SAQIF AHMED JAWAD (1030053 0 30)
SANTUNU GHOSH
(1030052 0 30)
RIFAT AREFIN
(1030253 0 30)
FARHANA ASHRAFEE DILSHAD (1030082 0 30)
Suzana Amberin
(1030635 0 30)
Business details
Mission :To provide best quality travel pillow.
Vision : We would make travel pillow for a well rested
arrival at your destination.
Services :We would make sure that our travel pillows
are sized correctly for the customers and ensure comfort.
Core Benefits:
• We have travel pillows of all shapes and size.
• Our pillows are compact as well as versatile.
• Our travel pillows are inflatable
• Our pillow is also convenient for orthopedic patients.
POSITIONING STRAEGY
Positioning Strategy
The “Most Comfortable Travel Pillow in Bangladesh”! Our company Bliss Pvt.
Ltd. Produces the most comfortable travel pillow in Bangladesh. Bliss travel
pillow will protect you from the pain and other travel neck syndrome and
provide complete comfort for your neck. Designed with comfort as the goal.
POSITIONING STRAEGY
Positioning Strategy
There are some reasons why one should use travel pillow during traveling• ensure complete support for head and neck will
• soothe muscle tensions,
• offer relief from shoulder/neck tightness and pain
• prevent headaches
• prevent long term neck hazards
So, Say good-bye to Travel Neck Syndrome and embrace the only travel pillow
that delivers Complete Support.
Target market profile
• Geographic segmentations: City people
• Demographic segmentation: Age- 6-above
Gender-Male, female and others.
Income- 45000-above.
• Psychographic segmentation: Social Class- Upper middle class and upper
uppers.
Lifestyle- People who have to spend a lot of
time in the vehicles or who have to travel a lot.
• Behavioral segmentation: Benefits- Convenience
User Status- First time user
User rates- Medium user.
DIFFERENTIATION STRAEGY
PRODUCT DIFFERENTIATION
Product: The product is luxurious and also an innovation on the market.
Personnel that interact with the customer: The customers can interact with us with the
help of toll-free online calling and also the video calling if anything found defective.
Image: The image of our product is very reputed and also through the worldwide market.
Quality: The quality of the product will be on the demand of the customers and also on
the demand
SERVICE DIFFERENTIATION
Complain: We have the complain boxes for the
customers so that they can submit written objection
there.
Feedback through Website: we have a website where
the customers and registered member will post their
feedbacks. The customers will be able to write their
feedback easily and it will also save their time.
Product strategy
PRODUCTS
Inflatable Neck Pillows
Contour Type Pillows
Buckwheat Hull travel Pillow
Doreamon Pillows
PRICING STRATEGY
PRODUCT PRICING
 Skimmed Pricing for B2C business
 Penetration Pricing for B2B Business
PRICING STRATEGY
PRODUCT PRICING
Category
Users
Cost(TK.)
Price (TK.)
Classic Pillows
Adults
400-1000
1000-2500
Doremon
Children
400-11000
1100-2600
Pricing strategy
Volume Discounts
Package
Quantity
Discount
Family pack
2 classic+1 doraemon
10%
Couple pack
2 classic pillows
7%
Kiddy pack
3 Doraemon
8%
Distribution strategy
 Degree of Directness of Channel
 Criteria in Selection of Channel Members
– Reputation,
– Services provided,
– Solvency,
– Warehouse facility and
– Past experience.
Distribution strategy
 Distribution Channel
•
•
•
•
Dealer
Sales agent
Retail stores
Sales Team
Distribution strategy
TRANSPORTATION
We will transport our bliss travel pillow to
our dealers and outlets via our own
vehicles.
PROTOMOTION STRATEGY
ADVERTISING
•
•
•
•
•
Billboards
Radio
Stickers
Newspaper advertisement
Magazines
PROTOMOTION STRATEGY
ADVERTISING THROUGH SOCIAL NETWORK
PROTOMOTION STRATEGY
SALES PROMOTION
•
•
•
•
•
•
Discounts on buying more than two pillows,
bonus memory foam ear plugs
a water-proof compact carrying bag for each pillow
Offering caps,
Exotic stickers for vehicles
Toys for children
SWOT ANALYSIS
s
w
TRENGTHS
EAKNESSES
• Monopoly market condition
• lower production and labor
costs
• Availability of cotton industries
• User manual with product
O
PPORTUNITIES
• huge target market
• No competitors
• New product
• lack of regular travelers
• mobility
T
HREATS
• Short run profit
• heath issue
Personnel by reportable segment December 31, 2010
CONCLUSION
Ease of access
Meet expectation
Better market strategy
Worldwide stability
Youth Motivation