BMI3CC – Marketing: Goods, Services, Events
Class Website:
npsc.edsby.com (use the username and password from your school account)
This website contains due dates, class handouts, resources, your grades, and a discussion board. You
may log on to it, or, alternatively, download the Edsby app on your phone to access this information.
1 COURSE OVERVIEW
This course introduces the fundamental concepts of product marketing, which includes the marketing of goods,
services, and events. Students will examine how trends, issues, global economic changes, and information technology
influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and
produce a marketing plan for a product of their choice.
Prerequisite: None
1.1 UNITS OF STUDY
This course will cover the following areas:




Marketing fundamentals
The marketing mix
Trends in marketing
A marketing plan
2 OVERALL EXPECTATIONS
2.1 MARKETING FUNDAMENTALS
•
•

•
•
describe the process by which goods and services are exchanged;
explain how marketing influences consumers and competition;
demonstrate an understanding of the importance of marketing research to a business and how information
technology can be used to obtain and analyse marketing-related information;
analyse marketing strategies used by organizations in the not-for-profit sector;
compare the factors that influence marketing methods and activities in the global economy.
2.2 THE MARKETING MIX
•
•
•
•
explain the stages of product development;
explain the factors involved in the pricing of goods, services, and events;
compare a variety of distribution strategies and the logistics associated with them;
demonstrate an understanding of the strategies involved in the promotion of goods, services, and events.
BMI3CC – Marketing: Goods, Services, Events | Mr. Brunton
2.3 TRENDS IN MARKETING
•
•
•
•
explain the effects of new information technologies on marketing strategies and consumer trends;
identify and describe various environmental, ethical, social, and legal issues that affect marketing activities;
demonstrate an understanding of the potential for participation in the global marketplace;
summarize, on the basis of computer research, career pathways in marketing.
2.4 THE MARKETING PLAN
•
•
•
explain the process of developing a marketing plan;
develop a marketing plan for a good, service, or event;
analyse the uses of a marketing plan.
3 COURSE MATERIALS
Students will be required to have the following materials for this course:
1.
2.
3.
4.
Computer username and password
Access to the Edsby class website
Binder, paper, pencil, pen
Organization tool (ie: agenda or smartphone)
4 ASSESSMENT AND EVALUATION
Assessment and evaluation occurs within each course, guided by the curriculum, and for the purpose of improving
learning.
Assessment occurs throughout the semester and is designed to provide feedback while learning occurs. This allows
students to increase their knowledge and improve their performance prior to evaluation. Some of the types of
activities included in assessment include homework, practice quizzes/tests, conferencing, self and peer evaluations,
checklists and rubrics. Assessment is a crucial part of the learning process and it is the responsibility of the student to
fully engage in this process.
Evaluation occurs after assessment and involves judging the quality of work against predetermined criteria.
Evaluation results in a mark that is used to determine the term and final grade. Some types of evaluation include
tests, essays, projects, performances, media and oral presentations and exams.
5 MARK CALCULATION
Seventy percent of the grade (70%) will be based on evaluations conducted throughout the course. This is a
cumulative term mark that is comprised of summative evaluations of various natures.
Thirty percent of the grade (30%) will be based on an exit evaluation. The exit evaluation with be as follows:
1. Major Project – 20%
2. Final Exam – 10%
BMI3CC – Marketing: Goods, Services, Events | Mr. Brunton
6 LATE EVALUATIONS
Certain assignments within the course will be designated as “major assignments”. Due dates for these assignments
will be provided when given, as well as expectations of what is to be included and how it will be evaluated. Major
assignments will have a ‘three-day window of submission’ after which the assignment will be late. Late material is
assigned a penalty of 5% per day for three days, after which a mark of zero will be recorded.
7 ACADEMIC DISHONESTY
All students at St. Joseph-Scollard Hall are expected to submit work which is entirely their own. Work, which is not
their own, must be acknowledged as such by using proper citation. If it is not cited, this constitutes plagiarism, [the
act of taking and using as one’s own the thoughts, writing, inventions, etc. of another (Dictionary of Canadian
English)] Students can expect to receive a mark of zero on pieces of work that are plagiarized. Other forms of
academic dishonesty (i.e. unauthorized cheat sheets, copying someone else’s work or allowing someone to copy your
work in order for them to submit it as their own) will also result in a mark of zero. In all situations, a mark of zero will
apply to the entire evaluation. Administration will be advised and a letter will be sent home to the parents informing
them of what has occurred.
BMI3CC – Marketing: Goods, Services, Events | Mr. Brunton
St. Joseph-Scollard Hall
Late or Missed Assignment Protocol for Major Assignments
Student Name: ________________________________
Assignment: _______________________
Due Date: __________________
1. Did the student meet with you in advance and ask for an extension?
Yes ____________
No _______
Length of extension granted: ________________
2.
Reasons student provided for not completing the assignment by due date:
_____________________________________________________________
_____________________________________________________________
3.
Log of contact made with parents:
____________________________________________________________________
___________________________________________________________________
4.
Date of referral(s) made to ARC:
____________________________________________________________________
5.
Referral to Student Success Teacher:
Yes
6.
_____________
No
______________
If identified, contact made with Resource/plan developed: _________
______________________________________________________________
7.
Referral to VP to discuss: ____________________________________
8.
Marks deducted and/or assignment of a zero: ____________________
BMI3CC – Marketing: Goods, Services, Events | Mr. Brunton