Sports & Entertainment Marketing Homework
Procedures and Classroom Expectations
It is important that all students understand classroom rules and expectations. After you have reviewed
this packet with your parents or guardians please complete the bottom portion of this page, and return
it to your teacher, with both your parent’s signature, and your signature.
Name: ________________________________________________________________
Address: ______________________________________________________________
Father/Guardian’s Name: _________________________________________________
Phone: (W)___________(H)____________ e-mail address: ______________________
Mother/Guardian’s Name:_________________________________________________
Phone: (W)___________(H)____________ e-mail address: ______________________
List your hobbies and interests:____________________________________________
PLEASE SIGN BELOW FOR ALL ITEMS:
________________Date
I have read and will adhere to the Sports & Entertainment Marketing Homework and Equipment
Vandalism/Plagiarism Policy
_______________________________
Student Signature
______________________________
Parent Signature
I have read and will adhere to the Standards Required for Successful Completion of Sports & Entertainment
Marketing
_______________________________
Student Signature
______________________________
Parent Signature
I agree to observe the Acceptable Use Policy within the Student Handbook. Your signature below
indicates that you acknowledge this.
_______________________________
Student Signature
______________________________
Parent Signature
Classroom Rules
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Students must be in their assigned seats when the bell rings, or they are considered late
Students must anticipate being late if they are detained by a school official, and ask for a pass (no
student will be permitted to obtain a pass once they are late)
Students must seek permission to leave the room.
Students are to remain alert in class and by no means will sleeping be tolerated
Students may not engage in personal conversations during a class discussion
Students must be polite and courteous to other students, the teacher, and any classroom visitors
Profanity will not be tolerated under any circumstances
Students will be polite when attempting to gain the attention of someone already engaged in
conversation, explanation, or discussion with another
Students must continue working until the five minute bell rings
Food and drink is strictly prohibited from the area where the computers are located.
All classroom rules must be adhered to when attending the Computer Lab for make-up work
Administrative Procedures
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Students must have their name and class period on all assignments
Students are responsible for periodically saving their work on the computer, to protect against
inadvertent loss of data
Students must adjust their schedule in order to visit the Computer Lab, if they fall behind on
assignments.
Equipment Vandalism Policy
Computer equipment is very expensive, and is needed by many students each day. A machine that is
broken for any reason can cause students not to receive the instruction they need and deserve.
Any student who intentionally vandalizes a piece of equipment will be disciplined by their Principal
(Saturday detention or Suspension is likely). The second offense will result in the student being
removed from the course with a failing grade. The cost of any damages will be reimbursed to the
district, by the student or his parent(s).
Examples of Equipment Vandalism include, but are not limited to:
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switching keyboard keys
 attempts to destroy, or destroying
files
inserting foreign objects into the
disk drive
 attempts to illegally access the
network, and
 writing on equipment
 changing software settings
 intentional introduction of a
computer virus
To protect yourself against accusations of vandalism, notify your teacher immediately of any suspected
problems.
Plagiarism Policy
Plagiarism is a very serious academic offense. Plagiarism is defined as copying or using the work of
others, and representing that work as your own work. Plagiarism is cheating!
Any student who plagiarizes will receive an automatic zero on the assignment he/she plagiarizes. If this
violation of academic standards and honesty occurs a second time, the student will receive an automatic
zero on the assignment he/she plagiarizes and a disciplinary referral. If this violation occurs a third time,
the student will automatically receive a failing grade for the marking period. If this violation occurs a
fourth time, the student will automatically receive a failing grade for the class. Any instances of
plagiarism will result in the student’s parents being notified.
Computers present a unique problem related to plagiarism. Students who attempt to copy the work of
another via e-mail or a computer storage medium will be considered to have plagiarized the work of
another. Students are not generally permitted to work on computer assignments at home, because of
the potential for plagiarism.
Homework Policy
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Homework will generally consist of finishing any outstanding class work.
Completion of reading assignments or reviews of web sites will occasionally be verified using a popquiz.
Homework other than finishing class work will occasionally be assigned.
Homework assignments requiring the use of a computer will not normally be assigned.
If a web site review is necessary the student will have opportunity to print it out at school in the
event that a computer is not available to him/her at home.
Grading Policy
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Grades will consist of Tests, Quizzes, Computer Assignments, Projects, Homework, and Class
Participation
Failure to adhere to classroom rules and procedures will adversely affect a student’s Class
Participation grade
Students will periodically be provided with grade sheets (generally following a major assignment)
Parents may request an updated grade sheet at any time
Attendance Policy
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Students are expected to attend class every day
The amount of computer assignments to be completed in class makes it necessary for students to be
in class on a regular basis
A student cut will result in a 0 for any work turned in that day.
If a student anticipates an upcoming absence, they should notify their teacher immediately
It is the student’s responsibility to make up work within the number of days they were absent, or
receive a zero for those assignments unless other arrangements are made with the instructor.
Sports & Entertainment
Marketing Course Syllabus
Chapter 1—World of Marketing
 Define marketing.
 Explain the marketing concept.
 Define demographics.
 Explain the marketing mix.
 Explain economics and free enterprise.
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Identify intellectual property rights.
Explain the different types of business
ownership.
Explain the economic impact of sports
and entertainment.
Chapter 2—Sports and Entertainment: Connections and Contrasts
 Discuss the history of sports and
 Explain how sports and entertainment
entertainment.
marketers use tools to sell their
 Discuss the impact of sports and
products.
entertainment history on today's
 Explain risks and risk management of
markets.
sports and entertainment events.
 Identify differences between marketing
sports and entertainment products.
Chapter 3—The Sports Market
 Define sports marketing.
 Identify the different categories of
sports.
 Differentiate between amateur sports
and professional sports.
Chapter 4—Sports Products
 Define the sports consumer.
 Explain market segmentation.
 Identify sports products.
 Explain the differences between sports
goods and services.
Chapter 5—Product and Price Decisions: Sports
 Differentiate between a product item
and product line.
 Classify products as consumer goods or
business goods.
 Explain the seven steps in developing a
new product.
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Chapter 6—Sports Market Research and Outlets
 Define market research.
 Explain how businesses use market
research.
 Identify the steps used in the research
process.
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Discuss the significance of international
sports.
Explain the significance of women's
sports.
Differentiate between the product line
and product mix.
Explain the economic impact of sports
marketing.
Identify the stages in a product's life
cycle.
Define price and the role it plays in
determining profit.
Describe the factors that affect pricing
decisions.
Identify pricing strategies.
Explain how businesses make the place
decision as part of the marketing mix.
Discuss direct and indirect channels of
distribution.
Chapter 7—Branding and Licensing
 Explain the concept of branding and
brand equity.
 Discuss the types of brands.
 Describe how to develop an effective
brand name.
Chapter 8—Sports Promotion
 Define event marketing.
 Explain promotion and the promotional
mix in sports marketing.
 Identify the roles of advertising and
sales promotion in sports marketing.
Chapter 9—Sports Marketing Plans and Careers
 Explain the purpose and function of a
marketing plan.
 Identify each element found in a
marketing plan.
Chapter 10—The Entertainment Market
 Define entertainment marketing.
 Identify different types of
entertainment media.
 Explain the economics of entertainment
marketing.
 Discuss the global impact of
entertainment marketing.
Chapter 11—Entertainment Products and Marketing
 Identify types of entertainment
products.
 Define evergreen products.
 Describe location-based entertainment
(LBE).
 Explain the significance of impulse
spending.
Chapter 12—Product and Price Decisions: Entertainment
 Explain entertainment brand identity,
brand marks, and trademarks.
 Identify brand strategies used by
entertainment companies.
 Explain how celebrities are brands.
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Discuss product licensing and how
licensed goods are merchandised.
Explain the importance of sponsorships
and endorsements.
Discuss how companies choose sports
endorsers for their products.
Describe the use of technology in
promotion.
Identify the roles of public relations and
personal selling in sports marketing.
Explain the types and steps of selling.
Discuss the diversity of career and
employment opportunities in sports
marketing.
Identify different career and
employment opportunities in sports
marketing.
Explain types of businesses and
ownership in the entertainment
industry.
Identify forms of entertainment
marketed to consumers.
Explain why marketing is involved in
entertainment product development.
Discuss the difference between primary
and secondary markets.
Explain the important of programming.
Define gross profit and net profit.
Identify different pricing goals.
Identify factors that determine CD and
concert ticket prices.
Chapter 13—Entertainment Market Research and Outlets
 Explain how market research is used to
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identify target markets.
 Discuss how demographics are used in
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entertainment marketing.
 Explain the use of primary and
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secondary data.
Explain the difference between
qualitative and quantitative research.
Identify methods of conducting
entertainment market research.
Identify criteria for selecting outlets and
venues.
Chapter 14—Images and Licensing
 Define the term image.
 Describe the role of merchandising in
entertainment marketing.
 Discuss how the United States
government controls endorsements.
Describe the role of sponsorship in
entertainment marketing.
Explain the importance of
entertainment product licensing.
Explain aspects of royalties.
Chapter 15—Entertainment Promotion
 Explain the promotional mix in
entertainment marketing.
 Identify the role of advertising in
entertainment promotion.
 Discuss the importance of public
relations in entertainment marketing.
 Explain personal selling and promotions
in entertainment marketing.
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Chapter 16—Entertainment Marketing Plans and Careers
 Explain an entertainment marketing
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plan.
 Describe a business plan.
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 Explain a promotional plan.
Compare media and non-media
advertisements.
Describe how other promotional
methods are used in entertainment
marketing.
Explain the importance of reaching
diverse markets.
Describe educational preparation for a
career in marketing.
Identify career areas in entertainment
marketing.
SEMESTER COURSE (NINE-WEEK GRADING SYSTEM)
Grading Period
• FIRST
Chapter
Chapter Title
Unit 1 Marketing and Sports & Entertainment
Chapter 1 World of Marketing
Chapter 2 Sports and Entertainment: Connections and Contrasts
Unit 2 Sports Marketing
Chapter 3 The Sports Market
Chapter 4 Sports Products
Unit 3 Sports Marketing Mix
Chapter 5 Product and Price Decisions: Sports
Chapter 6 Sports Market Research and Outlets
Chapter 7 Branding and Licensing
Chapter 8 Sports Promotion
Chapter 9 Sports Marketing Plans and Careers
Unit 4 Entertainment Marketing
Chapter 10 The Entertainment Market
Chapter 11 Entertainment Products and Marketing
Unit 5 Entertainment Marketing Mix
Chapter 12 Product and Price Decisions: Entertainment
Chapter 13 Entertainment Market Research and Outlets
Chapter 14 Images and Licensing
Chapter 15 Entertainment Promotions
Chapter 16 Entertainment Marketing Plans and Careers
• SECOND
UNIT/CHAPTER
Unit 1 Marketing and Sports & Entertainment
DAYS
10
Chapter 1 World of Marketing
4
Chapter 2 Sports and Entertainment: Connections and Contrasts
6
Unit 2 Sports Marketing
12
Chapter 3 The Sports Market
6
Chapter 4 Sports Products
6
Unit 3 Sports Marketing Mix
28
Chapter 5 Product and Price Decisions: Sports
6
Chapter 6 Sports Market Research and Outlets
6
Chapter 7 Branding and Licensing
6
Chapter 8 Sports Promotion
6
Chapter 9 Sports Marketing Plans and Careers
4
Unit 4 Entertainment Marketing
12
Chapter 10 The Entertainment Market
6
Chapter 11 Entertainment Products and Marketing
6
Unit 5 Entertainment Marketing Mix
28
Chapter 12 Product and Price Decisions: Entertainment
6
Chapter 13 Entertainment Market Research and Outlets
6
Chapter 14 Images and Licensing
6
Chapter 15 Entertainment Promotion
6
Chapter 16 Entertainment Marketing Plans and Careers
4