Western Nevada College (WNC)
MKT 210: Marketing Principles
Class #27079, Section 1003
Thursday, 7:00 – 9:45 PM
Instructor: Paul Etchegoyhen, M.B.A.
Phone: (775) 267-1110
E –mail: Paul.Etchegoyhen@wnc.edu
Carson City Campus: Cedar 314
Term: Spring 2015
Course Description: Covers the problems of manufacturers, wholesalers, and retailers in the marketing
of goods and services. Students will develop a plan applying the marketing principles.
Course Objectives: Upon completion of this course students will develop a plan towards applying the
marketing principles.
Use strategic planning and the marketing process in understanding specific marketing environments.
Determine the market segmentation for targeting and positioning the product.
Research information for a new product idea.
Prepare a group project for cost, pricing, distribution, and promotion of a product.
Methods of Instruction: lectures, reading assignments, individual and cooperative projects, case review
and analysis, research, other.
Required Textbook: Kurtz, David L. Contemporary Marketing 16th Edition, South-Western, Cengage
Learning.
Assessment and Grading Policy: Attendance is expected, and if you cannot attend class notify the
instructor.
There are ten quizzes that count for 25 points of the total grade.
There are two marketing planning projects that count for 25 points of the total grade.
There are two exams, Midterm 25 points and Final 25 points, that count for 50 points of the total grade.
The grade will then be determined by the maximum total of 100 points as follows:
90 – 100 points = A, 80 – 89 points = B, 70 – 79 points = C, 60 – 69 points = D, less than 60 points = F.
It is the responsibility of the student to drop the class by March 27th, 2015 to receive a “W”, if you do
not want a grade to be assigned.
Refer to the “WNC Spring 2015 Schedule””, and the current “WNC Bylaws and Policy Manual”, for
rules and other relevant information.
If you require an accommodation contact WNC Disability Support Services (DSS).
All cell phones must be turned off during class.
Instructor reserves the right to change course syllabus contents if necessary, and you will be notified.
Western Nevada College (WNC)
MKT 210: Marketing Principles
Instructor: Paul Etchegoyhen, M.B.A.
E-mail: Paul.Etchegoyhen@wnc.edu
Carson City Campus
Term: Spring 2015
Schedule and Assignments:
Week 1: 1-19, (Martin Luther King holiday)
1-22, (Ch. 1, Marketing: The Art and Science of Satisfying Customers), Quiz.
Week 2: 1-29, (Ch. 2, Strategic Planning in Contemporary Marketing), Quiz.
Week 3: 2-5, (Ch. 3, The Marketing Environment, Ethics, and Social Responsibility), Quiz.
Week 4: 2-12, (Ch. 4, Social Media: Living in the Connected World), Quiz.
Week 5: 2-19, (Ch. 5, E-Business: Managing the Customer Experience), (Ch. 6, Consumer Behavior), Quiz.
Week 6: 2-26, (Ch. 7, B2B Marketing), Quiz.
Week 7: 3-5, (Ch. 8, Global Marketing), (Review of Ch. 1-8 for Exam).
Week 8: (Date: 3-12, Midterm Exam). (Read Ch. 9, Market Segmentation, Targeting, and Positioning).
Week 9: 3-16 to 3-20, Spring Break, No Classes, (Read Ch. 10, Marketing Research and Sales
Forecasting).
Week 10: 3-26, (Ch. 11, Relationship Marketing and CRM), (Quiz on Ch. 9, 10, 11).
Last day to drop the class and receive a “W” is 3-27.
Week 11: 4-2, (Ch. 12, Product and Service Strategies), Quiz.
Week 12: 4-9, (Ch. 13, Developing and Managing Brand and Product Categories), Quiz.
Week 13: 4-16, (Ch. 14, Marketing Channels and Supply Chain Management, (Ch. 15, Retailers,
Wholesalers, and Direct Marketers), Quiz.
Week 14: 4-23, (Ch. 16, Integrated Marketing Communications, Advertising, and Public Relations),
(Ch. 17, Personal Selling and Sales Promotion), Quiz.
Week 15: 4-30, (Ch. 18, 19, Pricing Concepts, and Pricing Strategies), (Review for Final Exam).
Week 16: (Date: 5-7, Final Exam).