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Explain the role played by accounting in formulating multinational business strategy.
Demonstrate an understanding of multinational capital budgeting.
Describe the factors that influence strategy implementation within a multinational corporation.
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Discuss the role of accounting in implementing multinational business strategy.
Identify issues involved in the design and implementation of an effective performance evaluation system within a multinational corporation.
Explain the impact of cultural diversity on strategic accounting issues within a multinational corporation.
13-3
Large scale plans
Reflect future direction
Categories
Strategy formulation
Determining organizational goals
Strategies to achieve goals
Strategy implementation
Managerial efforts
Attain organizational goals
Performance evaluation
Extent of goals achieved
Accounting
Significant role
Strategy formulation
Implementation
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Analysis of information
Internal factors
Culture, skills and know-how
External Factors
Customer, market, and competitor
Regulatory, social, and political factors
Financial expressions
Firm strategy
Preparation of budgets
Capital budgeting
Important part of strategy formulation
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Primary contribution of accounting
Assists in strategy formulation
Information to managers
Short-term responsibilities
Long-term planning responsibilities
Provides future expectations
Future results can be judged
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Key activity in selecting capital investments
Capital investments
Involve large amount of resources
Cost and benefit over large periods of time
Three steps
Project identification and definition,
Evaluation and selection
Monitoring and review
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Four techniques
Payback period
Return on investment
Net present value
Internal rate of return
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Length of time
Recoupment of initial investment
Knowledge required
Initial investment amount
Annual after-tax cash flows
Project accepted
Payback period within predetermined length
Primary weaknesses
Ignores time value of money
Ignores total profitability of project
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Return on investment
Average annual return
On initial investment
Equals
Average annual net income divided by
Initial investment
Project accepted if
Return on investment over predetermined rate
Primary weaknesses
Ignores time value of money
Ignores possible cash outlays subsequent to initial investment
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Present value of net future cash flows less
The initial investment
Requires
Estimate of minimum rate of return
Used as discount rate
Project accepted if
Net present value is equal to or greater than zero
Primary weaknesses
Not used for comparing projects
Of different sizes
Biased toward large investments
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Internal rate of return
Discount rate
Causes net present value of future cash flows to equal
Initial investment
Results in zero net present value
Project accepted if
IRR more than desired rate of return
Primary weaknesses
Requires unrealistic reinvestment assumptions
Difficult manual calculation
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Requires
Initial investment required
Estimated future cash flows
Discount rate for present values
Complicated factors
Risk associated with future cash flows
Political risk
Economic risk
Financial risk
Taxes, import duties
Dividend restrictions
Cash flow limitations imposed by governments
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Political events impact cash flows
Extreme form
Nationalization
Expropriation of assets
Changes in foreign exchange controls
Repatriation restrictions
Tax rules
Labor laws
Varies significantly from one country to another
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Impact on cash flows
Host country economy changes
Inflation
Most significant risk
Affects local population’s purchasing power
Impacts business’s overall cost structure
Costs associated with
Manager time
Effort to respond to inflation
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Impact on cash flows
Changes in currency values
Interest rates
Other financial factors
Foreign exchange risk
Important component of financial risk
Foreign exchange risk affects
Evaluation of project based on
Host country cash flows
Parent country cash flows
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Factors considered
Project perspective
Taxes
Rate of inflation
Political risk
Parent company perspective
Form of cash remittance to parent company
Expected changes in exchange rate
Over project life
Political risk
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EXHIBIT 13.4
Framework for Strategy Implementation
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Management control
Planning
Effectively implements strategy
Coordinating organization activities
Communicating with organizational members
Information Evaluating
Action decision
Influencing organizational members
Change their behavior
Consistent with organization’s strategy
Important issue
Delegation of decision-making authority
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Management control
Factors influencing effective control system
Organizational structure
Strategic role assigned to subsidiaries
Forms of organizational structures
Ethnocentric
Assumes universal cultural background of firm
Polycentric
Host country culture is important and adopted
Geocentric
Synergy of ideas of different countries
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Expresses long-term strategy within shorter time frames
Provides mechanisms to
Translate organizational goals in financial terms
Assign responsibilities
Assign scarce resources
Monitor actual performance
Targets to achieve
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Exhibit 13.6—Influences Affecting the Operating
Environment of Subsidiaries in Foreign Countries
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Major aspects for evaluating foreign operations
Performance evaluating measures
Classification of foreign operations
Cost
Profit
Investment center
Issues
Evaluation of the foreign operation
Evaluation of manager of operation
The profit measurement method
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Financial criteria
Measures based directly on financial statement data
Net profit
Return on investment
Comparison of budgeted to actual profit
Nonfinancial criteria
Measures not based directly on financial statements
Market share
Relationship with host country government
Labor turnover
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Balanced scorecard
Balanced consideration to
Financial
Nonfinancial measures
Four perspectives
Financial perspective
Customer perspectives
Internal business process perspective
Innovation and learning perspectives
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EXHIBIT 13.12—Basic Model of a Balanced
Scorecard Performance System
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Foreign affiliate held accountable as
Cost centers
Produce output using available resources
Profit centers
Responsible for costs and revenues
Investment centers
Responsibilities of profit center plus
Responsibility for investment decisions
Return on investment (ROI)
Most common performance measure
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Separating managerial and unit performance
Separating performance evaluation
Managerial performance
Unit performance
Uncontrollable items
Local manager has no control
No permission to manage
Controlled by the parent
The host government
Controlled by others
Responsibility accounting
Managers not accountable
For uncontrollable items
13-29
Controlled by the parent company
Sales and cost
Determined by transfer pricing
Allocation of corporate expenses
Interest expense
Controlled by the host government
Foreign exchange spending restrictions
Price controls
Local content laws
Controlled by others
Labor strikes
Foreign exchange loss
Power outrages
War, riots, and terrorism
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Profit measured in
Local currency
Subsidiary not paying parent currency dividends
Parent currency
Subsidiary paying parent currency dividends
Choice of a translation method
Whether translation adjustment included in profit
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Translation for internal purposes
Financial accounting standards not followed
Factor influencing translation adjustment in the profit
Adjustment reflects the impact of change in rates on parent currency cash flows
Local manager has authority to hedge translation exposure
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Choice of currency in operational budgeting
Operational budgets
Include budget-to-actual comparisons
If actual compared to budget
In local currency
Functions of overall budget variance
Sales volume variance
Local currency price variances
In parent currency
Functions of overall budget variance
Change in exchange rates
Sales volume variance
Local currency price variances
Exchange rates
Actual at time of budget
Projected at time of budget
Actual at end of budget period
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EXHIBIT 13.17—Combinations for translation of budget and actual results
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Success of system depends on
Integration of system and business strategy
Feedback and review
Comprehensive measures
Ownership and support throughout organization
Fair and achievable measures
Simple, clear, and understandable system
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Objectives
Influence human behavior
People in different cultures
React differently to control systems
Japan more collectivist society than the United States
Culture affects
Management style
Capital budgeting decisions
Short vs. long payback
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