Customer and market focus Business results

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Malcolm Baldrige

National

Quality

Award

1

2

• U.S. national quality award

– Leadership

– Strategic planning

– Customer and market focus

– Measurement, analysis, and knowledge mgt

– Human resource focus

– Process management

– Business results

• Formed to bolster U.S. competitiveness

• U.S. president grants awards each year

NIST. (2005e). The malcolm baldrige national quality improvement act of 1987: Public law 100-107. Retrieved June 10, 2005, from http://baldrige.nist.gov/Improvement_Act.htm

NIST. (2005f). Frequently asked questions about the malcolm baldrige national quality award. Retrieved June 10, 2005, from http://www.nist.gov/public_affairs/factsheet/baldfaqs.htm

3

Organizational Profile:

Environment, Relationships, and Challenges

2

Strategic

Planning

5

Human

Resource

Focus

1

Leadership

3

Customer and Market

Focus

6

Process

Management

Measurement, Analysis, and Knowledge Management

4

NIST. (2005b). Baldrige national quality program: 2005 criteria for performance excellence. Gaithersburg, MD: Author.

7

Business

Results

4

• LEADERSHIP (120)

– Senior Leadership (70)

– Governance and Social Responsibilities (50)

• STRATEGIC PLANNING (85)

– Strategy Development (40)

– Strategy Deployment (45)

• CUSTOMER AND MARKET FOCUS (85)

– Customer and Market Knowledge (40)

– Customer Relationships and Satisfaction (45)

• MEASUREMENT, ANALYSIS, AND KNOWLEDGE MANAGEMENT (90)

– Measurement, Analysis, and Review of Organizational Performance (45)

– Information and Knowledge Management (45)

• HUMAN RESOURCE FOCUS (85)

– Work Systems (35)

– Employee Learning and Motivation (25)

– Employee Well-Being and Satisfaction (25)

• PROCESS MANAGEMENT (85)

– Value Creation Processes (45)

– Support Processes and Operational Planning (40)

• BUSINESS RESULTS (450)

– Product and Service Outcomes (100)

– Customer-Focused Results (70)

– Financial and Market Results (70)

– Human Resource Results (70)

– Organizational Effectiveness Results (70)

– Leadership and Social Responsibility Results (70)

NIST. (2005b). Baldrige national quality program: 2005 criteria for performance excellence. Gaithersburg, MD: Author.

5

Receive Applications

Independent Review

Select Judges for Consensus Review

Consensus Review

Select Judges for Site Visit

Site Visit Review

Review & Recommend Winners

NIST. (2005d). Overview of award process. Retrieved June 13, 2005, from http://baldrige.nist.gov/Overview.htm

6

Year

2004

2003

2002

2001

Manufacturing Small Business

Bama

Medrad

Motorola

Clarke American

Texas Nameplate

Stoner

Beach Smith

Pal’s Sudden

1993

1992

1991

1990

1989

1988

2000 Dana, Karlee Los Alamos Bank

1999 ST Microelectronics Sunny Fresh

1998

1997

Boeing

Solar Turbines

3M

Solectron

Texas Nameplate

1996

1995

ADAC Labs

Armstrong, Corning

Custom Research

Trident Precision

1994 Wainwright

Eastman Chemical Ames Rubber

AT&T, TI Granite Rock

Zytec, Solectron

Cadillac, IBM

Milliken, Xerox

Westinghouse

Motorola

Marlow

Wallace

Global

Education

No. Colorado

Community

Pearl River

Chugach

Wisconsin Stout

Health Care

Hamilton

Baptist

St. Luke’s

SSM

Service

Boeing

Caterpiller

Operations Mgt.

Ritz Carlton, BI

Merrill Lynch

Xerox

Dana Credit

AT&T

Verizon

Ritz Carlton, AT&T

FedEx

NIST. (2005a). 1988-2004 award recipients' contacts and profiles. Retrieved June 10, 2005, from http://baldrige.nist.gov/Contacts_Profiles.htm

7

8

6

4

2

0

-2

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

-4

Year

NIST. (2003c). Baldrige stock studies. Retrieved June 13, 2005, from http://baldrige.nist.gov/Stock_Studies.htm

8

Category

Employee

Operating

Customer

Satisfaction

Financial

Performance

Measure

Employee Satisfaction

Attendance

Turnover

Safety/Health

Suggestions Received

Reliability

Timeliness

Processing Time

Errors/Defects

Lead Time

Inventory Turnover

Cost of Quality

Cost Savings

Overall Satisfaction

Customer Complaints

Customer Retention

Market Share

Sales per Employee

Return on Assets

Return on Sales

Better

50%

50%

53%

54%

56%

50%

50%

86%

50%

63%

89%

73%

64%

79%

71%

100%

82%

50%

50%

80%

Worse

44%

50%

47%

46%

38%

50%

50%

0%

42%

25%

11%

0%

27%

21%

29%

0%

18%

50%

39%

20%

Same

0%

0%

14%

8%

13%

6%

0%

0%

0%

6%

0%

27%

9%

0%

0%

0%

0%

0%

11%

0%

Mendelowitz, A. I. (1991). Management practices: U.S. companies improve performance through quality efforts (GAO/NSIAD-91-190). Washington, DC: General Accounting Office (GAO).

9

10

Goal is to test the theory and causal performance linkages of Baldrige

Objectives

– Develop a measurement model, scales, and constructs to model Baldrige criteria

– Test the general theory that leadership drives the system that creates results

– Provide insight into the directions of causation among the Baldrige categories

Wilson, D. D., & Collier, D. A. (2000). An empirical investigation of the malcolm baldrige national quality award causal model. Decision Sciences. 31(2), 361-390.

11

Baldrige model contradicts itself

– Leadership impact should be recursive

– Double-headed arrows imply otherwise

– NIST does not understand relationships

– Everything is related to everything else

Recursive causal model must exist

– Leadership must cause others to improve

– Systems thinking or systems dynamics

– Categories related in recursive model

– Sign of path coefficients must be positive

Wilson, D. D., & Collier, D. A. (2000). An empirical investigation of the malcolm baldrige national quality award causal model. Decision Sciences. 31(2), 361-390.

12

H

2

1

Leadership

H

3

H

4

H

5

SYSTEM

6

Process

Management

5

Human

Resource

Focus

2

Strategic

Planning

H

6

4

Measurement,

Analysis, and

Knowledge Mgt

H

15

H

16

H

17

H

7

H

8

H

9

H

10

H

11

H

12

H

13

H

14

3

Customer and Market

Focus

- or -

7

Business

Results

H

1

Wilson, D. D., & Collier, D. A. (2000). An empirical investigation of the malcolm baldrige national quality award causal model. Decision Sciences. 31(2), 361-390.

13

• H

1

- H

6

— LEADERSHIP PREDICTS

– Business results

– Customer and market focus

– Process management

– Human resource focus

– Strategic planning

• H

– Measurement, analysis, and knowledge management

7

- H

8

— PROCESS MANAGEMENT PREDICTS

– Customer and market focus

• H

– Business results

9

- H

10

— HUMAN RESOURCE FOCUS PREDICTS

– Customer and market focus

– Business results

• H

11

- H

12

— STRATEGIC PLANNING PREDICTS

– Customer and market focus

– Business results

• H

13

- H

14

— MEASUREMENT, ANALYSIS, AND KNOWLEDGE MGT PREDICTS

– Customer and market focus

• H

– Business results

15

- H

17

— MEASUREMENT, ANALYSIS, AND KNOWLEDGE MGT PREDICTS

– Process management

– Human resource focus

– Strategic planning

Wilson, D. D., & Collier, D. A. (2000). An empirical investigation of the malcolm baldrige national quality award causal model. Decision Sciences. 31(2), 361-390.

14

Quantitative research methodology

101-item survey instrument

Instrument validated via Delphi

Two-phase survey

– Pilot survey: 128 firms (29.7% response)

– Final survey: 800 firms (28.3% response)

Survey calibrated using pilot results

Two-tailed hypothesis testing

Wilson, D. D., & Collier, D. A. (2000). An empirical investigation of the malcolm baldrige national quality award causal model. Decision Sciences. 31(2), 361-390.

15

H

2

1

Leadership

H

3

= 0.229

6

Process

Management

H

4

= 0.379

H

5

= 0.295

5

Human

Resource

Focus

2

Strategic

Planning

H

6

= 0.728

4

Measurement,

Analysis, and

Knowledge Mgt

H

7

= 0.455

H

8

= 0.193

H

15

= 0.160

H

9

H

10

H

16

= 0.187

H

17

= 0.556

H

11

H

12

H

13

= 0.267

H

14

= 0.245

3

Customer and Market

Focus

- or -

7

Business

Results

H

1

Wilson, D. D., & Collier, D. A. (2000). An empirical investigation of the malcolm baldrige national quality award causal model. Decision Sciences. 31(2), 361-390.

16

• Baldrige theory fundamentally sound

– Leadership drives the system

• However, causal relationships exist

– Baldrige is not recursive, but it should be

• Leadership “not” directly related to

– Customer and market focus

– Business results

• Human resource focus and strategic planning “not” directly related to

– Customer and market focus

– Business results

Wilson, D. D., & Collier, D. A. (2000). An empirical investigation of the malcolm baldrige national quality award causal model. Decision Sciences. 31(2), 361-390.

17

Strengths

– Top-notch, scholarly peer reviewed article

– Grounded in a strong literature review

– Solid quantitative research methodology

– Internal and external reliability/validity

Weaknesses

– Bibliography of economic studies is weak

– Plant-level managers surveyed, not execs

– Did not investigate causal links to firmlevel economic performance

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Good example of quantitative decision making

Shows managers how to develop valid decision analysis models

Clears up some ambiguity associated with Baldrige

Validates strategic importance of leadership in business improvement

Lends scholarly credence to the

Baldrige award itself

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Bell, R. R., & Elkins, S. A. (2004). A balanced scorecard for leaders: Implications of the malcolm baldrige national quality award criteria. SAM Advanced Management Journal, 69(1), 12-17.

Bell, R., & Keys, B. (1998). A conversation with curt w. reimann on the background and future of the baldrige award. Organizational Dynamics, 26(4), 51-61.

Chong, P. S., Calingo, L. M. R., Reynolds, G. L., & Fisher, D. G. (2003). Using an innovative approach to shorten coaching and assessment time when applying the baldrige health care criteria for performance excellence in a substance abuse treatment setting. Total Quality Management & Business Excellence, 14(10), 1121-1129.

Curkovic, S., Melnyk, S., Calantone, R., & Handfield, R. (2000). Validating the malcolm baldrige national quality award framework through structural equation modelling. International Journal of Production Research, 38(4), 765-

791.

Garvin, D. A. (1991). How the baldridge award really works. Harvard Business Review, 69(6), 80-93.

Hill, R. C. (1993). When the going gets rough: A Baldrige Award winner on the line. The Academy of Management

Executive. 7(3), 75-79.

Hodgetts, R. M., Kuratko, D. F., & Hornsby, J. S. (1999). Quality implementation in small business: Perspectives from the baldrige award winners. SAM Advanced Management Journal, 64(1), 37-47.

Lee, S. M., Rho, B. H., & Lee, S. G. (2003). Impact of malcolm baldrige national quality award criteria on organizational quality performance. International Journal of Production Research, 41(9), 2003-2020.

Link, A. N., & Scott, J. T. (2001). Economic evaluation of the baldrige national quality program (Planning Report 01-

3). Gaithersburg, MD: National Insitute of Standards & Technology (NIST).

Przasnyski, Z. H., & Tai, L. S. (1999). Stock market reaction to malcolm baldridge national quality award announcements: Does quality pay? Total Quality Management, 10(3), 391-400.

Przasnyski, Z. H., & Tai, L. S. (2002). Stock performance of malcolm baldrige national quality award winning companies. Total Quality Management, 13(4), 475-488.

Rajan, M., & Tamimi, N. (1999). Baldrige award winners: The payoff to quality. Journal of Investing, 8(4), 39-42.

Shetty, Y. K. (1993). The quest for quality excellence: Lessons from the malcolm baldridge quality award. SAM

Advanced Management Journal, 58(2), 34-40.

Wilson, J. P., Walsh, M. A. T., & LaScola-Needy, K. (2003). An examination of the economic benefits of ISO 9000 and the baldrige award to manufacturing firms. Engineering Management Journal, 15(4), 3-10.

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• Kan, S. H. (1991). Modeling and software development quality. IBM Systems

Journal, 30(3), 351-362.

• Kan, S. H. (2002). Metrics and models in software quality engineering.

Reading, MA: Addison Wesley.

• Kan, S. H., Basili, V. R., & Shapiro, L. N. (1994). Software quality: An overview from the perspective of total quality management. IBM Systems

Journal, 33(1), 4-19.

• Kan, S. H., Dull, S. D., Amundson, D. N., Lindner, R. J., & Hedger, R. J. (1994).

AS/400 software quality management. IBM Systems Journal, 33(1), 62-88.

• Kan, S. H., Parrish, J., & Manlove, D. (2001). In-process metrics for software testing. IBM Systems Journal, 40(1), 220-241.

• Kekre, S., Krishnan, M. S., & Srinivasan, K. (1995). Drivers of customer satisfaction for software products: Implications for design. Management

Science, 41(9), 1456-1470.

• Pine, B. J. (1989). Design, test, and validation of the application system/400 through early user involvement. IBM System Journal, 28(3), 376-385.

• Sulack, R. A., Lindner, R. J., & Dietz, D. N. (1989). A new development rhythm for AS/400 software. IBM Systems Journal, 28(3), 386-406.

• Tang, V., & Collar, E. (1992). IBM AS/400 new product launch process ensures satisfaction. Long Range Planning, 25(1), 22-27.

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Are Baldrige and Six Sigma related?

Does Baldrige address innovation?

Should Baldrige address globalization?

Does Baldrige bolster competitiveness?

Is Baldrige specific to U.S. culture?

Is Baldrige too broad and diluted?

What are the costs/benefits of Baldrige?

Does Baldrige encourage competition based on cost and quality vs. Michael

Porter’s strategic positioning?

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