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PSYCHOLOGICAL ASSOCIATIONS &
SOCIETIES
The American Psychological Association is the
largest organization of psychology with 160,000
members world-wide, followed by the British
Psychological Society with 34,000 members. 2
APPLIED V. BASIC RESEARCH
Applied Research has
clear, practical
applications.
 YOU CAN USE IT!!!


Basic Research explores
questions that you may
be curious about, but not
intended to be
immediately used.
Studying how
kissing changes
when you get
older is
interesting…but
that’s about it.
Research on therapies for drug addicts has
a clear purpose.
I
investigate at the level of
nerves, neurotransmitters, brain
circuitry and the basic biological
processes that underlie normal
and abnormal behavior.
Who
Am I?
Research
BIOLOGICAL PSYCHOLOGIST
I
study the behavior of shoppers to
explain & predict their behavior
 I work with advertisers to create
effective newspaper ads & television
commercials
 I advise store owners on product
arrangement/placement and store
layout
Who
Am I?
Applied
CONSUMER PSYCHOLOGIST
http://www.youtube.com/watch?v=RjgkQ
6bq7aE
FAST FOOD LOGOS –
WHAT DO YOU NOTICE?
I
work in business and industry
I attempt to improve productivity
I may develop employee selection
programs, work with advertisers,
study consumer behavior, or design
equipment
Who
Am I?
INDUSTRIAL/ORGANIZATIONAL
PSYCHOLOGIST
Applied
I
specialize in the measurement of
behavior using statistics
I
am particularly skilled at using
statistical procedures to develop
reliable, valid, and culture-fair tests
Who
Am I?
Research
PSYCHOMETRICS PSYCHOLOGIST
I
seek to address the mental concerns
of older adults
 I encourage older adults to live full
lives well into their senior years by
providing psychotherapies and
interventions to treat a variety of
disorders, aging concerns, and
challenges.
Who
Am I?
Applied
GEROPSYCHOLOGIST
I
combine psychology and product
design
 I guide users in how to use particular
products, to prevent foreseeable
misuse, and to give consumers the
best possible experience with the
product.
Who
Am I?
Applied
HUMAN FACTORS PSYCHOLOGIST
(The engineers of psychology)
CONTROLLERS
At first the controllers had turning knobs like
“Pong.”
 Then joysticks came with “Atari.”
 Thumb discs and keypads developed as an
alternative to joysticks.
 Joysticks were then designed to fit better in the
human hand.

VIDEO GAME HAND CONTROLLERS
Pong
Intellivision
Atari
Joystick with hand in mind
FROM JOYSTICK TO HAND CONTROLLER
NES
SNES
XBOX
PS2
SEGA
NES 64
GAMECUBE
POOR DESIGNS THAT NEED
HUMAN FACTORS!
For a computer:
Some users had trouble setting
up their systems.
Where do you plug in the mouse?
The human factors solution:
Plug-ins on computers are now color coded
and have icons!
POOR DESIGNS THAT NEED
HUMAN FACTORS!
For a cell phone:
What humans think: The “p”
button must stand for power
The poor design: The “p” isn’t
power! “End” is power!
I
am a broad classification for
laboratory researchers.
I
work primarily in a specific
area, such as memory, language,
or animal studies
Who
Am I?
Research
EXPERIMENTAL PSYCHOLOGIST
I
am an experimental psychologist who
typically researches behavior changes
occurring across the life span that are
due to maturation and development
I
research from “womb to tomb”
Who
Am I?
Research
DEVELOPMENTAL PSYCHOLOGIST
Subfields
Child psychology
Adolescent psychology
Life-span psychology
I
often work with clientele whose
problems are of a moderate degree
I
also can specialize in marital or
family counseling
Who
Am I?
Applied
COUNSELING PSYCHOLOGIST
I
work within the criminal justice
system
 I testify on the psychological
competence of defendants, explain
psychological disorders
 I assist in the selection of police
officers and help emergency
responders cope with job stress
Who
Am I?
FORENSIC PSYCHOLOGIST
Applied
I
look for the many different traits people
have, and study the development of these
traits
I
am concerned with issues such as anxiety,
aggression, gender roles, etc.
I
have an interest in the origin of
psychological disorders
Who
Am I?
Research
PERSONALITY PSYCHOLOGIST
I
am a part of the largest group of
practitioners
I
am involved in the diagnosis and
treatment of psychological disorders
 My
duties include psychological
testing, interviewing, and therapy
Who
Am I?
Applied
CLINICAL PSYCHOLOGISTS
I
am involved in teacher training,
curriculum design, and other
related educational processes
Who
am I?
Applied
EDUCATIONAL PSYCHOLOGIST
I
examine the ways in which behavior
and mental processes are related to
physical health
I
try to understand why some people
follow their doctor’s advice, while
others do not.
Who
Am I?
Research
HEALTH PSYCHOLOGIST
I
deal with the relationship of an
individual to their community and
wider society
I
research social justice,
empowerment, diversity, and citizen
participation
Who
Am I?
COMMUNITY PSYCHOLOGIST
Research



I have an approach to psychological research that is
based on mathematical modeling of perceptual,
cognitive and motor processes
I help establish law-like rules that relate
quantifiable stimulus characteristics with
quantifiable behavior.
My goal is to derive hypotheses that are more exact
Who
Am I?
Research
MATHEMATICAL PSYCHOLOGIST
I
am concerned with social, intellectual,
and emotional development of elementary
and secondary students
I
work with children, parents, and teachers
I
often test students for special programs
Who
Am I?
Applied
SCHOOL PSYCHOLOGIST
I
am an experimental psychologist
who studies social situations
I
study topics such as conformity,
obedience, and leadership style
Who
Am I?
Research
SOCIAL PSYCHOLOGIST
I
focus on the ways in which people influence
and are influenced by their physical
environment
I
am concerned with the ways buildings and
cities serve or fail human needs
I
examine the psychological effects of
extremes in temperature, noise, and air
pollution
Who
Am I?
Research
ENVIRONMENTAL PSYCHOLOGIST
I
am interested in how people
think, perceive, remember, and
learn (and how to improve those
things)
My
study is related to the study
of neuroscience and linguistics
Who
Am I?
Research
COGNITIVE PSYCHOLOGIST
I study how psychological factors affect performance
and how participation in sports and exercise affect
psychological and physical factors.
 I teach athletes psychological skills for performance
improvement,
 I work with athletes, coaches, and parents
regarding injury, rehabilitation, communication,
team building, and career transitions.

Who
Am I?
Applied
SPORTS PSYCHOLOGIST
I seek to understand, predict, and counter behaviors
either in friendly or enemy forces or that may be
undesirable, threatening or potentially dangerous to
the conduct of military operations
 I counsel and treat stress and fatigue of military
personnel or military families as well as treatment
of psychological trauma suffered as a result of
military operations.
 I may also aid in interrogation of prisoners

Who
Am I?
Applied
MILITARY PSYCHOLOGIST
55
CLINICAL PSYCHOLOGY VS.
PSYCHIATRY
A clinical psychologist (Ph.D.) studies,
assesses, and treats troubled people with
psychotherapy.
Psychiatrists on the other hand are medical
professionals (M.D.) who use treatments like
drugs and psychotherapy to treat
psychologically diseased patients.
POTENTIAL LICENSES
Psychologists - Ph.D., Psy.D.
 Psychiatrists - M.D.
 Psychoanalysts - M.D. or Ph.D.
 Social Workers (M.S.W.) - LSW
 Marriage Family Therapists - M.A.
