ML 5389 (5048) Spring 2014
Contents: BUSML 5389 Logistics Decision Making
Course Description & Goal ........................................................................................................................2
Course Text ............................................................................................................................................2
Assignment Dues Dates .............................................................................................................................3
Course Assignments General Overview ....................................................................................................3
Course Exams ............................................................................................................................................6
Course Extra Credit ....................................................................................................................................7
Course Assignment Instructions: ...............................................................................................................7
Academic Integrity.................................................................................................................................. 15
American with Disabilities Act ................................................................................................................ 16
Course Schedule Disclaimer ................................................................................................................... 17
Use of Electronic Devices ....................................................................................................................... 17
Grading Criteria ...................................................................................................................................... 18
Grading Criteria: Course Points & Letter Grade Equivalent ............................................................... 18
Course Milestones (aka Dates to Remember)........................................................................................ 18
Course Schedule ..................................................................................................................................... 19
Course Evaluation Forms: ....................................................................................................................... 22
Case Analysis Written Evaluation Form.............................................................................................. 22
Case Analysis Presentation Evaluation Form ..................................................................................... 23
Paper Elements........................................................................................................................................... 24
Final Exam: Case Analysis Evaluation Form ........................................................................................ 24
Project Written Evaluation Form........................................................................................................ 25
Paper Elements........................................................................................................................................... 25
Project Presentation Evaluation Form ............................................................................................... 26
Project Element .......................................................................................................................................... 26
Team Project Peer Evaluation Form ................................................................................................... 27
Industry organizations and journal websites of general logistics interest ............................................. 28
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LOGISTICS DECISION MAKING
Instructor:
Email:
Class Room:
Meeting Time:
David Widdifield
widdifield.2@osu.edu
SB 315
8:00am-8:55am
Office:
Office Phone
Meeting Days:
Office Hours:
Fisher Hall Rm 510
(614) 292-2757
Mon/Wed/Fri
Friday: 9:00am to
11:00AM
Course Description & Goal
The primary objective of Logistics Decision Making is to consolidate and expand on students’
previous coursework to understand how to develop, implement, and evaluate the logistics & supply chain
decision making process in a corporate setting. This course strongly emphasizes the use of critical thinking
skills necessary for decision making by employing individual and team based business case analysis method
as well a required course project which focuses on how actual industry practitioners use the decision
process to accomplish corporate objectives. A secondary objective of the course is to introduce students to
leading supply chain management theory used in the corporate environment which impact local and global
market levels. Students completing the course will gain the skills necessary to analyze and address logistics
and supply chain challenges and opportunities using the principles and theories discussed in this course,
previous classes, as well as professional experience.
Course Text
A course reading packet for business case analysis is available for student purchase at the Harvard
Business Publishing (HBP) site located at; https://cb.hbsp.harvard.edu/cbmp/access/23446396 each case
is $3.95, you will need to purchase all 8 cases. In order to purchase the packet, you will need to register
as a student in BUSML 5389 on the site first. After registering, you will have the option to receive the
cases in either digital or printed format.
The text we will be using for the class discussions is Autry, C. W., Goldsby, T. J., & Bell, J. E.
(2012). Global Macrotrends and their Impact on Supply Chain Management. FT Press, NJ; ISBN 9780132944182. You can purchase this from either the OSU Bookstore: $80-$60 or Amazon: $24-$66.
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Assignment Dues Dates
Assignments will be counted for full credit when they are submitted on their assigned due dates
not later than 9:00am unless noted otherwise. Note; any assignment submitted 12 hours after the due
date deadline will be assessed a 50% point deduction from the assignment’s total possible points. Any
Assignment submitted exceeding the due date deadline by 12 hours will not be counted for credit
towards the class total. Exemptions to this policy will be provided in the event of extraordinary
circumstances; however this does not include minor illnesses, schedule conflicts between school and
work, tardiness, or unscheduled vacations. If you feel there is a need to request exemption from this
policy, please notify me via email 12 hours prior to the due date of the assignment.
Course Assignments General Overview
Case analysis team write-Up: during the semester, we will discuss and analyze 8 HBP cases covering
key industry issues in logistics and supply chain management. Cases are selected based on the current
industry topics and trends which focus on logistics/supply chain decision making dimensions related to;
operational (tactical) and strategic issues, customer and supplier markets, as well as domestic and
international logistics challenges. Each case will demonstrate, in the class room environment, how the issue
and resulting solution impacts a company in the area of; customer satisfaction, multichannel distribution
operations, product recall, reverse logistics, supplier relationships, and sustainability.
Students will self-select a team of 4 members as well as one of the assigned cases to analyze and
present to the class. Each team will be presenting to the class their solution which answers either the case
decision needed to be made (i.e. primary, secondary, etc.) or answer specific case questions located at the
end of the case. Student teams will present their analysis to the class on the assigned date the case/topic is
to be discussed (see pg 4-5). Team presentations will last approximately 20 to 25 minutes with a 15 minute
follow-on class discussion of the case and topic to address ideas, opinions, or theories of the class not
covered during the presentation as well has business addresses the issue.
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Case analysis team write-up (cont’d): student teams will submit a soft copy of their case write-up
to the Carmen dropbox by 7:00am on the date we are discussing the case. Late submissions (after
7:00am) will have a 50% deduction from the credit. The expected deliverable is not to exceed 4 lettersized (8 ½” x 11”), 1.5 line spacing, type-written pages using 10-12 pt Arial, Calibri, Times New Roman,
Verdana, or similar font. Write-ups will need to have all sources (including the case) used to generate the
response cited using American Psychological Association (APA) format as well as providing a detailed
reference list at the end of response. Additional pages may be added for appendices, bibliography,
figures, etc.
Be sure to adhere to the page number limitation for the write-up to focus your team’s responses
on the relevant facts and issues judged to be the most important as opposed reiterating the facts of the
case. Each case will require a detailed analysis by the team to answer implied or specific questions. Do
not simply repeat the case facts as your team’s solution; this will result in a 0 for the assignment. The
case write-up will account for a total of 60 points towards the final grade.
Case analysis team presentation: the student team will present to the class a 20-25 minute inclass presentation outlining their analysis. Teams will present to the class the summary of their case
analysis developed during the write-up. Any data (e.g. academic articles, case, industry journals,
periodicals, videos, or other sources of relevant information) that is relevant to the team’s response
should be included in the class presentation as well. The student team will submit a soft copy of their
case presentation to the Carmen dropbox by 7:00am on the date we are discussing the case. The
expected deliverable is a soft copy of the MS PowerPoint slide deck. Late submissions (after 7:00am) will
have a 50% deduction from the total possible points. The team’s presentation will need to have all
sources used to generate the presentation cited using American Psychological Association (APA) format
as well as providing a detailed reference list at the end of slide deck. The team’s presentation will
account for a total of 40 points towards the final grade.
Following the team’s presentation, the class will discuss the case details, external data or issues
relevant to the case, questions, and possible solutions. Students or the instructor may introduce other
industry related questions which are not part of the case during this period. The objective of the
meeting is not to form a group decision or consensus, but the case details which include different
perspectives from the class. These discussions will last approximately 15 minutes and all class members
(including the instructor) are expected to contribute.
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Case analysis peer assessment: All team members are required to complete a peer assessment
form evaluating the performance of team member’s effort on the project. Based on this feedback the
instructor may decide to adjust an individual participation grades downward which is why it is important all
members contribute equally. Note; peer evaluations are to be submitted to the Carmen dropbox following
the team’s case presentation no later than 11:59pm on the presentation date. Late submissions will not be
accepted for credit after the deadline. This assignment will account for a total of 25 points towards the
final grade.
Course team project: This course includes a student team project which is the analysis and
presentation to the class. Students will have an opportunity to explore how a company uses its logistics and
supply chain operations to drive customer satisfaction, market expansion, and profitability. This project
allow students the opportunity to better understand the types of industry decisions related logistics/supply
chain topics companies must make to positively impact their company, customers, industry, and
shareholders. Students will submit a written analysis and presentation of their findings; this assignment will
count for a total of 220 points towards your final grade
Individual case summary write-up: Each case selected for the class represent some of the most
relevant supply chain issues/topics facing businesses today. Understanding how these can impact the
decision making process is one of the goals of this course. All students, with the exception of the
presenting team, will submit a 1-2 page (4-6 paragraphs) short paper outlining the student’s assessment
of the most important issue/topic presented in the case and its impact on the company and/or industry
highlighted in the case. This is not to be a summary of the case information as the goal of the task is to
develop students’ skills in issue and solution assessment process. All submissions are due by 7:00am on
the day the assigned case will be discussed. Responses need to be uploaded to the Carmen dropbox and
must include; student’s first & last name, case name, student’s issue/topic, and how it impacts the
decision process. This assignment will count for a total of 80 points towards the final grade.
Participation: Student participation will be based on consistent class attendance, contribution to
in-class discussions, and most importantly regularly meet with team members to discuss case analysis
and course project status. Lastly, participation will include compliance with course assignment deadlines
to submit components of the course’s project.
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Participation (cont’d): Additionally, a students’ participation graded will also be determined by
their respective team members. Any student exhibiting lack of individual effort on a team project may
have her/his individual participation score reduced. Team members wishing to have an individual
member’s score reduced due to lack of contribution to the group project will need to inform the
instructor and submit documentation (i.e. email messages, texts, etc) to the instructor. Based on the
documentation and severity, student may lose up to 70 points. Class participation will account for a total
of 70 points towards your final grade.
Course Exams
Midterm Exam: the midterm exam will cover the classroom lectures and articles related to
logistics management. This exam will consist of 60 multiple choice questions from the class lectures
decks and accompanying articles posted to Carmen by week. Students will receive a review sheet prior
to the exam to prepare which will list articles and topics reviewed on the test. The midterm exam will
account for a total of 120 points towards the final grade.
Final Exam: is an individual take home case analyses that will be selected by the instructor which
will have a series of case questions at the conclusion students will need to provide a response. Response
to questions will be based on information provided within the case as well as information obtained from
5 required external data sources (articles, reports, etc.) which have relevancy. The expected deliverable
is not to exceed 5 letter-sized (8.5” x 11”), 1.5 spaced, type-written pages using 10-12 pt font to ensure
clarity and parsimony in the student response. In addition to this document, students will receive a
detailed exam instruction sheet listing all requirements for the written response. This will be provided
with the case when distributing to the class. All final exam submissions will need to have sources used to
generate question responses cited using American Psychological Association (APA) format
(http://www.apastyle.org/learn/tutorials/basics-tutorial.aspx) as well as providing a detailed reference
list at the end of response, the final case response is due on 4/14 by 8:55am. It is a strongly
recommended that responses be submitted prior to the deadline via Carmen dropbox prior. Each exam
will account for a total of 150 points towards the final grade.
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Course Extra Credit
You may earn a maximum of 10 extra credit points in the course through one of the activities
listed below. These points can be earned singularly or as a combination of attendance of a student
organization and article review. Note; attendance at student organizations will be confirmed by the
sponsoring organization during last week of regular classes (4/21). All extra credit is due on 4/21 at
7:00am
Approved extra credit activities:
1. Attend a minimum of 2 meetings of either a student (BOMS, MBLE Council, OLMA, PSMA,
etc.) during the spring semester. Events are listed on the student organizations websites (5
points each meeting).
2. Article Review: Identify 2 professional articles related to supply chain management and
provide an individual 1.5 to 2 page summary (deconstruction) for each article (5
points/each). Summaries should include;
a. Article citation – author(s), year of publication, article title, journal, volume, number
and date
b. Target audience for article – academician, practitioner, researchers, or students
c. Purpose of the article – change, opportunity, or problem of practice the article
identifies
d. Article findings – key findings or process change
Course Assignment Instructions:
Case analysis team preparation: student teams will select a case for analysis and presentation
on 1/17/14, cases are selected on a “first come-first served” basis. After selection each team member
will need to thoroughly read the case noting the decision to be made or questions to answer. Once
completed, the case analysis can be broken into separate parts for each team member to ensure
everyone’s participation in the assignment. After a thorough understanding of the case, it is
recommended that the team go to the conclusion of the case and review what actions are required for
the response. Once your team understands what is needed (decision to be made or question response),
your team will take one of the actions listed below;
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Case analysis team preparation (cont’d):
1. Analysis of decision based case:
i.
What is the decision(s) to be made in this case? This needs to be included in you 1st
paragraph of the written analysis.
ii.
What is the opportunity or problem being faced by the firm requiring the decision
needed?
iii.
What are the short and long term outcomes of the decision?
iv.
Who are the key decision makers responsible for the decision?
v.
Are there any other parties (e.g. board members, customers, regulatory bodies, etc.)
that need to be included in the decision process?
vi.
What is the national and global business and economic environments which may
play a role in the decision process and type? This may mean that multiple decisions
would need to be made.
vii.
What logistics and supply chain concepts and/or tools could be helpful to the
company in making the decision?
viii.
What are the primary, secondary, or tertiary decisions that will need to be made?
ix.
What are the benefits if the alternative is selected?
x.
Identify the “best” decision and justify your team’s reasoning for its selection.
2. Analysis of question response based case:
i.
What are the questions requiring a response listed the end of the case?
ii.
What is the opportunity or problem being faced by the firm requiring the questions
to be answered?
iii.
What are the short and long term outcomes of each response?
iv.
Who is the key decision maker needed for each response?
v.
Are there any other parties (e.g. board members, customers, regulatory bodies, etc.)
that need to be included in the response?
vi.
What is the national and global business and economic environments which may
play a role in question answers? This may mean the development of a multiple-level
response.
vii.
What logistics and supply chain concepts and/or tools could be helpful to the
company in answering the questions?
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viii.
What are the primary, secondary, or tertiary answers that will need to be made?
ix.
What are the benefits if the alternative is selected?
x.
Identify the “best” answer to each question and justify your team’s reasoning for its
selection.
Case analysis team write-up outline: When developing your team’s written response to as case,
the following outlines will ensure clarity in response.
1. Cases requiring the development of a decision and solution, student teams will need
provide;
i.
Cover page listing the case name, team members, and date of presentation.
ii.
General case background information stating company, business and economic
environment, and the issue, opportunity, or problem being faced.
iii.
The team’s primary decision to answer the opportunity, or problem being faced by
the company. This includes a general discussion of the team’s alternative decisions
which need to be considered as part of the primary decision.
iv.
Detailed explanation of the primary decision, how it addresses the issue,
opportunity, or problem discussed in the case as well as a how it was developed by
the team. This will include a benefit/consequence analysis and the use (i.e. citation)
of specific case related information or other additional sources of data used to
create the team’s response.
v.
Detailed explanation of alternative decisions, logic for their development, and the
benefit/consequence analysis of each. Again, specific case related or external data
sources will need to be cited.
vi.
Conclusion summarizing the team’s recommendation and how it would apply to
other companies within the same market or situation.
vii.
Reference page listing all sources used to create the team response.
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Case analysis team write-up outline (cont’d):
2. Cases requiring case question answers;
i.
Cover page listing the case name, team members, and date of presentation.
ii.
General case background information stating company, business and economic
environment, and the issue, opportunity, or problem being faced.
iii.
Restatement of the question as the paragraph header followed by the team’s
primary response to the question. This will include the use (i.e. citation) of specific
case related information as well as any additional sources of data used to create the
team’s answer.
iv.
Detailed explanation of alternative answers, logic for their development, and the
benefit/consequence analysis of each. Again, specific case related or external data
sources will need to be cited.
v.
Reference page listing all sources used to create the team response.
Course project: team analysis of the logistics and/or supply chain strategy of a student team
selected company with a separate logistics or supply chain unit or a logistics services provider. The
purpose of this assignment is provide students with a “real world” understanding on how businesses
develop logistics/supply chain management strategies to positively impact customer satisfaction, market
share, and profitability. Student teams will select a company they wish to analyze with the focus of the
analysis on the how the company uses logistics/supply chain operations to handle present and future
challenges and opportunities of their market and sector. Companies should be selected based on student
team interest as well as access to company data which consists of; personnel interviews of corporate
personnel, prior work experience, and public records. Students can obtain company contact information for
interview purposes from either the Fisher College of Business’ Career Management Office or from their
personal networks (e.g. employment, family, internship, etc.).
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Course project (cont’d): The student team’s focus for this assignment will be on what and how a
company addresses a supply chain challenge or opportunity which can affect the company, its competitor
actions, market potential, and supply chain operations. Note; this project is not a general informational
overview of a company, industry, market, or sector. In preparation for project, students will be given time in
class to meet with team members on a weekly basis. Additionally, students are strongly encouraged to use
the onsite and remote resources of OSU’s libraries (http://library.osu.edu). There are many excellent
resources which can provide you with a majority of the data needed for the project.
Companies considered for the project must be large companies (revenues >$500 million USD) or
third party logistics (3PL) providers (revenues > $60 million USD). The company selected for the course
project must be publicly traded on one of the major stock exchanges (e.g. Dow, NASDAQ, SP, etc.) to ensure
access to adequate public data on the company. Below are some suggested companies which could be used
for this project;

Abercrombie and Fitch

CH Robinson

Dow Chemical

Exel Logistics

FedEx

Limitedbrands

Wal-Mart
Company selection will need to be approved by the instructor in order to ensure a good representation of
the industries, sectors, and supply chain networks/operations. Company selections by teams need to be
submitted to the instructor by 1/24/14. Additionally, a portion of the student’s participation grade will be
linked to the team’s compliance with selection of a company the assigned due date. This will account for a
total of 20 points of the participation grade
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Course project Requirements: When analyzing the team’s selected company, students will want
to focus on the following components;
1. company background
2. market
3. market share
4. key competitors
5. logistics/supply chain organization
In the discussion of the logistics/supply chain organization section the presentation and written
portion will need to review how the company employs specific logistics and/or supply chain strategies (i.e.
distribution network, order fulfillment, etc.) or systems (global trade management, supplier relationship
management, etc.) to take advantage of potential opportunities and challenges within the industry. The
team will need to ensure their analysis discusses whether or not the company is prepared to handle future
market changes (e.g. market decline, new customer markets, new product development, etc.).
Student teams selecting to interview company personnel will need to submit interview questions
to the instructor by 3/21/14 to review for accuracy and validity. This can be submitted via the Carmen
dropbox, feedback will be provided by 3/26/14 with any suggestions for modification prior to distribution to
company personnel. When scheduling interview s, be sure to set-up conference calls or meetings during
days and times convenient to your interviewee. If possible, plan to conduct on-site interviews as this will
give the team a good sense of the corporate culture.
Course project written analysis: all teams will need to submit a soft copy of their written analysis to
the Carmen dropbox by 11:59pm the day prior to the team’s presentation. The paper should consist of a 6-8
letter sized (8 ½” x 11”), 1.5 line spacing, type-written pages using 12 pt Arial, Calibri, Times New Roman,
Verdana, or similar font. Written work will need to have all sources used to generate the paper cited within
the paper using American Psychological Association (APA) format as well as providing a detailed reference
list at the end of the paper. The team’s paper will account for a total of 120 points towards the final grade.
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Course project written analysis (cont’d): The next section outlines the detailed instructions for the
written response;
i.
Cover page listing the company name, team members, and date of presentation.
ii.
General company background information including:
a. Company history
b. Customer markets
c. Competitors
d. Market volume for sector
e. Market volume listing company’s share by revenues and percentage
f.
Primary products or services
g. Top 3-5 competitors
iii.
The company’s logistics or supply chain organization discussing how it is used to
service its customers.
iv.
Discussion of current and emerging challenges or opportunity within the company’s
markets.
v.
Discussion of team’s assessment as to whether or not company’s logistics or supply
chain organization is prepared to handle current and emerging challenges.
vi.
Team’s recommendation on how the company can better prepare its logistics or
supply chain organization for short and long term challenges.
vii.
Conclusion summarizing the team’s recommendation and how it would apply to
other companies within the same market or situation.
viii.
Reference page listing all sources used to create the team response.
Course project presentation: in addition to the written analysis, student teams will conduct a 15
minute in-class presentation summarizing their analysis of the chosen company. Teams will use data from
the written analysis as the basis for this project. The objective of this project is to share their results with the
class and as well as sharpen individual presentation skills. The team’s PowerPoint presentation will need to
be uploaded to the Carmen dropbox by 11:59pam the day prior to the team’s presentation. All
presentations will need to have all sources used to generate the presentation cited using
American Psychological Association (APA) format as well as providing a detailed reference list at
the end of slide deck. The presentation will account for a total of 100 points towards the final grade.
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Course project peer assessment: part of the course project requirement is the completion of a
peer assessment form by all members of the project team evaluating the level of effort by team
members on the project. Based on this feedback student participation grade may be adjusted down. Peer
evaluations are to be submitted to the Carmen dropbox by 11:59pm on the date of the project
presentation. Failure to submit your peer assessment form after this deadline will result in point deductions
listed on page 2. This will account for 25 points towards the final grade.
Final exam response:
1. In general the final exam response will be similar to the cases requiring questions to be
answered, each student will need provide;
i.
Cover page listing the case name, team members, and date of presentation.
ii.
General case background information stating company, business and economic
environment, and the issue, opportunity, or problem being faced.
iii.
Restatement of the question as the paragraph header followed by the team’s
primary response to the question. This will include the use (i.e. citation) of specific
case related information as well as any additional sources of data used to create the
team’s answer.
iv.
Detailed explanation of alternative answers, logic for their development, and the
benefit/consequence analysis of each. Again, specific case related or external data
sources will need to be cited.
v.
Reference page listing all sources used to create the team response.
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Individual case summary write-ups: analysis of the cases by individual students for this
assignment will be similar to the case analysis by teams specified on pages 6-7. Once the student has
conducted the case analysis, the write-up will use the below outline. Note: summaries of cases with
questions to be answered do not need to be answered in the individual case summary write-up.
i.
Cover page listing the case name, student name, and date of analysis.
ii.
General case background information stating company, business and economic
environment, and the issue, opportunity, or problem being faced.
iii.
Student’s perception of the issue, opportunity, or problem being faced by the firm
and how it could be resolved. This would include student’s logic for its development.
iv.
Discussion of alternative decisions, if any, logic for their development and the
benefit/consequence analysis of each.
v.
Reference page listing all sources used to create the student’s response.
Academic Integrity
It is important to your success in the class and university that all individual class assignments,
exams, or written papers are to be your own work. Academic integrity is essential to maintaining an
environment that fosters excellence in teaching, research, and other educational and scholarly activities.
Thus, the Ohio State University and the Committee on Academic Misconduct (COAM) expect that all
students have read and understand the University’s Code of Student Conduct, and that all students will
complete all academic and scholarly assignments with fairness and honesty.
Students must recognize that failure to follow the rules and guidelines established in the University’s
Code of Student Conduct and this syllabus may constitute “Academic Misconduct.”
The Ohio State University’s Code of Student Conduct (Section 3335-23-04) defines academic
misconduct as: “Any activity that tends to compromise the academic integrity of the University, or
subvert the educational process.” Examples of academic misconduct include (but are not limited to)
plagiarism, collusion (unauthorized collaboration), copying the work of another, and possession of
unauthorized materials during an examination. Ignorance of the University’s Code of Student Conduct is
never considered an “excuse” for academic misconduct, so I recommend that you review the Code of
Student Conduct and, specifically, the sections dealing with academic misconduct.
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If I suspect that a student has committed academic misconduct in this course, I am obligated by
University Rules to report my suspicions to the Committee on Academic Misconduct. If COAM
determines that you have violated the University’s Code of Student Conduct (i.e., committed academic
misconduct), the sanctions for the misconduct could include a failing grade in this course and suspension
or dismissal from the University. If you have any questions about the above policy or what constitutes
academic misconduct in this course, please contact me.
Other sources of information on academic misconduct (integrity) to which you can refer include:
1.
The Committee on Academic Misconduct web pages
(http://oaa.osu.edu/coam.html)
2.
Ten Suggestions for Preserving Academic Integrity
(http://oaa.osu.edu/coamtensuggestions.html)
3.
Eight Cardinal Rules of Academic Integrity
(http://www.northwestern.edu/provost/students/integrity/rules.html)
American with Disabilities Act
If you have a disability, as defined by the Americans with Disabilities Act (ADA), which requires
special classroom/course accommodation or auxiliary aids, please inform me of your needs during the
first week of class so that I can take appropriate action. Students requiring special accommodations will
need to provide the instructor the proper university documentation regarding her/his disability. For
more information on Ohio State University’s policies and procedures concerning student disabilities,
please visit the Office of Student Life’s Disability Services website; http://ods.osu.edu.
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Course Schedule Disclaimer
The schedule, policies, and assignments contained in this course syllabus or on the course
website are subject to change in the event of extenuating circumstances, class progress, or by mutual
agreement between the instructor and the students.
Use of Electronic Devices
The use of electronic devices (cell phones, digital recorders, laptops, tablet PC, or other similar
device) is prohibited during class discussion, lectures, or presentations.
Use of these devices during class periods creates a disorderly or distracted environment taking away
from the course content, goals, or information (see OSU Code of Student Conduct, § 3335-23-04
Prohibited Conduct Policy, http://trustees.osu.edu/rules/code-of-student-conduct/3335-23-04.html).
All electronic devices are to be powered down, set to vibrate and stowed during to the class
period; students using these devices during class will be asked to put these away. Failure to comply with
this request may result in the student’s dismissal from the class and loss of any in-class points (including
and not limited to exams, presentations, etc). Additionally, if you do need to electronically record any
portion of the discussion, lecture, or presentation you will need to obtain the instructor’s authorization
24 hours prior to the event and use of recording device.
Space
Intentionally Left
Blank
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Page 17
ML 5389 (5048) Spring 2014
Grading Criteria
Assignment
Midterm Exam
Final Exam
Case Write-Up
Case Presentation
Individual Case Summaries
Project Write-Up
Project Presentation
Peer Assessment
Points
120
150
60
40
80
120
100
50
Due Date
2/28/14
4/14/14
Per Class Schedule
Per Class Schedule
Per Class Schedule
Per Class Schedule
Per Class Schedule
Per Class Schedule
Participation
Total Points
70
790
NA
NA
Comments
60 Multi-Choice
NA
NA
NA
10 pts. per write-up
NA
NA
25 pts. per submission – case
analysis and course project
See note on page 5
NA
Grading Criteria: Course Points & Letter Grade Equivalent
Point Total Range
Letter Grade
752-790
728-751
673-727
649-672
625-648
594-624
562-593
546-561
515-545
491-514
467-490
0-466
A
AB+
B
BC+
C
CD+
D
DE
Source: OSU Graduate School (MBLE program): http://www.gradsch.osu.edu/4.2-marks-grades.html
OSU Undergraduate Programs: http://trustees.osu.edu/rules/university-rules/rules8/ru8-21.html
OSU-Marion Campus Calculation: https://www.google.com/url?q=http://osumarion.osu.edu/sites/default/files/Policies
Course Milestones (aka Dates to Remember)








1/17/14:
1/20/14:
1/24/14:
2/21/14
2/28/14:
3/10-14/14:
4/14/14:
4/18-25/14:
Revised: March 22, 2016
Filename: document1
Selection of team member and business case
MLK day – no classes
Selection of company for course project
Midterm review session
Midterm exam
Spring break – no classes
Final exam analysis due
Course project presentations
Page 18
ML 5389 (5048) Spring 2014
Course Schedule
Week
1
Date
1/6/14
Topic/Case
Course Introduction (pt1)
Assignment
Description/Issue
See syllabus posted to Carmen.
Class overview, structure, and case analysis outline.
1
1/8/14
Course Introduction (pt2)
Ch. 1 Autry,
Goldsby, & Bell
See syllabus posted to Carmen.
Class overview, structure, and case analysis outline.
1
1/10/14
Supply Chain Definition and
Strategy (pt1)
2
1/13/14
Supply Chain Definition and
Strategy (pt2)
2
1/15/14
2
1/17/14
Understanding the implications
of Logistics Decision Making
and Supply Chain planning
No formal class
Team meeting day – no formal
class
3
1/20/14
MLK Holiday – No class
None
3
1/22
Logistics Decision Making (pt1)
3
1/24
Team Meetings & Status
Updates
Determination of logistics’ value to the corporation,
customer, and supplier. Review of strategic factors
which influence logistics decisions, categorization of
decisions, and level/role of decision maker.
Mandatory class attendance
4
1/27/14
Logistics Decision Making (pt2)
4
1/29/14
4
1/31/14
5
2/3/14
Student Analysis: SCM at Int’l
Automotive
Team Meetings & Status
Updates
Demand Management (pt1)
5
2/5/14
Demand Management (pt2)
5
2/7/14
Team Meetings & Status
Updates
No formal class
Revised: March 22, 2016
Filename: document1
Review of supply chain and influence decisions can
have customers, corporation, and suppliers.
Supplemental articles available on Carmen.
Review of supply chain and influence decisions can
have customers, corporation, and suppliers.
Supplemental articles available on Carmen.
Ch. 6 Autry,
Goldsby, & Bell
A review of how market trends impact the decision
process for logistics and supply chain management.
Supplemental articles available on Carmen.
Due: selection of
team members
and business case
Due: selection of
company for
course project
Determination of logistics’ value to the corporation,
customer, and supplier. Review of strategic factors
which influence logistics decisions, categorization of
decisions, and level/role of decision maker.
Examine the various elements of supply chain
management (SCM) for improvement opportunities.
Mandatory class attendance
Review of consumer demand and how inventory
planning and product placement are used to meet
customer service level.
Supplemental articles available on Carmen.
Review of consumer demand and how inventory
planning and product placement are used to meet
customer service level.
Supplemental articles available on Carmen.
Page 19
ML 5389 (5048) Spring 2014
Week
Date
Topic/Case
6
2/10/14
Inventory Management (pt1)
6
2/12/14
Inventory Management (pt2)
6
2/14/14
7
2/17/14
Team Meetings & Status
Updates
Student Analysis: Movie Rental
Business
7
2/19/14
Warehousing (pt1)
7
2/21/14
8
2/24/14
Team Meetings & Status
Updates
Midterm Review
Warehousing (pt2)
8
2/26/14
8
2/28/14
Student Analysis: Warehousing
Strategy at Volkswagen Group
Canada Inc.
Midterm Exam
9
3/3/14
Student Analysis: Zappos
9
3/5/14
International Logistics (pt1)
9
3/7/14
3/10-14/14
Team Meetings & Status
Updates
Spring Break – no classes
10
3/17/14
International Logistics (pt2)
10
3/19/14
Student Analysis: Wal-Mart
and Bharti: Transforming Retail
in India
10
3/21/14
Team Meetings & Status
Updates
No formal class
Revised: March 22, 2016
Filename: document1
Assignment
Description/Issue
Purpose of inventories & review of inventory
management strategies.
Supplemental articles available on Carmen.
Purpose of inventories & review of inventory
management strategies.
Supplemental articles available on Carmen.
Mandatory class attendance
The objective of this case is to discuss how different
business models of demand and supply chain
structures impact firms. In particular, the goal is to
convey how the characteristics of the product (recent,
existing, or mature) affect supply chain strategy.
Purpose and type of warehousing used to support
supply chain strategies.
Supplemental articles available on Carmen.
Mandatory class attendance
Purpose and type of warehousing used to support
supply chain strategies.
Supplemental articles available on Carmen.
Explore issues involving capacity analysis in a supply
chain as well as the operational challenges companies
face related warehousing and distribution
Ch. 2 Autry,
Goldsby, & Bell
Ch. 11Autry,
Goldsby, & Bell
Review of an internet retailer that has grown rapidly,
but faces significant issues, including scope of product
offerings, supply chain costs, customer service costs,
and scalability
Review of the importance of international logistics to
companies competing in the global market place.
Supplemental articles available on Carmen.
Mandatory class attendance
Review of the importance of international logistics to
companies competing in the global market place.
Supplemental articles available on Carmen.
Explore the opportunities and challenges associated
with international logistics related to foreign retail
markets. Gain an understanding on the impact of
government politics on business decisions.
Page 20
ML 5389 (5048) Spring 2014
Week
Date
Topic/Case
Assignment
Description/Issue
11
3/24/14
Reverse Logistics
Ch. 4 Autry,
Goldsby, & Bell
11
3/26/14
Student Analysis: Nokia India:
Battery Recall Logistics
11
3/28/14
12
3/31/14
Team Meetings & Status
Updates
Supplier Relationship
Management
Discussion on the importance of reverse logistics
operations on brand image, customer satisfaction,
and profitability
Supplemental articles available on Carmen.
Develop an effective product recall/reverse logistics
plan to ensure preparedness for a recall situation;
understand the key criteria for success of product
recall systems; understand the interface of
management action and the logistics system under a
crisis situation
Mandatory class attendance
Ch.7 Autry,
Goldsby, & Bell
12
4/2/14
Student Analysis: Outsourcing
at DB Toys
12
4/4/14
13
4/7/14
13
4/9/14
Team Meetings & Status
Updates
Multi-channel distribution and
the rise of e/m commerce
impacts on logistics/supply
chain management
Contemporary Supply Chain
Management
Discussion of supplier relationship management
necessary for customer satisfaction and profitability.
Includes risk and sustainability assessments.
Supplemental articles available on Carmen.
Review of the different types of supplier relationships
used for outsourcing, in the supply chain, examines
the benefits and risks of outsourcing.
Mandatory class attendance
13
4/11/14
14
4/14/14
14
4/16/14
Student Analysis: Shanzhai
("Bandit") Mobile Phone
Companies
14
4/18/14
Course Project Presentation (2)
15
4/21/14
Course Project Presentation (2)
15
4/23/14
Course Project Presentation (2)
15
4/25/14
Course Project Presentation (2)
Team Meetings & Status
Updates
Final Case Analysis Due
Revised: March 22, 2016
Filename: document1
Ch. 9 Autry,
Goldsby, & Bell
Discussion of the impacts on logistics/supply chain
operations presented by this emerging distribution
channel of products.
Supplemental articles available on Carmen.
Discussion of how contemporary supply chains are
designed and modified to meet changing customer
markets and maintain profitability. Additionally, we’ll
explore the emerging impacts of sustainable business
practices.
Supplemental articles available on Carmen.
Mandatory class attendance
All responses due at 8:55am
Review of integrating product marketing, product
development and supply chain management.
Examines the need for an agile supply chain needed in
the fiercely competitive global market.
Page 21
ML 5389 (5048) Spring 2014
Course Evaluation Forms:
Case Analysis Written Evaluation Form
Alternative decision strategy or question response used:
0
1
2
3
4
5
6
7
8
9
10
Cited documentation within response and provided reference page:
0
1
2
3
4
5
6
7
8
9
10
Followed all formatting listed in syllabus:
0
1
2
3
4
5
6
7
8
9
10
Identified key problems to be answered in first paragraph:
0
1
2
3
4
5
6
7
8
9
10
Provided detailed explanation and information for each decision or question response:
0
1
2
3
4
5
6
7
8
9
10
Well written without grammar or spelling errors:
0
1
2
3
4
5
6
7
8
9
10
Score:___/60
Comments:______________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
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Page 22
ML 5389 (5048) Spring 2014
Case Analysis Presentation Evaluation Form
Documentation cited in presentation and reference slide included:
0
1
2
3
4
5
6
7
8
Knowledge of the case by all members:
0
1
2
3
4
5
6
7
8
Organization of presentation, smooth transition between speakers:
0
1
2
3
4
5
6
7
8
Quality of slide visuals, not confusing or difficult to read:
0
1
2
3
4
5
6
7
8
Question handling, all members comfortable with audience questions:
0
1
2
3
4
5
6
7
8
Score:___/40
Comments:______________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
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Page 23
ML 5389 (5048) Spring 2014
Final Exam: Case Analysis Evaluation Form
Name
Case Title
Date
Points
Possible
5
Points
Awarded
30
45
15
25
20
10
Paper Elements
Page Limit: Did the paper meet the page limit?
Response provided to all questions: Did the analysis respond to all
questions?
Case question responses included key facts and external data in analysis:
Included use of; case background detail necessary to understand the
challenge/opportunity to be answered? Review of key players and roles of
each impacting response to case answer? Use of external data related to
case for response development.
Quality of alternatives: Provided primary, secondary, or tertiary
alternatives to question response when appropriate? Included key facts
used in development if alternative? Was each of the alternatives presented
listing benefits/consequence analysis?
Written clearly: Was the paper written using clear language, free of
grammar and spelling error? Did the paper provide a cover sheet listing;
author(s), case, and date? Were the pages numbered? Were all responses
cited using APA format? Included reference page?
Selection of 5 external sources: Use of 5 additional references to generate
response to case questions?
Followed format: Did the paper follow the format outlined in the course
syllabus?
Total
Points
Comments:
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
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Page 24
ML 5389 (5048) Spring 2014
Project Written Evaluation Form
Team
Company
Points
Possible
Points
Awarded
5
15
20
20
20
20
15
5
Paper Elements
Page Limit: Observed page limit specified in syllabus?
Company Background: Did the paper provide sufficient details on the
company’s origins, lines of business, and current operations. Was the
information presented in a clear and concise manner?
Market: Does the paper provide specific and accurate details regarding the
company’s market with the following attributes:
1.
2.
3.
4.
5.
Size of market (number of companies, total sales dollars, etc)
Company’s position strategy within market (leader, follower, laggard)
Challenges/opportunities/problems associated with the market
Technology and/or tools needed to enter and remain in the market
Performance measures used to evaluate companies in the market
6. Types of interaction with other markets (cross-over markets/products)
Market Position: What is the company’s share of the market in terms of
percentage and sales? Is the company planning to enter into new markets?
What are the planned goals for new market in percentage and sales? What
types of information could be added to the course to help prepare students
who are interested in this type of position?
1. Strategic level information
2. Operational level information
3. Personal development information
Key Competitors: Who does the company view as existing key competitors
in their market (top 3 or 5)? How much of the market does its competitors
control in terms of percentage and sales. Who does the company view as
emerging competitors? What actions is the company taking to neutralize
existing and emerging threats to market share?
Logistical Organization: What type of logistics organization does the
company use to support the company (3rd party, internal, or combination)?
What type of services does the logistics organization provide to the
company (distribution, transportation, Import/Export, etc)?
Potential Opportunities and Challenges: What does the company view as
opportunities and challenges which exist in the market (top 3 or 5)? What
actions is the company taking to capitalize on opportunities and minimize
challenges?
Paper Documentation: Are all facts/figures properly documented within
paper using standard notation? Does paper include bibliography?
Total
Points
Revised: March 22, 2016
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Page 25
ML 5389 (5048) Spring 2014
Project Presentation Evaluation Form
Team
Company
Points
Possible
20
Points
Awarded
20
20
20
20
Project Element
Organization and Preparation: Clear, action-oriented objective stated up
front; complete and accurate audience analysis; ideas sequenced logically
and smoothly; comfortable with the material; no manuscript; questions
answered skillfully; effective ending summary; and time limit observed
Visual Aid Usage: Appropriate to audience and setting; appropriate to topic
and content; readability assured through adequate size and clarity;
paraphrased rather than read visual; design simple, clean and appealing; and
error free
Delivery – Overall: Eye contact used; irritating non-words avoided; stories
and language appropriate to audience; appropriate dress; body language
appropriate; confident appearance; conversational tone – not recited; and
clear articulation
Delivery - Specific: Easy open posture, strong not slouched; movement free
and natural; face relaxed; breathing deep; strong projection – not forced;
passion for ideas; maintained strong connection to audience; adjusted
presentation to accommodate needs of the audience; and watched/listened
to audience throughout the presentation
Content: Information accurate and current; major points included; major
points adequately supported and developed; and statistics, anecdotes,
and/or quotes used cited. Provided reference slide
Total
Points
Comments:
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
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Page 26
ML 5389 (5048) Spring 2014
Team Project Peer Evaluation Form
Name:________________________
Date:___________
Case:______________________________
Team Name:_________________
Project:_____________________________
Team Name:_________________
Group member’s name: ______________________________
Inactive
Disruptive
1
1
2
2
3
3
4
4
5
5
6
6
7
7
Active
Constructive
7
7
Active
Constructive
7
7
Active
Constructive
7
7
Active
Constructive
7
7
Active
Constructive
Group member’s name: ______________________________
Inactive
Disruptive
1
1
2
2
3
3
4
4
5
5
6
6
Group member’s name: ______________________________
Inactive
Disruptive
1
1
2
2
3
3
4
4
5
5
6
6
Group member’s name: ______________________________
Inactive
Disruptive
1
1
2
2
3
3
4
4
5
5
6
6
Group member’s name: ______________________________
Inactive
Disruptive
1
1
Revised: March 22, 2016
Filename: document1
2
2
3
3
4
4
5
5
6
6
Page 27
ML 5389 (5048) Spring 2014
Industry organizations and journal websites of general logistics interest
Source
Type
Website
Bureau of Transportation Statistics
Governmental Agency
www.bts.gov
U.S. Department of Transportation
Governmental Agency
www.dot.gov
American Society of Transportation and Logistics (AST&L)
Professional Organization
www.astl.org
APICS The Association for Operations Management
Professional Organization
http://www.apics.org/default.htm
Council of Supply Chain Management Professionals (CSCMP)
Professional Organization
http://www.cscmp.org
Institute of Supply Management
Professional Organization
http://www.ism.ws
Reverse Logistics Association
Professional Organization
http://www.rltinc.com
American Shipper
Trade Journal
http://www.americanshipper.com/asdaily
Canadian Transportation & Logistics
Trade Journal
http://www.ctl.ca
DC Velocity
Trade Journal
http://www.dcvelocity.com
Inbound Logistics
Trade Journal
www.inboundlogistics.com
Industry Week
Trade Journal
http://industryweek.com
Internet Retailer
Trade Journal
http://www.internetretailer.com/home
Logistics Management
Trade Journal
http://www.logisticsmgmt.com
Logistics Today
Trade Journal
http://www.logisticstoday.com
Retailing Today
Trade Journal
http://www.retailingtoday.com
Supply Chain Brain
Trade Journal
Supply Chain Digest
Trade Journal
http://www.supplychainbrain.com/content
/index.php
http://www.scdigest.com/index.php
Transport Topics
Trade Journal
www.transporttopics.com
Revised: March 22, 2016
Filename: document1
Page 28