Blackboard Sales Presentation
1
Agenda
 Introduction
– The Company and the Community
 Why Blackboard
– Product Strategy
 What Blackboard Provides
– Product Capabilities and Features
 How Blackboard Works With You
– Services
 Summary and Discussion
– Next Steps
2
Introduction
The Company and the Community
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Addressing the Issues
“The versatility and reliability
of the Blackboard Transaction
System has kept our
administrative and operational
costs down. Blackboard
systems are wonderfully easy
to use, and Blackboard is very
customer-oriented.”
-- Clemson University
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The History
 A Team of 500+ Employees
– Offices In:
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Washington, DC
Phoenix, AZ
Amsterdam, Netherlands
Tokyo, Japan
Beijing, China
 Leading Expertise in Education
– Largest supplier to U.S. Higher
Education
– Also provide solutions to K12, Hospitals,
Corporate, and others.
 Products in Market for over 20 years
– Combined best in class from AT&T
CampusWide and iCollege Special
Teams
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Blackboard’s Education Partnerships
1,250+ Colleges & Universities
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450+ International Institutions
400+ K-12 Districts
The Blackboard Community
Client Advisory Boards
Regional User Groups
Email Listserve
Users Conference
Behind the Blackboard
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Developer Community
Blackboard’s Product Strategy
 Leading institutions are wiring their campuses to
connect people and resources in new and powerful
ways.
 In moving beyond Meal Plan Administration, these
institutions are deploying their core technologies in
an effort to establish a dynamic and cohesive
commerce and access network.
 Blackboard’s product strategy is to develop and
support the core technologies that enable a true
Networked Transaction Environment:
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Why Blackboard
Product Strategy
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The Networked Transaction Environment
A true networked
transaction environment
exists when any
student, teacher or
member of the
university community
can use a universal
account on campus, off
campus, and online for
all commerce
transactions, activities
and facilities access and
web services.
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A User’s Perspective of the
Networked Transaction Environment
Residential Life
BbOne
Securely enters and
leaves facilities
Local merchants accept
University ID Card as payment
The Online Campus
Check your account balance,
order items online
Bookstore
Purchase goods
and services
Campus Activities
Purchase game tickets
Parking
Pay for garage fees
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Food Service
Cafeterias and vending
machines
The Path to the
Networked Transaction Environment
EXPLORATORY
INSTITUTIONAL GROWTH
• A single department
solution
Phase I
SUPPORTED
• Multiple
departments
supported by a
dedicated
administrator
Phase 2
STRATEGIC
TRANSFORMATIVE:
THE NETWORKED
TRANSACTION
ENVIRONMENT
• When any student,
teacher, or member
of the university
community can use
a universal account
• A central account
on campus, off
for all members of
campus, and online
the institution that
• Institution wide
can be utilized both for all commerce
support for
transactions,
on and off campus
all campus
activities and
and maximum
transactions and
facilities access and
student and faculty
event access with
web services.
convenience.
back-office systems
Phase 3
TIME
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MISSION
CRITICAL
Phase 4
Phase 5
The Benefits of a
Networked Transaction Environment
EXPLORATORY
SUPPORTED
STRATEGIC
MISSION
CRITICAL
INSTITUTIONAL BENEFITS
Phase I
Phase 2
Phase 3
TIME
13
Phase 4
TRANSFORMATIVE:
THE NETWORKED
TRANSACTION
ENVIRONMENT
Phase 5
What Blackboard Provides
Product Capabilities and Features
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The Capabilities of a Networked Transaction Environment
36 Capabilities, 200+ Features
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Business Efficiency
1. Meal Plan Administration
2. Debit / Credit Account Administration
3. Native TCP/IP Card Readers
4. Advanced Reporting
5. Integrated Network Print Management
6. Point of Sale Devices
7. Micros Integration and Support
8. NCR Integration and Support
9. Event / Activity Access Administration
10. Copy Administration
11. Vending Administration
12. Laundry Administration
13. IP Multi-Function Reader
14. SIS / Bookstore / Library Integration
Safety and Security
21. Status Monitoring
22. Facilities / Door Access Administration
23. Integrated Video Imaging / Card Production
Service to Campus Community
15. Wireless Card Readers
16. Value Transfer Station / Card Mgmt Center
17. Online Account Management
18. Web Broadcast Announcements
19. Web Surveys and Opinion Polls
20. Community Building Tools
Distributed Management
33. Bb Building Blocks
34. Standards Compliance
35. Multi-Site / Single System Capabilities
36. Multi-Institution Branding and Management
New Commerce
24. Integrated Credit Card Payment Gateway
25. Web e-Commerce with Shopping Cart
26. Off-Campus Merchant Recruitment
27. Multiple Vendor Inventories and Order Fulfillment
28. Customizable Product Catalog
29. Terminal Deployment and Management
30. Automated Secure Funds Settlement
31. Automated Royalty and Fee Payment
32. Card Program Marketing
Business Efficiency:
Meal Plan Administration
Offers robust administration of
dining services through unlimited
options for:
 Accounts
 Plans
 Point of Sale selections
 Menus
 All of the other features
required for effective meal plan
administration
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Business Efficiency:
Debit / Credit Account Administration
Debit accounts are maintained for
cardholders to access funds for
purchases made on and off campus at
card-accepting locations. The
accounts can be replenished with
funds through a variety of locations
including self-service stations and
staffed points of service.
Credit capabilities provide institutions
the opportunity to offer employees
and others the ability to charge goods
and services. Payment for these
charges can be through payroll
deduction or monthly statement.
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Business Efficiency:
Native TCP / IP Card Readers
Offers ease of connectivity as well
as the security of fully encrypted
data communication.
These readers are easy to install,
eliminating expensive wiring and
services costs.
Activity / Debit
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Vending
Access
Copy
Service to Campus Community:
Wireless Card Readers
Allows the institution to expand
points of service to encompass
remote, non-wired locations.
For example, special events that
require approval for access are
easily accommodated without
the requirement for wiring.
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Service to Campus Community:
Value Transfer Station / Card Management Center
These stand alone, self-service
stations allow cardholders to
add value to campus accounts
using cash and credit cards, as
well as inquire about account
balances.
Visitors to the campus have the
ability to purchase cards at
these locations for specific uses,
such as making copies or using
campus print services.
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Service to Campus Community:
Online Account Management
Provides cardholders with a
web-based interface for
managing their universal
account.
In addition to viewing their
balance at any time, cardholders
can deposit funds to their
accounts online using a major
credit card. They can review
account statements that comply
with the Regulation E standard
as well as view records of sameday transactions. Finally, they
can report their card as lost or
stolen without having to visit the
campus card office.
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Safety and Security:
Status Monitoring
Enables the institution to
effectively monitor door access
throughout the campus using
alarm monitoring and reporting
as well as full door access
logging by cardholder.
In addition to these key
capabilities, institutions are able
to configure the monitoring to
meet their campus needs
through full override capabilities,
support for different schedules by
location and support for holiday
schedules.
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Safety and Security:
Facilities / Door Access Administration
Provides for controlling access
to sensitive locations based on a
variety of parameters, such as
time, date and cardholder
privileges.
This application supports
multiple plans to address the
various needs to control
accessibility for different areas
on campus.
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Safety and Security:
Video Imaging / Card Production
Enables production of the campus
identification card, the token used
by institutions to access campus
services.
Integrated through Blackboard
Building Blocks, the DataCard
system creates a database that can
be used in multiple locations by
multiple users.
The software provides the ability to
correlate a photo image for
identification card production and
automatically link to the user
account.
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New Commerce:
Integrated Credit Card Payment Gateway
Enables institutions to accept
credit cards payments (including
Visa, MasterCard, American
Express and Discover) for
purchases as well as campus
account deposits.
This capability enables
institutions to cost effectively
process and settle these
transactions through
Blackboard.
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New Commerce:
Web e-Commerce with Shopping Cart
Provides an online storefront
capability and allows
administrators to create multiple
online stores. For example, the
campus Chemistry Department
can have one online store that
sells equipment and supplies
needed for labs and Campus
Parking can have another store
that sells parking passes.
This capability enables the
creation of a unified online
campus shopping environment
where account holders can pay
for goods and services with both
their campus accounts as well as
their credit cards.
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New Commerce:
Off-Campus Merchant Recruitment
After completing local market
research, Blackboard actively
recruits merchants in and
around the institution for
participation in the off-campus
merchant program.
Merchants typically include local
restaurants, grocery stores,
movie rental stores and gas
stations. Blackboard completes
the entire recruitment and
acquisition process, from
approaching the merchants to
negotiating the transaction rates
and executing the contract.
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Distributed Management:
Blackboard Building Blocks
Blackboard’s data and system
integration capabilities, enabled
through the Blackboard Building
Blocks architecture, allow
institutions to integrate campus
back-office systems as well as
third party systems with the
Blackboard Commerce Suite.
The leading providers of
bookstore, parking, print
management, Point of Sale and
other campus systems integrate
their platforms with the
Blackboard Commerce Suite
through Blackboard Building
Blocks.
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Distributed Management:
Standards Compliance
Compliance and interoperability with
industry standards is a fundamental
capability of Blackboard’s platform.
Blackboard is a strong advocate for
industry standards including data
encryption and security (AES, SSL and
Twofish), authentication (LDAP,
Kerberos, etc.) and safety
(Underwriters Laboratory).
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AES Transaction Data Encryption
Transaction Integration Encryption
Secure Socket Layer (SSL)
Blowfish Data Encryption
Bookstore Integration
Parking System Integration
Library System Integration
Student Information System Integration
Card Production Integration
Wireless Device Integration
Underwriters Laboratories (UL Listing)
Distributed Management:
Multi-Site Single System Capabilities
Institutions operating multiple
locations have the ability to offer the
same services to all campuses from
a single system.
These capabilities include support
for multiple sites within one physical
campus or locations across the
state or country.
Servers
Wide Area
Network
Workstations
Workstations
Workstations
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How Blackboard Works with You
Services
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Technology Lifecycle
1
2
4
3
1
Selection
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2
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•
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Assemble Project Team
Define Requirements
RFI & RFP
Proof of Concept/Demonstration
Pilot Program
Procurement
Finalize contract & proposal
Obtain legal approval
Obtain executive approval
3
Implementation
(Design, Develop, & Test)
•
Technical infrastructure
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System integration
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Training
•
Support
•
Marketing and promotion
•
Customizations
•
System admin. processes
4
Monitoring & Assessment
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Monitor system usage
Evaluate strategic goals
Manage risks
Document costs
Assess operational maturity
Implementation Approach
Selection
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•
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•
1
Assemble Project Team
Define Requirements
RFI & RFP
Proof of Concept
Demonstration
Pilot Program
Procurement
•
•
•
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Implementation
•
•
•
•
•
•
•
Technical infrastructure
System integration
Training
Support
Marketing and promotion
Customizations
System admin. processes
Finalize contract &
proposal
Obtain legal
approval
Obtain executive
approval
Design
•
•
•
•
•
•
•
•
•
2
Marketing and promotion
System admin. processes
Capacity objectives
Training design
Support
Infrastructure design
Integration
Organizational design
Business process
requirements
Develop
• Integration
methodology
• Iterative
customization
development
• Systems staging
• Organizational
roadmap
QA/Test
• Functional and
quality testing
• Software staging
• Readiness testing
• Organizational
prototyping and
work plans
Assessment
3
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•
•
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•
Monitor system
usage
Evaluate strategic
goals
Manage risks
Document costs
Assess operational
maturity
Deploy/Support
• Infrastructure ops golive
• Documentation
• Error capture /
remediation
• Train
• Deploy support
• Periodic review
• Escalation capability
• Initiate communication
campaign
4
Managed Transitions through Methodology
EXPLORATORY
SUPPORTED
STRATEGIC
MISSION
CRITICAL
TRANSFORMATIVE:
THE NETWORKED
TRANSACTION
ENVIRONMENT
INSTITUTIONAL GROWTH
1
2
4
3
1
2
1
4
2
3
4
3
1
2
4
3
3
Phase I
Phase 2
Phase 3
TIME
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Phase 4
Phase 5
Blackboard Services
 Blackboard Consulting
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System Configuration
Hardware Installation
Data Integration
Business Intelligence
Re-carding
Customization
 Blackboard Training
– Administrator and System Operator Training
– Hardware Installation Training
– Custom Training
 Blackboard ASP
– Full outsourced managed services
 Blackboard Support
– Software Maintenance and Support
– Hardware Maintenance and Support
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Blackboard Support
 Software Maintenance and Support:
– Basic
– Gold
– Platinum
 Hardware Maintenance and Support:
– Basic
– Silver
“My experience with support has
been extremely positive. Our
upgrade process has always gone
smoothly. Everyone at Blackboard
Client Support is professional
and responsive to our needs."
Stuart Roberts,
University of Alaska Anchorage
 Benefits:
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Dedicated Technical Support Manager
24 hour support
Toll free number
Access to Behind the Blackboard, the
web-based support solution
– Surveys, newsletters, and other client
communication
– Client service reviews
– Four global support locations
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“Blackboard is very customer
oriented. When I call Blackboard
support, they are more than helpful.“
Nancy Harshman,
Clemson University
Summary and Discussion
Next Steps
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 The Solution:
 Client Goal:
– Achieve a Networked
Transaction Environment
 Client Benefits:
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Business Efficiency
Student and Faculty Service
New Revenue Opportunities
Safety and Security
Distributed Management
1 Suite
3 Systems
36 Capabilities
200+ Features
Unlimited Possibilities
The Blackboard Advantage
 The Largest Community of Practice
– 350+ clients with enterprise-grade production installations
– Multiple independent email lists, user groups, conferences
 Exceptional Services and Support
– Dedicated Technical Support Managers and Account Managers
– End to end services including training, integration, customization and
hosting
 Vision and Experience
– Understanding of how institutions are trying to achieve a Networked
Transaction Environment
 And more…
– Profitable with publicly available financials which means significant
investment in your technology future
– Providing leading edge technology that can power your Networked
Transaction Environment
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Next Step
 Questions and Comments
 Follow-up Items
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