Welcome to Financial Series #5 Departmentalizing Above the Line Your Hosts for Today’s Conference are: Gary Elekes in Nashville, Tennessee Gary Oetker in Plano, Texas Conference Objectives: Review the benefits of departmentalizing the Income Statement. Review paperwork flow required to get departmentalized Income Statement. Review how to get departmentalized. Agenda for Conference Review why a departmentalized Income Statement is needed to manage your company Review the structure of a departmentalized Income Statement Review common market segments covered in a departmentalized Income Statement Review paperwork flow & accounting required to produce a departmentalized Income Statement Review how to departmentalize your company Income Statement Review Revenue Direct Cost of Sales Sales $83,000 100% Parts & Material Direct Labor Equipment Sub-contractor Permit Callbacks Extended Warranty-3rd Party Buydown / Financing Warranty Allocated Fringes Sales Salaries Sales Commission $10,900 $13,400 $16,000 $1,000 $240 $1,500 $1,000 $1,200 $1,750 $3,216 $0 $4,900 13.1% 16.1% 19.3% 1.2% 0.3% 1.8% 1.2% 1.4% 2.1% 3.9% 0.0% 5.9% TOTAL COST OF SALES $55,106 66.4% GROSS MARGIN $27,894 33.6% Marketing Employee Related Plant and Equipment Vehicle Related Administration $4,200 $12,500 $3,320 $4,500 $3,500 5.1% 15.1% 4.0% 5.4% 4.2% TOTAL OVERHEAD $28,020 33.8% OPERATING PROFIT -$126 -0.2% Gross Profit Overhead Operating Profit (EBIT) Total Company Income Statement Analyzing the Income Statement Total Company Summary SALES $83,000 100% Total Cost of Sales $27,894 33.6% GROSS MARGIN $27,894 33.6% TOTAL OVERHEAD $28,020 33.8% OPERATING PROFIT -$126 -0.2% Where’s the Problem? Is it in Residential Service? Is it in Residential Replacement? Is it in Residential Maintenance? Is it in Residential New Construction? Is it in Overhead expenses? There’s not enough information to identify areas of concern Departmentalization Above the Line: Separates Revenue By Major Market Segments Separates Cost of Sales By Major Market Segments Separates Gross Margin By Major Market Segments Below the Line: Will be covered in “Financial Series # 6 – Departmentalizing Overhead” Generally not needed on companies less than $3 million in revenue Sample Departmentalized Income Statement Sales Total Company $83,000 100% Res. Repl. $58,000 100% Res. Service $20,000 100% Res. Maint. $5,000 100% Parts & Material Direct Labor Equipment Sub-contractor Permit Callbacks Extended Warranty-3rd Party Buydown / Financing Warranty Allocated Fringes Sales Salaries Sales Commission $10,900 $13,400 $16,000 $1,000 $240 $1,500 $1,000 $1,200 $1,750 $3,216 $0 $4,900 13.1% 16.1% 19.3% 1.2% 0.3% 1.8% 1.2% 1.4% 2.1% 3.9% 0.0% 5.9% $6,300 $5,500 $16,000 $1,000 $240 $0 $1,000 $1,200 $1,750 $1,320 $0 $4,500 $3,400 $6,700 $0 $0 $0 $1,500 $0 $0 $0 $1,608 $0 $200 17.0% 33.5% 0.0% 0.0% 0.0% 7.5% 0.0% 0.0% 0.0% 8.0% 0.0% 1.0% $1,200 $1,200 $0 $0 $0 $0 $0 $0 $0 $288 $0 $200 24.0% 24.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 5.8% 0.0% 4.0% TOTAL COST OF SALES $55,106 66.4% $38,810 66.9% $13,408 67.0% $2,888 57.8% GROSS MARGIN $27,894 33.6% $19,190 33.1% $6,592 33.0% $2,112 42.2% 10.9% 9.5% 27.6% 1.7% 0.4% 0.0% 1.7% 2.1% 3.0% 2.3% 0.0% 7.8% Sample (cont) The departmentalized income statement gives valuable information to evaluate performance in each market segment Management now can compare segment performance to industry Key Performance Indicators (benchmarking) Here are a few problems with sample company: Service Gross Margin is too low Residential Replacement is too low Overhead is too high Why Departmentalize by Market Segment? Allows detailed evaluation of each department or market segment Insures 100% accountability Allows you to evaluate each department head Allows you to tie compensation to performance Allows you to be aware of Business Mix Business Mix Sample Sales Total Company $83,000 100% Res. Repl. $58,000 70% Res. Service $20,000 24% A Departmentalized Income Statement shows the company’s mix of business among all market segments. This is valuable information for management to evaluate & improve a company’s financial performance. Res. Maint. $5,000 6% Common Departments Residential Replacement Residential Service Residential Maintenance Residential New Const. Indoor Air Quality Residential Plumbing Service Residential Plumbing New Construction Commercial Replacement Commercial Service Commercial Maintenance Commercial New Const. Commercial Plumbing Service Commercial Plumbing New Construction Etc. Sample Department Numbering System Number Department Name 20 Residential Service 21 Residential Replacement 22 Residential Maintenance 23 Indoor Air Quality 24 Residential New Construction 25 Residential Plumbing 26 Residential Other 10 Commercial Service 11 Commercial Replacement 12 Commercial Service 13 Commercial New Construction 14 Commercial Plumbing 16 Commercial Other Departmentalization Paperwork Tracking Revenue Between Service & Maintenance Service Invoice Tracking Labor to Correct Department Time Tickets Tracking Materials Used to Correct Department Purchase Orders for parts/materials/equip. used directly on jobs/service calls Material Requisitions Tracking Revenue Technician identifies correct department for work performed Tracking Labor R e s ide nt ia l R e s ide nt ia l Service M aintenance S a le s $ 8 ,0 0 0 .0 0 S a le s $ 2 ,0 0 0 .0 0 P a rt s / M a t e ria ls $ 1,0 4 0 .0 0 P a rt s / M a t e ria ls $ 3 0 0 .0 0 D ire c t La bo r $ 1,7 5 0 .0 0 D ire c t La bo r $ 6 0 0 .0 0 EMPLOYEE NO. Ticket or Job Number EMPLOYEE NAME Customer’s Last Name Dept. Work Type Dispatched (Time of Day) DATE Start (Time of Day) Completed (Time of Day) Total (Hrs./Min.) TOTAL TIME (Hrs/Min) DAY Flat Rate Time Comments Total Flat Rate (Hrs./Min) Attach Service or Job Tickets Technician Signature: Supervisor Signature: DEPARTMENT CODES 10 – Commercial Service 11 – Commercial Replacement 12 – Commercial Maintenance 13 – Commercial New Const. 15 – Commercial Other 20 – Residential Service 21 – Residential Replacement 22 – Residential Maintenance 23 - IAQ 24 – Residential New Const. 25 – Residential Plumbing 26 – Residential Other WORK TYPE CODES C – Call Back E – Ext. Warranty F – Flat Rate J – Job (Install) P - Plumbing Q - Quote S – Start Up T– Tune Up W - Warranty NC – No Charge SA – Service Agreement TM – Time & Material WH - Warehouse HOL - Holiday LNC - Lunch ONC – On Call SPF - Spiff TRN - Training VAC - Vacation A Time Ticket Assigns Technician Time to Correct Department Labor – Time Card Date Activity Time Department Code 10/12 Set Plenum 1 Hr 21 Departmental Information Flow Department 21 Labor Journal 10/12 1 Hr @ $20.00 is Applied Journal hosts all labor transactions in department 21 as a record for the month Department 21 Account Ledger Labor Ledger is posted – Debit $20 Cash Ledger Cash Ledger Credited $ 20 Income Statement Total Balance Sheet Dept. 21 Assets Sales 100 100 Labor Material Equipment Total COS 20 20 Cash in Checking 20 20 Cash is reduced by $20 to pay for labor cost. Gross Margin 80 80 -20 Tracking Parts & Material R e s ide nt ia l R e s ide nt ia l S e rv ic e M aintenance S a le s $ 8 ,0 0 0 .0 0 S a le s $ 2 ,0 0 0 .0 0 P a rt s / M a t e ria ls $ 1,0 4 0 .0 0 P a rt s / M a t e ria ls $ 3 0 0 .0 0 Purchase Orders Or Material Requisitions Assign Parts to Correct Department Sample Installation Truck Usage Sheet Installer Identifies Job SAMPLE INSTALLATION TRUCK MATERIAL REQUISITION – Front INSTALLER NAME JOB NAME JOB NUMBER QTY . Installer Identifies Quantity of Each Item Used on Job Administration Relieves Inventory and Enters Cost of Sales to Installation Department This Form Can Also be Used to Replenish Truck Inventory PART # DESCRIPTION SHEET METAL Panduit Strap (Large) 8” Drive Lock S-Lock Panning 17 x 36 26ga. Metal cut to 24” BLACK IRON FITTINGS ½” B.I. Pipe ½” B.I. Gas Ball Valve ½” B.I. Cap ½” B.I Plug ½” B. I. Coupling ½” B.I. 45 Deg. Elbow ½” B.I. 90 Deg. Elbow ½” B.I. St. 90 Deg. Elb. ½” B.I. Tee ½” B.I. Union ½” Close Nipple ½” x 1-1/2” Nipple ½” x 2” Nipple ½” x 2-1/2” Nipple ½” x 3” Nipple ½” x 3-1/2” Nipple ½” x 4” Nipple ½” x 4-1/2” Nipple ½” x 5” Nipple ½” x 5-1/2” Nipple ½” x 6” Nipple ½” x 12” Nipple ¾” x B.I. Pipe ¾” B.I. Cap ¾” B.I. Ball Gas Valve ¾” B.I. Plug ¾” x ½” Coupling ¾” B.I. Coupling ¾” B.I. 45 Deg. Elbow ¾” B.I. 90 Deg. Elbow ¾” B.I. St. 90 Deg. Elb. ¾” B.I. Tee ¾” B.I. Union ¾” Close Nipple ¾” x 1-1/2” Nipple ¾” x 2” Nipple ¾” x 2-1/2” Nipple ¾” x 3” Nipple ¾” x 3-1/2” Nipple COST PULL STOCK PART # DESCRIPTION COST BLACK IRON FITTINGS (continued) ¾” x 4” Nipple ¾” x 4-1/2” Nipple ¾” x 5” Nipple ¾” x 5-1/2” Nipple ¾’ x 6” Nipple 1” x ½” B.I. Coupling 1” x ¾” B.I. Coupling 1” B.I. Coupling 1” B.I. 90 Deg. Elb. 1” B.I. Tee 1” B.I. Union 1” Close Nipple 1” x 2” Nipple 1” x 2-1/2” Nipple 1” x 3” Nipple 1” x 3-1/2” Nipple 1” x 4” Nipple 1” x 4-1/2” Nipple 1” x 5” Nipple 1” x 5-1/2” Nipple 1” x 6” Nipple PVC ¾” PVC Coupling ¾” PVC 45 Deg. Elb. ¾” PVC 90 Deg. Elb. ¾” PVC FPT ¾” PVC MPT ¾” PVC Tee ¾” PVC Pipe Misc. ½” Drain Hose ½” Drain Hose Clamp ¼” Copper ½” X 3/8” Cop Reducer 7/8” x ¾” Cpr. Reducer ¾” x 5/8” Cpr. Coupl. 5/8” Armaflex ¾” Armaflex 7/8” Armaflex 1-1/8” Armaflex 1-1/8” Armaflex PULL Sample Material Requisition Sales person identifies equipment & materials needed for job Warehouse person pulls material for job and notes quantify use Administration Relieves Inventory and Enters Cost of Sales to Installation Department How do you get Departmental? Decide what departments are important enough to be tracked and measured. Meet with your team and train them on why it’s important to be departmental. Structure administrative / paper flow to support Departmental information flow. Run a month concurrent test – see how it goes. Implement accounting procedures at beginning of a new accounting period. Departmental Income Statement Considerations Departmentalize your Income Statement to monitor performance in the market segments you serve Set up Chart of Accounts to collect revenue and cost of sales for these departments Use the Income Statement to decide if you need to change business mix. Use the Income Statement to compare to industry financial benchmarks Use Income Statement to help analyze pricing. Departmental Income Statement Considerations (cont.) Get Income Statement in a timely manner after month-end Make sure managers understand Income Statement Hold managers accountable for their department Income Statement Make sure technicians and installers are diligent at recording time and materials. This includes identifying correct department Make sure administrative people are diligent in entering departmental information Questions & Answers