Mantz 1
Brandon Mantz
COM301
Prof. Retberg
28 April 2014
Proposal to Add Sports Management course
I.
The proposal will be prefaced by addressing the audience as the business department
of Wisconsin Lutheran College.
a. The audience will be asked to hold any questions until the end of the presentation
where there will be an open forum.
II.
As follows are the specifications of the proposed new course, Sport Management.
a. The course number would be BUS310. The course falls under the business
department. The number creates a new section because of the differentiating
nature of the course as well as room for expansion of other Sport Management
related courses.
b. Any student interested in the course must be a declared Business Administration,
Communicative Arts, or Sport and Exercise Science Major.
c. The course description would read, “Sport management teaches students to work
in a wide variety of areas, including corporate fitness, professional and amateur
sports organizations, recreation programming, sport facility management, and
sports marketing.”
III.
The world of sports is a growing market and the reasons for being educated in the
area are numerous.
a. In the United States, thousands of jobs are available inside the world of sports in
different areas such as management, sales, marketing, finance, public relations,
among others.
Mantz 2
b. To illustrate the amount of money going through sports, the top franchise in the
US is the New York Yankees, valued at $2.3 Billion.
c. Because of the high percentage of athletes at WLC, a Sport Management course
would garner high interest.
IV.
The next step of proposing a new course is establishing the target audience.
a. Business Administration Majors would be the primary target group for the course
as it would qualify as an elective for the Management and Marketing Emphasis.
b. Sports and Exercise Science is the secondary target and could take the course as
an elective.
c. Communicative Arts Majors would be allowed to take the course as an elective.
d. A student seeking to obtain a Coaching Minor would be allowed to take the
course as an elective.
V.
The proposal of a new course requires assessing a predicted enrollment as well as
staffing implications.
a. An adjunct professor, with expertise and experience in the field, would need to be
hired to teach the course.
i. Possible candidates would include former or current Athletic Directors or
individuals with experience in management roles of sports organizations.
ii. With vision 20/20, the growth of the student body will in turn force a need
for more classes and professors.
b. The projected class size, taking into consideration ratios and group activities,
would be between 20 and 30 students.
Mantz 3
i. With Business, Communicative Arts, and Sport and Exercise Science
Majors in the course, class dynamics would create interesting view points
and discussion.
ii. Due to varying course loads based on sports seasons, the course will be
offered in both fall and spring.
VI.
The financial impact of adding the course would be minimal.
a. Existing classrooms in Generac Hall, Library, and Stimac Hall would all be
sufficient for the course.
b. WLC has the current technology to facilitate the course.
c. With Milwaukee and major sports organizations in close proximity to the college,
the possibility of guest speakers would maximize the educational content of the
course.
VII.
In order for WLC to grow and compete with other institutions, adding offerings in
Sport Management is necessary.
a. Concordia University Wisconsin offers a Major in Sport and Entertainment
Management.
b. Cardinal Stritch University offers a Major in Sport Management.
c. Marian Univeristy in Fond du Lac offers a Major in Sport and Recreation
Management.
d. Lakeland College offers a minor in Sport Management.
VIII.
The floor will be open for a question and answer period.
IX.
A secondary conclusion will be given with a summary and a motion to vote on adding
the new course.
Mantz 4
References
Academic Catalog. (2014). In Wisconsin Lutheran College. Retrieved April 28, 2014, from
http://www.wlc.edu/uploadedFiles/academics/AcademicCatalog.pdf
Badenhausen, K. (2011, September 2). The Business of Sports Goes Big. In Forbes. Retrieved
April 28, 2014, from http://www.forbes.com/sites/kurtbadenhausen/2011/09/02/thebusiness-of-sports-goes-mainstrea
Badenhausen, K. (2013, July 15). Real Madrid Tops the World's Most Valuable Sports Teams. In
Forbes. Retrieved April 28, 2014, from
http://www.forbes.com/sites/kurtbadenhausen/2013/07/15/real-madrid-tops-the-worldsmost-valuable-sports-teams/
Belson, K. (2009, May 26). In Sports Business, Too Many Hopefuls for Too Few Positions. In
New York Times. Retrieved April 28, 2014, from
http://www.nytimes.com/2009/05/27/sports/27class.html?_r=0
Belzer, J. (2014, February 5). Sports Industry 101: Breaking into the Business of Sports. In
Forbes. Retrieved April 28, 2014, from
http://www.forbes.com/sites/jasonbelzer/2014/02/05/sports-industry-101-breaking-intothe-business-of-sports/
Journal of Sport Management. (2014). In North American Society of Sport Management.
Retrieved April 28, 2014, from http://www.nassm.com/InfoAbout/JSM
Kahlenberg, R. (2006, February 5). Breaking Into the Sports Management Game. In Washington
Post. Retrieved April 28, 2014, from http://www.washingtonpost.com/wpdyn/content/article/2006/02/04/AR2006020400436.html
Mantz 5
Lobdell, J. (2009, March 28). Separating Fandom from the Business Side of Sports. In Examiner.
Retrieved April 28, 2014, from http://www.examiner.com/article/separating-fandomfrom-the-business-side-of-sports
Old Dominion University. (2012, April 24). Perspective from the Pros: Working in Sport
Management. In Youtube. Retrieved April 28, 2014, from
http://www.youtube.com/watch?v=fYskeY6rXcU
Program Overview. (2014). In Concordia University Wisconsin. Retrieved April 28, 2014, from
https://www.cuw.edu/Programs/business/undergraduate.html
Proposal to Add New Courses. (2012, April 10). In Wisconsin Lutheran College. Retrieved April
28, 2014, from https://my.wlc.edu/ICS/icsfs/AddCourse.pdf?target=9494c8a1-c7b94e55-88fc-b0db0863e2c2
Sport and Recreation Management. (2013). In Marian University. Retrieved April 28, 2014, from
http://www.marianuniversity.edu/Academic-Programs/Undergraduate/Sport-andRecreation-Management/
Sport Management. (2014). In Lakeland College. Retrieved April 28, 2014, from
http://www.lakeland.edu/Majors-and-Minors/sport-management
Sport Management Salary: What You'll Earn. (2014). In All Business Schools. Retrieved April
28, 2014, from http://www.allbusinessschools.com/business-careers/sportsmanagement/salary
Sport Science and Management. (2014). In Cardinal Stritch University. Retrieved April 28,
2014, from http://www.stritch.edu/Academic-Programs/arts-sciences/Departments/SportScience-and-Management/