Ten Reasons to Buy a Network Camera or what your analog camera vendor won’t tell you www.axis.com Focus 10 of the most important functional differences between analog and network cameras www.axis.com 1 – End to interlace problems www.axis.com 1 – End to interlace problems > Interlaced scan > Each image formed from two interlace fields > Blurriness from capturing moving objects, even when connected to a DVR Progressive scan Entire image captured at one time Crystal clear images even with a high degree of motion in the scene > Benefits – Superior image quality – Full image details – Precise, accurate information www.axis.com 1 – End to interlace problems En komplett bildruta med progressiv scan One complete frame using progressive scan www.axis.com 1 – End to interlace problems Interlaced scan www.axis.com Progressive scan 2 – Power over Ethernet increases savings and reliability www.axis.com 2 – Power over Ethernet > Not available IEEE802.3af Industry standard No need for power outlet at camera location > Benefits – Cost savings – Reliability with centralized power backup – Simple installation www.axis.com 2 – Power over Ethernet Both network cameras with and without built-in support for PoE can take advantage of a UPS device www.axis.com 3 – Megapixel resolution www.axis.com 3 – Megapixel resolution > Stuck with NTSC/PAL resolution > 0.4 Megapixel at 4CIF and 0.1 at CIF > Limited image details Many resolutions Different aspect ratios 1 megapixel is 10x the resolution of CIF, 2 megapixel is 20x! Digital PTZ > Benefits – More details, easy identification – Digital PTZ, higher reliability and simultaneous pan/tilt www.axis.com 3 – Megapixel resolution CIF www.axis.com Megapixel 3 – Megapixel resolution Resolution comparisons www.axis.com Aspect ratios 4 – Intelligence at the camera level www.axis.com 4 – Intelligence at the camera level > Not available Intelligent video Purpose-built, highly integrated hardware Intelligent features: Built-in VMD, Alarm management, Image enhancement Intelligent algorithms: Number plate recognition, People counting > Benefits – – – – www.axis.com More details, easy identification More productive and effective means of surveillance Event-driven Scalable systems 4 – Intelligence at the camera level Included Excluded Included Excluded Hallway Door www.axis.com 5 – Integrated PTZ input/output control www.axis.com 5 – Integrated PTZ input/output control > Cabling separate from the video signal > Costly and cumbersome PTZ control over the same network that transports the video PTZ commands sent over the IP network Integrated I/O can trigger anything and be triggered by anything > Benefits – Less cabling, cost savings, increased functionality and integration potential www.axis.com 5 – Integrated PTZ input/output control Example: Typical I/O use – integration with alarm www.axis.com 6 – Integrated audio www.axis.com 6 – Integrated audio > Only possible with separate audio lines to the DVR Audio captured at the camera Synchronized with the video Can be integrated into the same video stream Two-way audio (duplex, half duplex, simplex) > Benefits – Many possibilities: simplex, half duplex, full duplex – Synchronized audio and video – Easy to install, cost savings www.axis.com 6 – Integrated audio > Entrance control – Remote dialog and gate/door control > Listen in on remote sounds – Audio surveillance > Provide audio feedback to surveillance scenes Example: Communicate and open a door remotely www.axis.com 7 – Secure communication www.axis.com 7 – Secure communication > No encryption > No authentication > Anyone can tap into the video or replace the signal from a camera with another video signal Video encryption Authentication using encrypted certificates Authorization: to verify and approve the identity of the device Privacy > Benefits – Secure image capture – Secure transmission – Evidence trail secured www.axis.com 7 – Secure communication > Examples of achieving privacy – VPN – SSL/TLS (HTTPS) www.axis.com 8 – Flexible, cost-effective infrastructure choices www.axis.com 8 – Flexible, cost-effective infrastructure choices > Expensive coax, proprietary fiber, wireless > Distance affects image quality > Adding power, I/O and audio further complicates this situation IP = established, standardized, interoperable Digital images = no quality reduction Many streams transmitted over the same line A single network wire = hundreds of simultaneous full frame rate video streams > Benefits – Image quality, flexibility, scalability, future-proof – Resulting costs comparatively low www.axis.com 8 – Flexible, cost-effective infrastructure choices The IP way www.axis.com 9 – True digital solution www.axis.com 9 – True digital solution > With every conversion image quality is lost: – Analog signal digitized in camera’s DSP – Digital signal converted back to analog for transport over coax – Signal once again digitized at the DVR for recording Images digitalized once Stay digital No unnecessary conversions No image degradation > Benefits – Superior image quality www.axis.com 9 – True digital solution www.axis.com 10 – Lower total cost of ownership www.axis.com 10 – Lower total cost of ownership COMPARE > The cost per channel > Flexibility and performance CONSIDER > Back end applications and storage > Industry standard, open-system based servers vs. proprietary hardware like a DVR > Infrastructure used – Can it be leveraged for other applications? www.axis.com Conclusion The future belongs to network cameras www.axis.com The future belongs to network cameras > Market reports > Remote accessibility > Easy, future-proof integration > Scalability and flexibility > Cost-effectiveness > Distributed intelligence > Proven technology www.axis.com This is Axis > Worldwide #1 in network video > The world’s leading expert – Broadest product portfolio in the industry – The largest installed base of network video products > Over 20 years of networking excellence > Worldwide presence > Global partnerships The best in network video! www.axis.com Invitation to Axis Communications’ Academy > #1 in network video knowledge > Designed to boost our partners’ expertise about Axis network video solutions > Several training levels, from basic to advanced > Run by Axis, executed by local trainers in native language > Around 7,000 individuals trained as of 2007 > www.axis.com/partner www.axis.com Questions & Answers Thank you! www.axis.com