Andy Dunn [email protected] CNHS Business Department 1400 25th St. Columbus, IN 47201 (812) 376-4431 x2426 Principles of Marketing (5914) Course Syllabus Fall 2013 COURSE DESCRIPTION: This course will introduce students to the area of Marketing. Students will learn how Marketing interacts with the other functions of business, as well as the effect Marketing has on society, both in providing jobs, and in transferring products and services to consumers. Students will define the major functions of Marketing, and demonstrate their understanding of the subject through class projects. COURSE OBJECTIVES: Understand the foundations of marketing Recognize the foundations of economic and business concepts as they relate to marketing Understand and apply the functions of marketing which include product, distribution, price, and promotion. Identify and apply the methods of managing risks, finances, and information in marketing Demonstrate understanding of important marketing concepts and principles by making specific decisions within a marketing plan Identify and use appropriate resources to gather information needed to prepare a marketing plan Identify target markets and respond to market needs by creating a competitive, profitable marketing strategy Required Curriculum Materials (textbook available in classroom only): The curriculum materials to be used in this course include the following: Marketing Essentials, Farese, Kimbrell, Woloszyk 2012, Glencoe/McGraw-Hill, New York, NY Pencil, pen, and notebook Testing Students will be tested at the end of each chapter. Chapter tests consist of true/false, multiple choice, completion, and short answer/essay questions. The time required to complete a chapter test is usually one class period. There will be a comprehensive final exam at the end of the semester. This test will be comprised of multiple-choice questions and some short answer/essay questions. Missed Tests and Assignments If a student misses school, it is the student’s responsibility to make arrangements with the instructor to make up test and assignments immediately upon return to school. A fair and reasonable amount of time will be made to accommodate students with lengthy absences. BUSINESS DEPARTMENT GRADE SCALE: Range Grade 99-100 93-98 90-92 88-89 83-87 80-82 78-79 73-77 70-72 68-69 63-67 60-62 0-59 A+ A AB+ B BC+ C CD+ D DF SEMESTER GRADE: First 9 Weeks Second 9 Weeks Final Exam Semester Grade 45% 45% 10% 100% COURSE CONTENT: (approximate) (Subject to change) Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Chapter 1 Marketing Is All Around Us Chapter 2 The Marketing Plan Chapter 2 Continued & History of Advertising & SWOT Analysis Chapter 12 Selling Overview Chapter 13 Beginning the Sales Process Chapter 14 Presenting the Product Chapter 15 Closing the Sale Chapter 16 Using Math in Sales Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 21 Channels of Distribution Chapter 22 Physical Distribution Chapter 23 Purchasing Chapter 25 Price Planning Chapter 26 Pricing Strategies Study Guide / Final Exam! Students will also have guest speakers and projects assigned throughout the semester to help enhance the course.