Topic 4. BPI and BPR Zhukova Sofya Vitaljevna, zhukova.sofya@gsom.pu.ru Approaches within BPM 2 Business Process Reingineering Business Process Orientation FO Functional Specialization BPO TQM Total Quality Management Six Sigma BPI Business Process Improvement BPR Business Process Management … is a systemic, structured approach to analyze, improve, control, and manage processes with the aim of improving the quality of products and services. 3 After Second World War: USA versus Japan and Europe 4 Demand for American goods was so high that corporations’ main concern was insufficient capacity. This meant there was little concern for product quality or catering to customer requirements. Consumers, starved of goods during the Depression and war years, bought anything American companies were selling. As trade barriers lowered in the 1970s, United States corporations began to find competition from European and Japanese companies both in domestic and export markets. Because of higher average income, consumers demanded more customized goods and services. They were no longer satisfied with whatever corporations sold them. Clients are unsatisfied O. D. Power & Associates‘ 1989 survey For example, the performance of American automobiles improved 8 percent in 1989. Japanese cars improved 17 percent, and European cars improved 21 percent. Consider the results of a survey conducted in the United States and Japan: 5 Clients are unsatisfied O. D. Power & Associates‘ 1989 survey For example, the performance of American automobiles improved 8 percent in 1989. Japanese cars improved 17 percent, and European cars improved 21 percent. Consider the results of a survey conducted in the United States and Japan: 6 Result versus Process 7 Japan is described as a process-oriented and peopleoriented society whereas the U.S. is described as a resultsoriented society. In a results-oriented society, only results count. In a process-oriented society, improvement efforts count. Results-oriented tends to focus only on the what, thus neglecting the how, while the process-oriented focuses on the how, neglecting the what. Both have demotivating and defocusing issues. Business process orientation: Masaaki Imai 8 Masaaki Imai, a leading Tokyo-based management consultant, unequivocally stated at that time that “kaizen strategy is the single most important concept in Japanese management — the key to competitive success” (Imai,1986). Kaizen, as explained by Imai, is the overriding concept behind good management: a combination of philosophy, strategy, organization methods, and tools needed to compete successfully today and in the future. The philosophy component of kaizen is one of continuous improvement of everything, every day, and involving everyone. Imai proposes that the implementation of kaizen will lead to an organization with reduced conflict and improved connectedness across the departments of the firm. Kaizen philosophy 9 (a) recognizing that there are problems and establishing a corporate culture in which everyone can freely admit these problems; (b) taking a systematic and collaborative approach to cross-functional problem-solving; (c) a customer-driven improvement strategy; (d) significant commitment and leadership of kaizen from top management; (e) an emphasis on process and a process-oriented way of thinking; (f) a management system that acknowledges people’s process-oriented efforts for improvement. Business process orientation: William Deming 10 Deming, W. E. (1986) Out of the Crisis, MIT Press Edward Deming developed the “Deming Flow Diagram” depicting the horizontal connections across a firm, from the customer to the supplier, as a process that could be measured and improved like any other process. Deming began to introduce the statistical quality control methods he developed at the Census Bureau to industrial corporations. He gradually developed a prescriptive set of practices that have been labeled Deming’s 14 points. Deming’s 14 points 11 1.Constant improvement of product and service 2.Adopt the new philosophy. 3.Cease dependence on inspection to achieve quality. 4.Move towards a single supplier for any one item, on a long-term relationship of loyalty and trust. 5.improve quality and productivity, and thus constantly decrease cost. 6.Institute training on the job. 7.Institute leadership 8.Drive out everyone’s fear 9.Break down barriers between departments. 10.Force asking for zero defects and new levels of productivity. 11.Eliminate work standards (quotas) on the factory floor 12.Remove barriers that rob the hourly worker of his right to pride of workmanship. 13.Institute a vigorous program of education and self-improvement. 14.Put everyone in the company to work to accomplish the transformation. Business process orientation: Kaoru Ishikawa 12 While Deming focused on organizational practice and behavior to achieve quality with his 14 points, Kaoru Ishikawa focused on the importance of senior management in quality improvement, and he extended quality improvement to the business processes. He introduced the concept of the quality circle organization, continuous improvement philosophy, and bottom-up analytical methods such as cause and effect diagrams. Business process orientation: John Byrne Business Week, December 13, 1993 13 John A. Byrne provided the popular foundation for this area of investigation when he described the old organizational model as a vertical organization, an organization whose members look up to bosses instead of out to customers. Too many layers of management still slow decision-making and lead to high coordination costs. The answer, said Byrne, is the horizontal corporation. The horizontal corporation is described as eliminating both hierarchy and functional boundaries and is governed by a skeleton group of senior executives that includes finance and human resources. Everyone else is working together in multidisciplinary teams that perform core processes such as product development. Functional Corporations: Good management, bad quality 14 Adam Smith Henry Ford Frederick Taylor Functional corporation Specialization increase quality William Deming John Byrne, Kaoru Ishikawa Massaaki Imai Total Quality Management (TQM) Quality improvement Cross Functional processes vs. Functional silos 15 Six Sigma 16 A Six Sigma is a business management strategy, originally developed by Motorola. Six Sigma seeks to identify and remove the causes of defects and errors in manufacturing. It uses a set of quality management methods, including statistical methods, and creates a special infrastructure of people within the organization. The path for Six Sigma to accomplish its goal is the Define, Measure, Analysis, Improve, and Control (DMAIC) methodology. Sigma is as much a corporate culture as it is a tool for process improvements. Recently, another Six Sigma methodology, Design for Six Sigma (DFSS), has gained popularity. Six Sigma 17 The term "Six Sigma" is derived from a field of statistics known as process capability studies. Originally, it referred to the ability of manufacturing processes to produce a very high proportion of output within specification. Processes that operate with "six sigma quality" over the short term are assumed to produce long-term defect levels below 3.4 defects per million opportunities (DPMO). One Sigma = 690,000 DPMO = 31% efficiency Two Sigma = 308,000 DPMO = 69.2% efficiency Three Sigma = 66,800 DPMO = 93.32% efficiency Four Sigma = 6,210 DPMO = 99.379% efficiency Five Sigma = 230 DPMO = 99.977% efficiency Six Sigma = 3.4 DPMO = 99.9997% efficiency The empirical results of Six Sigma 18 GE cost savings from Six Sigma of $2 billion in 1999. Motorola - cost savings of $16 billion from 1986-2001 Black & Decker cost savings of $60 million in 2000 Honeywell - cost savings of 3.5 billion from 1995 to 2001 Globalization and Internet era 19 Products Services The Forum Corporation reports that customers are five times more likely to switch to another supplier because of poor service than because of poor product quality or price issues. Customers will pay up to 30 percent more for an average product if they receive outstanding service from the organization. Throughout the 1980s, most companies focused their major efforts on correcting and improving their production processes. But then management realized that it had been working on the wrong part of the business. The production process for an average product accounts for less than 10 percent of the product value, and the service industry that provides most of our jobs is 100 percent business processes. For years we have focused our efforts on measuring, controlling, certifying, and correcting our production processes. As a result, business processes became the major cost factor in our companies. Functional view and problems 20 The functional structure is positioned as having hand-offs between functions that are frequently uncoordinated. The functional structure also does not define complete responsibility and ownership of the entire process. People in functional silos focus on what is best for that function, many times at the expense of other functions. This means that while the individual function benefits, oftentimes the firm as a whole loses. Too often, what is being managed is power and authority, not the activities that bring value to the customer. Without changing our patterns of thought we will not be able to solve the problems we created with our current patterns of thought --- Albert Einstein Business process orientation: Thomas Davenport 21 Davenport’s process approach implies adopting the customer’s point of view. A measure of customer satisfaction with the process output is probably the priority measure of any process. No one is managing the ship, only pieces of it. This is expensive, time consuming, and does not serve customers well. The solution proposed is that the interfaces between functional or product units be improved or eliminated, and sequential flows across functions be made parallel through rapid and broad movement of information. Approaches comparison 22 Automation attack 23 The first rule of any technology is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. (Bill Gates, Microsoft Corporation) The answer lies in Bill Gates’ observation. Automating something doesn’t fix its underlying problems; it just helps them to occur more quickly, in vastly increased numbers and at greater frequency. ‘Why don’t organizations fix their processes before they look to automation solutions?’ Business process orientation: Michael Hammer 24 "Reengineering Work: Don't Automate, Obliterate" by Michael Hammer Harvard Business Review, July-August 1990 Companies rarely achieve radical performance improvements when they invest in information technology. Most companies use computers to speed up, not break away from, business processes and rules that are decades, if not centuries, out of date. But the power of computers can be released by "reengineering" work: abandoning old ways of working and creating entirely new ones. Business process reengineering (BPR) involves the breaking of old, traditional ways of doing business and finding new and innovative ways. And from the redesigned processes, new rules will emerge that will determine how the processes will operate. The reengineering process is an all-or-nothing proposition, the results of which are often unknown until the completion of its course. Business process orientation: James Harrington 25 Unfortunately, many businesses in the 1990s used the phrase "reengineering" as a euphemism for layoffs. Other organizations did not make radical changes in their business processes and did not make significant gains, and, therefore, wrote the process off as a failure. Yet, others have found that BPI is a valuable tool in a process of gradual change to a business. It should be noted that BPI focuses on "doing things right" more than it does on "doing the right thing". In essence, BPI attempts to reduce variation and/or wastage in processes, so that the desired outcome can be achieved with better utilization of resources. Business Process Improvement (BPI) is a systematic approach to help any organization optimize its underlying processes to achieve more efficient results. Balancing People, Processes, and Technology 26 Business Process Management Life-Cycle 27 Business Process Management Process Design starts with the design of efficient core processes Process Modeling Process Modeling takes the process design and introduces costs, resource use, and other constraints that will affect the process lifecycle. Process Execution Buisness process management is about acheiving results. The ultimate goal of any process management intiative is to execute the process design with a high degree of accuracy. Process Monitoring By monitoring BP, a company can track performance on a perprocess basis. This allows your company to collect data on how processes can be improved. Process Optimization Business process management is about implementing constant improvements in the process structure that will result in greater efficiency and profit. Iceberg syndrome 28 BPM is not a simple concept nor it is simple to implement – it is extremely complex and difficult. Iceberg typically only show about 10 percents of their mass above the water. BPM is often like an iceberg – people and organizations only see what is above the water. The interesting observation is that what appears above the surface depends upon the viewer’s perception. For example a vendor sees technology above the surface, a business analyst sees the processes, HR sees change management, IT sees the technology implementation, business management sees short-term gains (quick wins), cost reduction and simple measures of improvement and the project manager sees short-term completion of project tasks and the deliverables of the project. The reality needs not only to be addressed but also made visible to the organization. A ship could cruise very close to an iceberg on one side and not hit anything, and yet do the same on the other side and sink. The visibility of issues and activities is an important part of addresing them. Approaches within BPM: from product management to service management 29 Business Process Reingineering Business Process Orientation FO Functional Specialization BPO TQM Total Quality Management Six Sigma BPI Business Process Improvement BPR 30 BPI vs BPM A business revolution (1993) 31 “Reengineering is the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance such as cost, quality, service, and speed.” Hammer & Champy, 1993 Quotes from Hammer I 32 "American managers . . . must abandon the organizational and operational principles and procedures they are now using and create entirely new ones.... Business reengineering means starting all over, starting from scratch.... It means forgetting how work was done.... Old job titles and old organizational arrangements . . . cease to matter. How people and companies did things yesterday doesn't matter to the business reengineer .... Reengineering ... can't be carried out in small and cautious steps. It is an all-ornothing proposition." Reengineering the Corporation Quotes from Hammer II 33 "In this journey we'll carry our wounded and shoot the dissenters.... I want to purge from the business vocabulary: CEO, manager, worker, job." Forbes ASAP, Sept. 13, 1993 "It's basically taking an axe and a machine gun to your existing organization." Computerworld,Jan. 24, 1994 "What you do with the existing structure is nuke it!" Site Selection, February 1993 "Reengineering must be initiated . . . by someone who has . . . enough status to break legs." Planning Review, May/June 1993 Key Words 34 Dramatic Reengineering should be brought in “when a need exits for heavy blasting.” Companies in deep trouble. Companies that see trouble coming. Companies that are in peak condition. Business Process a collection of activities that takes one or more kinds of inputs and creates an output that is of value to a customer. Customer demand 35 expect us to know everything to make the right decisions to do it right now to do it with less resources to make no mistakes expect to be fully informed Why Reengineer? 36 Customers Demanding Sophistication Changing Needs Competition Local Global Change Technology Customer Preferences BPR is Not? 37 BPR may sometimes be mistaken for the following: Automation is an automatic, as opposed to human, operation or control of a process, equipment or a system; or the techniques and equipment used to achieve this. Automation is most often applied to computer (or at least electronic) control of a manufacturing process. Downsizing is the reduction of expenditures in order to become financial stable. Those expenditures could include but are not limited to: the total number of employees at a company, retirements, or spin-off companies. BPR is Not? 38 involves paying another company to provide the services a company might otherwise have employed its own staff to perform. Outsourcing is readily seen in the software development sector. Outsourcing emphasizes small and measurable refinements to an organization's current processes and systems. Continuous improvements’ origins were derived from total quality management (TQM) and Six Sigma. Continuous improvement Reengineering & Continuous Improvement--Similarities 39 Similarities Basis of analysis Performance measurement Organizational change Behavioral change Time investment Reengineering Continuous Improvement Process Rigorous Significant Significant Substantial Process Rigorous Significant Significant Substantial Reengineering & Continuous Improvement--Differences 40 Differences Level of change Starting point Participation Typical scope Risk Primary enabler Type of change Reengineering Continuous Improvement Radical Clean slate Top-down Broad, cross-functional High Information technology Cultural and structural Incremental Existing process Bottom-up Narrow, within functions Moderate Statistical control Cultural Business process orientation: James Harrington 41 Unfortunately, many businesses in the 1990s used the phrase "reengineering" as a euphemism for layoffs. Other organizations did not make radical changes in their business processes and did not make significant gains, and, therefore, wrote the process off as a failure. Yet, others have found that BPI is a valuable tool in a process of gradual change to a business. It should be noted that BPI focuses on "doing things right" more than it does on "doing the right thing". In essence, BPI attempts to reduce variation and/or wastage in processes, so that the desired outcome can be achieved with better utilization of resources. Business Process Improvement (BPI) is a systematic approach to help any organization optimize its underlying processes to achieve more efficient results. 41 AS-IS and TO-BE models 42 A model of today’s business is often called an as-is model, to contrast with a model of a desired future situation, a to-be model. The terms “as-is” and “to-be” work for all business modeling disciplines. An as-is organization model and a to-be organization model show today and tomorrow for the organization. It is common to have a single as-is process model and several different to-be process models. Several alternatives are evaluated to decide which is the best business processes for the future. Techniques for Modeling the As-Is Process 43 To build an as-is model we have to: Build the team; Organize and initiate the modeling session; Develop RD; Develop CFD. Difficulties with As-Is Modeling 44 Possible problems: . Securing or coordinating participation, and dealing with “mystery areas”; Applying a process orientation when it is not appropriate, and vice versa; Facilitation or modeling issues arising during the session; The role of systems in a process model; Disagreements and multiple process versions. As-Is model analysis – not only improve 45 Drop/abandon: This process is not necessary, or the benefit will never justify the cost. It is rare, but we had a case where a software license validation process cost several hundred thousand dollars per year and consumed skilled resources, but delivered no benefit (never uncovered problems). The company decided to abandon the process rather than reengineer it. Outsource: It would be a more effective use of resources to have a supplier carry out the process. Traditionally, this has been the choice for generic, infrastructure activities such as cleaning and catering. Leave as is: The process is fine; the issues were elsewhere (e.g., no one follows the process, or training is needed). Apply the 10% rule: if the new process will not be at least 10%, better leave it alone. Improve: The basic structure of the process is okay, but specific improvements are possible. Redesign: The process should be fully redesigned. Goals of creating TO-BE models 46 The primary goals of “Characterizing and Designing the To-Be Process” are: . Produce a description of the important characteristics of the to-be process in terms of the process enablers—workflow design, IT, motivation and measurement, and so forth. Collectively, these are the specifications for the new process. Develop swimlane diagrams at increasing levels of detail (handoff, flow, etc.) depicting the process workflow that supports the desired characteristics of the process or processes. One way to look at this is that we’re starting with conceptual process design—we will identify the main concepts and characteristics of the new process, and only then do we perform detailed process design by specifying the workflow. Techniques to build TO-BE process model 47 Brainstorming. Find the bottlenecks. Find the redundant activities. Find the activities simultaneously that can be performed Find the non value added activities and try to reduce the number. Sometimes it is important to expand the set of activities in order to reduce the time of service. Sometimes it is impossible to reduce time and cost expenses at the same time. Routing of tasks 48 Any process can be modeled with three types of routing. Sequential Parallel Conditional Iterative Routing of tasks (continued) 49 Sequentional Parallel Routing of tasks (continued) 50 Conditional Iterative As-Is process model example – What’s wrong here? 51 As-Is process: anxious customers 52 Let’s look at an example of an as-is process for seating customers. The as-is process is purely manual - no technology supports the host in her job of seating the customer. A dining party waits until a table is available, and they either check periodically with the host or just wait until the host informs them that a table is available. Studying the as-is process provides an understanding of how work is performed today as well as some insight into problems. For example, when a table is not available, the dining party waits in the Wait for Table activity. For some customers, this is an anxious wait because they are unsure whether they have been forgotten. TO-BE process model example 53 To-Be process: anxious customers 54 At some family-oriented Mykonos restaurants, pagers are provided to waiting diners. Pagers make the waiting less anxious for some diners, because they do not have to periodically ask the host if they have been forgotten. Diners have a feeling of assurance that they are queued in a system, and they can relax and enjoy waiting for their pager to buzz. To-be variant of process incorporates activities that use a paging system. When a dining party is asked to wait in Ask Party to Wait, they are given a pager. At any point the party might choose to leave. If they leave they return the pager. If they stay, when the pager notifies them that a table is available, they return the pager, the host assigns the table and the diners are seated. By comparing the to-be process with the as-is process we can see which activities are performed differently and which new activities are needed. Redesigning Little Italy Restaurants a case study by Ned Kock Little Italy Restaurants 56 • Started with one restaurant Restaurant Restaurant Food items Food items Restaurant Food items Restaurant Central kitchen Start • Grew into a chain of 30 independent restaurants with their own kitchens • Kitchens were later re-modeled so their size was reduced • Dish preparation was centralized The problems 57 Restaurant Restaurant Food items Food items Restaurant Food items Restaurant Central kitchen Problems: -In 40% of the deliveries, food items arrive late. -In 20% of the deliveries, food items go to wrong restaurants. -60% of the orders for food items are only partially fulfilled. Goal: Bring all the percentages above down to 5%. Diagram 1 Restaurant manager -Food items Issue FIRF (Kitchen’s manager) 1 Assistant manager -FIRF1 -Food items Chef -FIRF2 Check FIRF 2 (Assistant manager) FIRF1s -FIRF1 -FIRF2 -FIRF2 FIRF2s Schedule production (Chef) Completed orders 3 -Completed order details -FIRF2 -FIRF3 -FIRF2 Ordered FIRF2s Restaurant manager -Delivery details FIRF1s = Unchecked FIRFs, with data received from restaurants FIRF2s = Checked and priority-coded FIRFs FIRF3s = Ready-marked FIRFs FIRF4s = Signed FIRFs, referring to completed orders Coordinate food production (Chef) 4 Sign FIRF3 5 (Assistant manager) -FIRF4 -Delivery details -Upcoming deliveries 6 Plan delivery (Delivery team) 7 Make delivery (Delivery team) -Delivery plan Foster asynchronous communication Eliminate the synchronous “food items request” interaction between restaurant manager and kitchen’s manager, by allowing the restaurant manager to enter food items directly into a “food items requests” data store. Diagram 2 Restaurant manager -Food items Issue FIRF (Kitchen’s manager) 1 Assistant manager -FIRF1 -Food items Chef -FIRF2 Check FIRF 2 (Assistant manager) FIRF1s -FIRF1 -FIRF2 -FIRF2 FIRF2s Schedule production (Chef) Completed orders 3 -Completed order details -FIRF2 -FIRF3 -FIRF2 Ordered FIRF2s Restaurant manager -Delivery details FIRF1s = Unchecked FIRFs, with data received from restaurants FIRF2s = Checked and priority-coded FIRFs FIRF3s = Ready-marked FIRFs FIRF4s = Signed FIRFs, referring to completed orders Coordinate food production (Chef) 4 Sign FIRF3 5 (Assistant manager) -FIRF4 -Delivery details -Upcoming deliveries 6 Plan delivery (Delivery team) 7 Make delivery (Delivery team) -Delivery plan Eliminate duplication of information Eliminate the “completed orders” data store, by making “food items requests” a static data store. Diagram 3 Restaurant manager -Food items Issue FIRF (Kitchen’s manager) 1 Assistant manager -FIRF1 -Food items Chef -FIRF2 Check FIRF 2 (Assistant manager) FIRF1s -FIRF1 -FIRF2 -FIRF2 FIRF2s Schedule production (Chef) Completed orders 3 -Completed order details -FIRF2 -FIRF3 -FIRF2 Ordered FIRF2s Restaurant manager -Delivery details FIRF1s = Unchecked FIRFs, with data received from restaurants FIRF2s = Checked and priority-coded FIRFs FIRF3s = Ready-marked FIRFs FIRF4s = Signed FIRFs, referring to completed orders Coordinate food production (Chef) 4 Sign FIRF3 5 (Assistant manager) -FIRF4 -Delivery details -Upcoming deliveries 6 Plan delivery (Delivery team) 7 Make delivery (Delivery team) -Delivery plan Reduce information flow 63 Eliminate data flows between two process functions and themselves: Assistant manager storing unchecked FIRFs (or FIRF1s) for later use. Chef storing FIRF2s for later use, and chef storing ordered FIRF2s for later use. Diagram 4 Restaurant manager -Food items Issue FIRF (Kitchen’s manager) 1 Assistant manager -FIRF1 -Food items Chef -FIRF2 Check FIRF 2 (Assistant manager) FIRF1s -FIRF1 -FIRF2 -FIRF2 FIRF2s Schedule production (Chef) Completed orders 3 -Completed order details -FIRF2 -FIRF3 -FIRF2 Ordered FIRF2s Restaurant manager -Delivery details FIRF1s = Unchecked FIRFs, with data received from restaurants FIRF2s = Checked and priority-coded FIRFs FIRF3s = Ready-marked FIRFs FIRF4s = Signed FIRFs, referring to completed orders Coordinate food production (Chef) 4 Sign FIRF3 5 (Assistant manager) -FIRF4 -Delivery details -Upcoming deliveries 6 Plan delivery (Delivery team) 7 Make delivery (Delivery team) -Delivery plan Reduce control 65 Eliminate the “check FIRF” activity (conducted by the assistant manager) and “sign FIRF3” activity (conducted by the assistant manager). These are unnecessary control activities that just delay process execution. Diagram 5 Restaurant manager -Food items Issue FIRF (Kitchen’s manager) 1 Assistant manager -FIRF1 -Food items Chef -FIRF2 Check FIRF 2 (Assistant manager) FIRF1s -FIRF1 -FIRF2 -FIRF2 FIRF2s Schedule production (Chef) Completed orders 3 -Completed order details -FIRF2 -FIRF3 -FIRF2 Ordered FIRF2s Restaurant manager -Delivery details FIRF1s = Unchecked FIRFs, with data received from restaurants FIRF2s = Checked and priority-coded FIRFs FIRF3s = Ready-marked FIRFs FIRF4s = Signed FIRFs, referring to completed orders Coordinate food production (Chef) 4 Sign FIRF3 5 (Assistant manager) -FIRF4 -Delivery details -Upcoming deliveries 6 Plan delivery (Delivery team) 7 Make delivery (Delivery team) -Delivery plan Redesigned process Restaurant manager Coordinate food production (Chef) 1 -FIR -Food items -FIR completion status Food items requests -FIRs to be delivered -Delivery details 2 -FIR delivery status Note: The diagram above assumes that a computer system will: (a) Schedule production, (b) Schedule delivery. Make delivery (Delivery team) Process implementation Restaurant manager PC connected to the Internet through a Web browser -Food items Web server running a restaurant management system Internet -Food items -FIR -FIRs to be delivered -FIR delivery status -FIR completion status Chef Requested food items Kitchen staff Delivery team Final slide Examining scenarios – WHAT-IF table 69 KPIs TO-BE MODEL 70 TO-BE model is an improved model – result of business process mapping and analysis activities (as a rule the result of at least three alternatives analysis). It is important to specify KPI improvement associated with new way of doing things. TO-BE model is the basis for further automation (if needed).