCE
 B2C (e-tailing)
 C2C
 B2B2C
 C2B
 INTRABUSINESS
 G2C, G2G, G2B

Click-&-mortar vs Brick-&-mortar
organizations
More shoppers proceed to
checkout online…………
A General E-Commerce Model
Social Commerce – Company-sponsored
Socially Oriented Sites to Bring People
Together
Hannah Montana
TheirSpace.com
Application Programming Interface Examples
A framework for E-commerce
E-Market Trends
Virtual Greats
Profile
Major EC Mechanisms
e-market
 e-catalogues
 e-auctions – soliciting bids from/by buyers
and sellers

◦ Forward auction – for sale by sellers
◦ Reverse Auctions – buyer puts request for
quote

E-bartering
Electronic Catalogs
All of Your Suppliers’
Products in One Online
Catalog
E-Auctions
E-Classifieds
stores
eBay case
study
business
Bartering & Negotiations
The New Age of
Bartering
B2C Applications
E-storefronts – one shop – 1 URL
 E-malls – collection of shops – 1 URL
 Cyberbanking
 Online Securities Trading
 Online Job Markets
 E-Travel
 E-Real Estate
 E-Entertainment

Electronic Storefronts
Electronic Malls
shopping
Amazon – King of E-Tailing
Jeff Bezos:The Wizard Of Web
Retailing
Last Founder
Standing
The Future of
Reading
America's Best Leaders: Jeff Bezos,
Amazon.com CEO
The founder of the massive online
retailer is a true Internet pioneer
Online Job Market
Travel Services
Real Estate Online
Customisation and Personalisation

The key to successful e-trading
Issues in E-Tailing
Resolving channel conflict
 Resolving conflicts within click-and-motor
organisations
 Organising order fulfillment and logistics
 Determining the viability and risk of etailers
 Identify appropriate revenue models

B2B Applications

Only businesses
◦ Sell-side marketplace – buyer is the
organisation
◦ Buy-side marketplaces –
 Reverse auctions
 E-procurement
◦ Public exchanges
E-Government to C2C





B2E – organizations disseminate information to
employees over company intranet.
E2E – employees communicate with each other.
I.e.: goods & services bought & sold among fellow
employees.
SBU/SBU – company owned dealerships buy
goods & services from main company. Improves
internal supply chain operations.
E-Collaborative – digital technologies that
enable collaboration.
E-Government – delivers information &
services to citizens, business partners & suppliers.
I.e.: G2C, G2B, G2G.
EC Support Services
Market Research for EC
 Web Advertising
 E-Payments – Table 6.4

E-commerce support services
Market Research Online
Credit Cards
How e-credit cards work. (The numbers 1-9
indicate the sequence of activities.) (Source:
Drawn by E.Turban.)
E-Wallet
The use of a mobile phone as an e-wallet.
(Source: Koichi Kamoshida/Getty
Images.)
E-Wallets – Apple ipod
Order fulfillment and the logistics
system
Ethical and Legal Issues in EB and
EC
Privacy
 Web tracking - draw back of extensive
profiling and personalisation
 Loss of jobs
 Buyer protection
 Seller protection

Managerial Issues
E-Commerce failures – common. Solid
business analyses a must.
 Failed initiatives within an organization.
 Success stories & lessons learned should be
shared.
 Managing resistance to change.
 Integration into business overall.
 Lack of qualified personnel & outsourcing.
 Managing impact on organization.
 Alliances can be very helpful & productive.
 Choosing appropriate strategy.

END