The Marketing Mix
One function of marketing is to
provide the company with a program
to reach the target market. The
marketing mix outlines the areas the
company needs to focus on to achieve
this goal.
The Marketing Mix
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2 Cs
Consumer
Competition (direct, indirect)
4 Ps
Product
Price
Place (how/where to sell)
Promotions
Business
Survivor
Logo Contest
LOGO CONTEST ANSWER KEY
1. McDonalds
18. Walmart
35. Logitech
2. Dolby Sound
19. NHL
36. Kool Aid
3. Michelin Tires
20. Air Canada
37. Warner Brothers
4. Windows XP
21. OSSTF
38. CBC
5. Volkswagon
22. John Deere
39. Campbell’s soup
6. NBC
23. Toys R Us
40. Roots
7. Fruit of the loom
24. United Way
8. Hewlett Packard
25. Dodge Ram
9. Province of Ontario
26. Tommy Hilfiger
10. Internet Explorer
27. Telus
11. A & W
28. Pillsbury
12. Wonder bread
29. Hallmark
13. Molson Canadian
30. Travelodge
14. Taco Bell
31. Rice Krispies
15. YMCA
32. Mr. Clean
16. General Electric
33. Old Spice
17. Shoppers Drugmart
34. Iams dog food