Deliver relevant information
The world of information
at your Fingertips
The right information at the
right moment to make
decisions
SharePoint is a platform meant to be extended…
Data
Presentation
Search
Makes
the Connection!
Jeff Fried, CTO, BA Insight
• Previously VP Advanced
Solutions for FAST, then Search
Product Manager for Microsoft
Based in Boston, MA, USA
• Technet Column:
“A View from the Crawlspace”
• Twitter: @jefffried
Guy Mounier, Founder & CEO, BA
Insight
• Consulting background in ERP and BI. CTO
at Fortune 100 Company prior to cofounding BA Insight.
Based in New York City, USA
Blog: BAinsight.com/Blog
Twitter: @BAinsight
The Value of a Unified View
• The problem: information and application silos
• Unified View - Examples in action
Unified View – Data Layer
• Creating a single unified index via crawling & connectors
• Using Federation across 2010 and 2013; O365 and on-prem
Unified View – Presentation Layer
• Rapid Assembly of Search-Based Applications
• Patterns and Practices
Top business challenges we hear about
Information Explosion




Unstructured Data
Un-Organized
Un-Categorized
Exponential Growth
Diverse User
Requirements
Data in Silos




100+ Systems
No Interconnect
Difficult to find info
Frustration




Discrete Roles
Diverse Systems
Varied functions
Lack 360° view of info
Customer 360
Expertise Finder
Asset Tracker
Research Portal
Web
Analyst Workbench
Unified
Index
Search Driven
Unified View
• Any Data Source
• Any Data Type
• Any Device
• Intuitive
• Interactive
• Targeted
• Dynamic
Marketing
Siloed UI
Applications
Content
Silos
Sales
Consulting
Procurement
Production
Research
Support
HR / Legal
Receive customer
call
Search in
CRM
system(s)
Search in
contract
system
Verify
customer
data
Search in
issues DB
Search KM
and experts
Search in
discussions
and blogs
Analyze
Answer
customer
Receive customer
call
Search in
CRM
system(s)
Search in
contract
system
Verify
customer
data
Search in
issues DB
Search KM
and experts
Search in
discussions
and blogs
Analyze
Answer
customer
Receive customer
call
Find all
relevant
information
Analyze
Answer
customer
Click this link to see Screenshot Details
Powered by Search
TotalView for Customer Service
Powered by Search
TotalView for Sales
Powered by Search
TotalView for Professional Services
Powered by Search
TotalView for Research
21
Powered by Search
TotalView for Intelligence
22
The Value of a Unified View
• The problem: information and application silos
• Unified View - Examples in action
Unified View – Data Layer
• Creating a single unified index via crawling & connectors
• Using Federation across 2010 and 2013; O365 and on-prem
Unified View – Presentation Layer
• Rapid Assembly of Search-Based Applications
• Patterns and Practices
Presentation Layer
Visual Refiners and Dynamic Dashboards
Preview / Action on Documents + Data
Alerting & Trending
Query & Result Orchestration
Search Makes the Connection!
Data
Silos
Data Layer
Auto-Classification
Entity and Relationship Extraction
Indexing Connectors
Federating Connectors
Email
& Messaging
CRM/ERP
Search engines
ECM,
Social Streams
Unstructured ,
Big Data
Databases
External
Web Sites
SaaS/
Office 365
SharePoint
1 Connect Securely
Email
2 Map Content
File shares
3 Feed Engine
Web Content
Databases
Enterprise
Repositories
4 Find any changes
Connector
Search
Engine
Unified Search Index
Search
Optimized API
Security
Mapping
Metadata
Enrichment
Change Log
Targets
SharePoint /
FAST
SharePoint Libraries & Lists
 “Scatter-Gather” across
multiple search engines
 Combined Result Set
OOB in SharePoint 2013:
Result Blocks
With Partner Products:
 interleaved by relevance
order
 Unified refiners for
streamlined navigation and
filtering
 Auto-generated refiners
based on identity of source
systems
Interleaves result sets
across sources by
relevance order
Creates new source
refiner on the fly
Combines refiners
(adding ones with
the same value)
The Value of a Unified View
• The problem: information and application silos
• Unified View - Examples in action
Unified View – Data Layer
• Creating a single unified index via crawling & connectors
• Using Federation across 2010 and 2013; O365 and on-prem
Unified View – Presentation Layer
• Rapid Assembly of Search-Based Applications
• Patterns and Practices
Presentation Layer
Visual Refiners and Dynamic Dashboards
Preview / Action on Documents + Data
Alerting & Trending
Query & Result Orchestration
Search Makes the Connection!
Data
Silos
Data Layer
Auto-Classification
Entity and Relationship Extraction
Indexing Connectors
Federating Connectors
Email
& Messaging
CRM/ERP
Search engines
ECM,
Social Streams
Unstructured ,
Big Data
Databases
External
Web Sites
SaaS/
Office 365
1 Topic
might be multiple sources
360° View
results, apps, widgets
Relevant
tuned to the user community
User
leverage your knowledge
Search
Ratings
Advertising
Widget
Results
Graphical Navigation
Map
Logo
Welcome User | Title
Site Navigation
Search
Keywords, Taxonomy, Synonyms, Definitions
Tag Cloud
Document Histogram
Technical Documents
Product Marketing Documents
External Sources
42
Welcome Matteo Di Tomasso | Vice President, Research Informatics
Products
All
Symptoms
Scientific Journals
Compounds
NIH Medline
Scirus
R e s e a r c h 360°
My Lab Notebook
FDA
heart disease lipitor
Heart Disease
MeSH Cloud
Pathological conditions involving the HEART including its structural and functional abnormalities.
Neurocirculatory Asthenia, Myocardial Infarction
angina, high blood pressure, hypertension, ischemic heart disease, acute myocardial infarction,
lipoprotein, low-density lipoprotein, LDL
Taxonomy:
Diseases
 (1,442,487)
Carcinoid Heart Disease
Scope Note:
See Also:
Keywords:

Endocarditis
Heart Arrest
atherosclerosis, hypercholesterolemia,
Cardiac Tamponade Cardiomegaly Cardiomyopathies
Heart Aneurysm
Heart Defects,
Congenital Heart Failure Heart Neoplasms
 Cardiovascular Diseases (8,322)
Heart Rupture
Heart Valve Diseases
 Heart Diseases (1,387)
Document Histogram

Pericardial Effusion
Myocardial Ischemia
Pericarditis
Pulmonary Heart Disease
Ventricular Dysfunction
1997
2001
Technical Documents
2006

Atorvastatin: FDA Submission Documents
HMG-CoA reductase inhibitor which lowers plasma cholesterol
levels by inhibiting endogenous cholesterol synthesis. It also reduces triglyceride
levels through an as yet unproven mechanism. Dose-dependent reductions in total
cholesterol, ...
Authors: Lea AP, McTavish Date: 3/11/2010 Size: 6mb
http://localhost::8571/Webtop/FDA/Submissions/Lipitor
Atorvastatin: MSDS – Data Sheet
HMG-CoA reductase inhibitor which lowers plasma cholesterol
levels by inhibiting endogenous cholesterol synthesis. It also reduces triglyceride
levels through an as yet unproven mechanism. Dose-dependent reductions in total
cholesterol, ...
Authors: Lea AP, McTavish Date: 3/11/2010 Size: 6mb
http://localhost:/Shared Documents/FDA/Submissions/Lipitor
Lipitor: Dosing, Side Effects and Indications
HMG-CoA reductase inhibitor which lowers plasma cholesterol
levels by inhibiting endogenous cholesterol synthesis. It also reduces triglyceride levels through an
as yet unproven mechanism. Dose-dependent reductions in total cholesterol, ...
Authors: Lea AP, McTavish Date: 3/11/2010 Size: 6mb
http://localhost:/Shared Documents/FDA/Submissions/Lipitor
Source: Research Documentum
Pneumopericardium
Rheumatic Heart Disease
Ventricular Outflow Obstruction
2011
Product Marketing
Lipitor – Physician Fact Sheet
HMG-CoA reductase inhibitor which lowers plasma cholesterol
levels by inhibiting endogenous cholesterol synthesis. It also reduces triglyceride
levels through an as yet unproven mechanism. Dose-dependent reductions in total
cholesterol, ...
Authors: Lea AP, McTavish Date: 3/11/2010 Size: 6mb
http://localhost:/Shared Documents/FDA/Submissions/Lipitor
Atorvastatin: End of Patent Statement
HMG-CoA reductase inhibitor which lowers plasma cholesterol
levels by inhibiting endogenous cholesterol synthesis. It also reduces triglyceride
levels through an as yet unproven mechanism. Dose-dependent reductions in total
cholesterol, ...
Authors: Lea AP, McTavish Date: 3/11/2010 Size: 6mb
http://localhost:/Shared Documents/FDA/Submissions/Lipitor
Lipitor: Common Questions
HMG-CoA reductase inhibitor which lowers plasma cholesterol
levels by inhibiting endogenous cholesterol synthesis. It also reduces triglyceride
levels through an as yet unproven mechanism. Dose-dependent reductions in total
cholesterol, ...
Authors: Lea AP, McTavish Date: 3/11/2010 Size: 6mb
http://localhost:/Shared Documents/FDA/Submissions/Lipitor
Source: Marketing SharePoint 2010

Medline Journals

Triad of Metabolic Syndrome, Chronic Kidney Disease, and Coronary
Heart Disease with a Focus on Microalbuminuria
Microalbuminuria develops in many patients with metabolic syndrome and may
be an important correlate of chronic kidney disease and coronary heart disease.
Journal Article, J Am Coll Cardiol, June 2011
Mortality in Adult Congenital Heart Disease
Learn more about the causes of death for adults with congenital heart
disease. ... in adults with congenital heart disease is known to be ...
Journal Article, European Heart Journal, June 2010
Heart Disease in Patients with Pulmonary Embolism
Some specific heart diseases in older patients could themselves be a
possible source of pulmonary emboli. ... of review Several heart diseases
are ...
Journal Article, Curr Opin Pulm Med, September 2010
Source: Medline via BA Insight Federator
Refiner Tiles
•
Locate refiners on multiple areas on page
Search Templates
•
•
Refinement, Query, Result components
Panels, Apps, & Sites
Widgets
•
•
•
•
•
•
•
•
•
•
•
•
‘Search Within’ List
Multi-select (OR)
Dynamic List
Date Slider
Scalar Range Slider
Pie Chart
Path Tree
Search Bread Crumbs
Multi-field Search Box
Property-specific search in Search Box
Saved Query / History
….and more …..
Configurable and Reusable Components for a Compressed Time-to-Value
SBA Platform
Unified View
4 to 12 Weeks Total Time-to-Value
Apps
Presentation Layer
Longitude SearchParts
Longitude Search
Alerting & Trending
Longitude Federator
Search Makes the Connection!
Data
Silos
Data Layer
Longitude AutoClassifier
Entity and Relationship Extraction
Longitude Connectors
Longitude Federator
Email
& Messaging
CRM/ERP
Search engines
ECM,
Social Streams
Unstructured ,
Big Data
Databases
External
Web Sites
SaaS/
Office 365
Structured AND Unstructured
BIG DATA
Technology
Expectations
End-User
Expectations
Consumerization of IT
& Intuitive User Experience
2006
2010
2015
State of the Enterprise
Source: IDC
(1 Exabyte = 1 Million Terabytes)
30%
Unstructured Data
60%
Unstructured Data
161 Exabytes
10+ Data Silos
90%
Unstructured Data
988 Exabytes
80+ Data Silos
8,000 Exabytes
500+ Data Silos
Every two days now we create as much information as we did from the
dawn of civilization up until 2003
Eric Schmidt (Former CEO of Google)
Consumer Apps
Search for Product, Restaurant, Travel







Intuitive
Unified View
Intuitive
Targeted
Context-aware
Device-independent
Actionable
Enterprise Apps
Search for Experts, Projects, Customers, Vendors,
Parts,
Deliver relevant information
The world of information
at your Fingertips
The right information at the
right moment to make
decisions
Want to Know More About SharePoint 2013 Search?
The Essential Guide to Enterprise
Search in SharePoint 2013
Everything You Need to Know to Get the Most Out of
Search and Search-based Applications
Available at BA Insight Booth #234
& downloadable free from
www.SharePointSearch2013.com
A one stop shop for e-books, videos and more
about SharePoint 2013 Search
100+ page, in-depth guide to
SharePoint 2013 search. 22 easy to
digest chapters that can be read on
their own or together