The Art of Persuasion

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Ethos, Pathos and Logos
PLEASE TAKE OUT SOMETHING TO WRITE WITH 
 Define ethos, pathos, & logos
 Analyze and identify examples for each
 Analyze different character’s use of each in
speeches from ALWG
 Credibility of the source being cited
 Sources with a high level of ethos are recognized as
reliable and not “biased” or opinionated
 “Bias” refers to the level of opinion woven into a piece
Considering the following situation...
Imagine you are doing a report on Climate Change for
Science class. Which of the following sources is likely
to have a high level of “ethos”?
www.globalwarminglies.com
World Meteorological Organization
#1 Does the site look and sound professional?
 Is the layout neat and organized?
 Ads (too many suggest unprofessionalism)
 Are pictures suggesting something more?
#2 Are they presenting both sides?
 Is the evidence clearly stacked against one side?
 Does the author use a lot of “loaded” language?
 Are they citing experts and other reliable sources?
 Read their “Purpose” or “Mission”
 “Path to the heart”
 Making an emotional impact on an audience
 Examples: personal stories, images evoking emotion
 “Spinning” emotion into the story
 “Loaded” Language
 Choosing words and phrases that are emotionally “loaded
 Manipulates audiences into taking one side
Headline: U.S. Signs Afghan Deal Despite Rise in Casualties
 “Logic” or factual information, examples, reasoning
 Information is void of opinion or “spin”
 Examples: statistics, figures, mathematical data
 Results from scientific and social studies
 Abortion vs. Family Planning
 Global Warming vs. Climate Change
 Raising Taxes vs. Increasing revenues
 I was at my friend’s house party
 I bombed my math text
 I want to stay out late this Friday
 I want to skip school tomorrow
When you are finished, please return to your seat
with your notes section out…
You will be able to:
 Correctly answer true/false questions to establish your
understanding of ethos, pathos, and logos
 Analyze information about important characters in
Shakespeare’s Julius Caesar
Homework: Bring YOUR book to class everyday
Tomorrow we will meet in A133
Julius Caesar:
 Roman general
 We do not see Caesar’s point of view
 Every character is preoccupied with him – he
may soon become King
 Caesar becomes king = Rome’s republican
system of government – senators lose power
 Never claims he wants to be king – but sees
himself as superior to others
 He sees himself already as an absolute ruler
Brutus:
 High ranking Roman nobleman who
participates in the conspiracy to assassinate
Caesar
 Motivated by sense of honor – places Rome
above his own personal interest or feelings
 He loves and admires Caesar personally, but
wants to preserve the republic…believing C’s
death will benefit Rome
 Weakness = his sense of honor, and others are
able to manipulate him easily
Antony:
 Loyal friend of C’s
 Notoriously impulsive and pleasure-seeking
 Lives in the moment!
 Dangerous enemy of Brutus and others
Cassius:
 Talented general and longtime acquaintance
of Caesar’s.
 Resents that others appear to worship C in
Rome
 He leads Brutus to believe that Caesar has
become too powerful and must die
 Forged letters…
 Lacks integrity, but acts effectively
Octavius:
 Caesar’s adopted son and appointed successor
 Traveling abroad and returns home after his
dad’s death, joins Antony, and sets off to fight
Cassius and Brutus
 Antony attempts to control his movements, but
Octavius become an authoritative figure,
paving the way to become ruler
Casca:
 One of the conspirators.
 An official elected to represent the common
people of Rome
 Resents Caesar’s ambition
 Rough, blunt in speech – tells Cassius and Brutus
how Antony offered the crown to Caesar 3
times and how Caesar declined each time
 1st to stab Caesar
Calphurnia:
 C’s wife.
 Invests in omens
 She warns her husband against going to the
Senate – on the “Ides of March”, for she has a
terrible nightmare(s) and reports many bad
omens
Portia:
 Brutus’ wife
 Daughter of Cato – noble Roman, who sides
against Caesar
 She wishes Brutus would talk to her more when
he is troubled, but he is reluctant to do so
Flavius & Murellus(maruluss):
 2 tribunes
 Punished for removing decorations from
Caesar’s statues during his parade
Cicero:
 Roman senator – speaks at the parade of
Caesar and later dies
Lepidus:
 3rd member of Antony’s and Octavius’s coalition
 Antony does not respect
 Oct, trust’s L’s loyalty
Decius:
 Member of the conspiracy.
 Convinces Caesar that his wife misinterpreted
her nightmares and that no danger awaits him
 He leads him into the hands of those that kill
him!
“POWER CORRUPTS
AND
ABSOLUTE POWER
CORRUPTS ABSOLUTELY”
You will be able to:
• Read and understand Act I.i. of Julius Caesar
Homework:
• Bring YOUR book to class everyday & enjoy your
weekend!
Establishes the main political conflict of the
tragedy Main question:
Is Caesar a defender of manipulator of the
people?
E X P O S I T I O N = characters and setting
You will be able to:
 Correctly answer true/false questions to establish your
understanding of ethos, pathos, and logos
 Analyze information about important characters in
Shakespeare’s Julius Caesar
Homework:
• Bring YOUR book to class everyday & enjoy your
weekend!
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