Marketing (T 1141)
Course Syllabus
Spring 2015
Mr. Dunn
dunna@bcsc.k12.in.us
CNHS Business Department
1400 25th St. Columbus, IN 47201
(812) 376-4431 x2426
COURSE DESCRIPTION:
This course will introduce students to the area of Marketing. Students will learn how
Marketing interacts with the other functions of business, as well as the effect Marketing
has on society, both in providing jobs, and in transferring products and services to
consumers. Students will define the major functions of Marketing, and demonstrate
their understanding of the subject through class projects.
COURSE OBJECTIVES:







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Understand the functions of Marketing
Recognize the foundations of economic and business concepts as they relate
to marketing
Understand and apply the functions of marketing which include product,
distribution, price, and promotion
Identify and apply the methods of managing risks, finances, and information in
marketing
Demonstrate understanding of important marketing concepts and principles by
making specific decisions within a marketing plan
Identify and use appropriate resources to gather information needed to prepare
a marketing plan
Identify target markets and respond to market needs by creating a competitive,
profitable marketing strategy
To view complete standards visit: (copy web link to standards)
https://learningconnection.doe.in.gov/Standards/PrintLibrary.aspx
MATERIALS NEEDED DAILY (every day):
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Pencil, pen, and notebook
TEXTBOOK (available in classroom only):
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Marketing Essentials, Farese, Kimbrell, Woloszyk 2012, Glencoe/McGraw-Hill,
New York, NY
BUSINESS DEPARTMENT GRADE SCALE:
Range
Grade
99-100
93-98
90-92
88-89
83-87
80-82
78-79
73-77
70-72
68-69
63-67
60-62
0-59
A+
A
AB+
B
BC+
C
CD+
D
DF
SEMESTER GRADE:
First 9 Weeks
Second 9 Weeks
Final Exam
Semester Grade
45%
45%
10%
100%
COURSE CONTENT: (approximate)
First 9 Weeks
CHAPTER
1
2
12
13
14
15
16
17
CONTENT
Marketing is All Around Us
The Marketing Plan
Selling Overview
Beginning the Sales Process
Presenting the Product
Closing the Sale
Using Math in Sales
Promotional Concepts and Strategies
Second 9 Weeks
CHAPTER
18
19
20
21
22
23
25
26
CONTENT
Visual Merchandising and Display
Advertising
Print Advertisements
Channels of Distribution
Physical Distribution
Purchasing
Price Planning
Pricing Strategies
STUDY GUIDE
FINAL EXAM!