Western Nevada College (WNC)
MKT 210: Marketing Principles
Carson City Campus: Reynolds Building, Room 114
Class #81885, Section 1001
Monday, 7:00 – 9:45 PM
Douglas Campus: Room 106
Class #82462, Section 1002
Wednesday, 7:00 – 9:45 PM
Instructor: Paul Etchegoyhen, M.B.A.
Phone: (775) 267-1110
E –mail: Paul.Etchegoyhen@wnc.edu
Term: Fall 2014
Course Description: Covers the problems of manufacturers, wholesalers, and retailers in the marketing of goods and services. Students will develop a plan applying the marketing principles.
Course Objectives: Upon completion of this course students will develop a plan towards applying the marketing principles.
Use strategic planning and the marketing process in understanding specific marketing environments.
Determine the market segmentation for targeting and positioning the product.
Research information for a new product idea.
Prepare a group project for cost, pricing, distribution, and promotion of a product.
Methods of Instruction: lectures, reading assignments, individual and cooperative projects, case review and analysis, research, other.
Required Textbook: Kurtz, David L. Contemporary Marketing 16 th Edition, South-Western, Cengage
Learning.
Assessment and Grading Policy: Attendance is expected, and if you cannot attend class notify the instructor.
There are ten quizzes that count for 25 points of the total grade.
There are two marketing planning projects that count for 25 points of the total grade.
There are two exams, Midterm 25 points and Final 25 points, that count for 50 points of the total grade.
The grade will then be determined by the maximum total of 100 points as follows:
90 – 100 points = A, 80 – 89 points = B, 70 – 79 points = C, 60 – 69 points = D, less than 60 points = F.
It is the responsibility of the student to drop the class by October 23 rd , 2014 to receive a “W”, if you do not want a grade to be assigned.
Refer to the “WNC Fall 2014 Schedule””, and the current “WNC Bylaws and Policy Manual”, for rules and other relevant information.
If you require an accommodation contact WNC Disability Support Services (DSS).
All cell phones must be turned off during class.
Instructor reserves the right to change course syllabus contents if necessary, and you will be notified.

Western Nevada College (WNC)
MKT 210: Marketing Principles
Instructor: Paul Etchegoyhen, M.B.A.
E-mail: Paul.Etchegoyhen@wnc.edu
Term: Fall 2014
Schedule and Assignments:
Week 1: 8-25 to 8-29, (Ch. 1, Marketing: The Art and Science of Satisfying Customers), Quiz.
Week 2: (9-1, Labor Day holiday), to 9-5, (Ch. 2, Strategic Planning in Contemporary Marketing), Quiz.
Week 3: 9-8 to 9-12, (Ch. 3, The Marketing Environment, Ethics, and Social Responsibility), Quiz.
Week 4: 9-15 to 9-19, (Ch. 4, Social Media: Living in the Connected World), Quiz.
Week 5: 9-22 to 9-26, (Ch. 5, E-Business: Managing the Customer Experience,
(Ch. 6, Consumer Behavior), Quiz
Week 6: 9-29 to 10-3, (Ch. 7, B2B Marketing, Ch. 8, Global Marketing),
(Ch.1-8, review for exam).
Week 7: Date: (10-6, Carson City Campus Midterm Exam), (10-8, Douglas Campus Midterm Exam).
Week 8: 10-13 to 10-17, (Ch. 9, Market Segmentation, Targeting, and Positioning), Quiz.
Week 9: 10-20 to 10-24, (Ch. 10, Marketing Research and Sales Forecasting), Quiz.
Week 10: 10-27 to 10-30 (10-31 is Nevada Day holiday), (Ch. 11, Relationship Marketing and CRM), Quiz.
Week 11: 11-3 to 11-7, (Ch. 12, Product and Service Strategies), Quiz.
Week 12: 11-10 to 11-14, (Ch. 13, Developing and Managing Brand and Product Categories), Quiz.
Week 13: 11-17 to 11-21, (Ch. 14, Marketing Channels and Supply Chain Management,
(Ch. 15, Retailers, Wholesalers, and Direct Marketers), Quiz.
Week 14: 11-24 to 11-25, (11- 26, 27, 28, Thanksgiving holiday),
(Ch. 16, Integrated Marketing Communications, Advertising, and Public Relations)
(Ch. 17, Personal Selling and Sales Promotion), Quiz.
Week 15: 12-1 to 12-5, (Ch. 18,19, Pricing Concepts, and Pricing Strategies), Review for final exam.
Week 16: (Date: 12-8, Carson City Campus Final Exam), (Date: 12-10, Douglas Campus Final Exam).