Malcolm Baldrige Award for
Nonprofit
Limher Montoya
What Will be Covered
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What is the Baldrige Award?
Baldrige History
Baldrige for Nonprofit
How Can it be Used in Your Organization
How It Works
City of Coral Springs Example (Nonprofit Award
Recipient)
• Exercise
• Summary
• Readings List and Sources
What is the Malcolm Baldrige
National Quality Award?
• Who is Malcolm Baldrige
• It is an award to recognize organizations for
performance excellence
• Administered by the Baldrige Performance
Excellence Program
• Organizations are judged by excellence in 7 areas
What is the award? (cont.)
Seven areas
Award History
• 1980’s US leaders recognize need to improve quality
among American organizations
• 1987 the Quality Improvement Act is issued by U.S.
Congress and Baldrige Award is established
• 1999 Education and Healthcare categories added
• 2007 Government and Nonprofit categories added
Baldrige for Nonprofit
• History
– Nonprofit organizations were eligible for
Baldrige-based State awards programs
– In 2007 Category was added
– Since the addition of the category, 4 Not-forprofit organizations have been recipients of the
award.
How Can it be Used in Your
Organization?
• Brainstorming Activity:
– Write down all issues that Nonprofit Organizations face
– In groups present all ideas one by one and write them on
large paper (number each idea).
– Discuss all ideas and delete duplicates or add new ideas
– Have everyone in the group rank the top ten ideas from 1 to
10 (10 being the most pressing issue, 1 being the least)
– Have everyone write their ranking in the first column to the
left of the list
How Can it be Used in Your
Organization? (cont.)
• Brainstorming:
– From the list of your top 10 rank what you think the top 5 issues
are (again with 5 being the most pressing)
– Have everyone right their ratings on the next column to the left
– Total the points and write totals in next column to the left and
circle the top five with the most points
– Again have everyone rank these top five issues from least pressing
to most pressing (5 being the most pressing)
– Have each individual right their totals of their top 5 in the next
column to the left
– Total these and write it the column the left
How It Works
• Eligibility
• Visit the following website to check eligibility:
• http://www.nist.gov/baldrige/enter/eligible.cfm
• Fill out and submit the eligibility certification packet
How It Works (cont.)
• Application process
• http://www.nist.gov/baldrige/enter/format.cfm
• http://www.nist.gov/baldrige/enter/upload/2013Application-Content-and-Format.pdf
How it Works (cont.)
• Stages of the process
• The Independent Review
– A team of Board Examiners will be assigned
– Your application will be reviewed
How it Works (cont.)
• The Consensus Review
– If selected, application will be sent to a group of
examiners
– There will be a two part series of reviews:
• The first series will be virtually through a secure web site
• The second series will be through focused conference calls
– Through the reviews feedback and scores will be given
– Selected organizations will move forward.
How it Works (cont.)
• The Site Visit
– Team of examiners will visit the organization
– The will spend up to one week on-site
• 2-3 days at the company site
• About 2 days in preparing the report
– These visits consist of a review of pertinent records and
date and interviews
– The group will submit the report to the Panel of Judges
How It Works (cont.)
How it Works (cont.)
• What are benefits to going through this
process?
– Going through an internal analysis
– Getting an outside perspective/receiving
feedback
– National Recognition for Performance
Excellence
City of Coral Springs Example
• Background
– Chartered in 1963
– Located in the Broward County in southern
Florida
– Home to about 132,000 people
– City has about 770 full-time employees and
about 300 part-time/temporary employees
– Received the award in 2007
City of Coral Springs
Example(cont.)
• Achievements
– The city received AAA credit rating
– Crime rate decreased by nearly half over 10 years
– Since 1995, 95% or more of residents have stated
to be satisfied with city services
– There was a 21% increase in business satisfaction
from the years of 2004 to 2008
Exercise 1 (Flagstaff District
Case Study)
• Go to:
http://www.nist.gov/baldrige/publications/archive/upload/200
6_Flagstaff_Case_Study-2.pdf
• Read Organizational Profile (both Organizational
Environment and Organizational Challenges)
• Answer the following questions:
– Which markets is the company pursuing?
– What unique values does the company offer to the customers in
these markets?
– What resources and capabilities are required to deliver that unique
value better than competitors?
– How will the company sustain this strategy?
Exercise 2 (Self-Assessment)
• Preparing your Organizational Profile
– Organizational Description
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What is our product offering?
What are our core competencies?
Where are we competing (who are our customers)?
Who are our key suppliers?
– Organizational Situation
• Who are our key competitors?
• How fast is the organization growing?
• How does the company evaluate/learn
Summary
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Malcolm Baldrige Award established in 1987
3 Part mission of the Award
The Nonprofit category was added in 2007
Since then 4 Nonprofit Organizations have won it
Eligibility For the Award
Application Process for the Award
Readings List and Sources
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The Foundation for the Malcolm Baldrige National Quality Award. (2011).
<www.baldrigepe.org/foundation/history.aspx>
The National Institute of Standards and Technology (NIST). (2012, April 26). Results
with baldrige in nonprofit.< http://www.nist.gov/baldrige/enter/results_nonprofit.cfm>
Ruben, Brent D., Travis Russ, Stacy M. Smulowitz, Stacey L. Connaughton, (2007)
"Evaluating the impact of organizational self-assessment in higher education: The
Malcolm Baldrige/Excellence in Higher Education framework", Leadership &
Organization Development Journal, Vol. 28 Iss: 3, pp.230 – 250
University of Wisconsin - Stout. (2012). Malcom baldrige award frequently asked
questions. < http://www.uwstout.edu/about/mba/faq.cfm>
U.S. Congress House, Committee On Science. (2004).Malcolm baldrige awards for
nonprofit organizations: report together with an additional view (to accompany h.r.
3389) (including cost estimate of the congressional budget office).. West Lafayette, IN:
U.S. G.P.O