May 19-20 l Washington, DC l Omni Shoreham
Improving your Billing and
Business using Parallels Business
Automation
Jan-Hendrik Benter
Program Manager Business Automation, Parallels
Agenda
• Business Automation Challenges
• Parallels Business Automation Abilities
• PBA Standard (formerly HSPcomplete)
• Roadmap
• Questions & Answers
2
Parallels Business Automation
Parallels Business
Automation Overview
3
Parallels Business Automation
What is Parallels Business Automation?
Consumer & Business
(On Premise)
Usage
Model
Service Provider
(Hosted & SaaS)
Parallels Open Platform
Ecosystem
APS Catalog &
Marketplace
APS Standard
Virtual Templates &
Appliances
Automation
Dev Platform
Plesk Expand
Plesk Billing
Plesk Sitebuilder
Plesk Control Panel
License Automation
Business Automation
Virtual Automation
Solutions
Operations Automation
Automation
Virtualization
Desktop
System
Support
4
Baremetal/
Hosted
X86/x64
Parallels Business Automation
Workstation
IA64
Windows
Hyper-V
Server
Linux
Mac OS
Containers
VMware
Xen
Business Automation Challenges
• Launching New Products
– How long does it take you to create new products?
– How long does it take to publish new products in your store?
• Order Processing
– Can your customers place orders online?
– How fast can you process new customer orders?
– How well do you up-sell your existing customers?
• Order and Provisioning Workflows
– How good are your internal controls and processes?
– Are the right people involved at the right time?
5
Parallels Business Automation
Business Automation Challenges
• Billing and Chargeback
– How do you collect and allocate resource usage?
– How much time does it take you to run your monthly billing?
– Are you billing all your customers for all the services they use?
• Renewals and Terminations
– How do you notify your customers about service renewals?
– Will the customer’s service be terminated if not renewed?
– What happens when a customer does not pay on time?
• Account Management
– How do your customers change subscribed services?
– How do your customers change their contact or payment details?
– How do your customers review order history and balances?
6
Parallels Business Automation
Business Automation Challenges
• Reseller Management
– How long does it take to create reseller accounts?
– What services do you offer to help your resellers do business?
– How do you charge resellers for these services?
• Product Pricing Management
– Can you respond to market changes in 1 day?
– How easy is it to offer discounts and run promotions?
– How do you roll out new pricing for your products?
• Integration with External Systems
– Do you manage all provisioning systems from a single place?
– Do you provide an integrated control panel?
– Do you automatically process customer payments?
7
Parallels Business Automation
The Solution
Parallels Business Automation is a business
support system which automates and integrates all
aspects of service delivery from product creation,
publishing products in your store, marketing
campaigns and promotions, online order placement,
payment processing, recurring billing.
8
Parallels Business Automation
PBA Components

Storefront

Order Processing

Workflow

Service Plan Management

Discounts, Promotions

E-Commerce

Reseller Support

Trouble Ticketing

Fraud Screening

API and SDK
Parallels Business Automation Abilities
• Product Management
– One-Time and Recurring Charges
– Charge for any external item (e.g. Blackberry devices)
– Services/Prices defined at the Resource-Level
– Product to Product Upgrades
• Online Store
– Customizable Storefront
– Completely Rebrandable
– Built using PBA API
• Workflows
– Customizable Order Flow
– Automated and Manual Steps
– System Event Handlers & Notifications
9
Parallels Business Automation
Parallels Business Automation Abilities
• Billing and Chargeback
– Recurring Charges
– One-Time (Setup, Renewal, Transfer)
– Customizable Billing Periods
– Resource Usage Collection
• Promotions and Discounts
– Promo Codes, By Plan, Resource, Customer
– Fixed Promotion Prices and Percentage Discounts
– Promotion Periods
• Financial Management
– Apply Payments to Invoices and See Balances
– Refunds and voiding of Online Payments
– Flexible Tax Support
10
Parallels Business Automation
Multiple Levels of Control Panels
• Service Provider
– Create Products
– Run campaigns and promotions
– Analyze business performance with reports
• Resellers
– Multiple levels of resellers
– Customized branding
– Resell Providers products or create their own
• End Customers
– Upgrade/Buy additional products
– View invoices and submit payments
– Open Support Requests
11
Parallels Business Automation
Parallels Business Automation Abilities
• Integration with external systems
– Domain Registrars
– Payment Gateways
– Parallels Operations Automation
– Parallels Plesk Control Panel
– Parallels Virtuozzo Containers
• Reporting
– Sales Reports
– Deferred Revenue Reports
– Tax Reports
– Accounts Receivable Reports
– Cash Management Reports
12
Parallels Business Automation
Parallels Business Automation Architecture
Parallels Business
Automation Core
Order Processing
Service Gates (~10)
Plug-Ins (~30)
Parallels Operation
Automation Gate
Workflow Engine
Taxation & Payments
Domain Registration
Gate
E-Commerce
Notifications
OpenSRS
OpenSRS
API
GoDaddy
GoDaddy
API
Authorize.Net
Authorize.Net
API
PaymentTech
PaymentTech
API
Payment Gate
Reporting
Promos & Discounts
Service Plan Manager
13
Parallels Business Automation
Manually Provisioned
Items Gate
PBA Standard
(formerly HSPcomplete)
14
Parallels Business Automation
Parallels Business Automation Standard
• 2000 - Vision of Complete
Solution for Hosting Service
Providers
• 2001 - First Version Released
called HSPcomplete
• January 2008 - Renamed to
Parallels Business Automation
(PBA) Standard
• February 2008 - Latest Version
Parallels Business Automation
Standard 3.3 Service Pack 3
15
Parallels Business Automation
Parallels Business Automation Standard
• HSPcomplete and PEM.Billing
Teams (40+ engineers) joined
to work on single Parallels
Business Automation Solution.
PBA
PBAStandard
Standard3.3
3.3
• Next major version 4.4 on same
platform as Enterprise Edition.
• Platform based on existing
Enterprise platform:
– 5 years in production
– More than 50 successful
deployments
• Easy upgrade from 4.4
Standard to Enterprise Edition
16
Parallels Business Automation
PBA
PBAStandard
Standard3.3
4.4
PBA Enterprise 4.4
PBA Enterprise 4.4
PBA Enterprise 4.3
Major Advantages of New Platform
•
Enterprise Application developed in C/C++
•
Runs on Linux and Windows
•
Supports MySQL, MSSQL and Oracle
•
Modular Application Structure
•
Per Module Redundancy
•
Separate Business and Presentation Layer
•
Single GUI with other Parallels Automation Products
•
Separate Billing and Provisioning
17
Parallels Business Automation
PBA Standard vs. Enterprise
PBA Standard
PBA Enterprise
Linux only
Linux, Windows
MySQL only
MSSQL, Oracle, MySQL
Single Server
Clustered
No
Yes
Resellers Levels
One Level
Multiple Levels
Reseller Models
Resell Products
Resell Products and
Create Own Products
Workflows, Roles,
Queues, etc
Predefined Set Of
Options
Fully Customizable
Customization and
Integration
API and SDK
API, SDK and Custom
Development
Deployment Model
Off-The-Shelf
Engineered Projects
Operating System
Databases
Deployment of Core
Application
Integration with Parallels
Operations Automation
18
Parallels Business Automation
Roadmap
19
Parallels Business Automation
Parallels Business Automation 4.3
May 2008 – Enterprise Edition Only
Windows Support
MSSQL Support
3D Secure Support
Multiple Active Stores
20
Parallels Business Automation
Parallels Business Automation 4.3
Credit Terms Based Workflows
License Upgrades in Control Panel
Im-/Export of Workflows
Arbitrary Refunds
International Domain Names
21
Parallels Business Automation
Parallels Business Automation 4.3
Improved Domain Availability
Check
Resending of Financial Documents
Instant Domain Access
Password Expiration Period
22
Parallels Business Automation
Parallels Business Automation 4.4
• Parallels Roadmaps not available online
– Parallels Partners may contact their sales representative regarding
roadmap availability
23
Parallels Business Automation
Parallels Business Automation 4.5
• Parallels Roadmaps not available online
– Parallels Partners may contact their sales representative regarding
roadmap availability
24
Parallels Business Automation
Questions & Answers
25
Parallels Business Automation
Questions & Answers
Now a Few Minutes For Your Questions …
Meet Our Business Automation Team at The Summit:
Jan-Hendrik Benter, Program Manager – jb@parallels.com
Mikhael Chtchelkonogov, Project Manager – mik@parallels.com
Alex Blinov, Program Manager PBA Standard – blinov@parallels.com
Try Our Live Demo Set in The Lab Room or Request a
Demo Online at www.parallels.com/automation/
Thank You
26
Parallels Business Automation