Module 17 Guided Notes Influences of Perception Perceptual Set = a set of mental tendencies and assumption that causes us to perceive one specific thing and not another. (Shaped by experience) Can influence what her hear, taste, feel, and see Folk, Croak, Soak ….. “what do we call the white of an egg? - “YOLK” = Wrong **** How does perceptual set influence merchandizing? Schemas = mental representations, concepts, of information we experience (Files) – These contribute to the role of perceptual set…predisposing us to think, feel, or see certain things with new information Context – the setting, surrounding information, often influences the way we perceive things Woman sitting = box on head or window Basketball players = Tall or short **** Why is it not a good idea to study in bed??? **** How do we know whether a baby is a boy or girl??? 4 Things that influence our perception: Expectations (perceptual set), Context, Emotions, Motivation All of these are aspects of Top-Down Processing Mood: Sad music = more inclined to hear sad meaning in words (Mourning vs morning, or pain vs pane) Walking destinations appear farther if you have exercised (are fatigued) Target appears farther if throwing a heavy object Ball seems bigger when hitting well Angry people perceive neutral objects as guns Motives: Thirsty = water botter seems closer – provides us the energy necessary to “Go for it” More likely to see ambiguous object as food if/when hungry Emotions: Spouses who feel loved and appreciated are more likely to handle stressful marital events positively ESP = Controversial claim that perception can occur without sensory input Telepathy = Clairvoyance = Precognition = Parapsychology = study of paranormal phenomenon like ESP and psychokinesis You are enjoying dinner with your family at a local restaurant. A large group of people, both male and female, enters the restaurant singing and talking loudly. The people continue to speak and sing loudly throughout their time in the restaurant. How do you perceive this situation and explain this group’s behavior? Use your knowledge of expectations/set, context, emotions, and motivations to craft your answer.