Candidate Brief
Appointment of
Fundraising Manager
Overcoming Multiple Sclerosis
April 2015
Overcoming Multiple Sclerosis – Recruitment of a Fundraising Manager
April 2015
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Contents
Background information: ............................................................................................................................................................ 3
Structure/organisation:................................................................................................................................................................ 5
Job Description ........................................................................................................................................................................... 6
Person Specification ................................................................................................................................................................... 9
Salary and Conditions of Service ............................................................................................................................................. 11
Recruitment Process ................................................................................................................................................................. 11
How to apply: ........................................................................................................................................................................... 12
Overcoming Multiple Sclerosis – Recruitment of a Fundraising Manager
April 2015
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BACKGROUND INFORMATION:
About Overcoming Multiple Sclerosis:
OMS was founded in the UK in 2012 and completed its first full year of operation
in 2013. During this time the charity has focused on building its foundations.
OMS is a positive lifestyle program that aims to help people live long, healthy lives
without the usual problems associated with multiple sclerosis. OMS is based on
rigorous scientific research and offers the real potential for people with MS to
recover, using relatively simple mainstream secondary and tertiary prevention
with appropriate modification of lifestyle risk factors.
Empowering people with MS:
This program aims to empower people to overcome multiple sclerosis and enjoy a
healthy life. The OMS website provides:
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Lifestyle recommendations for overcoming MS and maintaining an active,
balanced life
A community forum for sharing experiences of overcoming multiple sclerosis
Blogs, podcasts, tweets and news on OMS activities
A summary of scientific information about multiple sclerosis: causes, incidence,
genetics, signs, symptoms, diagnosis, prognosis, and the best medical research
about the available therapies
Updates on new research that passes rigorous scrutiny.
Rigorous Science:
The OMS program is founded on a rigorous scientific assessment of the medical
literature. OMS was developed by Professor George Jelinek MD when he was
diagnosed with MS in 1999, and subsequently refined and improved as further
research has been published. Prof Jelinek has now been relapse-free for 15 years,
is fit and well, and leads a full and active life. Many others have done the same.
OMS is independent and free of significant financial conflicts of interest. It is not
supported by drug companies or product sales. It keeps abreast of medical
advances to best support people with multiple sclerosis to recover.
Overcoming Multiple Sclerosis – Recruitment of a Fundraising Manager
April 2015
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Overcoming Multiple Sclerosis – Recruitment of a Fundraising Manager
April 2015
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STRUCTURE/ORGANISATION:
The Team: The staff team is small in number, focused on the MS community;
positive.
Office Team: Chief Executive – Gary McMahon
1 x web & social media editor (f/t)
1 x PA (f/t)
1 x Events organiser/administrator (p/t)
1 x Administrator (p/t)
The Board of Trustees:
Linda Bloom (Chair)
Marc Sugarman
Marcelle Lester
Tony Bloom
Income 2013: Total £152k (NB This was the first full year of operation)
Donations/grants:
£104k
Other charitable activities:
£48k – This includes:
Book sales:
£805
Retreat:
£33k
Conference:
£14k
Breakdown of income 2014: £348K
Donations
£54K
Grants:
£176K
Retreats/Events
£74K
Sporting challenges
£44K
Overcoming Multiple Sclerosis – Recruitment of a Fundraising Manager
April 2015
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JOB DESCRIPTION
Title:
FUNDRAISING MANAGER
Location:
THAME, OXON
Hours:
9am-5:30pm Monday-Friday, 40 hours per week
Responsible to:
CHIEF EXECUTIVE
Accountable for:
N/A
------------------------------------------------------------------------------------------Job Summary:
Work with the Chief Executive and Board to take Overcoming MS (OMS)
confidently forward into the next stage of its growth by working towards the
ultimate objectives of sustainable funding, integrated marketing and heightened
awareness of the organization and its aims.
Key to these goals will be the implementation of a fundraising strategy designed
to build long-term relationships and Maximise income to meet or exceed agreed
targets from a range of sources, to include but not be limited to:
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Grant making trusts and bodies
Donors
Sponsored Challenges
High net-worth individuals (HNWIs)
Key Result areas and Primary Responsibilities:
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Work with the CEO to implement a strategy that financially supports the work
of OMS.
Grow and maintain a database of donors, supporters and fundraisers,
developing strong relationships through the lifespan of their ‘journey’ with OMS
NB There are global opportunities for fundraising.
Overcoming Multiple Sclerosis – Recruitment of a Fundraising Manager
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Ensure that all fundraising events deliver results in line with overall budget
plans.
Work to build relationships such that they encourage repeat involvement and
increased levels of funding to the organization.
Report progress and performance regularly to the CEO.
Identify opportunities to expand, diversify and build the revenue channels of
the organization with the aim of securing sustainable growth in all revenue
channels.
Work with the CEO and colleagues to develop and implement a donor
relationship strategy to ensure the provision of high quality care to and
development of all donors and other supporters.
Take a lead role in the strategic development and marketing of all aspects of
the organisations’ fundraising activities
Develop and deliver high quality communications in respect of Fundraising.
Marketing, Administration and financial management of fundraising events.
Fundraising
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Maximise opportunities to increase income through a range of channels, which
includes Charitable Trusts and grant-making bodies, Sponsored Challenges,
Donations and Individual larger donations.
Service OMS’s existing base of supporters with the goal of strengthening their
engagement and increase their level of contribution
Manage and develop existing fundraising opportunities and also new forms of
fundraising.
Participate in developing the organisation’s expertise in using social media and
the internet for fundraising purposes.
Recruit new donors to OMS using existing and new means
Develop a generic, compelling proposition for prospective donors and sponsors
that can be tailored and that clearly articulates who we are, how we can make
a difference, how we are unique and what the benefits for providing support
will be.
Manage and develop a series of fundraising events and sponsored ‘challenges’
of varying sizes.
Manage event budgets, report performance and variances and develop
forecasts
Marketing and Strategic Development
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Develop a Marketing and Fundraising Strategy, operational plans and budgets
Overcoming Multiple Sclerosis – Recruitment of a Fundraising Manager
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Identify and develop new opportunities, tools and approaches to marketing and
fundraising.
Be attentive to and implement brand and style guidelines.
Create regular opportunities to collect feedback - evaluating events, campaigns
and other activity with the goal of improving results and development of future
projects.
Communications
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Promote strong positive public relations and a public image that is consistent
with our brand and vision.
Ensure that all fundraising activity is marketed and promoted widely and that
participation opportunities are maximised.
Ensure effective and regular press coverage opportunities in relation to
fundraising activities
Develop and manage and effective donor/ supporter liaison program that
includes printed material, website and face-to-face interaction with Supporters.
Marketing Administration and Financial Management
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Develop and maintain the supporter database to ensure that data is accurate,
capable of segmentation and current.
Ensure the effective financial management of marketing activities including
income and expenditure budgeting, cash flow forecasting and variance analysis
Timely monitoring of actual performance against Marketing and Fundraising
targets and budgets.
Overcoming Multiple Sclerosis – Recruitment of a Fundraising Manager
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PERSON SPECIFICATION
Skills, Knowledge and Competencies
Personal
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A positive, optimistic, self-motivated outlook.
An interest in and ability to build new relationships.
Ability to work autonomously and as a member of a team.
Flexibility, adaptability and a willingness to take on a wide range of tasks.
An interest and aptitude to work with new technology.
Previous experience in fundraising in a not-for-profit or charitable organisation
would be advantageous.
Ability to take a lead role in marketing and fundraising activities.
Professional Skills
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High quality interpersonal skills.
Well-developed written and verbal communication skills including clear
articulation.
Evidence of an ability to work collaboratively with others.
Proven organisational, financial and project management skills.
Strong computer literacy in word processing, spreadsheets and database
management.
Technical Knowledge and Experience
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Experience of managing, marketing and fundraising functions, preferably for
non-profit organisations.
Experience of fundraising from high net worth individuals in a not-for-profit or
commercial environment.
Strategic planning and implementation experience.
Excellent numerical analysis skills, including spreadsheets.
Good working knowledge of database systems.
Excellent creative writing and copy editing skills.
Strong English language skills.
Strong marketing background with a demonstrable ability to develop powerful
marketing campaigns that engage members of the public.
A passion for delivering excellent customer service experiences.
Ideally, a university qualification in a relevant discipline or equivalent
experience
Overcoming Multiple Sclerosis – Recruitment of a Fundraising Manager
April 2015
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See our annual report for further details of funding breakdown
Overcoming Multiple Sclerosis – Recruitment of a Fundraising Manager
April 2015
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SALARY AND CONDITIONS OF SERVICE
Salary: c£38,000
Place of Work: Thame. Oxon
Holiday entitlement: 25 days plus bank holidays
Benefits:
Status: Full-time and permanent
Full details, and terms and conditions of employment will be issued if an offer of
employment is made.
RECRUITMENT PROCESS
You should make your application by email to
Sara@KyteLesterAppointments.co.uk by sending your CV and supporting
letter addressing the person specification and stating why you should become the
Fundraising Manager of Overcoming Multiple Sclerosis.
Closing date:
Initial Interviews:
Final Interviews:
4 May 2015
5 - 22 May 2015
w/c 8 June 2015
Overcoming Multiple Sclerosis – Recruitment of a Fundraising Manager
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HOW TO APPLY:
1. Do your research including at minimum the Overcoming Multiple Sclerosis
website.
2. Look at the recent Overcoming Multiple Sclerosis Annual Reports via the
Charity Commission website www.charity-commission.gov.uk
3. Your CV: We advise that a CV should consist of no more than 3 sides of A4 –
this should also contain key achievements relevant to this role.
4. Personal Statement: We ask for a personal statement, addressing the
Person Specification, to support your application. Again we suggest no more
than 2 sides of A4.
5. You should submit your application via
Sara@KyteLesterAppointments.co.uk.
6. You will receive an acknowledgement, normally within 2 working days.
Should you have difficulties with submitting your application please
contact Sara Kyte
on 0794 1618122.
Overcoming Multiple Sclerosis – Recruitment of a Fundraising Manager
April 2015
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