[Company name]
Business Plan
[Date published]
Owners:
[Presenter's name]
Your Business Name
Address Line 1
Address Line 2
City, ST ZIP Code
Telephone
Fax
E-Mail
I.
Table of Contents
I.
Table of Contents _________________________________________________________ 2
II.
Executive Summary ________________________________________________________ 4
III.
General Company Description _____________________________________________ 5
IV.
Products and Services ____________________________________________________ 6
V. Marketing Plan ___________________________________________________________ 7
Market Research __________________________________________________________________ 7
Product __________________________________________________________________________ 7
Customers ________________________________________________________________________ 7
Competition ______________________________________________________________________ 7
Comparative Analysis _______________________________________________________________ 7
Competitive Advantage _____________________________________________________________ 8
Niche ____________________________________________________________________________ 8
Strategy__________________________________________________________________________ 8
Sales Forecast _____________________________________________________________________ 8
VI.
Operational Plan ________________________________________________________ 9
Production _______________________________________________________________________ 9
Location _________________________________________________________________________ 9
Legal Environment _________________________________________________________________ 9
Personnel ________________________________________________________________________ 9
Inventory ________________________________________________________________________ 9
Suppliers _________________________________________________________________________ 9
Credit Policies _____________________________________________________________________ 9
Managing Your Accounts Receivable __________________________________________________ 9
Managing Your Accounts Payable _____________________________________________________ 9
VII.
Management and Organization ___________________________________________ 10
Professional and Advisory Support ___________________________________________________ 10
Board of directors_________________________________________________________________ 10
Management advisory board________________________________________________________ 10
Attorney ________________________________________________________________________ 10
Accountant ______________________________________________________________________ 10
Insurance agent __________________________________________________________________ 10
Banker __________________________________________________________________________ 10
Consultant or consultants __________________________________________________________ 10
Mentors and key advisors __________________________________________________________ 10
VIII.
Personal financial Statements ____________________________________________ 11
IX.
Start-up Expenses and Capitalisation _______________________________________ 12
X.
Financial Plan ___________________________________________________________ 13
12-Month Profit and Loss Projection __________________________________________________ 13
Four-Year Profit Projection (Optional) ________________________________________________ 13
Projected Cash Flow _______________________________________________________________ 13
Opening Day Balance Sheet _________________________________________________________ 13
Break-Even Analysis _______________________________________________________________ 13
XI.
Appendices____________________________________________________________ 14
• Brochures and advertising materials ________________________________________________ 14
• Industry studies _________________________________________________________________ 14
• Blueprints and plans _____________________________________________________________ 14
• Maps and photos of location ______________________________________________________ 14
• Magazine or other articles ________________________________________________________ 14
• Detailed lists of equipment owned or to be purchased _________________________________ 14
• Copies of leases and contracts _____________________________________________________ 14
• Letters of support from future customers ____________________________________________ 14
• Any other materials needed to support the assumptions in this plan ______________________ 14
• Market research studies __________________________________________________________ 14
• List of assets available as collateral for a loan _________________________________________ 14
II.
Executive Summary
III.
General Company Description
IV.
Products and Services
V.
Marketing Plan
Market Research
Product
Customers
Competition
Comparative Analysis
Factor
Products
Price
Quality
Selection
Service
Reliability
Stability
Expertise
Company
Reputation
Location
Appearance
Sales Method
Credit
Policies
Advertising
Image
Me
Strength Weakness Competitor A
Competitor B
Importance to
Customers
Competitive Advantage
Niche
Strategy
Promotion
Promotional Budget
Proposed location
Distribution Channels
Sales Forecast
VI.
Operational Plan
Production
Location
Legal Environment
Personnel
Inventory
Suppliers
Credit Policies
Managing Your Accounts Receivable
Managing Your Accounts Payable
VII.
Management and Organization
Professional and Advisory Support
Board of directors
Management advisory board
Attorney
Accountant
Insurance agent
Banker
Consultant or consultants
Mentors and key advisors
VIII.
Personal financial Statements
IX.
Start-up Expenses and Capitalisation
X.
Financial Plan
12-Month Profit and Loss Projection
Four-Year Profit Projection (Optional)
Projected Cash Flow
Opening Day Balance Sheet
Break-Even Analysis
XI.
Appendices
• Brochures and advertising materials
• Industry studies
• Blueprints and plans
• Maps and photos of location
• Magazine or other articles
• Detailed lists of equipment owned or to be purchased
• Copies of leases and contracts
• Letters of support from future customers
• Any other materials needed to support the assumptions in this plan
• Market research studies
• List of assets available as collateral for a loan