Mata kuliah : J0802 - Produk dan Merk
Tahun
: 2010
Proses Pengembangan dan Perencanaan
Produk
Pertemuan 03
Outline
• Proses Pengembangan Generik
• Aliran Proses Pengembangan Produk
• Proses Perencanaan Produk
A Generic Development Process
Quality
Assurance
A development process specifies the
phases a development project will pass
through and the check points a long the
way
Coordination
A clearly articulated development
process acts as a master plan which
defines the roles of each the players on
the development team
Planning
A development process contains natural
milestones corresponding to the
completion of each phase
A Generic Development Process
Management
Improvement
A development process is a benchmark
for assesing the performance of the
ongoing development effort
The careful documentation of an
organization’s development process
often helps to identift opportunities for
improvement
Six Phases of The Generic Development
Process
0. Planning
1. Concept Development
2. System Level Design
3. Detail Design
4. Testing and Refinement
5. Production Ramp-Up
Concept Development : The Front-End
Process
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Identifying customer needs
Establishing target specifications
Concept generation
Concept selection
Concept testing
Setting final specification
Project palnning
Economic analysis
Benchmarking of competitive products
Modeling and prototyping
Adapting the Generic Product
Development Process
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Technology – push product
Platform Products
Process intensive products
Customized products
High- risk products
Quick Buikd products
Complex System
Product Dev Organization
• Reporting Relationship
• Financial arrangements
• Physical Layout
• Reporting Relationship: Gives rise to the classic notion of
supervisor and subordinate. These are the formal links
most frequently shown on an organization chart
• Financial Arrangement: Individual are linked by being part
of the same financial entitiy.
• Physical layout: Links are created between individuals
when they share the same financial fice, floor, building or
site
Choosing an Organizational Structure
• How important is cross functional integration
• How critical is cutting edge functional expertise to business
success
• Can individual from each function be fully utilized for most of
the durtion of a project