Greek Mythology
Gods and Goddesses of Greece
Home of the Gods
 The most powerful gods and goddesses
lived on top of a mountain in Greece called
Mount Olympus.
 This is the
highest
mountain in
Greece.
Personality of the Gods
 They looked and acted like humans but had
the power of gods.
 They were more powerful and more
beautiful than humans.
 They had human feelings such as love,
anger, and jealousy.
 They got married, had children, fought with
each other, and even got jealous of humans
sometimes.
Why do we call it mythology?
 A myth is a story that is made to answer some of
the biggest questions people ask but cannot
answer.
 Who are we? Where do we come from? Why do
these things happen to us?
 In ancient times, myths sometimes explained
things that we now know through science, such as
why seasons change or why planets move the
way they do.
 The Greeks used these gods and their stories to
explain why things happened to them long ago
before they had modern science.
12 Major Gods of Mount Olympus
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Zeus—highest god (king) of Olympians
Hera—Zeus’s wife & queen
Poseidon—god of the sea
Hades—god of the underworld
Apollo –god of light and truth
Hermes—messenger god
Ares—god of war
Hephaestus—god of fire
Artemis—goddess of hunting
Athena—goddess of wisdom
Aphrodite—goddess of beauty and love
Hestia—goddess of the home
Demeter—goddess of corn & harvest
Dionysus—goddess of wine
Edith Hamilton
 was an American educator and author who
was "recognized as the greatest woman
Classicist"
Mythology
 at the high school and university levels,
Mythology remains the premier introductory
text about its subject
 "brought into clear and brilliant focus the
Golden Age of Greek life and thought ... with
Homeric power and simplicity in her style of
writing".
Mythological Allusions
 Greek mythology is referred to in many
ways in our modern society
 Different saying rely on common knowledge
of certain myths
 Example: Achilles heel – which means?
 Complete the handout in pairs
Greek Mythology in
Advertisements
 Nike – shoe company
 Pandora – jewelry
 FTD has Mercury as a symbol for the
company
 The Aegis group is an insurance company
 Ajax cleaner
 Amazon.com
 Argus security
 Medusa cement company
Assignment Background
 An advertising campaign is a series of advertisement messages that
share a single idea and theme which make up an integrated marketing
communication (IMC). Advertising campaigns appear in different media
across a specific time frame.
 The critical part of making an advertising campaign is determining a
champion theme as it sets the tone for the individual advertisements
and other forms of marketing communications that will be used.
 The campaign theme is the central message that will be communicated
in the promotional activities.
 The campaign themes are usually developed with the intention of being
used for a substantial period but many of them are short lived due to
factors such as being ineffective or market conditions and/or
competition in the marketplace and marketing mix.
Edith Hamilton’s Mythology
Project
 You will read several sections from the book
on your own in preparation for a test, Oct.
6th
 Working in small groups, you will be
assigned a section of the text to present to
the class through a creative advertisement
campaign
 You will present your advertisement
campaign and attempt to sway us to buy
your product